Campbell's Soup

What Campbell's Soup does

Campbell's Greenhouses is a family-owned greenhouse and garden center business headquartered in North Branch, Michigan (Lapeer County). Founded in 1983 by Mike and Betty Campbell on a farm property originally purchased in 1976, the business operates a single integrated retail location that grows and sells annuals, perennials, trees, shrubs, herbs, hanging baskets, and specialty plants from seed to sale. After Mike Campbell's death in 1991, the business continued under Betty Campbell's leadership; in 1997, Andy Malburg and his four children joined through marriage, bringing an existing wholesale greenhouse operation and tripling the company's size. In 2014, Betty's son Brian Campbell merged his B&B Lawn and Landscape and Malbell Greenhouse Construction companies into the operation, adding landscaping services and greenhouse construction/repair capabilities (relocation, recovering, insurance repairs, custom fabrication).

The company's revenue model spans seven streams: direct retail plant sales, wholesale distribution to Midwest garden centers (subject to buying minimums and credit applications), landscaping materials including bulk mulch, stone, and Unilock pavers, online gift certificate sales through PayPal, educational classes (e.g., $45 Focaccia Bread Art Class), seasonal fundraiser programs for schools and community groups (January–April), and greenhouse construction/maintenance services through the Malbell sub-brand. A $5 annual Paradise Gardener's Button Club loyalty program adds retention mechanics for repeat retail customers. Distribution mixes a regional retail storefront, a Midwest wholesale channel, an e-commerce gift certificate site, and a direct enterprise services channel for greenhouse construction. Customer segments include Michigan retail/home gardeners (primary), wholesale garden accounts, landscapers and contractors, and community organizations running fundraisers.

The company has no disclosed proprietary technology, no AI/ML capabilities, no patents or trademarks, and no external institutional investors; its defensibility is grounded in 43+ years of local brand reputation, vertically integrated on-site cultivation, scale as the largest garden center in Lapeer County, and a diversified mix of plant retail, hardscape, wholesale, and construction revenue lines.

Name

Campbell's Soup

Legal name

Campbell's Greenhouses

Website

https://campbellsgreenhouses.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Campbell's Greenhouses is a family-owned Michigan garden center founded in 1983 that grows and sells plants, landscaping supplies, and wholesale greenery across the Midwest, while also offering greenhouse construction services through its Malbell sub-brand.

Ownership category

akta.pro rank

Product category

Garden Center and Nursery Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Floriculture Production (11142), Food Crops Grown Under Cover (11141)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Production-Crops (100)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Garden center retail
• Greenhouse plant cultivation
• Landscaping materials supply
• Wholesale nursery products
• Greenhouse construction services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Plant Sales: Direct retail sales of annuals, perennials, trees, shrubs, herbs, hanging baskets, and specialty plants through their garden center. Products grown on-site from seed to sale.
2. Landscaping Materials: Sales of bulk materials (mulch, topsoil, gravel, sand), bagged stone, bagged soil, bagged mulch, flagstone, landscape rock, and Unilock pavers. Also offers contractor pricing for landscapers.
3. Wholesale Accounts: Wholesale sales to garden centers and resellers throughout the Midwest. Requires meeting buying minimums and completing credit application. Products sold include flowers, vegetables, specialty plants, perennials, herbs, and hanging baskets.
4. Gift Certificates: Online sales of gift certificates in denominations of $20, $25, $50, $75, $100 or custom amounts. Processed through PayPal.
5. Classes and Events: Fees charged for educational classes such as the Focaccia Bread Art Class at $45 per person.
6. Fundraising Programs: Organizations purchase fundraiser coupons/certificates at wholesale rates and resell to customers. Products include hanging baskets, annual flower flats, vegetable flats, and gift certificates with profit margins per item sold.
7. Greenhouse Construction Services: Malbell Greenhouse Construction subsidiary provides greenhouse relocation, recovering, insurance repairs, custom fabrication, and repairs/maintenance for commercial and domestic structures.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Campbell's Greenhouses operates a family-owned garden center in North Branch, Michigan that grows and sells annuals, perennials, trees, shrubs, herbs, hanging baskets, and specialty plants, alongside a complete line of landscaping supplies (bulk mulch, topsoil, gravel, sand, flagstone, bagged stone/soil/mulch, and Unilock pavers). The company also runs a wholesale plant distribution program for Midwest garden centers and offers greenhouse construction, relocation, and maintenance services through its Malbell Greenhouse Construction subsidiary.

Product overview

Campbell's Greenhouses is a family-owned greenhouse and garden center business established in 1983, operating as a single unified business offering retail plant sales and landscaping supplies. The company is headquartered in North Branch, Michigan and serves retail customers in Lapeer County and surrounding Michigan communities, with wholesale distribution to garden centers throughout the Midwest. The product portfolio centers on the Garden Center (annuals, perennials, trees & shrubs), Landscaping Supplies (bulk materials, flagstone, pavers), and Wholesale Program, supported by Malbell Greenhouse Construction for construction/maintenance services. Additional services include Fundraiser Programs, Classes, Tours, Funeral Arrangements, Gift Certificates, and the Paradise Gardener's Button Club loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Malbell Greenhouse Construction: Greenhouse construction company offering relocation of greenhouse structures, recovering of existing structures, insurance repairs, custom fabricating, repairs and maintenance. Providing greenhouse construction and maintenance to all of the Midwest.

