Point S Services

What Point S Services does

Point S Services operates as the South African coordinating entity for the global Point S network of independent tyre dealers and car maintenance centres. Established in South Africa in 2012 through the cooperation of 12 independent tyre dealers, the company has expanded to more than 100 points of sale across all major South African provinces, with operations also extending into Namibia and Zambia. The network serves individual vehicle owners as its primary segment, alongside commercial fleet and truck operators, agricultural customers, and van and utility vehicle operators, offering services ranging from tyre sales and fitting to wheel alignment, wheel balancing, oil changes, brake services, air conditioning maintenance, shock absorber replacement, and exhaust servicing.

The company's product offering centres on the Point S private label tyre range (designed in Germany and produced by a premium European manufacturer) supplemented by distribution of all major premium tyre brands including Pirelli, Michelin, Bridgestone, Continental, Goodyear, Firestone, Cooper, Dunlop, and Falken. Service delivery relies entirely on physical retail locations supported by an online store locator and appointment booking system, with no e-commerce sales channel. Notable technical capabilities include 3D wheel alignment technology using laser callipers placed on vehicle running gear components to measure wheel angles to the nearest tenth of a millimetre.

The business operates within a franchise/network model in which independent tyre dealers maintain operational autonomy while benefiting from collective international purchasing power negotiated centrally by Alianco, the parent entity established in Geneva, Switzerland in 2006. Revenue is generated through tyre sales (including Point S private label and partner brands), fitting fees, and service fees at the network level. Pricing is not publicly disclosed and is determined at individual centres. The company does not disclose any AI/ML capabilities, has no proprietary software platform beyond appointment booking tools, and operates with a small corporate headcount focused on network coordination rather than direct retail operations.

Name

Point S Services

Legal name

POINT S DEVELOPMENT

Website

https://point-s.co.za

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Point S Services coordinates the South African arm of the global Point S network of independent tyre dealers and car maintenance centres, serving individual vehicle owners, fleet operators, and agricultural customers across 100+ locations in South Africa, Namibia, and Zambia.

Ownership category

akta.pro rank

Product category

Tyre Retail & Automotive Services

NAICS

Tire Dealers (44134), Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Tyre retail services
• Automotive maintenance
• Wheel alignment
• Vehicle servicing
• Commercial fleet tyres

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tyre Sales and Fitting: Point S centres sell tyres from premium brands (Pirelli, Michelin, Bridgestone, Continental, Goodyear) and their own private label Point S tyres. Revenue comes from tyre sales, fitting fees, and related services. No products are sold via the website; all sales occur through physical points of sale.
2. Car Maintenance Services: Services include wheel alignment, wheel balancing, oil changes, brake services, air conditioning maintenance, shock absorber replacement, exhaust services, and general car servicing. Revenue generated through service fees at point of sale locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Point S Services sells tyres and provides automotive maintenance and repair services through a network of independent retail centres. Core offerings include private-label tyres (Point S Tyres, Point S Summer, Point S Summer Van) alongside partner-brand tyres, car servicing, brake repair, wheel alignment and balancing, oil and filter changes, air-conditioning service, shock absorber replacement, and exhaust system work. Specialist commercial capabilities cover truck tyres, van maintenance, and agricultural tyres, with seasonal tyre changeovers and motorcycle tyres rounding out the offering.

Product overview

Point S Services is a comprehensive tyre and car maintenance retail network operating 7244 points of sale in 54 countries. The core offering centers on Point S private label tyres (Point S Summer, Point S Summer Van) supplemented by premium partner brands including Pirelli, Bridgestone, Michelin, Goodyear, Firestone, Continental, Cooper, Dunlop, and Falken. Beyond tyre sales, the company provides full-spectrum automotive services including tyre fitting, wheel alignment, wheel balancing, car servicing, brake maintenance, oil and filter changes, air conditioning service, shock absorber replacement, exhaust system service, and specialized services for trucks, vans, agricultural vehicles, and motorcycles. The Point S business model connects independent tyre dealers to provide collective purchasing power and shared quality standards while maintaining local business independence.

Differentiator

Problem solved

Functional benefit

Brands

• Point S Tyres: Private label range of summer tyres, winter tyres and all season tyres designed in Germany and produced by a premium European tyre manufacturer
• Tyre King
• Namakwanet

Products and services

• Point S Tyres

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and secondary.

• AliancocoreStrategic or Co-development Partner · 1 January 2006Alianco is the international headquarters of Point S, established in Geneva in 2006. It handles worldwide network development, international supplier agreements, key account negotiations, private label product development, marketing support, quality standards implementation, market surveys, and IT solutions development.
• PirellicoreStrategic or Co-development PartnerPoint S and Pirelli have a historical commercial relationship strengthened in recent years to become Global Partners. The partnership is established in over 15 countries worldwide with hundreds of thousands of tyres sold each year. Both organizations aim to further develop cooperation across all Point S operating countries, leveraging trading capabilities of each point of sale.
• MichelincoreChannel Partner/ Reseller/ DistributorMichelin is offered as a premium tyre brand across Point S network. Michelin is a world leader in tyres with ongoing technological innovations including the Michelin CrossClimate tyre for climate resilience.
• BridgestonecoreChannel Partner/ Reseller/ DistributorBridgestone tyres are distributed through Point S centres. Bridgestone is the world's number one tyre and rubber company with presence in over 150 countries and approximately 140,000 employees.
• GoodyearcoreChannel Partner/ Reseller/ DistributorGoodyear tyres are available through Point S network. Goodyear has over 120 years of experience, 69,000 employees, and 48 manufacturing facilities in 22 countries including South Africa.
• ContinentalcoreChannel Partner/ Reseller/ DistributorContinental Tyres are distributed through Point S centres. Continental is one of the world's leading tyre manufacturers with over 50,000 employees in the Tyre Division and production facilities worldwide including South Africa.
• FirestonesecondaryChannel Partner/ Reseller/ DistributorFirestone tyres distributed through Point S centres with a range for passenger cars, SUVs, vans, and other vehicles. Firestone is part of Bridgestone Corporation since 1988.
• Cooper TyressecondaryChannel Partner/ Reseller/ DistributorCooper Tyres are fitted and maintained at Point S centres. Cooper focuses on value through more tread depth, robust construction, better grip, puncture resistance, and mileage longevity.
• Falken TyressecondaryChannel Partner/ Reseller/ DistributorFalken Tyres distributed through Point S. Founded in 1983 in Japan under Sumitomo Rubber Industries, Falken is known for ultra-high-performance tyres and operates in over 100 countries.
• DunlopsecondaryChannel Partner/ Reseller/ DistributorDunlop tyres are available through Point S, manufactured and distributed in South Africa by Sumitomo Rubber South Africa (SRSA). SRSA invested over R2.1 billion in manufacturing facilities in Ladysmith.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PointSSouthAfrica
• Instagraminstagram.com/pointsinternational
• LinkedInlinkedin.com/company/point-s-hillcrest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Point S Services