Greinert & Glatt GmbH

What Greinert & Glatt GmbH does

Greinert & Glatt GmbH is a German online B2B retailer specializing in industrial automation components and spare parts, including SPS (PLC), sensor technology, and pneumatics. Founded in 1998 and operating its webshop continuously since 2003, the company serves commercial and industrial buyers domestically in Germany, across Europe, and worldwide, with a Houston-area sales partner covering the Americas, Middle East, and Asia since 2007. The product range spans individual spare parts — including discontinued or no-longer-available replacement parts for installed equipment — through to complete project equipment, addressing supply-continuity needs for industrial customers.

The company runs its proprietary e-commerce platform automation-base.com (launched January 2022 as a replacement for the legacy sps-markt.de), supported by self-developed software modules that automate internal workflows across purchasing, quality control, warehouse operations, order processing, and shipping. Revenue is generated through one-time product sales transacted via the company's own storefront; no subscription, SaaS, or licensing layer is disclosed. The go-to-market is predominantly self-serve e-commerce, supplemented by a regional channel-partner motion for non-European geographies, and there is no evidence of enterprise contracts or anchor-account sales.

Greinert & Glatt GmbH is a privately held, family-owned company with its business seat in Engen (Hegau) and operational facility in Ravensburg (new building completed 2018). Current co-managing directors are Manuel Greinert and Roderich Greinert, who assumed joint leadership following co-founder Jürgen Glatt's 2023 departure from the management board. No external institutional investors, parent company, or M&A activity is reported.

Name

Greinert & Glatt GmbH

Legal name

Greinert & Glatt GmbH

Website

https://greinert-glatt.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Greinert & Glatt GmbH is a German family-owned online B2B retailer of industrial automation components and spare parts, including PLCs, sensors, and pneumatics, serving commercial buyers in Germany, Europe, and globally via its proprietary webshop automation-base.com and a U.S. sales partner.

Ownership category

akta.pro rank

Headquarters

HQ city

Ravensburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Automation Components Sales: Sale of automation components and spare parts including SPS (PLC), sensor technology, and pneumatics. Also supplies discontinued/no longer available spare parts. Revenue generated through product sales with order fulfillment via own e-commerce platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Greinert & Glatt GmbH is an online B2B distributor of industrial automation components, selling SPS/PLC modules, sensor technology, pneumatics components, and complete project equipment through its automation-base.com webshop. A central capability is the sourcing and supply of discontinued and hard-to-find spare parts for industrial automation, supported by in-house developed software for process management.

Product overview

Greinert & Glatt GmbH operates a dual-webshop portfolio serving as an online retailer for industrial automation components and spare parts. The primary current offering is automation-base.com (launched 2022), a proprietary webshop platform offering immediately available components across SPS (PLC), sensor technology, and pneumatics categories, including discontinued spare parts no longer available elsewhere. The previous platform, sps-markt.de (operational 2003-2022), has been replaced by the new system. The company also develops and uses its own software modules to manage business processes from purchasing to shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• automation-base.com Online B2B Webshop Proprietary B2B webshop launched in 2022 that enables industrial customers to source SPS/PLC modules, sensor technology, pneumatics components, and discontinued spare parts directly online from Greinert & Glatt GmbH's centralized European warehouse.
• SPS/PLC Components

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• USA Sales PartnercoreChannel Partner/ Reseller/ Distributor · 1 January 2007Strategic partnership established in 2007 with sales partner located southwest of Houston, Texas for distribution to American markets. Partnership also covers Middle East and Asia regions. This partnership enables the company to serve international markets outside of Europe.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• McMaster-Carr: Large US industrial MRO distributor with a famously broad self-serve catalog; competes for the same industrial buyer mindshare in online component sourcing.
• Wago: Manufacturer and supplier of interconnection, automation, and interface electronics; overlaps with PLC and control component categories Greinert & Glatt distributes.
• Phoenix Contact: Global supplier of automation, interconnection, and interface solutions including PLCs, sensors, and industrial controls — competes in the same component categories served by Greinert & Glatt.
• Grainger: Major industrial MRO distributor with extensive automation and electrical component lines; competes with Greinert & Glatt for commercial and industrial buyers across Europe.
• RS Components (RS Online): Global multi-category industrial components distributor serving engineers and buyers with PLCs, sensors, and pneumatics via self-serve e-commerce; competes broadly with Greinert & Glatt at a much larger scale.
• Festo: Major manufacturer and distributor of pneumatics and automation components globally; product portfolio overlaps the pneumatics and sensor categories Greinert & Glatt resells.

Direct peers

• AutomationDirect: US-based direct e-commerce retailer of PLCs, sensors, pneumatics, and other industrial automation components — a direct functional twin of automation-base.com in a B2B self-serve model.
• Radwell International: Specializes in new, surplus, and obsolete industrial automation and electrical components, with a strong position in discontinued parts — directly overlapping Greinert & Glatt's stated discontinued-spares niche.

Emerging players

• PLC City: Niche US-based reseller focused on discontinued and legacy PLC hardware, closely mirroring Greinert & Glatt's discontinued-spares angle in a smaller geographic footprint.

Regional players

• Distrelec (Digi-Key Electronics): European-headquartered industrial and electronic components distributor with a strong DACH presence, selling PLCs, sensors, and pneumatics online — comparable buyer segments to Greinert & Glatt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greinert-glatt-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greinert & Glatt GmbH