EUROHORSE RIDINGSHOP VOF

What EUROHORSE RIDINGSHOP VOF does

EUROHORSE RIDINGSHOP VOF, trading as Euro-Horse, is a Netherlands-based specialty retailer founded in 1998 that sells western riding tack, saddles, rider apparel, horse care products, nutrition supplements, roping gear, and stable equipment. The company operates from a headquarters and physical retail store in Moordrecht and runs a multi-language e-commerce storefront (Dutch, German, French, English; EUR pricing) on the Webshopapp platform, stocking 70+ brand lines including Cavalor, Tom Balding, RW Bowman, Jim Taylor Custom Saddlery, Weaver Leather, Cashel, and Classic Rope.

Its core technology is a standard e-commerce storefront with product catalog, shopping cart, wishlist, comparison, customer accounts, and multi-language/multi-currency support. The proprietary assets are not software but physical: a company-owned store in Moordrecht, two mobile saddle fitting vans operating daily across the Netherlands, and a recurring pop-up presence at western riding events across Europe including the NRHA European Affiliate Championship. Supporting services — home saddle fitting, repairs, try-before-you-buy, gift cards, and a points-based loyalty program — are sold alongside product transactions.

The business model is direct-to-consumer retail: unit-pricing, one-time purchases across a broad price range (e.g., €14.95 leather care to €329.95 premium saddles), with free shipping above approximately €105. The customer base is fragmented western riding enthusiasts across Europe, served through four distinct channels — owned e-commerce, flagship store, mobile fitting vans, and event pop-ups. The entity is a Dutch general partnership (VOF) with 1-10 employees, no disclosed external funding, no parent company, and 25+ years of continuous operation.

Name

EUROHORSE RIDINGSHOP VOF

Legal name

EuroHorse Ridingshop VOF

Website

https://euro-horse.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

EuroHorse Ridingshop VOF is a Netherlands-based specialty retailer (founded 1998) selling western riding tack, saddles, apparel, and horse care products to European western riding enthusiasts via e-commerce, a Moordrecht flagship store, mobile fitting vans, and event pop-ups.

Ownership category

akta.pro rank

Headquarters

HQ city

Moordrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer retail sales of western riding tack and equipment through e-commerce storefront and physical store. Products include western saddles, tack, rider apparel, horse care products, nutrition supplements, and gifts. One-time purchase model with individual product transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

EuroHorse Ridingshop is a specialty retailer of western riding supplies, selling new and used western saddles, western tack (bridles, bits, reins, pads, boots), rider apparel and accessories, horse care and grooming products, nutrition supplements, roping gear, stable equipment, and blankets. The company complements its retail assortment with paid services including a home saddle fitting program delivered via two mobile vans, in-store saddle and tack repairs, and a try-before-you-buy offering.

Product overview

Eurohorse Ridingshop VOF is a Western riding supplies e-commerce retailer offering a comprehensive portfolio of products centered around western riding disciplines. The company operates primarily as an online store with physical retail presence in Moordrecht, Netherlands, featuring a single unified e-commerce platform (Webshopapp). The product range spans core western equestrian categories including western saddles (new, used, and custom), western tack (bridles, bits, reins, boots), rider apparel and accessories, horse care products (care, recovery, grooming), nutrition and supplements, roping gear, stable equipment, blankets, and gifts. Services include home saddle fitting, repairs, try-before-you-buy, and an outlet section for discounted items. The company has been operating since 1998 and stocks over 70+ branded product lines including Cavalor, Cashel, Weaver Leather, Classic rope, Martin Saddlery, Nettles Stirrups, Greeley Hat, and Tom Balding.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NRHA (National Reining Horse Association)coreStrategic or Co-development PartnerEuro Horse participates in NRHA European Affiliate Championships as a vendor with pop-up store presence. This partnership allows them to connect with competitive western riders, demonstrate products in action, and build brand awareness within the reining community across Europe.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Beval Saddlery: Beval Saddlery is a US-based western and english tack retailer serving North American riders. Comparable as a specialty western riding retailer with deep saddle and tack assortment, though geographically focused on the US rather than Europe.
• Schneiders Saddlery: Schneiders is a long-standing US equestrian retailer carrying western and english saddles, tack, apparel, and stable supplies. Comparable as a multi-channel specialty equestrian retailer with deep category breadth, though primarily serving North American customers.

Direct peers

• Wehorse: Wehorse is a European equestrian e-commerce platform selling apparel, tack, and stable equipment to riders. Comparable to EuroHorse in targeting individual riders through online channels with a curated assortment of equestrian brands.
• Kentucky Horsewear: Kentucky Horsewear is a Belgium-based equestrian brand with direct-to-consumer retail, strong in leg protection, rugs, and stable equipment. Comparable as a European equestrian retailer targeting competitive and amateur riders across borders.
• Horze: Horze is one of the largest equestrian retailers in Europe, offering a broad assortment of riding apparel, tack, and horse care products across multiple country sites. Directly comparable to EuroHorse in product category, target customer, and multi-language European e-commerce footprint.
• Pferdesport Krämer: Krämer is a major German equestrian retailer operating megastores alongside a robust e-commerce channel. Comparable as a multi-channel equestrian retailer with deep assortment across tack, apparel, and stable equipment, though at materially larger scale than EuroHorse.
• Cavalleria Toscana: Cavalleria Toscana is an Italian premium equestrian apparel brand with direct retail and wholesale across Europe. Comparable in serving high-end show riders, though more concentrated in technical apparel than the broader tack assortment at EuroHorse.
• Horse24: Horse24 is a European online equestrian marketplace selling horses, tack, apparel, and riding equipment across multiple country storefronts. Directly comparable in offering e-commerce-first equestrian retail with international reach and broad brand assortment.
• Western Imports: Western Imports is a UK-based specialist in western riding equipment, importing and distributing tack, saddles, and apparel from US brands. Comparable as a European specialty western riding retailer with curated brand assortment and direct-to-rider focus.

Broad incumbents

• Pikeur: Pikeur is an established German equestrian apparel manufacturer selling riding clothing, helmets, and footwear through dealer networks across Europe. Comparable as a broad incumbent in European equestrian apparel, overlapping with EuroHorse's rider apparel category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eurohorse-ridingshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EUROHORSE RIDINGSHOP VOF