GB Wealth

What GB Wealth does

GB Wealth Inc. is a Toronto-based, employee-owned investment management firm that distributes two prospectus-qualified Alternative Mutual Funds — GBW927 (Short-Term Growth Fund, 2-year rolling horizon, 1.13% F-Series MER) and GBW925 (All-Weather Growth Fund, 5-year rolling horizon, 1.30% F-Series MER) — to retail investors across all ten Canadian provinces via the financial advisor channel, with no performance fees charged. The firm's stated purpose is goal-based investing: constructing sub-portfolios for specific life goals (retirement, education savings, lifestyle, estate) rather than against a market index.

The underlying investment process combines three layers: a global macro all-weather asset allocation framework that holds assets expected to perform well in different economic regimes, a dynamic tactical rebalancing model that adjusts exposures to changing macro trends, and a systematic option overlay that purchases equity put protection and selectively writes calls to mitigate hedging costs (the firm states this layer can reduce equity volatility by approximately 40% in adverse drawdowns). Funds are constructed under National Instrument 81-102 and offer daily liquidity. Service operations are outsourced to a tier-1 third-party stack: SGGG Fund Services Inc. (administration, accounting, transfer agency), BMO Nesbitt Burns Inc. (custody), BDO Canada LLP (audit), with McLean Asset Management Ltd. acting as Trustee following the May 2025 conversion from Offering Memorandum to prospectus distribution.

The firm was founded by Geoff Wilson, formerly Head of Asset Allocation & Innovative Solutions at TD Asset Management, where he managed in excess of $75 billion in AUM and was recognized with 31 portfolio performance awards. The leadership team is small (~5–6 named professionals), with senior talent drawn primarily from TD Asset Management (Geoff Wilson, David McCulla) and RBC Corporate Treasury (David A. Wilson, 18 years trading proprietary G7 global macro portfolios). The business is private, employee-owned, and has not disclosed any external funding rounds. Revenue is subscription/recurring via management fees (MER), with no performance fee component — a stated deliberate design choice to remove the manager-client conflict-of-interest perception.

Name

GB Wealth

Legal name

GB Wealth Inc

Website

https://gbwealth.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

GB Wealth Inc. is a Toronto-based, employee-owned investment manager that distributes two prospectus-qualified alternative mutual funds — a Short-Term Growth Fund and an All-Weather Growth Fund — to Canadian retail investors through financial advisors, using a global macro, dynamic-allocation, options-protected process with no performance fees.

Ownership category

akta.pro rank

Product category

Investment Management / Alternative Mutual Funds

NAICS

Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Alternative Investments for Private Wealth (Hedge Funds, PE/VC Access, Private Credit) (FSAAABAI)

Keywords

• Alternative mutual funds
• Goal-based investing
• Portfolio management services
• Dynamic asset allocation
• Downside risk protection

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Fees (MER): GB Wealth earns management fees through its Alternative Mutual Funds. The F-Series MER is 1.13% for GBW927 (Short-Term Growth) and 1.30% for GBW925 (All-Weather Growth). The firm notably does NOT charge performance fees, which it states removes any perception of conflict of interest between the firm's goals and clients' goals. A-Series MER is to be determined.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

GB Wealth Inc is a Toronto-based, employee-owned investment management firm that designs and manages Alternative Mutual Funds for goal-based investing. It offers two main funds — the GBW Alternative Short-Term Growth Fund (2-year horizon) and the GBW Alternative All-Weather Growth Fund (5-year horizon) — distributed in F-Series and A-Series through Canadian financial advisors under NI 81-102 prospectus. The firm employs an all-weather strategy combining global macro asset allocation, dynamic tactical positioning, and proactive equity put option protection to reduce portfolio volatility and drawdowns.

