MOM AND POP

What MOM AND POP does

MOM AND POP is a full-service creative agency founded in 2014 and headquartered in Hong Kong (Kwun Tong). The company positions itself as an integrated creative partner rather than a single-discipline vendor, offering a broad service catalog spanning art direction, branding, visual identity and logo design, graphic design, illustration and digital art, motion graphics, web design and programming, photography and video, exhibition and event design, creative project management, print production management, and production and installation. The agency describes itself as "a collective of passionate explorers from various disciplines, fueled by strong connections with creative talent," and explicitly frames its role as an extension of the client's team, delivering projects from conceptualization through production management.

The business model is project-based and consultative: prospective clients initiate contact via a single email address ([email protected]), and pricing is quote-based and bespoke rather than tiered or self-serve. Distribution is direct, with no intermediaries, marketplaces, or channel partners disclosed; the website and an Instagram account (@momandpop.ig) function as the principal portfolio surfaces for top-of-funnel demand generation. The customer base is described generically as "clients of different scales," ranging from small businesses to larger enterprises, with no named logos, case studies, or segment revenue splits publicly available.

Headcount is in the 1–10 band, and the company is privately held with no disclosed funding, investors, parent entities, or management team. No proprietary technology, AI/ML systems, patents, certifications, or partnerships are referenced in available source material, and the agency explicitly does not operate as a software platform. Geographic operations appear concentrated in Hong Kong with no disclosed international expansion.

Name

MOM AND POP

Website

https://momandpop.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MOM AND POP is a Hong Kong-based, full-service creative agency founded in 2014 that delivers integrated branding, visual identity, exhibition design, motion graphics, and web design services to clients of varying scales via project-based engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

MOM AND POP is a full-service creative agency delivering integrated design and creative services spanning art direction, branding, visual identity and logo design, graphic design, illustration and digital art, motion graphics, web design and programming, photography and video, exhibition and event design, production and installation, and print production management. Engagements are project-based, with the agency functioning as an extension of the client's team from conceptualization through final production and installation.

Product overview

MOM AND POP is an integrated creative agency offering a comprehensive suite of design and creative services. Established in 2014 in Hong Kong, the agency functions as a unified service offering rather than a modular product platform. The collective delivers projects across multiple disciplines including visual identity design, branding, graphic design, illustration, motion graphics, web design and programming, photography and video, exhibition and event design, and production services. These services are delivered as an integrated offering, with the agency positioning itself as an extension of the client's team rather than a vendor of discrete products.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Direction
• Branding
• Creative Project Management
• Exhibition and Event Design
• Graphic Design
• Illustration and Digital Art
• Motion Graphics
• Visual Identity and Logo Design
• Web Design and Programming
• Photography and Video
• Production and Installation
• Print Production Management

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Dentsu Creative: Dentsu Creative is the creative arm of Dentsu, offering advertising, brand design, experience, and digital services across APAC and globally. It is a broad incumbent competing for the same integrated creative mandates MOM AND POP targets in Hong Kong.
• Ogilvy: Ogilvy is a global advertising and creative network offering branding, advertising, digital, and experience design. It competes with MOM AND POP for integrated creative work but operates at vastly larger scale and across broader services.
• Wieden+Kennedy: Wieden+Kennedy is a global independent creative agency offering advertising, branding, content, and digital design. It represents the broader incumbent end of the same creative services space MOM AND POP occupies.

Direct peers

• Mucho Studio: Mucho is an independent design studio offering branding, visual identity, editorial, motion, and digital design. Its integrated, full-service creative approach closely mirrors MOM AND POP's multi-disciplinary positioning.
• Studio Dumbar: Studio Dumbar is an independent design firm specializing in brand identity, visual systems, and motion design. Its independent, identity-focused practice aligns well with MOM AND POP's branding and visual identity services.
• Landor: Landor is a global branding and design consultancy covering brand strategy, identity, packaging, and experience design. It overlaps with MOM AND POP's branding, visual identity, and exhibition/experience work, though at significantly larger scale.
• Buck: Buck is a design-driven studio specializing in motion graphics, interactive experiences, and brand design. It overlaps directly with MOM AND POP's motion graphics, web design, and brand identity offerings.
• Pentagram: Pentagram is a multi-partner independent design firm offering branding, visual identity, graphic design, motion, and digital services. It is the closest analogue to MOM AND POP's integrated, design-led agency model at a larger scale.
• Saffron Brand Consultants: Saffron is a global brand consultancy offering brand strategy, identity, and experience design. It is comparable to MOM AND POP on the brand strategy and identity side of the offering.
• Anagrama: Anagrama is a branding and design agency offering brand strategy, visual identity, packaging, and digital design. It overlaps with MOM AND POP on branding, identity, and graphic design services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/momandpop.ig
• LinkedInlinkedin.com/company/mom-and-pop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOM AND POP