Greenway Waste Solutions

What Greenway Waste Solutions does

Greenway Waste Solutions, operating as "Greenway, A Wind River Company," is a Charlotte, NC-based field service provider of septic, grease trap, drain cleaning, and wastewater management services. Founded in 2007 as a family-owned local operator, the company was acquired in 2025 by Wind River Environmental LLC and now functions as a regional subsidiary within Wind River's Family of Brands. It serves three customer segments — residential homeowners, business and commercial clients (primarily restaurants and food service operators), and municipal/industrial facilities — across the Charlotte metropolitan area with dual-state regulatory certification in North Carolina and South Carolina.

The company's service delivery relies on specialized physical assets: pump trucks, vacuum trucks, and trucks equipped with 400-foot jetter hoses capable of clearing sewer lines from 2" to 8" in diameter. Waste is processed at an in-house Charlotte, NC facility where solids are separated and blended with food waste and wood chips to produce premium Grade A compost at a South Carolina blending site. Digital infrastructure is limited to conventional self-service tools: dedicated online booking portals (bookmyseptic.com for residential septic, bookmygrease.com for commercial grease trap quoting) and a commercial customer portal for account management and real-time technician reporting.

Greenway operates a quote-based, usage-driven revenue model across transactional on-demand service, preventative maintenance subscriptions (3-year and 5-year residential plans; monthly/quarterly commercial grease trap plans), and 24/7 emergency response. Customer acquisition is driven primarily by direct phone, local SEO, online booking, and a $50 customer referral program. The company leverages Wind River Environmental's claimed 75+ years of industry experience and operational backing while maintaining a locally branded go-to-market presence in the Charlotte market.

Name

Greenway Waste Solutions

Legal name

Wind River Environmental LLC

Website

https://greenwaywastesolutions.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenway Waste Solutions is a Charlotte, NC-based field service company providing septic pumping, grease trap cleaning, drain jetting, and wastewater management to residential, commercial, and municipal customers in the Carolinas, operating as a subsidiary of Wind River Environmental.

Ownership category

akta.pro rank

Product category

Septic & Wastewater Services

NAICS

Waste Collection (56211), Waste Collection (5621)

SIC

Refuse Systems (4953)

akta.pro primary industry

Organics & Composting Programs (Food Waste, Green Waste) (BPABALAC)

Keywords

• Septic tank services
• Grease trap cleaning
• Wastewater management
• Drain cleaning services
• Waste hauling services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Septic Services: On-demand septic tank pumping, cleaning, and maintenance services for residential customers. Includes preventative maintenance programs (3-year and 5-year plans) and emergency services.
2. Grease Trap Services: Grease trap pumping and cleaning services for commercial restaurants and food service businesses. Customized service plans including indoor/outdoor traps, monthly or quarterly service options.
3. Commercial & Industrial Services: Drain cleaning, catch basin cleaning, car wash pit cleaning, sludge removal, wastewater solutions, hydroexcavation, trenchless pipelining, and waste disposal services for commercial and municipal customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Greenway Waste Solutions provides grease trap, septic, drain cleaning, and wastewater management services for residential, commercial, and municipal customers in the Greater Charlotte, NC area. Field-service crews equipped with pump trucks, vacuum trucks, and jetters deliver on-site pumping, cleaning, and maintenance, with waste processed at a Charlotte composting facility. Online booking portals and a commercial customer portal support scheduling and account management.

