What Jämtland Basket does

Jämtland Basket (legal entity KFUM Jämtland Basket BBK) is a professional basketball club based in Östersund, Sweden, competing in the top-tier SBL Herr league where it holds Huvudpartner (main partner) status. The club traces its origins to 1956 and plays home fixtures at Östersunds Sporthall, a multi-hall arena renovated in 2016 for approximately 130 million SEK that hosts league matches, corporate events, and community programming. The roster covers both the SBL Herr squad and a Division 1 (BEHN) team, with separate coaching structures led by Head Coach Gabriel "Gabo" Loaiza Perez and Xavi Isern respectively.

The club's product portfolio spans ticket products (Årskort season passes at 4,800 kr, individual match tickets, VIP tickets at 495 kr), corporate hospitality (Before Basket dining experiences, Matchvärd hosting, Logeaktivitet suite rentals, and tiered corporate season cards ATW, ATW-VIP, ATW-Svart), advertising visibility packages (LED exposure, dasher boards, jersey placement, match program), and merchandise through the Jämtland Store e-commerce site. Operations are supported by a small staff of 1–10 employees under Klubbdirektör/General Manager Peter Johansson, with ticketing delivered via the Tickster platform integration.

The business model is event-driven and reliant on five revenue streams: ticket sales (subscription-style season passes plus individual match sales), sponsorship and partnerships (across Gold, Silver, Supplier, Sustainability, Bronze, and Business Club tiers anchored by flagship partner Dunder/DBET), corporate hospitality, merchandise, and 50/50 lottery. Customer segments divide into individual fans (season ticket holders, BKV monthly-plan subscribers, single-match buyers) and corporate partners seeking brand visibility and B2B entertainment. Beyond Basket functions as the central community engagement platform, delivering youth basketball in Torvalla, school partnerships across Strömsund and Krokom, the Team 13-17 substance-free commitment program, and collaborations with Östersunds Kommun, Rädda Barnen, and MAX Burgers. The 1956-klubben VIP supporter organization, with approximately 100 member businesses, anchors B2B loyalty and a ticket pot system.

Name

Jämtland Basket

Legal name

KFUM Jämtland Basket BBK

Website

https://jamtlandbasket.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Jämtland Basket is a professional basketball club in Östersund, Sweden, competing in the SBL Herr league. It sells season tickets, single-match tickets, and corporate hospitality at Östersunds Sporthall, supported by tiered sponsorships and the Beyond Basket youth community program.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Professional basketball club
• Sports entertainment
• Basketball season tickets
• Corporate hospitality
• Basketball sponsorship

Headquarters

HQ city

Östersund

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from individual match tickets sold via Tickster platform and season ticket (årskort) packages for SBL Herr home games including playoffs
2. Sponsorship & Partnerships: Multi-tiered sponsorship structure including Guldpartners (Gold), Silverpartners, Leverantörer (Suppliers), Hållbarhetspartners (Sustainability), Bronspartners (Bronze), Partners, and Business Club members. Includes visibility exposure in Östersunds Sporthall
3. Corporate Hospitality: VIP tickets, Before Basket corporate events with loges, corporate season tickets (ATW, ATW-VIP, ATW-Svart), and match hosting experiences
4. Merchandise: Jämtland Store online shop selling branded merchandise
5. 50/50 Lottery: Revenue from 50/50-clubmate lottery during matches

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Jämtland Basket is a professional basketball club based in Östersund, Sweden, competing in the Swedish Basketball League (SBL Herr) and lower divisions. The club sells match tickets, season passes, VIP experiences, corporate hospitality packages, and sponsorship visibility, and runs community programs out of Östersunds Sporthall.

Product overview

Jämtland Basket operates as a professional basketball club in the Swedish Basketball League (SBL Herr), offering a portfolio of ticketing, hospitality, sponsorship, and community programs centered around match experiences at Östersunds Sporthall. The core product offering consists of season tickets (Årskort) and individual match tickets (Biljetter) sold through the Tickster platform. Premium offerings include VIP tickets and corporate season cards (Årskort-ATW, Årskort-ATW-VIP, Årskort-ATW-Svart) with hospitality benefits. The hospitality suite includes Before Basket by Grant Thornton pre-match dining experience, Matchvärd hosting packages, and Logeaktivitet private suite rentals. Sponsorship products (SYNLIGHET) provide brand visibility through LED exposure, dasher boards, jersey placement, and match program advertising. Community programs include Beyond Basket sustainability initiatives, the 1956-klubben fan club, BKV monthly payment plans, and the Happy Hoops Matchen support events. The Jämtland Store handles official merchandise sales.

