California Outdoor Recreation Partnership

What California Outdoor Recreation Partnership does

California Outdoor Recreation Partnership (CORP) is a Sacramento-headquartered 501(c)(6) nonprofit organization established in 2019 (with advocacy roots dating to 2017) that functions as the de facto "Outdoor Chamber of Commerce" for California's outdoor recreation industry. Its core offering is a membership-based advocacy platform that recruits individuals, outdoor recreation businesses (manufacturers, retailers, suppliers, guide services, tech companies), non-profits, land trusts, destination marketing organizations, and government agencies, and represents their collective interests in Sacramento through a contracted lobbying relationship with Houston Magnani & Associates. The organization delivers three flagship annual programs: the Sacramento Summit (May legislative advocacy event), Basecamp (October membership gathering combining policy workshops with outdoor outings), and Impact on Tap (regional networking happy hours across California cities).

The underlying platform is organizational rather than technological: there are no proprietary software products, APIs, or technology systems, with web presence delivered via a Squarespace-hosted site, an Instagram account, a LinkedIn page, and an email newsletter. CORP's value is generated through human-capital-intensive advocacy, coalition-building, and event programming rather than technology infrastructure. The organization has built an active legislative track record including lead sponsorship of AB 267 (No Toxics Tent Act, signed into law) and AB 2578 (Outdoor Access and Recreation Economy Act, introduced 2026), and contributed to the passage of Prop 68, Prop 4 (Climate Bond), and multiple 2025 bills including AB 518, AB 900, AB 1139, AB 43, and SB 427.

Revenue mechanics are subscription-style annual membership dues plus donations (where 100% of donations are committed to advocacy), with specific dues tiers not publicly disclosed. Governance is provided by a board drawn from across the outdoor industry value chain (REI, VF Corporation/The North Face, Columbia Sportswear, HydraPak, Hipcamp, Toad&Co, Seirus Innovation, CalTrout, Bewilder), with a single staff Director (Lexie Gritlefeld) executing operations.

Name

California Outdoor Recreation Partnership

Legal name

California Outdoor Recreation Partnership

Website

https://californiaoutdoor.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

California Outdoor Recreation Partnership is a Sacramento-based 501(c)(6) nonprofit advocacy organization that functions as the "Outdoor Chamber of Commerce," providing unified lobbying, membership services, and networking events for California's outdoor recreation businesses, conservation nonprofits, government agencies, and land trusts.

Ownership category

akta.pro rank

Product category

Industry Advocacy & Trade Association Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Community Sports & Recreation Festivals (Fun Runs, Local Games Days) (MPAGAEAN)

Keywords

• Outdoor recreation advocacy
• Industry coalition building
• Policy advocacy services
• Nonprofit membership association
• Public lands conservation

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Membership Dues: CORP is a membership-driven organization with annual dues from individuals, businesses, non-profits, government agencies, and land trusts in the outdoor recreation industry. The organization advocates for outdoor recreation policy and provides member benefits including policy updates, lobbying consultation, and event access.
2. Donations: Donations from individuals and organizations supporting outdoor recreation advocacy. 100% of donations go directly to advocating for equitable access to outdoor recreation, protection of public lands, helping gateway communities, and bettering California's outdoor economy.

Pricing tiers

Distribution channels1 record

Marketing channels6 records

Core offering

California Outdoor Recreation Partnership (CORP) is a 501(c)(6) nonprofit that functions as an Outdoor Chamber of Commerce for California's outdoor recreation industry. It delivers advocacy and networking through paid membership programs, sponsored and supported state legislation, policy updates, lobbying consultation via its contracted firm Houston Magnani & Associates, and in-person events including the Sacramento Summit, Basecamp, and Impact on Tap regional gatherings. Members include outdoor industry brands, conservation nonprofits, land trusts, destination marketing organizations, and government agencies.

