NITORA

What NITORA does

NITORA Sp. z o.o. is a Polish private limited company headquartered in Bojano (near Gdynia) that manufactures specialist tanning cosmetics for indoor solarium use and sun exposure, serving tanning salons, salon networks, and brand owners primarily across Poland, the EU, and worldwide. The company operates two parallel business lines: (i) contract/private label manufacturing, where it provides an end-to-end service from trend analysis and formulation through graphic design, production, safety assessment, and sales support to clients that want their own cosmetic brand, and (ii) its own portfolio of branded products sold under the 7suns master brand and sub-brands such as Constant Bronze, 97organic, CODE by 7suns, Golden Collection, Coloured, Inky Cosmetics, and the dietary supplement Sun Drop Shot.

Name

NITORA

Legal name

NITORA Sp. z o.o.

Website

https://nitoralab.com

Company type

Private

Operating status

Operating

Short description

NITORA Sp. z o.o. is a Polish private-label cosmetics manufacturer specializing in tanning products for solarium and sun exposure. It serves tanning salons, salon networks, and brand owners across Poland, the EU, and worldwide via contract manufacturing and its own 7suns brand portfolio.

Ownership category

akta.pro rank

Product category

Tanning Cosmetics Manufacturing

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Indoor Tanning Products (Tanning Bed Lotions) (CRABAHAJ)

Keywords

• Tanning cosmetics manufacturing
• Private label cosmetics
• Solarium lotions
• Bronzing accelerators
• Cosmetic formulation services

Headquarters

HQ city

Bojano

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Private Label Manufacturing: At the request of clients, they design and manufacture modern tanning cosmetics - in solarium and sun. They offer full product development process from concept through formula development, graphic design, production, safety assessment, and sales support.
2. Own Brand Products (7suns): The company owns the 7suns brand and all rights connected to it. They manufacture and sell their own branded tanning cosmetics including Constant Bronze, 97organic, Code by 7suns, Golden Collection, and Coloured lines.
3. Licensed Brand Manufacturing: Manufactures products for other brand owners like Inky Cosmetics (economical line), and produces Sun Drop Shot dietary supplement under sundropshot.com brand.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

NITORA designs, formulates, and manufactures specialist tanning cosmetics for solarium and sun exposure, producing both its own 7suns branded product lines and providing full private label manufacturing services. Offerings span concept development, formula research, graphic design, production, packaging, safety assessment, and sales support for tanning salons and brand owners worldwide.

Product overview

NITORA is a private label cosmetics manufacturer specializing in tanning cosmetics for solarium and sun exposure, primarily serving tanning salons and brand owners. The company operates the 7suns brand and offers contract manufacturing services. The product portfolio includes multiple branded product lines: Constant Bronze (with Tan Synergy Technology and tattoo-enhancing formulas), 97organic (natural cosmetics with 97%+ natural ingredients), CODE (men's line), Golden Collection (premium), Coloured (universal), and Inky Cosmetics (budget). Supporting products include specialist tanning accelerators like Hyalured for collagen lamps, bronzers, dry oils, face creams, and hand creams. The company also produces Sun Drop Shot, a dietary supplement line for tanning support. Private label services are offered for clients wanting to create their own cosmetic brands.

Differentiator

Problem solved

Functional benefit

Brands

• 97organic: Natural tanning cosmetics line containing at least 97% ingredients of natural origin, featuring green caviar, golden algae, and anti-pollution complex with ginseng
• Constant Bronze by 7suns
• CODE by 7suns
• Golden Collection by 7suns
• Coloured by 7suns
• Inky Cosmetics
• Sun Drop Shot
• Shine
• Gold&Gold
• Cappuccino Legs
• Hyalured