Differentiator

Problem solved

Functional benefit

Brands

• Beyond Basket: Jämtland Basket's comprehensive sustainability initiative that includes community outreach programs such as afternoon basketball in Torvalla schools, cooperation with Rädda Barnen, Team 13-17 anti-substance program, and various youth development activities.
• Before Basket
• Jämtland Store

Products and services

• Årskort (Individual Season Ticket) Annual season ticket for individual supporters granting access to all home league matches played by Jämtland Basket at Östersunds Sporthall.
• Biljetter (Single-Match Tickets) Single-match admission tickets purchased by individual spectators for specific home games of Jämtland Basket.
• VIP-biljetter (VIP Match Tickets) Premium single-match ticket that bundles seating with hospitality service such as food and drink for individual premium buyers.
• ATW Säsongskort (Corporate Season Ticket) Corporate annual season ticket package granting businesses season-long access to home matches, used for entertaining clients and staff.
• ATW-VIP (Corporate VIP Season Ticket) Higher-tier corporate season ticket that combines year-round match access with VIP hospitality such as dedicated seating and catering.
• ATW-Svart (Top-Tier Corporate Season Ticket) Top-tier corporate season ticket providing the highest level of hospitality, access, and brand association for sponsoring businesses.
• Matchvärd (Match Hosting Package) Corporate product that lets a business or group host a specific home match, including branding and guest hospitality tied to that fixture.
• Logeaktivitet (Loge / Suite Activity) Suite/loge hospitality experience offered to corporate buyers for hosting guests in a private setting at home matches.
• Jämtlandsdraget (Supporters' Lottery) Recurring supporters' lottery that individuals can join by purchasing lottery tickets, providing funding to the club.
• Sponsoravtal (Sponsorship Agreements) Sponsorship agreements sold to businesses in exchange for brand visibility on jerseys, courtside signage, digital channels, and match-day branding.

Quantifiable outcome

• Youth participation through Team 13-17 program - commitment to alcohol, tobacco, nicotine and drug-free lifestyle in exchange for free season tickets
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

27 partnerships are on record, tiered flagship, core, secondary and minor.

