PayBy
PayBy (operating as botim money) is a UAE Central Bank-licensed digital payments platform providing omnichannel payment gateway, POS hardware, and digital wallet solutions to enterprises and SMEs across the United Arab Emirates.
- Company typePrivate
- Founded-
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount—
- GTM typeB2B
- OfferingSoftware
What PayBy does
PayBy, which operates commercially under the botim money brand, is a UAE-based licensed digital payments platform providing omnichannel payment infrastructure to enterprises and small businesses across the United Arab Emirates. Its product stack spans an online Payment Gateway supporting debit and credit card processing along with Paylinks, Payable Invoice, Direct Pay, QR Code Payments, Recurring Payments, and a JSAPI in-app payment rail, plus a physical retail layer comprising Smart POS terminals and a portable Smart BOX device with ECR integration. The platform also offers a Digital Corporate Wallet and Salary Card integrated with the UAE Wage Protection System, and a Virtual Account in partnership with First Abu Dhabi Bank (FAB) for cash and cheque deposits at FAB terminals. The company holds both Stored Value Facility (SVF) and Retail Payment Services (RPS) licenses from the Central Bank of the UAE, alongside NESA cybersecurity certification and PCI DSS compliance.
Revenue is generated primarily through transaction-based take rates: 2.50% + 1 AED for domestic card payments, 2.80% + 1 AED for international card payments, and 1.50% + 1 AED for wallet payments such as Alipay+, with supplementary revenue from Smart POS hardware sales and volume-based enterprise discounts. Go-to-market is dual-track: enterprise field sales with dedicated account management and custom multi-year contracts target large brands (named customers include e&/etisalat and Lulu Exchange, with a stated roster of 25+ leading UAE brands), while a self-serve onboarding portal at unified.botim.money targets SMEs. Distribution is reinforced by JSAPI payment integration into the botim super-app and acceptance of major global and regional wallets including WeChat Pay, Alipay+, Apple Pay, Google Pay, Samsung Pay, Visa, Mastercard, and UnionPay.
Underlying the platform is payment-gateway infrastructure with AI-based fraud monitoring, 3D Secure authentication, transaction risk analysis on structured transaction streams, and guaranteed two-day settlement across all payment modes. PayBy is a subsidiary of Astratech. No funding rounds, headcount, or revenue figures are publicly disclosed, and operations are currently confined to the UAE.
PayBy firmographics
Firmographics- Name
- PayBy
- Legal name
- PayBy
- Website
- https://payby.com
- Company type
- Private
- Operating status
- Operating
- Short description
- PayBy (operating as botim money) is a UAE Central Bank-licensed digital payments platform providing omnichannel payment gateway, POS hardware, and digital wallet solutions to enterprises and SMEs across the United Arab Emirates.
- Ownership category
- akta.pro rank
PayBy industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
- akta.pro secondary industry
- Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE)
Keywords
Where PayBy is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
PayBy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Payment Processing - Domestic Cards: Transaction fees charged as percentage plus fixed fee for domestic debit and credit card payments processed online and in-store.
- Payment Processing - International Cards: Higher transaction fees for international card payments processing cross-border transactions.
- Digital Wallet Payments: Lower transaction rates for digital wallet payments including Alipay+, WeChat Pay, and other supported wallets.
- POS Hardware and Services: Revenue from Smart POS terminals and Smart BOX devices for in-store payments, including support for ECR integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard pricing for all payment solutions with no hidden charges |
| Transaction based/ take rate | Multi-year contract | Customized enterprise packages based on business volume and risk profile |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
PayBy product offering
Product offeringCore offering
PayBy (operating under the botim money brand) provides an omnichannel digital payments platform that processes online, in-store, and international card and wallet payments for merchants. It offers a Payment Gateway for online card transactions, Smart POS and Smart BOX terminals for physical retail, a Digital Corporate Wallet with multi-wallet support, Salary Cards integrated with the UAE Wage Protection System, and ancillary services like QR payments, Paylinks, recurring billing, and virtual accounts through First Abu Dhabi Bank. The platform is licensed by the Central Bank of the UAE for Stored Value Facility (SVF) and Retail Payment Services (RPS) operations.
