Go Truck
Go Truck is a Nigerian mobile and web marketplace connecting cargo shippers with verified truck owners and drivers for on-demand land freight across Nigeria. It offers AI driver matching, GPS tracking, standardized pricing, and instant carrier payments, serving both SMBs and major enterprises like Dangote, Nestle, and Flour Mills.
- Company typePrivate
- Founded2020
- HeadquartersLagos, Nigeria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Go Truck does
Go Truck (GOTRUCK NIGERIA LIMITED) is a Nigerian logistics technology company that operates a mobile and web-based two-sided marketplace for on-demand land freight transportation. The platform connects cargo owners (shippers) — ranging from individuals to large enterprises — with verified truck owners and drivers (carriers), offering access to vehicles from 5-ton vans to 30-ton trailers and 40ft flatbeds for movement of goods across Nigeria. Coverage spans major commercial corridors from Lagos to Kano and Port Harcourt to Abuja.
The platform's product surface comprises three primary modules: a shipper-side booking and tracking app (Go Truck for Users/Shippers), a carrier-side onboarding and fulfillment product with instant payment upon proof of delivery (Go Truck for Carriers), and a Return Load Board add-on that helps carriers fill empty return trips. Underlying technology features include AI-powered driver matching, real-time GPS tracking from loading through delivery, an automated pricing engine with standardized upfront quotes, digital waybills, and Goods-in-Transit (GIT) insurance visibility. Distribution is dual-channel: mobile apps on Google Play and the App Store plus a web portal for self-serve SMB/individual bookings, alongside a dedicated enterprise fleet portal (company.gotruck.io) for corporate clients.
Go Truck monetizes primarily through transaction/take-rate fees on freight movements arranged through the platform, with an implied subscription or recurring component for enterprise fleet management features (driver management dashboards, consolidated payouts, guaranteed trips). Enterprise customers include Dangote, Nestle, Olam Agri, Flour Mills, UACN, Nigerian Bottling Company, and other major Nigerian corporates across FMCG, manufacturing, agribusiness, oil and gas, and cement. The company is privately held, headquartered in Lagos (with a registered office in Apapa), and compliant with the Nigeria Data Protection Act 2023. No funding rounds, revenue figures, headcount, or founding date are publicly disclosed.
Go Truck firmographics
Firmographics- Name
- Go Truck
- Legal name
- GOTRUCK NIGERIA LIMITED
- Website
- https://gotruck.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Go Truck is a Nigerian mobile and web marketplace connecting cargo shippers with verified truck owners and drivers for on-demand land freight across Nigeria. It offers AI driver matching, GPS tracking, standardized pricing, and instant carrier payments, serving both SMBs and major enterprises like Dangote, Nestle, and Flour Mills.
- Ownership category
- akta.pro rank
Go Truck industry classification
Industry- Product category
- Land Freight Logistics
- NAICS
- Freight Transportation Arrangement (48851), Freight Transportation Arrangement (4885)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)
- akta.pro secondary industries
- Intermodal Drayage & Cartage (First/Last Mile) (TLADAFAC), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE)
Keywords
Where Go Truck is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices2 records
Markets served
Go Truck business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Freight Transportation Services: Go Truck charges transaction/commission fees on freight transportation services arranged through its platform. The platform facilitates cargo movement between shippers and carriers (drivers/fleet owners), taking a cut on each completed delivery. Pricing is standardized upfront with no haggling.
- Fleet Management Services: Enterprise fleet owners and companies access dedicated dashboards to manage drivers, payouts, and track shipments. While the exact pricing model is not disclosed, this suggests additional recurring or per-vehicle fees for fleet management features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | On-demand freight transportation - custom pricing based on cargo type, distance, and vehicle requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Go Truck product offering
Product offeringCore offering
Go Truck operates a mobile and web-based logistics platform that delivers on-demand land freight transportation services across Nigeria. The platform connects cargo owners (shippers) with vetted truck owners and drivers (carriers) through AI-driven matching, automated standardized pricing, real-time GPS tracking, and proof-of-delivery workflows. It serves individual shippers, small businesses, and large enterprise customers via dedicated User, Shipper, Carrier apps and an Enterprise Fleet Portal.
