LA TRAVERSIERE

What LA TRAVERSIERE does

La Traversière (legal name: Association Française de la flûte – LA TRAVERSIÈRE) is a French non-profit association (Association Loi 1901) founded in 1983 and headquartered in Paris, with a registered office in Vitry-sur-Seine. Its mission is to promote the flute in France and the broader French-speaking community by serving as the central hub for flute-related information, innovation, and creation. The organization operates through four primary levers: a printed magazine (Traversières Magazine) featuring articles, reviews, and scores; major events including the annual International Flute Convention (held since 1996) and the newly launched 1er Concours La Traversière for young flutists; a digital platform comprising a webzine and a Digital Stage for video performances; and project funding such as a €500 grant to Alexis Kossenko's "Les Concerts de Pan" video series.

The association serves individual flutists at all levels (beginners to professionals), students/young flutists, and to a lesser extent music publishers and instrument makers seeking access to a targeted community. Its go-to-market motion is community-led: acquisition is driven through content (magazine and webzine), events (conventions and competitions), and newsletter/social engagement. Revenue is generated via four streams: annual membership subscriptions (Formules d'adhésion), one-time sales of editorial products (magazine, CDs, DVDs, sheet music) and accessories through the e-commerce shop at traversieres.eu, and Amazon affiliate commissions on webzine articles and shop items. Pricing is in euros (TVA inclusive), billing annually for memberships and per-item for products, with a stated worldwide shipping capability.

Technically, La Traversière runs a WordPress-based website with e-commerce functionality for subscriptions and product sales, plus member-area authentication. The technology stack is commodity rather than differentiated. Governance is provided by a Board of Directors (Conseil d'Administration), and the organization is membership-based with no parent company, private equity backing, or external institutional investors. As a cultural non-profit, La Traversière measures success through brand reputation, event continuity, and member engagement rather than financial returns.

Name

LA TRAVERSIERE

Legal name

Association Française de la flûte - LA TRAVERSIÈRE

Website

https://latraversiere.fr

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

La Traversière is a French non-profit association founded in 1983 that promotes the flute community through a magazine, annual international conventions, competitions, project funding, and member benefits, serving flutists of all levels in France and beyond.

Ownership category

akta.pro rank

Product category

Music Association Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

Keywords

• Flute association
• Music publications
• Flute community
• Music events
• Musical accessories

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees providing access to member benefits including exclusive offers, event participation, member area access, and special discounts from partners.
2. Editorial Products Sales: Sales of editorial products including magazines (Traversières Magazine), books, CDs, DVDs, and music sheets through the online shop.
3. Goodies and Accessories: Sale of branded merchandise and accessories for flute players.
4. Affiliate Commissions: Some articles in the webzine and shop items contain affiliate links to Amazon, earning the association commissions at no extra cost to visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

La Traversière is a French non-profit flute association that promotes the flute through annual membership subscriptions, the publication of Traversières Magazine and a webzine, the organization of the International Flute Convention (since 1996) and the 1er Concours La Traversière competition for young flutists, and project funding for innovative flute initiatives. It also retails CDs/DVDs, sheet music, and branded accessories through its own e-commerce shop.

Product overview

La Traversière is a non-profit association (Loi 1901) focused on the French flute community. Its offerings include Traversières Magazine (official publication with articles, reviews, and scores), membership programs with exclusive benefits, CD/DVD recordings, sheet music, and branded merchandise. The association also operates digital platforms including a Webzine with news and educational content, and a Digital Stage for video performances. Core activities center on magazine publishing, event organization (including the International Flute Convention and competitions), and community support through projects and partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Traversières Magazine The official magazine of the French flute association, featuring high-quality articles written by flute professionals accessible to all levels. Includes a Kiosque section with reviews of new releases, CDs, sheet music, and books. Available as individual issues for purchase.
• Membership Formulas (Formules d'adhésion) Association membership formulas providing access to member benefits including special offers, exclusive deals, and member-only event submission features. Recurring annual subscriptions available at multiple benefit tiers.
• CD & DVD

Quantifiable outcome

• International Flute Convention held annually since 1996

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Prix VedrariasminorStrategic or Co-development Partner · 19 January 2025La Traversière is a partner of the Prix Vedrarias musical composition competition held on January 19, 2025 at Verrières-le-Buisson (91370). The association supports this competition as part of its mission to foster innovation and creation in the flute and musical community.
• MetronautminorGTM or Marketing PartnerMetronaut is a partner of La Traversière, offering a 20% discount on annual subscription to all association members. Metronaut is an innovative application that provides audio accompaniment for musical practice, with a catalog including many works for flute.
• Alexis KossenkominorStrategic or Co-development PartnerLa Traversière supported the 'Concerts de Pan' project by Alexis Kossenko with €500 in funding. This project creates free weekly videos exploring the repertoire for solo flute from Renaissance to present, filmed on period instruments.
• AmazonminorGTM or Marketing PartnerSome articles in the webzine and items in the shop contain affiliate links to Amazon, allowing the association to earn commissions at no extra cost to visitors.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flutewise: UK-based charity dedicated to supporting young flutists through education, events, and competitions; highly comparable to the youth-focused competition and pedagogy initiatives La Traversière has begun launching.
• National Flute Association: The principal U.S. flute association, offering membership, an annual convention, competitions, publications, and community resources for flutists — a direct functional analog to La Traversière serving the American flute community.
• British Flute Society: UK-based flute association providing membership, journal publications, events, and competitions for flutists across Britain; closely comparable to La Traversière in mission, structure, and member services.
• Bundesverband Flöte (Flute Federation Germany): German national flute association that organizes an annual international flute festival and serves the German flute community; directly comparable to La Traversière's convention-driven, membership-based model and is explicitly referenced on La Traversière's site as a peer.

Others

• European Music Council: Regional umbrella organization promoting access to music across Europe; comparable as a peer in the European music-association ecosystem but not a flute-specialist competitor.
• International Music Council: UNESCO-affiliated global network of music organizations and policymakers; comparable only at the broader 'music association umbrella' level, not as a flute-specialist peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/latraversiere

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA TRAVERSIERE