Product overview
botim money (PayBy) is a licensed omnichannel digital payments platform offering both online and offline payment solutions. The core portfolio includes an online Payment Gateway supporting debit/credit card processing, Paylink, Payable Invoice, Direct Pay, QR Code Payments, Recurring Payments, and JSAPI Payment for in-app transactions. For physical retail, the platform provides Smart POS and Smart BOX point-of-sale terminals with ECR support. Additional offerings include Digital Corporate Wallet with multi-wallet support (botim, WeChat Pay, AliPay+), Salary Card integrated with the UAE Wage Protection System, Virtual Account via FAB for cash/cheque deposits, and Reporting and Invoicing modules. The platform is licensed by the Central Bank of the UAE for Stored Value Facility (SVF) and Retail Payment Services (RPS) operations, with PCI compliance for secure payment processing.
Differentiator
Problem solved
Functional benefit
Products and services
- Payment Gateway Global online payment processing platform enabling merchants to accept debit and credit card payments on websites and mobile applications, with support for local payment methods and integrations with eCommerce platforms.
- Point of Sale Complete point-of-sale system with built-in traceability, advanced reporting, and integrated payment processing for businesses of all sizes to scale in-store cashless transactions.
- Smart POS Point-of-sale terminal solution with built-in traceability, advanced reporting, integrated payment processing, and ECR support that streamlines in-store operations with PayLinks, QR codes, and multi-mode payment acceptance.
- Digital Corporate Wallet Digital wallet solution enabling businesses to manage corporate finances with support for multiple wallet types and payment methods, including botim, WeChat Pay, Alipay+, and major card networks.
- Salary Card Salary disbursement card solution integrated with the UAE Wage Protection System that enables employers to disburse wages compliantly to employees.
- Smart BOX Portable payment acceptance device designed for SMEs that enables merchants to receive and refund money anywhere with scan, collect, and refund capabilities.
- Paylink Payment link or button solution that allows merchants to collect fixed or custom amount transactions via clickable payment links sent to customers.
- Payable Invoice Invoice creation and sharing solution enabling businesses to create and share invoices with customers via email or SMS with integrated online payment options.
- Direct Pay Custom embedded payment form solution for merchant websites or applications, requiring PCI certification for secure card capture.
- Recurring Payments Subscription-payment processing service that simplifies recurring payments for customers by automating billing cycles for merchants.
- QR Code Payments Custom QR code generation solution for merchants that enables customers to scan and pay for orders, supporting both open and fixed amount QR codes.
- JSAPI Payment In-app payment solution that enables users visiting merchant sites through the botim app to complete purchases without leaving the application.
- Seamless AppCommerce In-app payment integration solution for brand mobile apps supporting the botim money account system with an optimized mobile pay page and secure mobile payments.
- Virtual Account Virtual banking account operated in association with First Abu Dhabi Bank (FAB) that facilitates collection of funds through cash/cheque deposits via any FAB terminal.
Quantifiable outcome
- Guaranteed two-day payment reconciliation and settlements across all payment modes at no extra costs
Companies that use PayBy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
PayBy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature6 records
PayBy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- First Abu Dhabi Bank (FAB)coreVirtual account partnership with FAB to facilitate collection of funds through cash/cheque deposits at any FAB terminal. Provides merchants with additional cash deposit capabilities through FAB's branch network.
- Alipay+coreIntegration with Alipay+ for wallet payment acceptance, enabling merchants to accept payments from Alipay users with competitive 1.5% + 1 AED transaction rate.
- WeChat PaycoreIntegration with WeChat Pay to enable Chinese tourists and residents to make payments at merchant locations using WeChat wallet.
- UAE Central BankflagshipLicensed by UAE Central Bank for Stored Value Facility (SVF) and Retail Payment Services (RPS) operations, the highest levels of financial service approvals in the UAE.
