What Home Advantage Home Health does

Home Advantage Healthcare (dba Home Advantage Home Health) is a community-based, Medicare-certified home health agency founded in 2010 and headquartered in Belleview, Florida. The company delivers skilled nursing, physical therapy, occupational therapy, speech therapy, medical social services, and non-routine medical supplies directly to patients in their homes across 16 counties in Florida's District Three, including Marion, Lake, Citrus, Sumter, and Hernando counties. Referrals are sourced primarily from area physicians, assisted living facilities, independent living facilities, and nursing facilities, and the agency holds Florida home health agency license HHA299991526 along with AHCH top-20% national recognition and a successful CMS survey.

The business operates on a fee-for-service reimbursement model under Medicare's home health benefit (which covers 100% of services when eligibility criteria are met) and accepts a range of private insurers including AARP Medicare, Aetna, Blue Cross and Blue Shield, Freedom, Humana PPO, Optimum, and United Healthcare. The underlying technology footprint is minimal: the firm does not maintain a consumer app, public API, or proprietary software platform, and its core "platform" is essentially a CMS-compliant care delivery workflow staffed by RNs, LPNs, therapists, medical social workers, schedulers, billers, and HR personnel. GTM is direct-to-consumer via physician and facility referral channels, with staff vetting (FDLE/FBI background checks) and weekly scheduling with daily updates serving as the principal operational differentiators. The company is privately held, owner-operated by Mike Crimi, with Nicole Clark serving as Director of Nurses; no institutional investors, funding rounds, M&A activity, or parent company relationships are disclosed.

Name

Home Advantage Home Health

Legal name

Home Advantage Healthcare

Website

https://homeadvantagehc.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Home Advantage Healthcare is a Medicare-certified home health agency in Belleview, Florida, delivering skilled nursing, therapy, and medical social services to homebound patients across 16 central Florida counties via physician and facility referrals.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Skilled Home Health (Medicare-Certified) Agencies (HLAFAEAA)

akta.pro secondary industries

Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA), Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA), Home-Based Chronic Disease Management (Skilled) (HLADAFAL)

Keywords

• Home health services
• Skilled nursing care
• Physical therapy
• Occupational therapy
• Speech therapy

Headquarters

HQ city

Belleview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Home Health Care Services: Home Advantage Healthcare generates revenue through providing home health care services to patients. Services include skilled nursing, physical therapy, occupational therapy, speech therapy, and medical social services. Medicare pays 100% for home health services when eligibility conditions are met (Medicare eligible, homebound, with Plan of Care and doctor's orders). The agency also accepts private insurance including AARP Medicare, Aetna, Blue Cross and Blue Shield, Freedom, Humana PPO, Optimum, and United Healthcare.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Home Advantage Healthcare is a community-based home health agency that delivers skilled nursing, physical therapy, occupational therapy, speech therapy, and medical social services directly to patients in their homes across 16 counties in central Florida. The agency is Medicare-certified, follows CMS guidelines, accepts Medicare and multiple private insurance plans, and coordinates care with patients' medical teams to provide intermittent skilled care to Medicare-eligible homebound patients.

Product overview

Home Advantage Healthcare is a community-based home healthcare agency serving central Florida. The company provides an integrated suite of home health services delivered by trained professionals directly in patients' homes. Services include Skilled Nursing (medication management, wound care, IV therapy, catheter care), Physical Therapy (rehabilitation, gait training, therapeutic exercise), Speech Therapy (voice, articulation, dysphagia treatment), Occupational Therapy (ADL training, sensory treatment), Medical Social Services (counseling, community resources), and Medical Supplies. All services follow Medicare and CMS guidelines and are coordinated with patients' medical teams to ensure quality care and optimal outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing Services
• Physical Therapy
• Speech Therapy
• Occupational Therapy
• Medical Social Services
• Medical Supplies
• Skilled Observation and Assessment

Quantifiable outcome

• 99% accommodation rate for family member care requests

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Area Physicians and Medical PracticescoreStrategic or Co-development PartnerHome Advantage Healthcare works with numerous area physicians who refer patients to their home health services. These referral relationships are central to their patient acquisition and care coordination model.
• Assisted Living FacilitiescoreStrategic or Co-development PartnerHome Advantage Healthcare partners with assisted living facilities in Marion, Lake, Citrus, Sumter, and Hernando counties to provide home health services to residents who need transitional or ongoing care.
• Independent Living FacilitiescoreStrategic or Co-development PartnerPartnerships with independent living facilities to provide home health services to residents, primarily in Marion, Lake, Citrus, Sumter, and Hernando counties.
• Nursing FacilitiescoreStrategic or Co-development PartnerPartnerships with nursing facilities in Marion, Lake, Citrus, Sumter, and Hernando counties for patient care coordination and home health service delivery.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Compassus: Compassus is a national home health, hospice, and palliative care provider. Comparable to Home Advantage as another multi-state skilled home health operator competing for Florida Medicare referrals and the same patient acuity range.
• BrightStar Care: BrightStar Care is a franchised home health provider offering skilled nursing and therapy services across the U.S., including Florida markets. Comparable to Home Advantage in service mix and target patients, though franchise-driven and slightly broader (also personal/home care).
• Traditions Health: Traditions Health is a home health and hospice provider operating in multiple U.S. states. Comparable to Home Advantage as a regional-style home health competitor focused on skilled nursing and therapy services with Medicare as primary payer.
• Bayada Home Health Care: Bayada is a large private home health provider offering skilled nursing, therapy, and personal care across multiple states including Florida. Directly comparable to Home Advantage in scope of services and reliance on physician/ALF referrals, though non-profit and larger in scale.
• Enhabit Inc. Enhabit is a publicly traded home health and hospice operator spun off from Encompass Health. It is a direct peer: similar Medicare-certified skilled home health service mix (nursing, PT, OT, ST) competing for the same patients and physician referrals in overlapping markets.
• Aveanna Healthcare: Aveanna Healthcare is a diversified home health, medical solutions, and pediatric services provider operating in Florida and across the U.S. Directly comparable to Home Advantage in adult home health skilled nursing and therapy, and in payer mix (Medicare, Medicaid, commercial).

Broad incumbents

• CenterWell Home Health (Humana): CenterWell is Humana's home health and primary care arm, one of the largest U.S. home health providers. Direct competitor to Home Advantage for Florida Medicare Advantage referrals, especially relevant given Humana PPO is in Home Advantage's accepted payers.
• Amedisys: Amedisys is one of the largest U.S. home health, hospice, and high-acuity care providers. It is comparable to Home Advantage as a national-scale operator competing in the same Medicare-certified skilled home health category, though far larger.
• LHC Group (Optum): LHC Group was a major U.S. home health and hospice provider before its acquisition by Optum. Directly comparable as a Medicare-certified skilled home health operator and competitor for the same Florida referrals, though vastly larger and now part of a payer-owned ecosystem.
• Encompass Health: Encompass Health is a large inpatient rehabilitation and home health operator. Comparable to Home Advantage as a major scale competitor in the skilled home health space and as a bellwether for Medicare reimbursement and clinical trends in the same category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/home-advantage-home-health

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Advantage Home Health