Ohuhu
Ohuhu is a privately held US-based direct-to-consumer e-commerce brand that designs and sells professional-grade alcohol-based, water-based, and acrylic paint markers, shipping to 100+ countries from seven regional warehouses and serving professional artists, hobbyists, students, and gift buyers.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ohuhu does
Ohuhu is a privately held, direct-to-consumer art supplies brand founded in 2016 and headquartered in the United States. The company designs, manufactures, and sells professional-grade art markers — its primary product category — through its own e-commerce storefront (ohuhu.com), shipping to more than 100 countries from seven strategically located regional warehouses (US, EU, UK, Australia, Brazil, Canada, Mexico, plus an Asia fulfillment hub). Ohuhu serves four primary customer segments: professional artists and illustrators, hobbyists and art enthusiasts, students, and gift buyers, with all products certified 100% vegan.
The company's core technology centers on alcohol-based dual-tip markers (brush and chisel/fine tips) using alcohol-based ink for smooth blending and low odor, with the flagship Honolulu series offering up to 320 colors per set and 728 individual markers available across Honolulu, Oahu, and Honolulu B series. Beyond alcohol markers, the product portfolio spans water-based markers (Kainani, Maui, Lanai, Paper Friendly series) and acrylic paint markers using direct-ink delivery systems (Kahuku, Nahuku, Waikiki, Kalalau, Waimoku series), alongside complementary accessories such as colored pencils, art paper, marker organizers, bags, and refillable ink bottles. The company has built co-branded product lines with artists Bobbie Goods, Coco Wyo, and Jade Summer.
The revenue model is essentially transaction-based e-commerce: products are sold as one-time purchases at unit or set pricing (e.g., Honolulu 320 set at $244.99, Honolulu 48 starter set at $39.99, individual markers from $1.99), supplemented by digital gift cards ($10–$200 denominations). Distribution is exclusively DTC through ohuhu.com plus an affiliate/reseller channel, with free shipping on orders over $69 USD to major markets. Go-to-market combines product-led growth (broad SKU range, refill system), community-led engagement (artist spotlight program, coloring competitions, social media @Ohuhuart), and DTC e-commerce. Ohuhu recently celebrated its 10th anniversary in 2026, marking a decade of operation.
Ohuhu firmographics
Firmographics- Name
- Ohuhu
- Legal name
- Ohuhu
- Website
- https://ohuhu.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ohuhu is a privately held US-based direct-to-consumer e-commerce brand that designs and sells professional-grade alcohol-based, water-based, and acrylic paint markers, shipping to 100+ countries from seven regional warehouses and serving professional artists, hobbyists, students, and gift buyers.
- Ownership category
- akta.pro rank
Ohuhu industry classification
Industry- Product category
- Art Supplies
- NAICS
- Art Dealers (459920)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Office, Stationery & Craft Supplies DTC (CRAFACAL)
- akta.pro secondary industries
- Art & Drafting Supplies Retail (CRALABAG), Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB)
Keywords
Where Ohuhu is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Ohuhu business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Art Markers Sales: Primary revenue stream from selling alcohol-based markers, water-based markers, and acrylic paint markers in various set sizes (6 to 320 colors). Products sold as one-time purchases with refill ink options available.
- Art Accessories and Supplies: Sales of supporting art products including paper/pads, pens, colored pencils, marker organizers, marker bags, paint sets, and alcohol marker ink refills.
- Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, $100, $160, and $200. Gift card purchases do not earn store points, but purchases made with gift cards earn points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Honolulu 320 Colors Set - from $244.99 |
| Unit Pricing | Pay-as-you-go | Honolulu 216 Colors Set - from $169.99 |
| Unit Pricing | Pay-as-you-go | Honolulu 120 Colors Set - from $99.99 |
| Unit Pricing | Pay-as-you-go | Honolulu 104 Colors Set - from $79.99 |
| Unit Pricing | Pay-as-you-go | Honolulu 48 Colors Set - from $39.99 |
| Unit Pricing | Pay-as-you-go | Individual Markers - from $1.99 |
| Other | Pay-as-you-go | Gift Cards - $10 to $200 |
| Unit Pricing | Pay-as-you-go | Specialty Sets - Various Price Points |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Ohuhu product offering
Product offeringCore offering
Ohuhu manufactures and sells professional-grade art markers and art supplies directly to consumers through its own e-commerce store. The core product line includes alcohol-based, water-based, and acrylic paint markers sold in sets of 6 to 320 colors, complemented by colored pencils, art paper, pens, paint sets, marker organizers, ink refills, and co-branded artist collaborations. Founded in 2016, the company ships globally to over 100 countries from seven regional warehouses.
