Create Design Home

What Create Design Home does

Create Design Home is a founder-operated interior decorating and home staging consultancy based in Mississauga, Ontario, serving residential clients across the western Greater Toronto Area. The business is led by Clarissa Stevens-Guille, who holds credentials as both a licensed Realtor and a certified Interior Decorator, and the service offering spans home staging consultations for sellers, interior decorating for homeowners, and curated design advice grounded in a Japanese-inspired aesthetic philosophy. There is no proprietary technology platform — the offering is delivered as human professional services supported by a content blog that publishes seasonal trends, home tours, wellness-oriented pieces, and Japanese-inspired living content.

The business model combines fee-for-service project work (staging and decorating engagements) with affiliate commerce revenue. The content blog functions as a marketing and audience-development layer, driving traffic to affiliate partnerships with Amazon Associates and Wayfair, where product recommendations generate commission. Lead-generation is further supported by free and gated digital downloads, including 'The Elegant Home Edit' and a Home Staging Guide, which capture potential client interest at the top of the funnel. Service pricing is not publicly listed, consistent with bespoke consumer engagements sized to individual project scope.

The go-to-market is geographically concentrated in the western GTA, with explicit service coverage of Mississauga, Oakville, Burlington, Milton, and Toronto. Distribution is organic — SEO-driven blog content and the founder's personal brand — rather than paid acquisition or partnership channels at scale. There are no disclosed enterprise clients, no team beyond the founder, and no external funding, leaving the business structurally a lifestyle practice with limited leverage and modest monetization surface area.

Name

Create Design Home

Legal name

Create Design Home Inc.

Website

https://createdesignhome.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Create Design Home is a founder-operated interior decorating and home staging consultancy based in Mississauga, Ontario, serving residential clients across the western Greater Toronto Area, monetized through project fees and affiliate commerce.

Ownership category

akta.pro rank

Product category

Home Staging and Interior Decorating Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Home staging services
• Interior decorating
• Home renovation planning
• Real estate staging
• Affiliate home decor

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Affiliate Marketing: Company participates in affiliate programs with Amazon, Wayfair, and other home/lifestyle brands. Earns commissions on qualifying purchases made through affiliate links on the website and blog content.
2. Home Staging Services: Professional home staging consultations to help properties sell faster and for top value. Includes vacant and occupied home staging guidance.
3. Interior Decorating Services: Decorating consultations helping clients choose colors, finishes, and furnishings. Includes paint, tile, flooring, and full-room updates.
4. Curated Shop: Curated e-commerce shop featuring design-forward home products, furniture, mirrors, benches, ottomans, and entertaining accessories. Products linked via affiliate partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Create Design Home is a service-based business offering professional home staging consultations and interior decorating services to homeowners in the western Greater Toronto Area. The company helps clients prepare properties for sale (vacant or occupied staging), refresh interiors with paint, tile, flooring, and furnishings, and provides expert guidance on colors, finishes, and design choices. It also operates a curated affiliate shop linking to design-forward home products and publishes an extensive editorial blog.

Product overview

Create Design Home is a home staging and interior decorating services business operated by Clarissa Stevens-Guille, based in Mississauga, Ontario. The company offers two core services: Decorating Services (interior design consultations for paint, finishes, furnishings, and full-room updates) and Home Staging Services (preparing properties for sale to attract buyers and maximize sale value). The business also operates a Curated Shop featuring affiliate-linked home décor products including mirrors, benches, ottomans, kitchen styling items, entertaining accessories, and furniture from retailers. A complementary digital resource called 'The Elegant Home Edit' provides design tips and inspiration. The company maintains an editorial blog covering topics such as home staging, decorating, color, organization, lifestyle, and entertaining.

Differentiator

Problem solved

Functional benefit

Products and services

• Decorating Services Interior decorating consultations helping homeowners choose colors, finishes, and furnishings to refresh interiors. Covers paint, tile, flooring, and full-room updates with expert guidance for personal-use home improvement projects.
• Home Staging Services Professional staging consultations that prepare residential properties for sale — both vacant and occupied — to help homes sell faster and for higher value by showcasing key features to attract buyers.
• Curated Shop A curated online collection of home décor and lifestyle products (mirrors, benches, ottomans, kitchen accessories, entertaining items, furniture) sourced via affiliate partnerships with retailers including Amazon and Wayfair.
• The Elegant Home Edit (Free Download) A complimentary downloadable guide offering tips on effortless interior upgrades for timeless design, covering finishes, furnishings, and styling advice for homeowners.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Amazon AssociatescoreGTM or Marketing PartnerCreate Design Home participates in the Amazon Associates affiliate program, earning commissions from qualifying purchases made through affiliate links on the website.
• WayfaircoreGTM or Marketing PartnerAffiliate and creator partnership with Wayfair for home and lifestyle products featured through the curated shop.
• Various Home and Lifestyle BrandsminorGTM or Marketing PartnerCompany participates in affiliate, creator, and referral programs with third-party retailers and online marketplaces for home decor, furniture, and lifestyle products.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Emerging players

• Interior Define: Direct-to-consumer furniture brand that pairs custom upholstery with complimentary interior design consultations. Comparable pairing of decorating guidance with affiliated home goods, though anchored to its own product line rather than a curated marketplace.
• Modsy: Online interior design service that combines designer consultations with 3D room renderings. Comparable consultation-led decorating model with a heavier technology overlay; relevant as a benchmark for how Create Design Home's offering could evolve.
• Joy Cho / Oh Joy!: Lifestyle and design content brand that monetizes through affiliate product curation, brand partnerships, and licensed collections. Comparable content-first model with affiliate revenue, though larger audience and broader lifestyle scope than Create Design Home's staging focus.

Direct peers

• Havenly: Online interior design platform offering consultations with professional designers for room refreshes and full redesigns. Directly comparable service model — paid consultations producing decorating recommendations — and a similar content-and-commerce ecosystem.
• Decorilla: Online interior design service that matches clients with professional designers for consultations and full-room makeovers. Closely comparable in that both businesses sell interior decorating expertise via consultation-based engagements and monetize surrounding e-commerce/affiliate activity.

Broad incumbents

• CB2: Modern home furnishings retailer offering free in-home and virtual design services with curated product recommendations. Comparable in pairing designer-led decorating guidance with affiliated product commerce, though much larger and more diffuse than Create Design Home.
• Pottery Barn Design Services: National home furnishings retailer offering complimentary in-home and virtual interior design services tied to its merchandise. Comparable consulting-plus-product model, but at national scale and as part of a broader retail portfolio.
• West Elm: Large home furnishings retailer that bundles free in-store and online interior design services with its product catalog. Comparable because it sells decorating services alongside affiliate-like product recommendations at scale, but operates as a broad incumbent rather than a localized consultancy.
• IKEA Home Design Service: Global home furnishings retailer offering paid and complimentary interior design planning tied to its product catalog. Comparable consultation-led decorating offering combined with affiliate-style product flow, but at massive scale and as part of a much broader retail operation.
• Room & Board: American home furnishings retailer offering free in-home design services staffed by professional designers. Comparable service-plus-product model, but with national scale, owned inventory, and full-time design staff rather than a solo consultancy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CreateDesignHome
• Instagraminstagram.com/createdesignhome_
• Pinterestpinterest.com/createdesignhome

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Create Design Home