Product overview
Go Truck is a unified mobile and web-based logistics platform operating in Nigeria that provides on-demand land freight transportation services. The platform consists of three core products: Go Truck for Users/Shippers (enabling businesses and individuals to book trucks, track shipments in real-time, and access instant pricing), Go Truck for Carriers (helping truck owners and drivers find trips with upfront pricing and instant payment upon delivery confirmation), and the Return Load Board (an add-on module that helps carriers maximize revenue by finding return loads and reducing empty trips). All services feature GPS tracking, automated driver matching, GIT insurance visibility, and secure payment processing.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 4,000+ companies already using the platform
- +2 more outcomes
Companies that use Go Truck
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Go Truck technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Go Truck partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Go Truck competitors and assessment
Company assessmentEmerging players
- Trukkr: Nigerian freight platform connecting shippers with verified trucks. Comparable asset-light marketplace model with similar target customers in Nigeria, though at an earlier stage of platform maturity.
- Topship: Nigerian shipping aggregator enabling merchants to compare and book multiple logistics providers. Comparable in addressing fragmented Nigerian logistics through a digital platform, though targeting e-commerce merchants more than enterprise freight.
- Tugende: East African platform combining asset financing with marketplace-enabled freight operations. Comparable in serving informal truck operators and using tech to improve their utilization, though it leans more on the financing side.
Direct peers
- Sendy: East African delivery and logistics platform connecting businesses with vehicle owners and drivers. Comparable digital marketplace model for freight and last-mile delivery, though with greater focus on East Africa and last-mile parcel.
- Max.ng: Nigerian mobility and delivery platform offering on-demand vehicle and logistics services. Comparable in serving Nigerian SMB and enterprise logistics customers via a mobile platform, though with broader mobility offering alongside freight.
- Lori Systems: Kenya-based digital freight platform operating across East and West Africa. Comparable asset-light marketplace model targeting shippers and carriers with similar technology (matching, tracking) and overlapping enterprise customer profile.
- Kobo360: Nigerian-founded digital freight marketplace connecting shippers and truck owners across Africa. Closest direct competitor with overlapping two-sided marketplace model, AI matching, GPS tracking, and similar enterprise customer base in FMCG and manufacturing.
Broad incumbents
- Africa Logistics Properties: Pan-African industrial real estate and logistics infrastructure operator. Tangentially comparable as a large-scale logistics player in Africa, but provides warehousing and industrial parks rather than digital freight matching.
- DHL Africa: Global logistics giant with significant African operations including freight and contract logistics. Comparable as a freight service provider serving the same enterprise customers (Nestle, Dangote equivalents), but operating at vastly larger scale and breadth.
Regional players
- Kwik Delivery: Nigerian last-mile delivery and fulfillment platform. Comparable in operating in Nigeria with a digital marketplace approach to logistics, though focused more on last-mile parcel than long-haul trucking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Go Truck social profiles
Digital presenceGo Truck compliance and trust
Trust signalCompliance1 record
Go Truck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Truck leadership team
Management profileNumber of profiles
Go Truck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Truck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Truck
What does Go Truck do?
Go Truck operates a mobile and web-based logistics platform that delivers on-demand land freight transportation services across Nigeria. The platform connects cargo owners (shippers) with vetted truck owners and drivers (carriers) through AI-driven matching, automated standardized pricing, real-time GPS tracking, and proof-of-delivery workflows. It serves individual shippers, small businesses, and large enterprise customers via dedicated User, Shipper, Carrier apps and an Enterprise Fleet Portal.
Is Go Truck a public or private company?
Go Truck is a private company. It is classified as unknown and is currently operating.
When was Go Truck founded?
Go Truck was founded in 2020. It employs 11 to 50 people.
Where is Go Truck based?
Go Truck is headquartered in Lagos, Nigeria, in the Africa region.
How does Go Truck make money?
Two revenue lines are on record. Freight Transportation Services are the primary driver. The others are fleet Management Services.
Who are Go Truck's main competitors?
Emerging players on record are Trukkr, Topship and Tugende. Direct peers are Sendy, Max.ng, Lori Systems and Kobo360. Broad incumbents are Africa Logistics Properties and DHL Africa. Kwik Delivery is listed as a regional player.
Does Go Truck have an API?
No public API is recorded for Go Truck.
What industry is Go Truck in?
Go Truck's product category is Land Freight Logistics. Its primary akta.pro industry code is TLAEAJAG, Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms, with a secondary code of TLADAFAC, Intermodal Drayage & Cartage (First/Last Mile). Its NAICS code is 48851 and its SIC code is 4731.