Products and services

• Garden Center Self-described largest garden center in Lapeer County, Michigan, selling greenhouse-grown annuals, perennials, trees, shrubs, and specialty plants cultivated on-site from seed to sale for retail home gardeners and landscaping consumers.
• Landscaping Supplies Complete line of landscaping materials including bulk materials (mulch in black, brown, cedar, hardwood and red; topsoil; gravel; sand; compost), bagged stone, bagged soil, bagged mulch, flagstone, landscape rock, and Unilock brick pavers and retaining wall products, sold to retail customers, landscapers, and contractors with contractor pricing tiers.
• Malbell Greenhouse Construction Specialty subsidiary offering greenhouse relocation, recovering of existing structures, insurance repairs, custom fabrication, and ongoing repairs and maintenance for commercial and residential greenhouse structures across the Midwest.
• Wholesale Program Wholesale sales channel supplying flowers, vegetables, specialty plants, perennials, herbs, and hanging baskets to garden wholesale accounts throughout the Midwest; customers must meet buying minimums and complete a credit application for approval.
• Fundraiser Program Seasonal fundraiser program running January through April for schools, churches, and community organizations; participating groups purchase coupons (hanging baskets at $20.99 group cost / $29.99 resale, annual flower flats at $13.99 / $18.99, vegetable flats at $11.99 / $16.99, and gift certificates at $18 / $20) and resell to raise funds with defined profit margins per item.
• Classes Educational hands-on classes such as the Focaccia Bread Art Class at $45 per person, teaching decorating of focaccia using herbs and vegetables to garden center visitors and community members.
• Tours Behind-the-scenes guided group tours of the greenhouse facility for organizations, schools, clubs, and community groups, coordinated through a dedicated tour coordinator.
• Funeral Arrangements Custom greenhouse plant arrangements for funerals combining annuals, perennials, trees, and shrubs into non-traditional designs distinct from typical florist offerings.
• Gift Certificates Gift certificates available in denominations of $20, $25, $50, $75, and $100, or any custom amount, sold online through PayPal processing and mailed within 24 hours of purchase for use at Campbell's Greenhouses.
• Paradise Gardener's Button Club Annual loyalty club membership for $5.00 offering monthly specials, unadvertised sales, freebies, and a $1.00-$4.00 discount on renewal for returning members.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• UnilockcoreChannel Partner/ Reseller/ DistributorCampbell's Greenhouses is an authorized dealer of Unilock, carrying a full line of superior brick pavers and retaining wall products. They have a display patio and firepit showcase for customers to view products.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• English Gardens: Michigan-based retail garden center chain with multiple locations offering plants, landscaping supplies, and seasonal décor. Directly comparable as a regional multi-location garden center serving Michigan consumers with similar product mix and customer segments.
• Hoerr Nursery & Garden Center: Peoria, Illinois-based garden center and nursery serving central Illinois with plants, landscaping services, and seasonal products. Comparable as a Midwest family-owned garden center serving similar suburban and rural customer demographics.
• Ray Wiegand's Nursery: Michigan nursery and garden center offering a broad selection of plants, trees, and landscaping services with multiple retail locations. Comparable as a Michigan-based garden retailer with similar product portfolio and customer base.
• Plymouth Nursery & Garden Center: Michigan-based family garden center offering annuals, perennials, shrubs, trees, and landscaping supplies. Comparable as a regional Michigan garden center with similar product mix and customer segments.
• Wedel's Nursery, Florist & Garden Center: Family-owned garden center in Kalamazoo, Michigan providing plants, garden supplies, and florist services since 1946. Comparable as a multi-generational Michigan garden center with retail and landscaping offerings to similar customer demographics.
• Linder's Garden Center: Minnesota-based garden center with multiple locations offering plants, landscaping materials, and garden design services. Comparable as a Midwest regional garden center with similar product breadth and customer engagement approach.
• Van Atta's Greenhouse & Flower Shop: Family-owned greenhouse and garden center in Haslett, Michigan offering annuals, perennials, trees, shrubs, and landscaping materials. Closely comparable as a long-running family-owned Michigan greenhouse retailer with similar scale and product breadth.
• Wasco Nursery & Garden Center: Illinois-based garden center and nursery offering plants, landscaping supplies, and design services across the Chicago suburbs. Comparable as a Midwest garden center with similar product categories and customer base.

Regional players

• Hillenmeyer Nurseries: Kentucky-based garden center and landscape services company. Comparable as a family-owned garden center offering plants and landscaping services, but operating in a different geographic region than Campbell's Michigan footprint.

Broad incumbents

• Bachman's: Large Minnesota-based garden center, nursery, and floral retailer with multiple locations and a long operating history. Comparable as a Midwest garden retailer but at larger scale, with broader product assortment and integrated floral/home offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CampbellsGH
• Facebookfacebook.com/pages/Campbells-Greenhouses/153745349763
• LinkedInlinkedin.com/company/campbell%27s-greenhouses
• Pinterestpinterest.com/info4860

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campbell's Soup