What Beval Saddlery does

Beval Saddlery is a privately held equestrian retailer founded in 1955 and headquartered at 20 North Salem Road in Cross River, New York. The company sells premium English riding equipment and apparel — including its proprietary Beval Heritage, Gladstone, and LTD product lines (saddles, bridles, halters, martingales, horse boots, saddle pads) alongside curated third-party brands such as Equisite Elements of Style, Ariat, and Tredstep — to equestrian riders competing in hunter/jumper, dressage, eventing, and equitation disciplines, as well as leisure riders. Its flagship Beval Heritage Saddle retails at $4,995 and is manufactured in France with calf leather and vegetable-dye finishing, signaling a premium positioning; supporting product lines span bridles ($350–$650), riding apparel ($45–$355), boots and half chaps ($25–$499), and barn/horse care supplies typically under $50.

The business operates a direct-to-consumer hybrid model built on a Shopify-powered e-commerce storefront layered with a single physical retail location that supports in-store pickup, personalized fitting, and local barn outreach. Customer acquisition is driven by an email newsletter (offering 10% off first purchase), an Instagram presence (@bevalsaddlery), and event marketing at venues such as Old Salem Farm. The Shopify site exposes multi-currency pricing across dozens of countries, suggesting at least passive international reach, though operating geography is documented as United States only. Revenue is generated entirely through one-time direct product sales across the rider, horse, and barn categories, with no disclosed subscription, service, or B2B/wholesale stream.

The company is independent and privately held with no disclosed institutional investors, parent entity, or M&A activity. It reports 1–10 employees and has not raised funding rounds of record. Headcount, scale, and revenue figures are not publicly disclosed, and the management team is not documented in available sources.

Name

Beval Saddlery

Legal name

Beval Saddlery

Website

https://beval.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Beval Saddlery is a privately held equestrian retailer founded in 1955, selling premium English riding saddles, bridles, apparel, and horse-care supplies directly to consumers via a Shopify e-commerce site and a Cross River, NY retail store.

Ownership category

akta.pro rank

Headquarters

HQ city

North Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Beval Saddlery generates revenue through direct retail sales of equestrian equipment and apparel via its e-commerce platform and physical store location. Products include saddles, bridles, riding apparel, horse care supplies, and stable requisites sold at various price points from budget to premium.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Beval Saddlery is a 65+ year old specialty equestrian retailer that sells premium saddles, bridles, halters, martingales, horse boots, saddle pads, horse blankets, grooming and barn supplies alongside English riding apparel (women's, men's and children's), boots, half chaps, helmets, and leather care products. The company markets proprietary Beval Heritage and Gladstone lines of French-made saddles and Australian Nut leather tack, complemented by a curated selection of third-party brands such as Equisite Elements of Style, Tredstep, and Ariat, sold through its Shopify-based e-commerce store and physical Cross River, NY shop.

Product overview

Beval Saddlery is an established equestrian retailer founded in 1955, offering a comprehensive portfolio of premium saddles, horse equipment, and rider apparel. The core product lines include the Beval Heritage Saddle (made in France with calf leather) and Heritage/Family bridle lines featuring Australian Nut and Havana leather options. The product ecosystem spans: saddles and saddle pads; bridles, reins, martingales and bits; girths; horse boots and wraps; horse blankets and sheets; halters; grooming and hoof care; rider apparel including women's, men's and children's equestrian shirts, breeches, jackets, boots and half chaps; spurs, straps and garters; helmets; barn supplies; supplements and treats; fly care; leather care products; and dog supplies. The company positions itself as offering 65 years of equestrian excellence with premium quality products for both competitive and leisure riding.

Differentiator

Problem solved

Functional benefit

Products and services

• Beval Heritage Saddle Premium saddle made in France with calf leather, vegetable-dyed finish, foam flocking, and standard tree, designed for rider comfort, style, and leg stability. Priced at $4,995 USD.
• Beval Heritage Wide Caveson Bridle Heritage bridle with a wider caveson in Australian Nut leather with off-white fancy stitching, square raised brow and noseband for the show ring. Priced at $650 USD.
• Beval Heritage Figure Eight Fancy Stitch Bridle Traditional Heritage bridle in raised, fancy-sewn figure eight design, Australian Nut leather with off-white stitching and raised rubber reins. Priced at $650 USD.
• Beval LTD Triple Stitch Halter 1-inch wide leather halter with triple stitching, double-buckle crown, rolled throat with snap; Beval's most popular halter style. Priced at $219 USD.
• Equisite Elements of Style Elaine Shirt Ultra-stretch short-sleeved show shirt with UV protection, high breathability, mesh design, white front zipper, and tapered fit for riders. Priced at $110 USD.
• Beval Heritage Fancy Stitch Bridle Premium bridle with off-white fancy stitching on raised Australian Nut English leather, includes raised fancy-sewn laced reins.
• Beval Gladstone Fancy Stitch Bridle British round raised bridle in high-quality dark havana leather with off-white fancy stitching, includes laced reins.
• Beval Classic Leather Halter Traditional leather halter with stamped edging and single buckle design suitable for turnout or everyday barn use.
• Beval Heritage Running Martingale Running martingale from the Heritage line, designed for control and proper rider position.
• Tredstep Deluxe Half Chaps Stretch leather panel half chaps for close-contact fit, full-grain leather with stretch skirt over the instep and YKK heavy-duty zipper.
• Ariat Kendron Chap Premium calf leather chaps with full-grain leather lining, elastic gore for a glove-like fit, and high Spanish-cut topline.
• Beval Free Wither Double Diamond Pad Saddle pad designed with free-wither construction and a double diamond quilted pattern.
• Beval LTD Padded Ankle Boot Traditional Italian leather horse boots with stud closures designed for jumpers and equitation, available in Cognac and Havana.
• Beval LTD Open Front Boot Italian leather open-front boots with stud closures for jumpers and equitation competition.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Dover Saddlery: Largest specialty equestrian retailer in the United States, offering saddles, bridles, apparel, and horse care products across multiple channels. Directly competes with Beval in the premium English riding segment through both retail stores and e-commerce.
• SmartPak Equine: Major direct-to-consumer equestrian retailer known for its SmartSupplement supplement program, broad tack and apparel assortment, and barn-level customer engagement. Directly overlaps with Beval in supplements, tack, and rider apparel categories.
• Schneider Saddlery: Online equestrian retailer specializing in tack, apparel, horse blankets, and barn supplies with strong discount positioning. Competes with Beval on price-sensitive items and across the same product categories.
• Riding Warehouse: Online equestrian retailer focused on English riding disciplines, offering saddles, apparel, and horse care products. Directly comparable to Beval in target customer, product mix, and DTC channel.
• Big Dee's Tack and Vet Supplies: Independent equestrian retailer with strong online presence and broad assortment of tack, apparel, and veterinary supplies. Overlaps with Beval in product mix and equestrian enthusiast customer base.
• Horse.com: Online equestrian superstore carrying tack, apparel, and horse care products from multiple brands. Directly competes with Beval for online equestrian shoppers, particularly in price-sensitive mid-tier segments.

Broad incumbents

• Ariat International: Leading equestrian and Western apparel and footwear brand with global distribution. While Beval resells some Ariat products (e.g., Kendron Chap), Ariat is also a competitor in the premium rider apparel category where Beval operates.

Emerging players

• EquiPedic: Independent equestrian retailer offering saddles and tack online. Comparable as a small, niche equestrian retailer competing with Beval in the premium saddle and bridle space.
• Cavalleria Toscana: Premium Italian equestrian apparel brand with growing U.S. presence, competing in the same premium rider apparel segment where Beval positions its curated portfolio. Comparable as a premium positioning peer.
• English Riding Supply: Online equestrian retailer specializing in English riding apparel and tack. Comparable to Beval in target customer (English discipline riders) and product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/bevalsaddlery/?hl=en
• Xx.com/beval
• LinkedInlinkedin.com/company/beval-saddlery-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beval Saddlery