Product overview
Ohuhu is an art supplies company specializing in professional-grade markers with a diversified product portfolio spanning three marker types: alcohol-based markers (Honolulu, Honolulu B, Honolulu S, Oahu, Kaala, Kauai, Molokai, Nalu series), water-based markers (Kainani, Maui, Lanai, Paper Friendly series), and acrylic paint markers (Kahuku, Nahuku, Akaka, Waikiki, Kalalau, Waimoku, Washable series). The core product line features dual-tip markers available in sets from 6 to 320 colors, with individual markers sold separately (728 total across three series). The company offers complementary art supplies including colored pencils, art paper, pens, watercolor and oil paint sets, marker organizers and bags, and ink refills. Ohuhu has established co-branded collaborations with artists including Bobbie Goods, Coco Wyo, and Jade Summer. The company ships globally from seven warehouses (US, EU, Asia, Australia, Brazil, Canada, Mexico) and maintains a loyalty rewards program. Founded in 2016, Ohuhu recently celebrated its 10th anniversary.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 7 global warehouses enabling fast shipping to 100+ countries
- +2 more outcomes
Companies that use Ohuhu
Customer profileSegments4 records
Ideal customer profiles4 records
Ohuhu technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Ohuhu partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Bobbie GoodscoreCo-branded collaboration featuring Ohuhu x Bobbie Goods Honolulu B 48 Colors Dual Tips Alcohol Art Markers with brush and fine dual tips. The collaboration combines Ohuhu's marker technology with Bobbie Goods' artistic brand.
- Coco WyocoreCo-branded Cozy Mood Coloring Kit featuring Honolulu B 48 Colors Alcohol Markers with coloring book including mood tracker pages. Joint product development for artist-focused coloring experience.
- Jade SummercoreCo-branded alcohol markers and coloring book set featuring 47 colors plus 1 colorless blender, using Honolulu B series markers with brush and fine dual tips.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ohuhu competitors and assessment
Company assessmentDirect peers
- Caliart: Alcohol-based and acrylic art marker brand sold primarily through online channels and Amazon. Caliart directly competes with Ohuhu's Honolulu and Oahu series on price, color count, and dual-tip format targeting hobbyists and coloring enthusiasts.
- Prismacolor (Newell Brands): Long-standing marker brand (Premier and Scholar lines) with strong recognition in art education and illustration. Overlaps with Ohuhu's student and hobbyist segments and competes on color range and accessibility in retail and online channels.
- Copic (Too Corporation): The premium alcohol-based art marker benchmark and Ohuhu's closest direct competitor. Both sell dual-tip alcohol markers aimed at professional illustrators, with refills and large color sets; Copic anchors the high end while Ohuhu competes on color count and price.
- Arteza: DTC art supplies brand with a broad product range including alcohol-based and water-based markers, acrylic paint markers, and accessories. Arteza mirrors Ohuhu's direct-to-consumer, multi-warehouse, broad-color-set approach and targets the same hobbyist and professional-artist segments.
- Winsor & Newton: Established fine-art brand whose Promarker line is a direct alcohol-marker competitor. Winsor & Newton brings heritage, professional distribution, and color-quality reputation that Ohuhu must differentiate against in the professional artist segment.
- Spectrum Noir (Crafter's Companion): Alcohol-based marker line (Spectrum Noir) sold alongside coloring books and craft products. Strong overlap with Ohuhu's co-branded strategy (Coco Wyo, Jade Summer kits) and competes in the same coloring and illustration community.
- Chameleon Art Products: Specialist alcohol-marker brand known for its tone-changing Color Tops system. Chameleon targets professional and hobbyist illustrators with premium-positioned markers, intersecting directly with Ohuhu's Honolulu and Kaala series.
Broad incumbents
- Faber-Castell: Global art and writing instruments incumbent offering broad portfolios including marker and colored-pencil lines. Competes with Ohuhu in the student, hobbyist, and gift-set categories through both DTC and retail channels.
- Staedtler: Broad incumbent in art supplies and writing instruments with fineliner and marker products. While not specializing in alcohol markers, Staedtler competes for art-student and professional-illustrator spend alongside Ohuhu via global distribution and brand trust.
Emerging players
- Arrtx: Growing alcohol-marker brand targeting the same hobbyist and student segments as Ohuhu. Sold predominantly online with similar dual-tip and color-set positioning, representing a price- and channel-comparable emerging competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ohuhu social profiles
Digital presenceOhuhu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ohuhu leadership team
Management profileNumber of profiles
Ohuhu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ohuhu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ohuhu
What does Ohuhu do?
Ohuhu manufactures and sells professional-grade art markers and art supplies directly to consumers through its own e-commerce store. The core product line includes alcohol-based, water-based, and acrylic paint markers sold in sets of 6 to 320 colors, complemented by colored pencils, art paper, pens, paint sets, marker organizers, ink refills, and co-branded artist collaborations. Founded in 2016, the company ships globally to over 100 countries from seven regional warehouses.
Is Ohuhu a public or private company?
Ohuhu is a private company. It is classified as unknown and is currently operating.
When was Ohuhu founded?
Ohuhu was founded in 2016. It employs 1 to 10 people.
Where is Ohuhu based?
Ohuhu is headquartered in London, United Kingdom, in the Europe region.
How does Ohuhu make money?
Three revenue lines are on record. Art Markers Sales are the primary driver. The others are art Accessories and Supplies and gift Cards.
Who are Ohuhu's main competitors?
Direct peers on record are Caliart, Prismacolor (Newell Brands), Copic (Too Corporation), Arteza, Winsor & Newton, Spectrum Noir (Crafter's Companion) and Chameleon Art Products. Broad incumbents are Faber-Castell and Staedtler. Arrtx is listed as an emerging player.
Does Ohuhu have an API?
No public API is recorded for Ohuhu.
What industry is Ohuhu in?
Ohuhu's product category is Art Supplies. Its primary akta.pro industry code is CRAFACAL, Office, Stationery & Craft Supplies DTC, with a secondary code of CRALABAG, Art & Drafting Supplies Retail. Its NAICS code is 459920 and its SIC code is 3950.