Product overview

GB Wealth offers two alternative mutual fund products: the GBW Alternative Short-Term Growth Fund (GBW927/GBW931) for 2-year time horizons targeting 5-7% annual returns, and the GBW Alternative All-Weather Growth Fund (GBW925/GBW929) for 5-year time horizons targeting 6-9% annual returns. Both funds employ an all-weather investment strategy combining global macro asset allocation, dynamic tactical adjustments, and equity put options for downside protection. The funds are available in F-Series (with performance fees) and A-Series. All funds are registered under Ontario securities law and structured to meet National Instrument 81-102 requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• GBW Alternative Short-Term Growth Fund (GBW927 F-Series / GBW931 A-Series) Alternative mutual fund optimized for a rolling time horizon of 2 years, seeking a conservative absolute return targeting 5-7% annual returns with expected standard deviation of 5-7%. Employs dynamic asset allocation and proactive downside put option protection to smooth portfolio volatility. Available to Canadian investors via financial advisors on prospectus under NI 81-102.
• GBW Alternative All-Weather Growth Fund (GBW925 F-Series / GBW929 A-Series) Alternative mutual fund optimized for a rolling time horizon of 5 years, seeking a balanced absolute return targeting 6-9% annual returns with expected standard deviation of 7-10%. Combines global macro all-weather strategy, dynamic asset allocation, and downside put option protection. Available to Canadian investors via financial advisors on prospectus under NI 81-102.

Quantifiable outcome

• GBW927 targets 5–7% annual returns with expected standard deviation of 5–7%; GBW925 targets 6–9% annual returns with expected standard deviation of 7–10%
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• McLean Asset Management Ltd.coreImplementation/ SI/ Consulting Partner · 8 May 2025Following unitholder approval, McLean Asset Management Ltd. was appointed as the new Trustee of the investment funds, replacing the prior trustee as part of the conversion to Alternative Mutual Fund structure meeting the requirements of National Instrument 81-102.
• SGGG Fund Services Inc.coreImplementation/ SI/ Consulting PartnerSGGG Fund Services Inc. provides fund administration, fund accounting, and acts as transfer agent for GBW Funds. This is a core operational service partnership essential to the fund management operations.
• BMO Nesbitt Burns Inc.coreImplementation/ SI/ Consulting PartnerBMO Nesbitt Burns Inc. provides fund custody services for GBW Funds. As a major Canadian financial institution, BMO Nesbitt Burns serves as the custodian bank for the fund assets.
• BDO Canada LLPcoreImplementation/ SI/ Consulting PartnerBDO Canada LLP provides audit services for GBW Funds. BDO is one of the large international accounting networks and serves as the independent auditor for the fund's financial statements.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Purpose Investments: Canadian asset manager with a broad liquid alternatives suite distributed through advisors across Canada. Comparable in offering alternative mutual funds in a prospectus structure and competing for the same advisor wallet share.
• CI Financial / CI Alternatives: One of Canada's largest managers of alternative mutual funds under the CI Alternatives brand, distributed widely through Canadian advisors. Competes directly for liquid alts allocations within advisor model portfolios.
• Dynamic Funds (Scotia Global Asset Management): Canadian mutual fund complex offering alternative and goal-based mandates distributed through advisors. Comparable in product mix (alt mutual funds, time-horizon segmentation) and Canadian retail/advisor distribution focus.
• Picton Mahoney Asset Management: Canadian boutique specializing in liquid alternative mutual funds with put-based downside protection and multi-strategy approaches. Most directly comparable peer given similar product structure, Canadian advisor distribution, and alt-mutual-fund focus.
• IA Clarington Investments: Canadian manager with alternative mutual fund lineup distributed through dealers and advisors nationwide. Competes for the same liquid alts allocations as GBW925/GBW927.
• Mawer Investment Management: Boutique Canadian active manager known for disciplined multi-asset strategies distributed via advisors. Comparable as a high-credibility boutique competing against bank-owned complexes in the Canadian advisor channel.
• Man Investments Canada: Canadian arm of global alt manager Man Group, offering liquid alternative funds through Canadian advisors. Comparable in offering multi-strategy liquid alts in mutual fund structure.
• Brookfield Public Securities Group: Brookfield's liquid alternatives platform offers alternative mutual funds with derivatives-based strategies to Canadian investors. Comparable in alt mutual fund product offering and institutional risk-managed approach.

Broad incumbents

• Fidelity Canada: Large Canadian mutual fund complex with broad distribution and increasingly alt-style product offerings. Comparable as a broad incumbent in the same advisor-channel mutual fund market.
• TD Asset Management: Where founder Geoff Wilson previously managed $75B+ of AUM. Offers a wide range of mutual funds including balanced and tactical asset allocation strategies. Represents the scale incumbent GBW is competing against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/gb-wealth-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GB Wealth