Telr
Telr is a UAE-headquartered, Singapore-incorporated online payment gateway that lets merchants across the Middle East and broader emerging markets accept 15+ payment methods and 120+ currencies through a single integration, serving SMEs, startups, and e-commerce merchants in six countries.
- Company typePrivate
- Founded2014
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Telr does
Telr is a UAE-headquartered online payment gateway provider incorporated in Singapore as Telr PTE LTD, operating a proprietary, in-house-built payment platform that lets merchants accept 15+ payment methods (Visa, Mastercard, American Express, mada, PayPal, Apple Pay, Samsung Pay, Google Pay, UnionPay, JCB, Jaywan, SADAD, urpay, Tabby BNPL, and crypto) across 120+ currencies, 30+ languages, and 99.99% platform availability via a single integration. Its products are organized as a core Telr Payment Gateway with surrounding modules: Telr Growth (multi-currency, recurring billing, invoicing, Telr Split Payments for automated supplier/agent payouts), Telr Secure (PCI DSS Level 1 anti-fraud with real-time monitoring and tokenization), Telr Social (payment links, QR codes, and the Telr Quicklinks mobile app), Telr Buy Now Pay Later (Tabby-powered four-installment BNPL), Merchant Finance (working-capital loans), Telr Incepta (business-setup platform with Peko), and a Telr Crypto Payment Gateway with auto-fiat settlement. It distributes through self-serve sign-up, direct sales offices in Dubai, Riyadh, Mumbai, and Singapore, an agency/referral partner program, native plugins for 8 e-commerce platforms (Shopify, Magento, WooCommerce, OpenCart, PrestaShop, Zoho Commerce, Odoo, WHMCS), and a public REST API and mobile SDK.
Telr makes money through a layered revenue model: per-transaction processing fees on card and alternative payments, transparent monthly platform subscriptions for SMB plans, interest/fee income from merchant financing (Telr Finance), and partner referral commissions. It is licensed and regulated by the Central Bank of the UAE and serves SMEs, startups, and e-commerce merchants across UAE, Saudi Arabia, Bahrain, Jordan, India, and Singapore; named customers include New Balance and the EAT App restaurant platform. Telr has raised approximately $29.9M cumulatively across multiple disclosed rounds (most recently $1M in April 2025 and $15M in 2022 led by Cashfree), and has been recognized in industry awards including the Global Banking & Finance Award (2023) and the FinTech 50 in the Middle East (2024), while being identified in third-party 2025-2026 reporting as a key BNPL provider in Saudi Arabia and a crypto payment-gateway provider in the UAE.
Telr firmographics
Firmographics- Name
- Telr
- Legal name
- Telr PTE LTD
- Website
- https://telr.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Telr is a UAE-headquartered, Singapore-incorporated online payment gateway that lets merchants across the Middle East and broader emerging markets accept 15+ payment methods and 120+ currencies through a single integration, serving SMEs, startups, and e-commerce merchants in six countries.
- Ownership category
- akta.pro rank
Telr industry classification
Industry- Product category
- Online Payment Gateway
- NAICS
- Credit Card Issuing (522210)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
Keywords
Where Telr is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices4 records
Markets served
Telr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction-Based Payment Processing Fees: Per-transaction fees for processing card and alternative payments across Visa, Mastercard, American Express, and local methods, billed via transparent pricing plans (3 plans in UAE) with no hidden fees. Special/enterprise pricing available on quote.
- Subscription / Monthly Platform Fees: Simplified monthly fees ("رسم شهري واحد") for startups/SMBs in addition to per-transaction pricing, providing recurring platform subscription revenue.
- Merchant Finance (Business Loans): Telr Finance offers business loans to merchants "in a few clicks," implying interest/fee-based lending revenue tied to merchant transaction volumes.
- Partner Referral Commissions: Revenue share / commission paid to referral partners; implicitly creates an indirect channel-revenue model and partner incentive structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | UAE: 3 transparent pricing plans with all features included |
| Other | Monthly | Bahrain: Payment options + features bundle for merchants |
| Other | Monthly | Quote-based / Custom pricing for exclusive services |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Telr product offering
Product offeringCore offering
Telr is an online payment gateway provider that gives e-commerce merchants and SMEs a single integration to accept payments across 15+ local and global payment methods (Visa, Mastercard, American Express, Mada, PayPal, Apple Pay, Samsung Pay, Google Pay, UnionPay, JCB, Jaywan, SADAD, urpay, Tabby BNPL and crypto) in 120+ currencies and 30+ languages, supported by a proprietary PCI DSS Level 1 certified infrastructure with real-time anti-fraud, tokenization, recurring billing, split payments, BNPL, and merchant finance services.
Product overview
Telr is a UAE-headquartered online payment gateway provider offering a single platform-plus-modules architecture. The core product is the Telr Payment Gateway, which gives merchants one integration to accept 15+ payment methods (Visa, Mastercard, American Express, Mada, PayPal, Apple Pay, Samsung Pay, Google Pay, UnionPay, JCB, Jaywan, SADAD, urpay, Tabby BNPL, crypto) across 120+ currencies, 30+ languages and 99.99% availability. Around this core sit the modules Telr Growth (scaling tools, multi-currency, invoicing, recurring payments, Telr Split Payments), Telr Secure (PCI DSS Level 1 anti-fraud with real-time monitoring and tokenization), Telr Social (payment links, QR codes and the Telr Quicklinks mobile app), Telr Buy Now Pay Later (4-installment Tabby BNPL), Merchant Finance / Telr Finance (instant business loans), Telr Incepta (business-setup platform with Peko), and the Telr Crypto Payment Gateway for digital-asset acceptance with fiat settlement. Telr's gateway is integrated via plugins with major e-commerce platforms (Magento, Shopify, OpenCart, WooCommerce, PrestaShop, Zoho Commerce, Odoo, WHMCS) and exposed through a public REST API, hosted-form, iFrame and mobile SDK.
Differentiator
Problem solved
Functional benefit
Brands
- Telr Incepta: A business setup and management platform by Telr, accessible via a separate login portal (incepta.telr.com) and described as "The Smartest Way to Setup and Manage Your Business."
Products and services
- Telr Payment Gateway Telr's flagship online payment gateway for e-commerce merchants, providing a single integration to accept local and global payment methods (cards, wallets, BNPL) with PCI DSS Level 1 compliance, multi-currency support across 120+ currencies, 30+ languages and 99.99% platform availability.
- Telr Secure Anti-fraud and risk-management module providing integrated fraud prevention, secure card tokenization for repeat customers, customizable processing rules per sector and geography, and a real-time merchant dashboard; PCI DSS Level 1 certified.
- Telr Social Social-commerce module that lets merchants accept payments anywhere via Telr Quicklinks payment links, dynamic-amount links, QR codes, and the Telr Quicklinks mobile app available on Google Play and the Apple App Store.
- Telr Buy Now Pay Later Buy-Now-Pay-Later offering built in partnership with Tabby, allowing customers to split purchases into 4 monthly interest-free installments while merchants receive the full payment up front, claimed to lift conversion by up to 18%.
- Merchant Finance (Telr Finance) Business-loan product offering merchants fast and flexible working-capital finance in a few clicks to accelerate online business growth.
- Telr Incepta Business setup and management platform launched with Peko that lets merchants establish and run their business online, integrated with Telr's payment infrastructure.
- Telr Quicklinks Mobile App Companion mobile app for Telr Social that allows merchants to accept payments across social media platforms, messaging apps (e.g. WhatsApp) and email via dynamic payment links, without needing a full e-commerce website.
- Telr Crypto Payment Gateway Crypto payment acceptance offering operating in Dubai/UAE that enables merchants to accept cryptocurrency payments from customers while receiving automatic fiat-currency settlement in their bank accounts, supporting multi-currency support, stablecoin settlement and regulatory compliance (VARA/CBUAE/ADGM).
Quantifiable outcome
- Up to +18% increase in completed purchases via BNPL (Tabby)
- +3 more outcomes
Companies that use Telr
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Telr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability3 records
Feature6 records
Telr partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered flagship bnpl integration, strategic uae business-setup alliance, major regional strategic partnership, mid-tier co-marketing / co-development, major global wallet integration, important uae domestic payment-rail integration, industry vertical collaboration (f&b), flagship e-commerce platform integration, major e-commerce platform integration, mid-tier e-commerce platform integration, mid-tier erp/e-commerce integration, vertical-specific integration (hosting/billing), core regulatory relationship, flagship global card-network integration, major card-network integration, mid-tier wallet integration, major global card-network integration, mid-tier card-network integration, flagship domestic saudi payment-rail integration and major ksa bill-payment rail integration.
- Tabbyflagship bnpl integrationTelr integrates with Tabby to offer a Buy Now Pay Later product on the Telr gateway, allowing customers to split purchases into four interest-free monthly installments. Marketing copy and the BNPL landing page position Tabby as a co-branded BNPL partner, and the BNPL offering is included across all Telr pricing plans.
- Pekostrategic uae business-setup allianceTelr partnered with Peko to launch a business-setup platform in the UAE, integrating Telr Incepta into the Peko onboarding flow (uae.peko.one). The partnership combines Peko's business-incorporation services with Telr's payment-gateway onboarding for new UAE merchants.
- Geideamajor regional strategic partnershipTelr and Geidea announced a strategic partnership to reshape the future of digital payments in the region, jointly driving e-commerce enablement across the Middle East.
- Kemamid-tier co-marketing / co-developmentTelr and Kema announced a new partnership aimed at accelerating innovation in payment solutions, combining high security with competitive pricing.
- Google Paymajor global wallet integrationTelr launched Google Pay for its merchants to enable faster, smoother, and more secure digital wallet payments at checkout through the Telr payment gateway.
- Jaywanimportant uae domestic payment-rail integrationTelr launched Jaywan for its UAE merchants, expanding its domestic payment-method coverage and opening new horizons for digital commerce in the UAE.
- EAT Appindustry vertical collaboration (f&b)Telr and the EAT App ran a joint campaign targeting restaurant owners, helping them improve the guest experience and accept digital payments through the Telr gateway.
- Shopifyflagship e-commerce platform integrationTelr offers a native integration/plugin for Shopify merchants, with documentation at docs.telr.com/reference/shopify-integration-guide.
- Magentoflagship e-commerce platform integrationTelr offers a native Magento plugin documented at docs.telr.com/reference/magento.
- WooCommerceflagship e-commerce platform integrationTelr offers a WooCommerce plugin documented at docs.telr.com/reference/woocommerce.
- OpenCartmajor e-commerce platform integrationTelr offers an OpenCart plugin documented at docs.telr.com/reference/opencart.
- PrestaShopmid-tier e-commerce platform integrationTelr offers a PrestaShop plugin documented at docs.telr.com/reference/prestashop.
- Zoho Commercemid-tier e-commerce platform integrationTelr offers a Zoho Commerce (Zoho) integration documented at docs.telr.com/reference/zoho-integration-guide, and offers special pricing for the broader Zoho app suite on its Growth page.
- Odoomid-tier erp/e-commerce integrationTelr offers an Odoo integration documented at docs.telr.com/reference/odoo-integration-guide.
- WHMCSvertical-specific integration (hosting/billing)Telr offers a WHMCS plugin documented at docs.telr.com/reference/whmcs for hosting and subscription-billing merchants.
- Central Bank of the United Arab Emiratescore regulatory relationshipTelr is licensed and regulated by the Central Bank of the UAE ("Telr is licensed and regulated by the Central Bank of the UAE"), which is a regulatory rather than commercial relationship underpinning Telr's UAE payment-gateway operations.
- Visaflagship global card-network integrationTelr accepts Visa cards via its single integration and offers direct debit and credit card processing on the Visa network across UAE, KSA, Bahrain, and Jordan.
- Mastercardflagship global card-network integrationTelr accepts Mastercard cards via its single integration and processes Mastercard direct debit and credit transactions across its markets.
- American Expressmajor card-network integrationTelr accepts American Express cards via its single integration, including for Bahrain merchants.
- Apple Paymajor global wallet integrationTelr accepts Apple Pay payments, with Apple Pay highlighted as a Bahrain feature and on the Telr payment-methods page.
- Samsung Paymid-tier wallet integrationTelr's payment-method lineup includes Samsung Pay as a supported wallet for merchants.
- PayPalmajor global wallet integrationTelr's payment-method lineup includes PayPal as a supported payment option for merchants.
- UnionPaymajor global card-network integrationTelr accepts UnionPay cards via its single integration, broadening APAC card acceptance.
- JCBmid-tier card-network integrationTelr's payment-method lineup includes JCB as a supported card network.
- madaflagship domestic saudi payment-rail integrationTelr accepts mada, the Saudi domestic payments network, as a core local payment method.
- SADADmajor ksa bill-payment rail integrationTelr accepts SADAD as a KSA bill-payment method in its payment-method lineup.
- urpaymid-tier wallet integrationTelr's payment-method lineup includes urpay as a supported wallet.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Telr competitors and assessment
Company assessmentDirect peers
- PayTabs: Saudi-headquartered online payment gateway serving merchants across the MENA region with multi-currency, multi-method card and alternative-payment processing. Closely overlaps Telr on customer segment (SMB and mid-market e-commerce), payment-method coverage, and geographic footprint in UAE/KSA.
- Tap Payments: Kuwaiti-founded online payment gateway with strong GCC presence (UAE, KSA, Bahrain) offering card processing, alternative payments and developer-friendly APIs. Competes head-to-head with Telr on the same SMB/mid-market merchant base and emerging-markets payment-method coverage.
- HyperPay: MENA-focused online payment gateway serving merchants across the Middle East with cards, wallets and local payment methods. Closely mirrors Telr's localization-first positioning, single-integration value proposition, and SMB/enterprise customer mix.
- Geidea: Saudi-based digital payments provider offering payment processing, POS and gateway solutions across the region and a named strategic partner of Telr. Overlaps directly with Telr on merchant gateway services, payment-method coverage, and KSA/UAE market presence.
Broad incumbents
- Network International: Large MENA-headquartered payments processor offering merchant acquiring, payment gateway and processing across the GCC and Africa. Represents the broader incumbent layer Telr competes against for mid-market and enterprise merchants, with a much larger balance sheet and acquirer footprint.
- Stripe: Global online payment gateway with expanding MENA presence serving developers and internet businesses. Competes with Telr for the same e-commerce/online-merchant segment with stronger developer tooling, but historically weaker local payment-method coverage in GCC markets.
- Checkout.com: Global cloud-based payment gateway optimizing authorization rates for enterprise and digital-goods merchants, with growing MENA coverage. Comparable to Telr on API-first architecture and multi-currency processing, but at a much larger enterprise scale and broader geographic reach.
- Amazon Payment Services (formerly PayFort): MENA-focused payment gateway (formerly PayFort, now part of Amazon) serving merchants in UAE, KSA, Egypt and Lebanon with cards and alternative payments. Competes with Telr for the same regional SMB and mid-market merchants and represents a well-capitalized incumbent threat.
Emerging players
- Moyasar: Saudi-based online payment gateway (a SADAD Payments company) focused on the local Saudi market with mada and SADAD support. Overlaps with Telr's KSA offering on local payment-rail coverage but is narrower in geographic and product scope.
Regional players
- Fawry: Egypt's leading digital payments platform providing online payment acceptance, bill payments and merchant acquiring across Egypt. Comparable to Telr as an emerging-markets payment gateway with strong local-method coverage, but operating primarily in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Telr social profiles
Digital presenceTelr compliance and trust
Trust signalCompliance2 records
Telr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Telr leadership team
Management profileNumber of profiles
Profiles1 record
Telr funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Telr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Telr
What does Telr do?
Telr is an online payment gateway provider that gives e-commerce merchants and SMEs a single integration to accept payments across 15+ local and global payment methods (Visa, Mastercard, American Express, Mada, PayPal, Apple Pay, Samsung Pay, Google Pay, UnionPay, JCB, Jaywan, SADAD, urpay, Tabby BNPL and crypto) in 120+ currencies and 30+ languages, supported by a proprietary PCI DSS Level 1 certified infrastructure with real-time anti-fraud, tokenization, recurring billing, split payments, BNPL, and merchant finance services.
Is Telr a public or private company?
Telr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Telr founded?
Telr was founded in 2014. It employs 11 to 50 people.
Where is Telr based?
Telr is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Telr make money?
Four revenue lines are on record. Transaction-Based Payment Processing Fees are the primary driver. The others are subscription / Monthly Platform Fees, merchant Finance (Business Loans) and partner Referral Commissions.
Who are Telr's main competitors?
Direct peers on record are PayTabs, Tap Payments, HyperPay and Geidea. Broad incumbents are Network International, Stripe, Checkout.com and Amazon Payment Services (formerly PayFort). Moyasar is listed as an emerging player. Fawry is listed as a regional player.
Does Telr have an API?
Yes. Telr offers a public REST API for integrating card payment processing into websites, mobile apps, and shopping carts. The API supports three integration options: (1) Hosted Payment Gateway where Telr hosts the payment form on secure.telr.com; (2) iFrame integration to embed the Telr payment form within the merchant's own checkout page; (3) Full API integration allowing merchants to embed the payment form directly into their website, which requires merchants to be PCI DSS compliant themselves. A separate Mobile API is also available for processing card payments directly within mobile applications, allowing the app to capture card data and send it to Telr for secure processing. The API supports multi-currency payments (120+ currencies), recurring payments, email invoicing, split payments, and tokenization for saved cards. Developer documentation is at docs.telr.com/reference/get-started.
What industry is Telr in?
Telr's product category is Online Payment Gateway. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout). Its NAICS code is 522210.