What Haldeman Lincoln does

Haldeman Lincoln is a privately held, single-location Lincoln automobile dealership founded in 1978 by Paul Haldeman and headquartered at 2443 Lehigh Street, Allentown, Pennsylvania. The dealership serves retail consumers in the Lehigh Valley trade area, which spans Allentown, Bethlehem, Easton, and Phillipsburg. Its core retail offering is new Lincoln vehicles, including the Corsair, Nautilus, Aviator, and Navigator nameplates, alongside Lincoln Black Label premium-edition models and a pre-owned vehicle inventory.

The business operates under a franchise relationship with Ford Motor Company, the manufacturer of the Lincoln brand, granting it authorized rights to retail new vehicles and perform Lincoln-warranty service. The on-site service center is AAA-approved and staffed by Lincoln/Ford-certified technicians, with extended service offerings including mobile vehicle service, pickup-and-delivery for maintenance, and complimentary loaner vehicles. A refreshed showroom and online custom-order capability support its go-to-market motion, and financing is arranged through manufacturer-affiliated lenders.

Haldeman Lincoln earns revenue across four streams: new and pre-owned vehicle sales (gross margin plus finance-and-insurance product commissions), service and maintenance labor (including warranty work for Lincoln and Ford units), and parts. The company is family-owned, with no disclosed institutional investors, parent company, or dealer-group affiliation, and does not publicly report financial results.

Name

Haldeman Lincoln

Legal name

Haldeman Lincoln

Website

https://haldemanlincolnallentown.com

Company type

Private

Founded year

1978

Operating status

Operating

Short description

Haldeman Lincoln is a family-owned, single-location Lincoln automobile dealership founded in 1978 in Allentown, Pennsylvania, serving the Lehigh Valley with new Lincoln vehicles, Lincoln Black Label models, pre-owned cars, certified service, and financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sale of new Lincoln vehicles and pre-owned vehicles including various makes. Revenue generated from the difference between acquisition cost and sale price, plus dealer add-ons and accessories.
2. Financing Services: Auto financing services for new and pre-owned vehicle purchases. The dealership works with multiple lenders and credit institutions to arrange loans and leases, generating revenue through financing arrangements.
3. Service and Maintenance: AAA-approved service center providing vehicle maintenance and repairs. Services include oil changes, tire care, brake service, battery service, and general maintenance. Generates revenue from labor and parts.
4. Parts and Accessories: Sale of genuine OEM parts and accessories through the parts department, including items from accessories.lincoln.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Haldeman Lincoln is an authorized single-location Lincoln automobile dealership in Allentown, Pennsylvania, that sells new Lincoln SUVs (Corsair, Nautilus, Aviator, Navigator), pre-owned vehicles from multiple manufacturers, and arranges auto financing and leasing through multiple lenders. The dealership also operates a full-service AAA-approved service center staffed by Lincoln- and Ford-certified technicians, offering maintenance, repairs, genuine OEM parts, pickup and delivery, and mobile service to customers across the Lehigh Valley region.