Products and services

• Constant Bronze by 7suns Premium tanning cosmetics line featuring Tan Synergy Technology (UV plus melanogenesis-stimulating ingredients plus emollient mix) and TATTOO ENHANCING formula; available in four colors (green, bronze, blue, pink); for tanning salons and their clients.
• 97organic by 7suns Natural tanning cosmetics line with at least 97% ingredients of natural origin, including green caviar, golden algae, pearl extract, summer lilac extract, avocado oil, centella asiatica, and anti-pollution complex with ginseng; for salons serving natural cosmetics consumers.
• CODE by 7suns Tanning cosmetics line dedicated to men, formulated with active carbon and mango, featuring masculine packaging design and fresh fragrances; for tanning salons serving male clientele.
• Golden Collection by 7suns Premium class tanning accelerators and bronzers featuring saffron oleosomes, fire tulip extract, and Tahitian gardenia, with strong tingle effect; for premium-positioned tanning salons.
• Coloured by 7suns Universal tanning cosmetics with intensely colored bottles ranging from strong bronzers to gentle accelerators, containing lemon balm extract and marine algae extract; for general-purpose salon use.
• Inky Cosmetics Budget tanning cosmetics line without compromising quality, targeted at consumers aged 18-25, featuring orange extract and maracuja oil with fruity fragrances.
• Sun Drop Shot Refreshing dietary supplement shots supporting tanning; Orange variant accelerates tan formation (beta-carotene, green tea, aloe, vitamins); Pink variant protects from photoaging (collagen, vitamin E, hyaluronic acid, guarana).
• Hyalured Body Lotion (Red Lamp Effect Intensifier) Specialist tanning accelerator that intensifies the firming effect of red (collagen/hybrid) lamps; contains liposomal hyaluronic acid and phytoplankton extract for wrinkle reduction and improved skin elasticity.
• Cappuccino Legs Bronzer Bronzer accelerating tanning specifically for legs, providing even skin tone and noble bronze color immediately after application; rich consistency with natural oils and ingredients that delay hair growth.
• Gold&Gold Dry Tanning Oil Dry tanning oil that absorbs instantly, accelerates tanning, and leaves no greasy marks on acrylic plates; designed for salon use.
• Shine Face & Cleavage Cream Luxurious face and cleavage tanning accelerator with anti-aging and moisturizing ingredients; contains anti-pollution complex and stimulates natural pigmentation; suitable for daily face care.
• 97organic Anti-Ageing Hands Cream Rejuvenating hand lotion for hands exposed to UV rays in solariums; combines hemp oil, hibiscus flower extract, and ocean water rich in magnesium, sodium, and potassium.
• Private Label Tanning Cosmetics Manufacturing End-to-end contract manufacturing service for clients wanting to create their own tanning cosmetic brand; covers conversation, research and preliminary formulas, graphic design, production and packaging, safety assessment, and sales support; supports small batch production.

Quantifiable outcome

• Bronze appears faster and stays on skin much longer with Tan Synergy Technology
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hempz: Body-care brand with hemp/natural ingredient positioning that has extended into tanning-adjacent products. Comparable to Nitora's 97organic natural-ingredient positioning, though broader in scope.
• St. Tropez: Premium self-tanning brand owned by a large beauty group, with strong salon-channel presence. Adjacent category (sunless vs indoor) but comparable salon B2B distribution and brand-building playbook.
• Bondi Sands: Australia-origin self-tanning brand that has expanded into indoor/professional salon channels globally. Comparable tanning-cosmetics category but with broader consumer-retail presence and more marketing capital.

Direct peers

• Australian Gold: The largest global indoor-tanning cosmetics brand and contract manufacturer serving tanning salons worldwide. Directly comparable to Nitora's 7suns indoor-tanning portfolio and private-label B2B salon channel.
• Devoted Creations: Indoor-tanning brand offering premium accelerators and bronzers through tanning-salon distribution, with private-label capabilities. Directly comparable in product mix, customer base, and B2B model.
• MineTan: Professional and consumer sunless/self-tan brand serving salons and direct customers. Comparable salon channel and self-tan formulation focus to Nitora's professional offerings.
• Norvell: Professional sunless and indoor-tanning systems supplier serving salons and spas with both equipment and proprietary lotions. Overlaps with Nitora's professional salon channel and formulation expertise.
• Designer Skin: US-based indoor-tanning lotion brand with a portfolio of accelerators, bronzers, and intensifiers sold through tanning salons. Highly comparable to Nitora's Constant Bronze and Coloured lines.
• Supre Tan: Australian professional indoor-tanning brand distributed via salons globally. Comparable segment, customer type, and product architecture (lotions/accelerators) to Nitora.
• Ed Hardy Tanning: Lifestyle-branded indoor-tanning lotion line sold through salons. Comparable category, distribution channel, and branded-product structure to Nitora's 7suns sub-brands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NITORA