COTI VISION LIMITED

What COTI VISION LIMITED does

Coti Vision Limited is a UK-based direct-to-consumer eyewear accessories brand that designs, manufactures, and sells glasses chains, multifunctional holders, necklaces, and reading glasses. Founded in 2020 by co-founders Julie and Nancy (Nan) and headquartered in Harrogate, England, the company operates its own Shopify-powered e-commerce storefront (cotivision.com) and ships internationally to 17 countries across Europe, North America, Asia Pacific, the Middle East, and South Africa, supporting four currencies (GBP, USD, EUR, CAD). The brand received national exposure through a BBC Dragons' Den UK appearance in April 2021, with investor Deborah Meadon publicly endorsing the product line.

The product portfolio spans six collections — Amore Italia, Harmony Collection, Necklaces & Holders, Men's Chains & Cords, Pearls & Gems, and Reading Glasses & Sunglasses — comprising 52 SKUs across price points from $6.70 (silicone ends) to $133.97 (PEARL HALO holder). Manufacturing is outsourced to artisan workshops in Italy using recycled acrylic, recycled aluminium, and Hexetate (a patented recyclable, BPA-free acrylic used for reading glass frames). Core proprietary technology includes the Sigma Clasp signature closure and the HALO multifunctional holder system, both of which enable products to transition between glasses chains and standalone necklaces. Most recent product activity is the SS2026 New Releases launch, which introduced 12+ new SKUs and the HALO Luxe Leo premium holder with 24k gold and .999 silver plating.

The business model is one-time unit pricing on a DTC Shopify storefront, with no subscription or recurring revenue component. Distribution is supplemented by active solicitation of wholesale/retail partnerships via a dedicated retailer contact form. Marketing is driven by organic social media (Instagram, Facebook, Pinterest), an email newsletter, earned media from the Dragons' Den appearance, and a Judge.me customer review integration showing 60+ reviews. The company is privately held by its two co-founders with no disclosed external funding, no parent company, and no subsidiaries; headcount is 1–10 employees.

Name

COTI VISION LIMITED

Legal name

Coti Vision Ltd

Website

https://cotivision.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Coti Vision Limited is a UK-based direct-to-consumer eyewear accessories brand that designs and sells handmade Italian glasses chains, multifunctional holders, necklaces, and reading glasses to fashion-conscious consumers globally via its Shopify e-commerce store.

Ownership category

akta.pro rank

Product category

Eyewear Accessories

NAICS

Optical Goods Retailers (456130), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Ophthalmic Goods (3851), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Eyewear Accessories & Care (Cases, Cleaning, Chains) (CRAAAKAI)

akta.pro secondary industries

Reading Glasses (OTC) (CRAAAKAG), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

Keywords

• Eyewear accessories
• Glasses chains
• Reading glasses
• Handcrafted jewelry
• Sustainable fashion

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Product Sales: Direct sale of eyewear accessories including glasses chains, glasses holders/necklaces, reading glasses, and accessories. Revenue is generated through one-time purchase transactions at various price points from budget to premium. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

COTI Vision designs, manufactures (via Italian artisans), and sells handmade eyewear accessories including glasses chains, eyewear holders, multifunctional necklaces, men's chains and cords, reading glasses, and related fashion accessories. The products are made primarily from recycled materials such as recycled acrylic and aluminium, with signature proprietary elements including the Sigma Clasp closure and the HALO multifunctional holder system. The company sells direct-to-consumer through its Shopify e-commerce site and selectively through wholesale/retail partners.

Product overview

COTI Vision is a UK-based creative lifestyle brand (featured on Dragons' Den) selling colorful glasses chains, eyewear holders, necklaces, and reading glasses. The product portfolio consists of multiple collections: (1) Amore Italia Glasses Chains Collection – handmade in Italy from recycled acrylic and aluminium, featuring signature Sigma Clasp, with sub-lines including Classic/Rainbow, Italian Metal (hypoallergenic aluminium), Italian Acrylic, and new Harmony SS2026 collection; (2) Necklaces & Holders Collection – sculptural necklaces and HALO multifunctional eyewear holders; (3) Men's Chains & Cords – masculine rubber, leather, and bead designs; (4) Pearls & Gems Collection – premium Elements line with gemstones and baroque pearls; (5) Reading Glasses – eco-friendly Hexetate reading glasses in various powers; (6) Accessories – silicone ends, cases, and premium holders. Products are handmade in Italy from recycled materials with free UK delivery over £40.