- NESA (National Electronic Security Authority)coreNESA certification for information assurance and cybersecurity compliance as part of regulatory framework in UAE.
- PCI SSC (Payment Card Industry Security Standards Council)corePCI compliance certification for secure payment processing, with botim money providing guide to PCI compliance for payment gateways.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PayBy competitors and assessment
Company assessmentDirect peers
- Telr: UAE-based payment gateway and processor offering online, mobile and POS payment solutions to merchants in MENA, closely overlapping with PayBy's gateway, multi-wallet and POS offering.
- Network International: UAE-headquartered payments processor and acquirer offering merchant acquiring, payment gateway, and POS services across MENA — the most directly comparable UAE-licensed payment processor to PayBy.
- Tap Payments: MENA-focused online payment gateway with unified APIs, hosted checkout and POS offerings competing for the same regional merchants as PayBy across online and in-store.
- PayTabs: MENA-originated payment gateway offering online checkout, invoicing, recurring billing and POS products for SMBs and enterprises — competing directly with PayBy's full omnichannel stack.
Broad incumbents
- Square (Block): Global payments and POS provider for SMBs and enterprises; comparable to PayBy on the in-store POS, hardware (Smart POS/Smart BOX), and merchant onboarding layer.
- Checkout.com: Global payment processor with strong MENA presence; competes for the same enterprise merchants in UAE on gateway, APMs (wallets, local cards) and digital products PayBy offers.
- Stripe: Global online payment platform supporting cards, wallets and APMs with developer-first APIs; directly comparable on the online payment gateway side of PayBy's product suite.
- Adyen: Global unified payments platform providing online, in-store and platform payment processing — directly comparable to PayBy's omnichannel online + POS stack for enterprise merchants.
Emerging players
- Mamo Pay: UAE-based digital payments startup offering card issuance and payment acceptance; overlaps with PayBy on UAE merchant acquiring and digital wallet propositions.
Regional players
- Mashreq Neo: UAE bank's digital merchant and payment-services arm competing in the same UAE market with payment acceptance, corporate wallets and payroll-related offerings for enterprises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PayBy social profiles
Digital presencePayBy compliance and trust
Trust signalCompliance4 records
PayBy financial estimates
Financial estimateRevenue estimate
Valuation estimate
PayBy leadership team
Management profileNumber of profiles
PayBy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PayBy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PayBy
What does PayBy do?
PayBy (operating under the botim money brand) provides an omnichannel digital payments platform that processes online, in-store, and international card and wallet payments for merchants. It offers a Payment Gateway for online card transactions, Smart POS and Smart BOX terminals for physical retail, a Digital Corporate Wallet with multi-wallet support, Salary Cards integrated with the UAE Wage Protection System, and ancillary services like QR payments, Paylinks, recurring billing, and virtual accounts through First Abu Dhabi Bank. The platform is licensed by the Central Bank of the UAE for Stored Value Facility (SVF) and Retail Payment Services (RPS) operations.
Is PayBy a public or private company?
PayBy is a private company. It is classified as corporate owned and is currently operating.
When was PayBy founded?
PayBy was founded in -1.
Where is PayBy based?
PayBy is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does PayBy make money?
Four revenue lines are on record. Payment Processing - Domestic Cards are the primary driver. The others are payment Processing - International Cards, digital Wallet Payments and POS Hardware and Services.
Who are PayBy's main competitors?
Direct peers on record are Telr, Network International, Tap Payments and PayTabs. Broad incumbents are Square (Block), Checkout.com, Stripe and Adyen. Mamo Pay is listed as an emerging player. Mashreq Neo is listed as a regional player.
Does PayBy have an API?
Yes. API integration for seamless connection with various eCommerce platforms, shopping carts, and software systems. Developers can integrate payment processing capabilities including PayLink creation, QR code generation, payment gateway access, and transaction management.
What industry is PayBy in?
PayBy's product category is Payment Processing. Its primary akta.pro industry code is FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets), with a secondary code of FSAMACAE, Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods). Its NAICS code is 52232 and its SIC code is 6199.