TRIATHLON EVENEMENTS

What TRIATHLON EVENEMENTS does

Triathlon Événements (TEVE) is a privately-held French SAS company headquartered in Saint-Denis La Plaine and led by President Bernard Saint-Jean. The company operates the TIEL online registration platform for endurance sports events, serving two primary user segments: sports event organizers — predominantly triathlon clubs, race directors, and SMB sports associations in France — who use the platform to create events, open inscriptions, manage participants, process payments, and access performance analytics; and individual athletes who discover and register for upcoming races via a public event calendar.

TIEL is built as a cloud-based, self-serve registration system accessible through a dedicated organizer portal (registrations.inscriptions-tiel.com) and a public-facing event calendar (inscriptions-tiel.com/events/). It supports triathlon, trail running, road running, swimming, and cycling/bike-and-run events. Integrated technical features include participant tracking, payment handling, and organizer analytics, with dedicated human support available for onboarding and incident response. The platform is officially labeled by the Fédération Française de Triathlon (FFTRI), providing third-party endorsement and a distribution channel through the federation's affiliated club network. The site is available in both French and English.

Revenue is generated through subscription-based platform access paid by event organizers on an annual cadence; specific tiers and price points are not publicly disclosed on the website but are referenced via a Google Drive pricing grid. The go-to-market is predominantly self-serve, with FFTRI labeling serving as the primary credibility and acquisition lever. Triathlon Événements holds no disclosed funding rounds, no recorded M&A activity, no patents or trademarks, and operates with RGPD-compliant data practices. The company appears to be a closely-held, founder-led early-commercialization-stage operator in the French sports technology sector.

Name

TRIATHLON EVENEMENTS

Legal name

TRIATHLON EVENEMENTS

Website

https://inscriptions-tiel.com

Company type

Private

Operating status

Operating

Short description

Triathlon Événements is a privately-held French SAS operating the TIEL online registration platform for triathlon and endurance sports events. It serves French race organizers and athletes, holds official labeling from the Fédération Française de Triathlon, and runs on a self-serve annual subscription model.

Ownership category

akta.pro rank

Product category

Sports Event Registration Software

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)

akta.pro secondary industries

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)

Keywords

• Online event registration
• Race inscription platform
• Triathlon event management
• Sports registration software
• Endurance sports platform

Headquarters

HQ city

Saint-Denis La Plaine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Registration Services: TIEL provides an online event registration platform for sports organizers (primarily triathlon events in France). Revenue is generated through platform usage by event organizers who pay for access to the inscription management tools. The exact pricing model (per-event, per-registration, or subscription) is not publicly disclosed in detail; a pricing grid is available via a linked Google Drive document.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TRIATHLON EVENEMENTS operates the TIEL platform, an all-in-one cloud-based online registration system for sports events — primarily triathlons, as well as trails, running races, swimming, and cycling events. The platform lets organizers create events, open and track inscriptions, process payments, manage logistics, and access performance analytics, while letting athletes discover events, register in a few clicks, and track their participation history.

Product overview

TIEL is a unified online registration platform for sports events operated by Triathlon Événements (TEVE), a commercial partner of the Fédération Française de Triathlon. The platform serves two user segments: event organizers who can create and manage competitions (primarily triathlons, plus running, trails, cycling, and swimming events), handle registrations and payments, and access analytics; and participants who can discover events, register in a few clicks, and track their participation history. The platform is labeled/certified by the French Triathlon Federation.

Differentiator

Problem solved

Functional benefit

Products and services

• TIEL online event registration platform Cloud-based all-in-one online registration platform serving sports event organizers (primarily triathlon clubs and race organizers) and individual participants. Organizers can create events, open inscriptions, collect payments, manage participants and logistics, and access performance analytics; participants can browse a public event calendar, register in a few clicks, and track all past participations in one place.

Quantifiable outcome

• Simplifies event creation and participant management for sports organizers, reducing administrative burden.
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Fédération Française de Triathlon (FFTRI)coreStrategic or Co-development PartnerTIEL is officially labeled and endorsed by the Fédération Française de Triathlon, making it a recognized and trusted platform for triathlon event registrations in France. This partnership provides credibility, distribution through the federation's network, and alignment with official triathlon standards and practices.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Eventbrite: Global self-serve event ticketing and registration platform operating in France with broad entertainment and sports event coverage. A larger incumbent that competes with TIEL on organizer self-serve registration, particularly for mass-participation endurance events.
• Active Network (ACTIVE): Global endurance and participatory sports registration and event management platform. Comparable as a broad incumbent offering organizer registration, timing, and participant tools that overlap with TIEL's registration-plus-analytics stack.

Direct peers

• HelloAsso: Leading French free online registration and ticketing platform serving non-profits, associations, and sports event organizers. Directly comparable to TIEL as an organizer-facing registration solution for French endurance and community sports events.
• Weezevent: French event ticketing and registration platform widely used by race organizers and sporting events in France. Competes head-to-head with TIEL on organizer onboarding and participant registration flows for endurance and participatory sports events.
• SportEasy: French sports team and club management application that includes event organization, registration, and team administration features for amateur and competitive sports. Comparable as a French, sport-specialized SaaS serving clubs and event organizers.
• Sport Passion: French endurance sports calendar and event directory serving road race, trail, and triathlon organizers and participants. Comparable as a French event-discovery and registration funnel for endurance athletes.
• KMS / Klikego: Long-standing French registration and timing platform for road races, triathlons, and endurance events widely used by French organizers. Directly competes with TIEL for the same organizer and participant base in the French endurance market.

Regional players

• Datasport: Swiss-based online registration and timing platform for running, cycling, and multisport events, frequently used by French-speaking endurance organizers across the Alpine region. Directly comparable in product scope and customer base despite Swiss footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRIATHLON EVENEMENTS