Product overview

California Outdoor Recreation Partnership (CORP) is a single, unified non-profit organization that serves as an Outdoor Chamber of Commerce for California's outdoor recreation industry. Rather than a platform-plus-modules architecture, it operates as a membership-driven advocacy organization offering programs including the Sacramento Summit (annual legislative advocacy event), Basecamp (fall membership gathering with outdoor outings and policy workshops), and Impact on Tap (regional happy hour networking events). The organization primarily focuses on policy advocacy, coalition building, and member services rather than traditional product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• CORP Membership Program Annual membership program providing outdoor recreation industry businesses, nonprofits, land trusts, government agencies, destination marketing organizations, and individuals with policy updates, lobbying consultation, event access, and committee participation to influence outdoor recreation policy in California.
• Sacramento Summit

Quantifiable outcome

• $87.9 billion annual contribution to California economy
• +1 more outcomes

Named customers10 records

Segments7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Houston Magnani & AssociatescoreImplementation/ SI/ Consulting PartnerContracted lobby firm providing legislative advocacy and policy consultation services in Sacramento. The firm represents CORP's interests in California state government.
• WildHaven SonomaminorStrategic or Co-development PartnerHost venue for 5th Annual Basecamp event in Healdsburg, California (October 27-29, 2026). Provides location for CORP's annual membership gathering.
• Toad&CominorGTM or Marketing PartnerCo-hosted past Impact on Tap events in Santa Barbara, Ventura, and San Diego locations.
• 1% for the PlanetminorGTM or Marketing PartnerCo-hosted past Impact on Tap events as part of regional happy hour series.
• The Conservation AllianceminorGTM or Marketing PartnerCo-hosted past Impact on Tap events as part of regional happy hour series.
• Outdoor Industry AssociationminorGTM or Marketing PartnerCo-hosted past Impact on Tap events as part of regional happy hour series.
• Outdoor OutreachminorGTM or Marketing PartnerCo-hosted past Impact on Tap events as part of regional happy hour series.
• Seirus InnovationminorGTM or Marketing PartnerCo-hosted past Impact on Tap events in partnership with Topa Topa Brewing Company and JuneShine Hard Kombucha.
• Bryan Wuerker PhotographyminorOthersDonated photos and videos for CORP website. In-kind donation supporting organization's visual presence.
• County of NevadaminorStrategic or Co-development PartnerGateway community partner - County Supervisor Hardy Bullock cited CORP's leadership in uniting state, local, and nonprofit partners around shared stewardship.
• California Natural Resources AgencycoreStrategic or Co-development PartnerAB 2578 would authorize a strategic partnership between the Natural Resources Agency and a new statewide Outdoor Access Support Organization. Modeled on the Parks California partnership with State Parks.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Outdoor Outreach: California-based 501(c)(3) nonprofit that empowers youth through outdoor experiences. Listed as a co-host of CORP's Impact on Tap events and shares overlapping mission around equitable outdoor access in California.
• The Conservation Alliance: Coalition of outdoor industry companies that funds and advocates for conservation of wild places. Shares CORP's outdoor industry member base (including several board member companies) and pursues similar outdoor conservation and public lands advocacy.
• American Hiking Society: National nonprofit dedicated to promoting and protecting foot trails and the hiking experience. Comparable advocacy and member-supported nonprofit model focused on outdoor recreation access and trail infrastructure.
• Outdoor Industry Association: National trade association representing the outdoor industry with a membership-based advocacy model. Operates as a 501(c)(6) similar to CORP and serves many of the same member companies (REI, VF Corporation, Columbia), making it the closest national-scale peer in mission and structure.
• Rails-to-Trails Conservancy: National nonprofit advocacy organization dedicated to creating a nationwide network of trails from former rail lines. Directly comparable as a mission-driven advocacy nonprofit focused on outdoor recreation infrastructure and public access.
• Outdoor Recreation Roundtable: National coalition of outdoor recreation organizations, outdoor industry companies, and recreation-oriented businesses that advocates for outdoor recreation policy at the federal level. Directly comparable to CORP's mission and member-driven advocacy model.
• Pacific Crest Trail Association: California-headquartered nonprofit dedicated to protecting, preserving, and promoting the Pacific Crest Trail. Comparable California-based outdoor recreation advocacy nonprofit with a strong volunteer and membership model.
• California State Parks Foundation: California-focused nonprofit that advocates for the state's park system through advocacy, education, and member engagement. Closest California-specific peer in terms of parks and outdoor recreation advocacy mission.

Others

• Outdoor Retailer: Premier B2B trade event for the outdoor industry that brings together outdoor brands, retailers, and stakeholders. Relevant ecosystem participant where CORP members (Toad&Co, Seirus, VF Corporation brands) convene, though not a direct advocacy peer.

Broad incumbents

• National Recreation and Park Association: Larger national nonprofit dedicated to advancing park, recreation, and conservation efforts. Operates at broader scope across all park and recreation professionals rather than specializing in the outdoor recreation industry niche CORP serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/california-outdoor-recreation-partnership
• Instagraminstagram.com/squarespace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Outdoor Recreation Partnership