ID-AL PLACEMENTS

What ID-AL PLACEMENTS does

ID-AL Placements is a French commercial real estate firm headquartered in the 12th arrondissement of Paris, founded circa 2008 and privately held by founders Romain Andanson and Joël Lopes. The firm develops, promotes, and manages commercial real estate assets across France, operating three distinct service lines: ID-AL Patrimoine (asset management), ID-AL Promotion (development and promotion of commercial projects), and ID-AL Investissement (investment advisory for property acquisitions). Over a 15-year operating history the company has completed more than 230 transactions and built a managed portfolio valued above €10 million.

The company delivers built-to-suit commercial projects for national retail chains — including SoCoo'c, Cuisinella, 123 Pare-brise, and Planet Asia — and operates flagship developments such as the 10,000 m² Ecopôle Combs-la-Ville. It has begun diversifying beyond pure retail into healthcare via a partnership with the Varennes Vauzelles Municipal Medical Center, and into adjacent geographies including Moulins, Libercourt, and Varennes Vauzelles. The team is small (1–10 employees), which constrains simultaneous project throughput but reflects a boutique operating model.

ID-AL generates revenue through three mechanics: (1) development and promotion margins on built-to-suit retail and commercial projects, (2) recurring asset-management fees on its managed portfolio, and (3) transaction commissions on property sales, including exits to institutional buyers such as the ATLAND/MyShare SCPI vehicle. Customer acquisition relies on direct relationships with retail chains as anchor tenants and on capital partnerships with SCPI funds and private investors as acquirers, supplemented by newer ecosystem tie-ups such as the LinkLab creator network partnership for non-traditional demand generation.

Name

ID-AL PLACEMENTS

Legal name

ID-AL Placements

Website

https://id-al-placements.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Commercial Real Estate Development

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Management of Companies and Enterprises (55111)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532), Operators Of Nonresidential Buildings (6512), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Commercial real estate development
• Retail property investment
• Commercial asset management
• Real estate promotion
• Commercial property leasing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Real Estate Development and Promotion: ID-AL Placements develops commercial real estate programs, managing the full lifecycle from land acquisition through construction to commercialization. The company acts as developer, acquiring sites, obtaining permits, supervising construction, and selling or renting completed commercial spaces to retail tenants.
2. Property Management and Asset Management: As a landlord, ID-AL Placements manages commercial properties and accompanies retail tenants throughout their development. The company retains assets in its portfolio and generates ongoing rental income while providing tenant support.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ID-AL Placements develops, invests in, and manages commercial real estate projects for national retail chains, private investors, and institutional clients across France. The company operates an integrated model spanning property development (ID-AL Promotion), asset management (ID-AL Patrimoine), and investment advisory (ID-AL Investissement), sourcing commercial sites, structuring acquisitions, and disposing of assets to retail occupiers and investors.

Product overview

ID-AL Placements is a French commercial real estate company offering three core service lines under a unified brand: ID-AL Patrimoine (property development and management), ID-AL Promotion (construction promotion), and ID-AL Investissement (investment advisory). The company specializes in developing, constructing, and managing commercial real estate assets including proximity commerce, activity zones, ecopoles, and residential housing across France, with a focus on sustainable development and eco-responsible construction materials.

Differentiator

Problem solved

Functional benefit

Brands

• ID-AL Patrimoine: Real estate asset management and property holding division focusing on developing and managing commercial property portfolio.
• ID-AL Promotion
• ID-AL Investissement