Product overview

Greenway, A Wind River Company is a waste management and environmental services company operating as a single integrated service offering rather than a modular software platform. The company provides septic tank pumping and cleaning, grease trap pumping and cleaning, and drain cleaning and line jetting services across three market segments: Residential (septic pumping, drain cleaning, maintenance and repair, plumbing, inspections, installations, trenchless pipelining, hydro excavation), Business & Commercial (grease trap services, drain cleaning, catch basin cleaning, plumbing, emergency services, waste disposal), and Municipal & Industrial (lift station services, vacuum truck services, wastewater solutions, disaster recovery). The company operates processing facilities in Charlotte, NC and South Carolina where waste is converted to compost. Digital services include an online booking platform and commercial customer portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Septic Tank Pumping & Cleaning Septic tank pumping, cleaning, and preventative maintenance for residential and commercial customers, including 3-year and 5-year maintenance plans and emergency response.
• Grease Trap Pumping & Cleaning Pumping and cleaning of indoor and outdoor grease traps for restaurants and food service businesses, with monthly or quarterly service schedules and customized maintenance plans.
• Drain Cleaning & Line Jetting Drain and sewer line cleaning using trucks equipped with 400-foot jetter hoses capable of clearing lines from 2 inches to 8 inches in diameter, plus pump truck response for drain overflows.
• Online Septic Booking Portal bookmyseptic.com self-service booking site for residential customers to schedule septic pumping services using stored profile details for faster repeat bookings.
• Commercial Customer Portal Online portal for commercial and industrial customers to manage accounts, schedule services, and access real-time technician reporting.

Quantifiable outcome

• Waste processed into premium Grade A compost through environmentally responsible processing

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Wind River EnvironmentalcoreOthersGreenway is a Wind River Company, part of Wind River Environmental's Family of Brands. This acquisition provides Greenway with 75+ years of combined industry experience, operational backing, and access to Wind River Environmental's resources and infrastructure while maintaining local service delivery in the Charlotte area.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Next Level Septic & Drain: Emerging independent Charlotte-area septic and drain service provider targeting residential and light commercial customers. Comparable as a newer local entrant competing for the same Charlotte homeowner customer base with similar service offerings and pricing approach.

Broad incumbents

• Republic Services: Major national solid waste and environmental services provider offering residential, commercial, and industrial waste collection. While they do not focus on septic/grease trap specialty work, they are a broad incumbent in the broader waste services space and represent the consolidated end-state for roll-up strategies like Wind River's.
• Wind River Environmental: Greenway's parent company and direct platform peer. Wind River Environmental operates the same septic, grease trap, drain cleaning, and wastewater services across multiple states under a family of local brands, providing shared infrastructure, fleet, and customer portal that Greenway plugs into. Most directly comparable as the roll-up acquirer whose playbook Greenway exemplifies.
• Stericycle: National provider of regulated waste and compliance services including specialized waste collection for commercial and institutional customers. Comparable as a regulated-waste incumbent serving restaurants and commercial facilities with compliance-driven service contracts — overlapping Greenway's commercial grease trap customer base.
• Roto-Rooter: Largest national drain cleaning, plumbing, and sewer service brand. Roto-Rooter competes directly with Greenway on drain cleaning, sewer line jetting, and plumbing in the Charlotte market, and offers similar 24/7 emergency response and recurring service contracts — making it the most relevant national incumbent peer.
• Waste Management Inc. Largest North American waste and environmental services company, providing collection, transfer, recycling, and disposal services across residential, commercial, and industrial segments. Comparable as a broad incumbent serving overlapping customer types (restaurants, municipalities, homeowners) and offering sustainability/composting-adjacent services.
• Mr. Rooter Plumbing: Nationally franchised plumbing and drain service brand with adjacent offerings in sewer line, septic, and drain cleaning. Competes with Greenway for residential and commercial drain and plumbing work in Charlotte and across the Southeast, with comparable on-demand service model.

Regional players

• AAA Septic Service: Regional residential septic service company in the Carolinas providing septic tank pumping, inspections, and maintenance. Comparable as a direct local/regional competitor for Greenway's residential septic service line with similar recurring maintenance plan offerings.
• Bio Clean Septic & Drain: Regional residential and commercial septic and drain cleaning service provider serving the Charlotte and Lake Norman areas. Directly comparable as a local independent offering the same core services (septic pumping, grease trap, drain jetting) to the same Charlotte-area customer base.

Direct peers

• Zoom Drain: National franchise specializing in drain and sewer cleaning services for residential and commercial customers, with hydro jetting and similar capabilities to Greenway's drain cleaning line. Closely comparable on service mix, equipment (jetter trucks), and recurring maintenance commercial model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greenway-waste-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenway Waste Solutions