L.A.C

What L.A.C does

L.A.C operates Greige Concept, a France-domiciled direct-to-consumer e-commerce brand selling modest fashion — principally hijabs (voiles) and coordinated jogging ensembles — to women seeking elegant, comfortable, and athletic modest wear. The legal entity is LAC SASU (Société par Actions Simplifiée Unipersonnelle), registered in France (RCS Nîmes) with a capital social of €1,000 and a sole shareholder; L.A.C does business exclusively as Greige Concept (greige-concept.com). The company distributes internationally through a Shopify-powered storefront with shipping to 35+ countries via Colissimo, Mondial Relay, and La Poste, and operates from a registered Paris address (229 rue St Honoré) and an operational office in Uchaud (8 B Impasse des Amandiers, 30620).

The product range is built around three core lines: the VOILE hijab (72% Modal / 12% Nylon / 16% Spandex, priced at €33.00) using shape-memory fabric technology designed to stay in place without an underscarf; the SILK JERSEY luxury voile (84% Polyester / 16% Elastane, priced at €27.00) with a satinated/pearlescent finish; and the Ensemble Jogging coordinated modest activewear set (cotton blend, discounted to €41.65 from €49.00) in four colorways. The underlying technology proposition is a proprietary Modal/Nylon/Spandex textile blend with shape-memory engineering, marketed as breathable, anti-transpirant, and shaping — addressing the recurring pain point of hijabs that slip during movement and require underscarves.

The business model is a transactional DTC e-commerce model with one-time product sales (no subscription, no licensing, no B2B channel) priced in Euros, supported by promotional bundling (e.g., buy 3 voiles, receive 1 Silk free). The GTM motion is purely self-serve online; the only named marketing channel is the Shopify storefront itself. There are no disclosed funding rounds, no institutional investors, and no M&A activity — consistent with a founder-owned, organically financed micro-DTC brand.

Name

L.A.C

Legal name

LAC

Website

https://greige-concept.com

Company type

Private

Operating status

Operating

Short description

Greige Concept, operated by French SASU L.A.C, is a direct-to-consumer e-commerce brand selling modest fashion hijabs and jogging sets made from a proprietary Modal-blend textile with shape-memory technology, shipping to 35+ countries via Shopify.

Ownership category

akta.pro rank

Product category

Modest Fashion Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Modest & Religious Apparel Retail (CRAAABAK)

Keywords

• Modest fashion apparel
• Hijab veils
• Women's athletic wear
• Breathable textiles
• Direct-to-consumer apparel

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales: One-time transaction-based sales of modest fashion apparel including voiles (hijabs) and jogging ensembles sold directly through their e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

L.A.C (Greige Concept) designs, manufactures, and retails modest fashion apparel directly to consumers via its Shopify e-commerce site. The core assortment consists of VOILE hijabs in a Modal/Nylon/Spandex blend with shape-memory technology, SILK JERSEY luxury hijabs with a pearlescent finish, and Ensemble Jogging coordinated sweatshirt-and-pants sets. Products are sold as one-time purchases in euros and shipped internationally to 35+ countries.

Product overview

L.A.C operates Greige Concept, a modest fashion e-commerce platform offering three main product lines: VOILE hijabs with innovative breathable and anti-transpirant fabric featuring shape-memory technology (72% Modal - 12% Nylon - 16% Spandex), priced at 33,00 € per piece; SILK JERSEY luxury voiles with satinated/pearlescent finish (84% Polyester + 16% Elastane), priced at 27,00 €; and Ensemble Jogging coordinated sets in cotton blend at 41,65 € (regular 49,00 €). The products are primarily marketed to modest fashion consumers, with delivery across multiple European countries via Colissimo and Mondial Relay.

Differentiator

Problem solved

Functional benefit

Products and services

• VOILE (Hijab) Innovative hijab/veil made from a breathable, anti-transpirant Modal/Nylon/Spandex fabric with shape-memory technology that maintains fit without sliding or requiring an underscarf. Available in 11+ colors including Beige, Beige Rosé, Marron Glacé, Marron Chocolat, Gris, Taupe, Vert Olive, Bleu Marin, Kaki, Camel, Noir, and Prune. Dimensions: 70 cm x 180 cm. Composition: 72% Modal – 12% Nylon – 16% Spandex. Priced at €33.00 per unit.
• SILK JERSEY Luxury silk jersey hijab with a fluid, slightly satinated or pearlescent finish that subtly catches light. Shape-memory texture provides a sculpting, secure fit. Composition: 84% Polyester + 16% Elastane. Dimensions: 75 x 180 cm. Available in colors including Vert Pastel, Rose Pastel, Olive, Marron Glacé, Crème, Gris Perle, Vert Forêt, and Gris Souris. Priced at €27.00 per unit.
• Ensemble Jogging Coordinated jogging set (sweatshirt and pants) combining elegance and performance in innovative, breathable, shape-retaining cotton-blend fabric. One size fits 36-40. Sweat length: 69 cm, Pants length: 104 cm. Available in Kaki, Beige, Marron, and Gris. Priced at €41.65 (regular €49.00).
• JERSEY GREIGE Collection of voiles featuring the signature greige (beige-grey) colorway using the brand's innovative Modal-based fabric technology with shape-memory and anti-transpirant properties.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Shopify InccoreTechnology or IntegrationShopify powers the company's e-commerce platform, providing the website infrastructure, shopping cart functionality, payment processing integration, and order management system. The site uses Shopify's platform with store ID 90151223634.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Vela Scarves: US modest fashion DTC brand specializing in premium hijabs and scarves. Comparable as a digitally native, premium-positioned hijab brand with similar target customer and product depth.
• Haute Hijab: US-based modest fashion DTC brand selling premium hijabs and modest apparel online. Directly comparable as a digitally native, hijab-led brand with proprietary fabric positioning and global shipping.
• East Essence: US modest fashion e-tailer offering hijabs, abayas, thobes, and modest apparel. Comparable as an e-commerce-first modest fashion retailer serving a global Muslim consumer base.
• Aab Collection: UK-based modest fashion brand with a broad catalog of hijabs, abayas, and modest apparel sold DTC and through retailers. Comparable in target customer and modest-apparel breadth.
• SHUKR: Modest fashion brand offering clothing and hijabs for men and women, with established e-commerce. Comparable as a modest-apparel-first brand with online-first distribution.
• Haute Elan: UK modest fashion brand focused on premium, contemporary modest clothing. Comparable as a digitally native modest fashion label targeting style-conscious modest consumers.
• Modanisa: Turkish modest fashion e-commerce marketplace offering hijabs, sportswear, and modest apparel across Europe, MENA, and beyond. Comparable as a multi-category modest fashion e-tailer serving international customers.
• Maryam's Collection: Canadian modest fashion retailer offering hijabs, abayas, and modest apparel. Comparable as a modest fashion e-tailer serving North American and international modest consumers.

Broad incumbents

• adidas: Global athletic apparel incumbent with modest-friendly sportswear lines and collaborations. Comparable as a broad incumbent with overlapping modest activewear offerings, but not a modest-focused specialist.
• Nike: Global athletic apparel incumbent that entered modest sportswear with its Nike Pro Hijab. Comparable as a broad incumbent whose modest-product line intersects with Greige's athletic-leisure positioning, though Nike's modest line is a small fraction of total business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L.A.C