Product overview

Haldeman Lincoln operates as a single-location car dealership in Allentown, Pennsylvania, specializing exclusively in Lincoln luxury vehicles. The core product portfolio consists of four new Lincoln SUV models: the compact Corsair crossover (also available as a plug-in hybrid), the midsize Nautilus SUV, the three-row Aviator SUV, and the full-size Navigator SUV (available in standard and extended L configurations). The dealership also offers pre-owned vehicles from multiple manufacturers, comprehensive financing and leasing services, and a full-service maintenance center. Lincoln Black Label represents the premium ownership tier featuring exclusive interior themes, complimentary premium maintenance, pickup and delivery, and access to the Lincoln Access Rewards loyalty program. Additional services include mobile service, priority service packages, and parts sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Lincoln Corsair Compact luxury crossover SUV available in standard and plug-in hybrid (PHEV) trims, offering an electric driving range of up to 25 miles on the hybrid model. Sold to individual consumers seeking a premium compact SUV.
• Lincoln Nautilus Midsize luxury SUV with refined styling and advanced technology features, available in Premiere and Reserve trims including Lincoln Black Label variants. Sold to individual consumers seeking a premium midsize SUV.
• Lincoln Aviator Three-row midsize luxury SUV combining seating for up to seven passengers with powerful performance and premium interior appointments. Sold to families and individual consumers needing three-row luxury transport.
• Lincoln Navigator Full-size luxury SUV available in standard and extended L configurations, including the Black Label premium trim level. Sold to individual consumers seeking maximum space and capability in a luxury SUV.
• Pre-Owned Vehicles Certified pre-owned and used vehicles from multiple manufacturers including Lincoln, Ford, and other brands, each inspected with vehicle history reports. Sold to value-seeking individual consumers in the Lehigh Valley region.
• Lincoln Black Label Premium ownership program featuring hand-selected interior materials, exclusive design themes, complimentary premium maintenance, pickup and delivery service, and Lincoln Access Rewards points. Available to luxury consumers seeking the top-tier Lincoln ownership experience.
• Financing Services Comprehensive auto financing solutions including auto loans for new and pre-owned vehicles, leasing programs, credit applications, credit estimators, and payment calculators arranged through multiple lenders. Provided to individual vehicle buyers.
• Vehicle Service and Maintenance AAA-approved service center staffed by Lincoln- and Ford-certified technicians offering complimentary pickup and delivery, loaner vehicles, and genuine manufacturer parts. Performs oil changes, tire care, brake service, battery service, and general maintenance for vehicle owners.
• Lincoln Mobile Service Mobile service that brings vehicle maintenance to the customer's location, including oil changes, filter replacements, and brake services. Designed for Lincoln owners who prefer on-site servicing.
• Parts and Accessories Sale of genuine OEM parts and Lincoln accessories sourced through accessories.lincoln.com and the on-site parts department. Available to vehicle owners needing replacement parts or branded accessories.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lincoln (Ford Motor Company)coreChannel Partner/ Reseller/ DistributorAuthorized Lincoln dealership representing the Lincoln brand. Operates under Lincoln manufacturer programs, sells new Lincoln vehicles, uses Lincoln marketing materials, and participates in Lincoln manufacturer incentive programs and customer rewards.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest U.S. automotive retailer operating hundreds of franchised dealerships across multiple OEMs including luxury brands. Comparable business model of new and used vehicle sales plus F&I and service, but at vastly greater scale and brand diversification.
• Lithia Motors: Large public dealer group with a national portfolio of franchised stores across mass-market and luxury brands. Same core revenue mix (new cars, used cars, F&I, service, parts) but with multi-OEM diversification versus Haldeman's single-brand exposure.
• Group 1 Automotive: Major public franchised auto retailer operating luxury and mass-market brands across the U.S. and U.K. Directly analogous business model in new vehicle retail, used vehicle sales, F&I, and parts and service.
• Sonic Automotive: Public franchised dealer group with significant luxury and import-brand exposure (BMW, Mercedes-Benz, Lexus) and a sizable EchoPark used-vehicle operation. Comparable dealership franchise model with overlap in luxury customer service standards.
• Berkshire Hathaway Automotive: Large private franchised dealer group operating luxury and mass-market stores across multiple U.S. regions. Comparable full-service franchise dealership model with overlapping brand-aligned service and F&I offerings.
• Asbury Automotive Group: Public franchised dealer group with a meaningful luxury and import brand portfolio alongside mass-market stores. Comparable operating model across new sales, used, F&I, and service.
• Penske Automotive Group: International automotive and commercial truck retailer with heavy concentration in premium and luxury franchises (Audi, BMW, Mercedes-Benz, Porsche, Bentley). Closest comparable in luxury franchise mix and high-margin service/parts annuity.

Emerging players

• CarMax: National used-vehicle retailer with a no-haggle pricing model and reconditioning capabilities. Comparable to Haldeman's pre-owned business and trade-in operation, but operates as a standalone used-car format rather than a franchised dealer.

Direct peers

• DARCARS Lincoln: Multi-location Lincoln franchised dealer group on the East Coast selling new Lincoln vehicles, used cars, and offering Lincoln service. Most directly comparable peer because it operates the same OEM franchise with the same brand-aligned service amenities and Black Label program.
• Holman Lincoln: Authorized Lincoln dealer selling the same Corsair, Nautilus, Aviator, and Navigator lineup along with financing and Lincoln-certified service. Directly comparable single-brand Lincoln franchise with overlapping customer experience offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haldeman Lincoln