• Dunder (DBET)flagshipGTM or Marketing PartnerMain partner to SBL Herr (Huvudpartner till SBL Herr). Dunder/DBET logo appears as main partner across all website pages, positioned prominently in header and footer.
• EngconcoreGTM or Marketing PartnerGold partner (Guldpartner) with logo placement among top-tier sponsors.
• ICA Kvantum ÖstersundcoreGTM or Marketing PartnerGold partner with ICA supermarket chain branding.
• Maxi ICA Stormarknad ÖstersundcoreGTM or Marketing PartnerGold partner with ICA Maxi grocery store branding.
• HällströmscoreGTM or Marketing PartnerGold partner (Guldpartner).
• DiossecondaryGTM or Marketing PartnerSilver partner with digital services or IT services positioning.
• JämtkraftsecondaryGTM or Marketing PartnerSilver partner - regional energy company. Sponsors Värmestugan initiative providing free tickets to visitors.
• JABABsecondaryGTM or Marketing PartnerSilver partner.
• AdidascoreGTM or Marketing PartnerOfficial supplier partner providing sports apparel and equipment.
• IntersportminorGTM or Marketing PartnerSupplier partner - sports equipment retailer.
• KopparbergsminorGTM or Marketing PartnerSupplier partner - brewery/beverage company.
• Lime ÖstersundcoreGTM or Marketing PartnerCatering partner operating Restaurang Courtside by Lime in venue entrance, hosts Before Basket events.
• HandelsbankenminorGTM or Marketing PartnerSustainability partner (Hållbarhetspartners).
• ÖstersundshemminorGTM or Marketing PartnerSustainability partner - housing company.
• SwedbankminorGTM or Marketing PartnerSustainability partner.
• Länsförsäkringar JämtlandminorGTM or Marketing PartnerSustainability partner - insurance company.
• Östersunds KommuncoreGTM or Marketing PartnerSustainability partner and local government. Collaborates on Night Walks (Nattvandring) initiative for city safety.
• Rädda BarnencoreGTM or Marketing PartnerSustainability partner. Collaborates on trial activities during school breaks (lov) in Torvalla district.
• MAX BurgerscoreGTM or Marketing PartnerSustainability partner. Provides subsidies for membership and training fees for children and youth in Beyond Basket programs.
• Grant ThorntoncoreGTM or Marketing PartnerBefore Basket by Grant Thornton naming sponsor - corporate hospitality event before each home match.
• TickstercoreTechnology or IntegrationOfficial ticketing platform for all tickets and season passes. Provides digital ticket management, wallet integration, and ticket transfer capabilities.
• Expressen LivesportminorGTM or Marketing PartnerMedia partner for live sports streaming and coverage.
• 1956-klubbencoreChannel Partner/ Reseller/ DistributorVIP supporter club with ~100 member businesses providing ticket pot system and financial support. Members receive ticket budget to attend home matches.
• BKV (Bilage-supportrarna)coreChannel Partner/ Reseller/ DistributorSupporter club offering monthly payment plans (400 kr/month) for season tickets and facilitating fan engagement.
• Östersund Basket UngdomcoreGTM or Marketing PartnerYouth basketball club handling broad youth operations. Beyond Basket collaborates with Östersund Basket Ungdom for youth program implementation.
• KFUM JämtlandcoreStrategic or Co-development PartnerParent organization - KFUM (Swedish YMCA). Club officially registered as KFUM Jämtland BBK.
• SBL Herr (Swedish BasketLeague)coreOthersNational basketball league in which Jämtland Basket competes as main partner (Huvudpartner).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Helsingborg BBK: Swedish professional basketball club competing in SBL Herr with similar match-day ticketing, sponsorship tier, and community programming structure. Comparable mid-size-market professional basketball operation.
• Borås Basket: SBL Herr club operating from a regional Swedish city with comparable scale, sponsorship-driven business model, and community-oriented programming. Direct peer in league and regional-market profile.
• KFUM Malmö Basket: KFUM-affiliated professional basketball club in Sweden's SBL Herr sharing YMCA governance framework, youth development programs, and community outreach approach. Direct organizational peer.
• Norrköping Dolphins: Professional basketball club in SBL Herr with similar operations around ticketing, corporate hospitality, and sponsorship tiers. Direct league competitor with comparable mid-size market positioning.
• Uppsala Basket: Professional SBL Herr club from a university city in Sweden with comparable reliance on corporate sponsorship, ticketing, and community outreach. Direct competitor in the same top-flight league.
• Södertälje Kings: Fellow SBL Herr professional basketball club competing in Sweden's top league with similar ticketing, sponsorship, and community programs targeting a regional fan base. Most direct comparable in league structure and product offering.
• Köping Stars: SBL Herr club from a small Swedish city, similarly reliant on regional sponsorship and local fan engagement. Closest peer by regional market size and operating profile.
• KFUM Luleå Basket: KFUM-affiliated basketball club competing in SBL Herr, sharing organizational parent (KFUM/Ymca) and similar community-rooted operating model in northern Sweden. Highly comparable governance and youth-program structure.

Regional players

• Umeå BSKT: Northern Swedish basketball organization operating in nearby geography with comparable regional community focus and youth development programs. Comparable in climate, market size, and outreach mission though operating in adjacent rather than overlapping territory.

Emerging players

• Östersund Basket Ungdom: Local youth basketball organization partnering with Jämtland Basket for community youth programs. Operates in the same geography and feeds the professional club's player pipeline, making it a closely linked development-stage peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JamtlandBSKT
• Facebookfacebook.com/Jamtlandbasket
• Instagraminstagram.com/jamtlandbasket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jämtland Basket