Greenslip King

What Greenslip King does

Greenslip King is a privately held insurance agency headquartered in Hurstville, New South Wales, that arranges Compulsory Third Party (CTP) "greenslip" insurance for personal, business, and fleet vehicles. The firm has been operating since 1991, the year NSW deregulated CTP insurance, and acts as an authorized agent for four major Australian insurers: Allianz, QBE, GIO, and NRMA. Under a no-advice model, the agency provides factual information only and does not recommend specific policies.

The company's core product is the eGreenslip electronic service, which processes policies within one hour of payment during business hours and transmits them directly to Service NSW (formerly RMS) for immediate vehicle registration. A dedicated Fleet CTP service extends the offering to multi-vehicle businesses, providing real-time vehicle processing, diary-managed renewals, and bulk discount handling. Customer interaction is centered on an online self-serve quote form supported by phone follow-up, with the firm emphasizing real-person service as a differentiator against automated competitors.

Revenue is generated on a transactional commission basis on each CTP policy sold on behalf of the underwriting insurers, with no publicly disclosed pricing. The addressable market is structurally limited to NSW vehicle registrations, served through a single Hurstville office with a 1-10 employee footprint and limited marketing channels (website, phone, email). The business model is therefore that of a niche, distribution-driven agency rather than a technology or insurance-underwriting franchise.

Name

Greenslip King

Legal name

Greenslip King

Website

https://greenslipking.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenslip King is a privately held NSW insurance agency, founded in 1991, that arranges Compulsory Third Party (CTP) greenslip insurance for individual and fleet vehicle owners as an authorized agent for Allianz, QBE, GIO, and NRMA.

Ownership category

akta.pro rank

Product category

Compulsory Third Party (CTP) Insurance Agency

akta.pro primary industry

Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)

Keywords

• Ctp insurance
• Greenslip insurance
• Vehicle insurance
• Fleet insurance
• Insurance agency

Headquarters

HQ city

Hurstville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. CTP Insurance Agency Commissions: Greenslip King operates as an insurance agent/broker earning commissions on CTP greenslip policies sold on behalf of Allianz, QBE, GIO, and NRMA. They quote and sell CTP policies for these insurers and receive agency commissions for each policy processed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Greenslip King is an authorized insurance agency that arranges compulsory third party (CTP) greenslip insurance policies for personal, business, and fleet vehicles in New South Wales, Australia. Operating under agency agreements with Allianz, QBE, GIO, and NRMA, the company provides online and phone-based quotes, processes payments, and uses its eGreenslip system to electronically transmit policy data to Service NSW (RMS) for vehicle registration. It also runs a dedicated Fleet CTP service for businesses managing multiple vehicles, including renewal diary management and real-time processing.

Product overview

Greenslip King operates as an insurance agency offering CTP (Compulsory Third Party) insurance products, commonly known as greenslips, exclusively in New South Wales, Australia. The company functions as an agent for four major insurers: Allianz, QBE, GIO, and NRMA. Their product portfolio centers on three core offerings: individual CTP policies for personal or business vehicles, a Fleet CTP service for managing multiple vehicles with real-time processing and diary management, and the eGreenslip electronic service for fast online processing. Greenslip King operates under a no-advice model, providing only factual information on CTP policies. The company was established in 1991 following CTP deregulation in NSW and emphasizes human interaction—customers speak with real people rather than automated systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual CTP Greenslip Insurance Policy

Quantifiable outcome

• Greenslip processed within 1 hour of payment during business hours
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• AllianzcoreChannel Partner/ Reseller/ DistributorGreenslip King is an authorized agent for Allianz, providing CTP greenslip insurance quotes and policy sales on behalf of Allianz. The company has agency agreements in place to quote and sell CTP Policies for Allianz.
• QBEcoreChannel Partner/ Reseller/ DistributorGreenslip King is an authorized agent for QBE, providing CTP greenslip insurance quotes and policy sales on behalf of QBE. The company has agency agreements in place to quote and sell CTP Policies for QBE.
• GIOcoreChannel Partner/ Reseller/ DistributorGreenslip King is an authorized agent for GIO, providing CTP greenslip insurance quotes and policy sales on behalf of GIO. The company has agency agreements in place to quote and sell CTP Policies for GIO.
• NRMAcoreChannel Partner/ Reseller/ DistributorGreenslip King is an authorized agent for NRMA, providing CTP greenslip insurance quotes and policy sales on behalf of NRMA. The company has agency agreements in place to quote and sell CTP Policies for NRMA.
• Service NSW (RMS)coreStrategic or Co-development PartnerGreenslip King electronically transmits greenslip data to Service NSW (formerly Roads and Maritime Services/RMS) for immediate vehicle registration processing. This integration enables instant electronic registration upon greenslip purchase.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• AAMI: Suncorp-owned mass-market Australian insurer offering motor and CTP directly online and via agents. Comparable as a large incumbent competing in CTP both directly and through intermediaries.
• NRMA Insurance: Major Australian general insurer and direct CTP provider in NSW. A partner of Greenslip King but also a competitor via its direct channel; comparable as the underlying principal whose policies Greenslip King distributes.
• Allianz Australia (CTP): One of Greenslip King's principal insurer partners; a major Australian CTP and general insurer that also sells directly. Comparable as the underlying carrier whose policy Greenslip King distributes, and as a direct competitor for the same end customer.
• Budget Direct: Online direct insurer offering motor and CTP insurance across Australia. Comparable as a price-led direct competitor that puts pressure on intermediated channels such as Greenslip King.

Direct peers

• iSelect: Australian insurance and utilities comparison service that aggregates quotes from multiple providers. Comparable business model (multi-insurer quote aggregation) even though its scope is broader than CTP-only.
• Compare the Market Australia: Insurance comparison platform operating in Australia that lets consumers compare multiple insurers' products (including CTP/motor) in one place. Directly comparable to Greenslip King's multi-insurer aggregator model for personal lines.

Emerging players

• Bingle: Digital-first direct insurer owned by Suncorp that sells motor and CTP insurance directly online. Represents the direct-to-consumer channel that competes with Greenslip King's agent/intermediary model.
• Youi: Direct-to-consumer Australian insurer focused on motor insurance with a strong digital/phone sales motion. Comparable in operating model (digital + human-supported quotes) and in competing for CTP/motor buyers in NSW.
• Choice (Australian Consumers' Association greenslip comparison): Consumer advocacy organization that publishes CTP greenslip comparisons and tools. Competes for the same comparison/advice traffic that Greenslip King captures via its quote funnel.

Others

• Motor Accidents Authority (MAA) greenslip calculator / State Insurance Regulatory Authority: NSW government body that runs the official CTP greenslip price comparison calculator referenced on Greenslip King's own site. Indirect competitor for comparison traffic and regulatory gatekeeper for the CTP scheme Greenslip King depends on.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/greenslip-king

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenslip King