VDAFAMILY

What VDAFAMILY does

VDAFAMILY operates the VDARIDE brand, a direct-to-consumer water sports equipment rental business serving tourists and local residents along the Côte Vermeille in the French Mediterranean. The company, legally structured as SAS VACANCES DÉTENTE ANIMATIONS (SIREN 903 722 130) and headquartered in Saint-Estève, France, rents paddleboards, duo kayaks, and Manta underwater scooters at two physical sites: Collioure (7 Rue Du Soleil) and Paulilles Bay. Equipment is offered in duration-based tiers (20 minutes for the Manta scooter, and 1, 2, 4, or 8 hours for paddle and kayak), with options accommodating solo users through groups of up to seven. Operations run seven days a week, 09:00 to 22:00, weather permitting.

The business operates as a traditional rental service with no proprietary technology. Bookings are taken online through the third-party ELLoha reservation platform (which also hosts the website and integrates Stripe for card payments), by phone, or as walk-ins on-site. The site is localized into seven languages and supports multi-currency checkout, indicating a focus on inbound international tourism. No app, API, or proprietary software is in evidence; the competitive offering rests entirely on physical equipment, the brand, and access to two premium coastal locations.

Revenue is generated on a unit-pricing, pay-as-you-go basis from individual consumers. The primary customer segments are tourists and vacationers, local residents of the Perpignan area, and adventure seekers, with family, couple, and group use cases dominating. The company is privately held, appears to be family/founder-owned with Cindy Van Der Auwera listed as the operational contact, and has no disclosed funding rounds, ownership changes, or institutional investors.

Name

VDAFAMILY

Legal name

SAS VACANCES DÉTENTE ANIMATIONS

Website

https://vdafamily.com

Company type

Private

Operating status

Operating

Short description

VDAFAMILY operates VDARIDE, a direct-to-consumer water sports rental business offering paddleboards, kayaks, and Manta underwater scooters at two sites in Collioure and Paulilles on the French Mediterranean, serving tourists, families, and local residents with duration-based hourly rentals.

Ownership category

akta.pro rank

Product category

Water Sports Equipment Rental

NAICS

Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro industry

PRIMARYTHAJAJAF

Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions)

Travel & Hospitality/Tours, Attractions & Experiences/Marine & Water Experiences (Boat Tours, Diving, Snorkeling, Fishing)

SECONDARYTHAAALAB

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure & Ecotourism Equipment Rental & Guiding Services

SECONDARYTHAAAIAL

Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Marine & Coastal Ecotourism (Diving, Snorkeling, Whale Watching)

Keywords

• Water sports rental
• Paddleboard rental
• Sea kayak rental
• Underwater scooter rental
• Leisure nautical activities

Headquarters

HQ city

Collioure

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Water Sports Equipment Rental: VDA RIDE generates revenue through one-time rental fees for water sports equipment including paddleboards, kayaks, and underwater scooters (Manta). Customers pay per rental session based on duration (1 hour, 2 hours, 4 hours, or 8 hours). The business offers equipment at two locations: Collioure and Paulilles. Payment is collected at the time of booking or on-site.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

VDARIDE, operated by VDAFAMILY (SAS VACANCES DÉTENTE ANIMATIONS), rents paddleboards, duo kayaks, and Manta underwater scooters to individuals, couples, families, and groups at two locations on the French Mediterranean coastline (Collioure and Paulilles Bay). Customers select hourly or full-day rental durations and reserve through an online booking platform, by phone, or on-site. The business delivers self-guided recreational water experiences without certified sports instruction.

Product overview

VDAFAMILY (operated as VDARIDE) is a water sports equipment rental company based in Collioure and Paulilles on the Côte Vermeille in the French Mediterranean. The company offers a unified rental service across three core product lines: paddle board rental, duo kayak rental, and Manta underwater scooter rental. Products are available at two locations (Collioure and Paulilles) with flexible duration options ranging from 20 minutes to 8 hours, serving individuals, couples, families, and groups up to 7 persons. The company operates as a leisure equipment rental service without certified sports instruction, providing self-guided water activities for tourists and locals.

Differentiator

Problem solved

Functional benefit

Products and services

• Paddle Board Rental Rental of stand-up paddleboards at the Collioure and Paulilles Bay locations, with duration options of 1, 2, 4, or 8 hours and paddle sizes ranging from Solo to Giant XXL (up to 7 persons). Equipment suitable for adults, teenagers, and children; includes adjustable paddle, safety leash, and life vest on request. Targeted at tourists, families, couples, and groups seeking to explore the Côte Vermeille coastline.
• Duo Kayak Rental Rental of two-person sea kayaks at the Collioure and Paulilles Bay locations, with rental durations ranging from 1 hour to 8 hours. Enables exploration of Mediterranean coastline, hidden coves, and the Collioure bell tower from the sea. Accessible to beginners and suited to couples and family outings.
• Manta Underwater Scooter Rental 20-minute rental sessions of Manta underwater scooters at the Collioure and Paulilles Bay locations, allowing participants to glide underwater and observe Mediterranean marine life including rocky formations, posidonia seagrass beds, and local fish species. Designed as an easy-to-use novelty experience accessible to non-divers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ELLohacoreTechnology or IntegrationELLoha provides the booking and reservation platform infrastructure for VDA RIDE. The platform handles online reservations, payment processing (including Stripe integration for secure payments via credit cards, Visa, MasterCard, American Express, and mobile payments), availability management, and customer confirmation. ELLoha also hosts the website as stated in the legal notices.

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• GetYourGuide: Global online marketplace for tours, attractions, and activities — including water sports and kayak/paddle experiences in the French Mediterranean. Comparable as a distribution channel and aggregator for the same end-customer and use case, though at vastly larger scale and as a platform rather than operator.
• TUI: One of the world's largest travel and tourism groups, offering package holidays and embedded activity/excursion experiences at Mediterranean destinations. Comparable as a potential distribution partner and competitor for tourist leisure-spend on the French Mediterranean coast.
• Viator (Tripadvisor): Major online activities marketplace listing water sports rentals and tours globally, including French coastal destinations. Comparable in serving the same tourist demand for paddle/kayak experiences, but operates as an aggregator rather than a direct operator.
• Club Med: Global all-inclusive resort operator with Mediterranean properties offering paddle, kayak, and water sports as part of guest activities. Comparable in delivering water sports experiences to tourists in Mediterranean coastal settings, though at much larger scale and as a resort operator.

Others

• Decathlon: Global sporting goods retailer with own-brand paddleboards, kayaks, and water sports equipment sold across France. Comparable as a potential competitor or supplier for the same equipment categories, but operates retail rather than rental services.
• ELLoha: French SaaS booking and reservation platform for tourism and leisure operators, currently providing VDA RIDE's booking infrastructure. Comparable as a technology enabler for the same rental/experience-operator business model, and a key distribution partner.

Emerging players

• Adrenaline Hunter: European booking platform for adventure and outdoor activities, including water sports and paddle/kayak experiences. Comparable in the activity-rental and experience-booking model, with overlap in customer demand for nautical leisure experiences.
• Manawa: European online booking platform specializing in outdoor and water sports activities (paddle, kayak, diving, surfing) with strong presence in France. Directly comparable in terms of activity categories and customer base (tourists booking paddle/kayak sessions), though functioning as a marketplace rather than rental operator.
• Sport Découverte: French online booking platform for outdoor, nautical, and adventure activities including paddle, kayak, and jetski rentals across France. Same end-customer and product categories, operating as a regional aggregator in the same French market.

Regional players

• Beacheo: French platform aggregating beach and seaside activities (paddle, kayak, jet ski) along the French coastline. Directly comparable in serving the same French coastal tourist demand for paddle/kayak rentals, with overlap in Mediterranean coastal geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VDAFAMILY