Differentiator

Problem solved

Functional benefit

Brands

• Amore Italia: Italian Collection featuring handmade glasses chains and necklaces made from recycled materials in Italy
• Elements
• Harmony Collection

Products and services

• Amore Italia Glasses Chains Collection Handmade in Italy glasses chains made from recycled acrylic and aluminium materials, featuring signature Sigma Clasp on select styles. Available in lengths 68cm–73.5cm with multiple color options across Rainbow, Classic, Italian Metal, and Italian Acrylic lines; intended for individual consumers who want to keep reading glasses or sunglasses readily accessible while adding a fashionable accent.
• Harmony Collection SS2026 seasonal collection of colorful mixed-material glasses chains including LUMA (beads and textures), SENA (multi-texture beads), ISLA (starfish and heart motifs), RAYA (contemporary bead pattern), BELLA (enamel embellishments), and SAHARA (earthy beads). Designed for versatility from workday to weekend wear; targeted at style-conscious consumers seeking expressive eyewear accessories.
• Necklaces & Holders Collection Sculptural handcrafted necklaces featuring the signature COTI Vision Sigma hook clasp, plus HALO eyewear holders that function as both necklace and glasses holder. Includes ORBITA (oval links, 57cm), SORRISO (larger colorful links), ABBRACCI (sculptural links, 62cm), BACI (elegant, 60cm), and DIVA (bold, 61cm) necklaces; intended for individual consumers seeking multifunctional jewelry that doubles as eyewear retention.
• Men's Chains & Cords Extended range of masculine glasses chains and cords including ROMEO (sleek rubber, 68cm), LUCCA (minimalist beads, organic colors), RUNSWICK (soft touch matte), SAHARA (earthy beads), BOLO LEATHER cord, and Italian Metal chains (TESORO, VENTO, SOFFIO in aluminium). Designed for men seeking functional yet stylish eyewear accessories.
• Pearls & Gems Collection Premium Elements collection featuring hand-strung gemstone chains (GEMS: Onyx, Tigers Eye, Amethyst, Quartz, 72cm) and baroque cultured pearl chains (PEARLS: Classic White with Hematite). Includes the PEARL HALO multifunctional holder with baroque pearls and hematite stones (60cm, 28mm ring). Targeted at premium and gift-buying consumers seeking high-end eyewear accessories.
• Reading Glasses & Sunglasses CARA and EDEN eco-friendly reading glasses made from Hexetate (patented recyclable acrylic) with blue blocking lenses. Available in powers +1, +1.5, +2, +2.5, +3 with multiple frame colors including Blackberry, Fig, Honey, Raspberry, and Plum. Designed as FRONT ONLY to enable custom necklace reading glass ensembles with COTI Vision chains.
• Accessories Supporting accessories including Silicone Ends Set (pack of 8, adjustable to fit most glasses temples), Glasses Case (multifunctional with front pocket and two zipped compartments, 190x100mm, includes branded cleaning cloth), and HALO Luxe Leo eyewear holder (24k gold and .999 silver plating).

Quantifiable outcome

• Featured on UK's Dragons' Den in April 2021, gaining national media exposure
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Warby Parker: Leading DTC eyewear retailer offering prescription frames, sunglasses, and reading glasses. Broad incumbent in the same consumer-eyewear space, but competes primarily in core optical frames versus COTI Vision's accessory-and-holder niche.
• EyeBuyDirect: Large online optical retailer offering affordable prescription glasses, sunglasses, and reading glasses. Comparable in DTC eyewear distribution and global reach, though focused on full eyewear versus COTI Vision's accessory-and-chain positioning.
• Foster Grant: Established mass-market eyewear and sunglasses brand with broad retail distribution. Overlaps with COTI Vision on sunglasses and reading-glasses categories but operates at much larger scale and lower price points without the chain-accessory ecosystem.
• Loewe: Luxury fashion house under LVMH with eyewear accessories including glasses chains and statement holders. Comparable in the luxury eyewear-accessory category, particularly relevant to COTI Vision's premium Elements Collection and pearl/gemstone offerings.

Direct peers

• ThinOptics: Compact ultra-thin reading glasses brand sold via DTC and retail. Direct peer for COTI Vision's reading glasses product line (CARA and EDEN) — same core use case (portable reading eyewear) but competing on form factor versus COTI Vision's fashion-positioned approach.
• Eyebobs: Designer-led reading glasses and blue-light eyewear brand with premium positioning. Direct peer in the fashionable-reading-glasses segment, with similar irreverent brand voice and DTC-first go-to-market.
• Cocoon Eyewear: UK-based eyewear accessories brand making colorful glasses chains, cords, and eyewear holders. Direct head-to-head peer with overlapping product category, similar target customer (style-conscious eyewear users), and UK small-business positioning.
• Peeperspecs: Stylish, affordable reading glasses brand sold online. Comparable in serving style-conscious consumers who want fashionable reading eyewear, but without COTI Vision's chain-and-holder accessory ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Coti-Vision-103977794344651
• Instagraminstagram.com/coti_vision
• Pinterestpinterest.co.uk/CotiVision

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COTI VISION LIMITED