Products and services

• ID-AL Patrimoine
• ID-AL Promotion
• ID-AL Investissement

Quantifiable outcome

• 10,000m2 of land acquired and developed at Ecopôle Combs-la-Ville
• +4 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• LinkLabcoreStrategic or Co-development Partner · 22 September 2023LinkLab is described as 'a network of creators not like the others' and more than just a partner - a synergy. LinkLab is shown as a strategic partner with logo displayed prominently on ID-AL Placements promotion page.
• Varennes Vauzelles Municipal Medical CentercoreStrategic or Co-development Partner · 31 March 2023First-time partnership where ID-AL Placements works hand-in-hand with a medical center. The new building at Varennes Vauzelles (58) includes a municipal health center with two meeting rooms and 6 medical offices, alongside a bakery-restaurant.
• FC ChamalièresminorOthers · 4 January 2023ID-AL Placements is official sponsor of FC Chamalières football club. The partnership is driven by shared values of solidarity and self-improvement, regional connection to Puy de Dôme, and desire to contribute to club development.
• ATLANDcoreStrategic or Co-development Partner · 22 December 2022ATLAND is a real estate operator listed on Euronext Paris since 2003, controlled by founders and managers. ID-AL Placements partnered with ATLAND subsidiary MyShare SCPI for sale of a retail space at Choisy-le-roi (94). Both companies share entrepreneurial values and commitment to quality exchanges, mutual trust, and environmental objectives.
• Ingenierie ConstructioncoreImplementation/ SI/ Consulting PartnerConstruction engineering partner listed among references, contributing to project development and technical quality assurance.
• Cite ArchitecturecoreImplementation/ SI/ Consulting PartnerArchitecture firm partner contributing to project design and urban planning, featured among reference partners.
• EuroviaminorImplementation/ SI/ Consulting PartnerInfrastructure and road construction partner listed among references.
• DekraminorOthersQuality and safety inspection partner listed among references, providing certification services.
• BricomarchéminorStrategic or Co-development PartnerRetail partner appearing in project context - ID-AL developments complement existing Bricomarché stores (e.g., at Avermes near Moulins).

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Sofidy: Sofidy is a French asset manager specializing in SCPI, retail real estate investment, and commercial property acquisition. Comparable as an institutional buyer of the type of commercial assets ID-AL develops, and as an investor-facing product within French commercial real estate.

Regional players

• Mercialys: Mercialys is a French-listed REIT focused on leading regional shopping centers, spun off from Casino Group. Comparable in operating and commercializing French retail real estate, though at significantly larger scale with focus on shopping centers rather than proximity commerce.
• Compagnie Foncière de Paris: Compagnie Foncière de Paris is a French commercial real estate company focused on commercial property investment and management in Paris and Île-de-France. Comparable in regional French commercial real estate focus, though more investment-oriented than development-oriented.
• Atland (MyShare SCPI): Atland is a French real estate operator listed on Euronext Paris, controlling MyShare SCPI which acquires commercial assets from developers like ID-AL. Comparable as a regional French commercial real estate investment vehicle, with direct transactional overlap (asset buyer/seller relationship).
• Carmila: Carmila is a French-listed REIT specializing in retail properties adjacent to Carrefour supermarkets across continental Europe. Comparable as a large-scale operator/investor in proximity retail commercial real estate, serving similar national retail tenants.

Direct peers

• Patrimoine & Commerce: Patrimoine & Commerce is a French REIT focused on retail parks and commercial real estate in France, similar in geographic concentration and tenant profile (mid-market retail). Directly comparable as a commercial real estate owner/operator targeting national retail tenants.
• Frey: Frey is a French commercial real estate developer specializing in retail parks, activity zones, and open-air shopping centers. Directly comparable to ID-AL Placements in its developer/promoter role serving national retail chains, though operating at significantly larger scale across France and Europe.

Broad incumbents

• Altarea: Altarea is a major French real estate developer covering retail, residential, office, and logistics through brands including Altarea Commerce and Cogedim. Comparable as a diversified commercial real estate developer with mixed-use and retail expertise, but at much larger scale and broader portfolio.
• Klépierre: Klépierre is a major European retail REIT owning and managing shopping centers across Continental Europe. Comparable as a large-scale French-rooted commercial real estate operator, but operates at vastly larger scale with institutional shopping center focus.

Emerging players

• Nexa Capital / Newstream Terrains: Newstream (formerly Nexa Capital) is a French commercial real estate developer focused on retail parks and activity zones with sustainability credentials. Comparable as an emerging French retail/activity zone developer serving national brands, with overlapping eco-responsible positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/id-al-placements

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ID-AL PLACEMENTS