Ethnocultural Council of Manitoba

What Ethnocultural Council of Manitoba does

The Ethnocultural Council of Manitoba (ECCM), operating under the legal name "Ethnocultural Council of Manitoba – Stronger Together Inc.," is a Winnipeg-based non-profit coalition founded around 2015 that serves as an umbrella organization for 40+ ethnocultural community organizations across Manitoba, representing African, Caribbean, South Asian, East Asian, Middle Eastern, Latin American, and European populations. Its mission is to empower, inspire, mobilize, and support these communities by providing a collective advocacy voice and a forum for shared knowledge, resources, and strategies on common social, economic, and political challenges. ECCM's program portfolio includes the annual Newcomer Welcome Fair (held since 2016 in response to Syrian newcomers, drawing 1,000+ attendees in 2024), the "GOT CITIZENSHIP? GO VOTE!" non-partisan civic engagement campaign (with candidacy training for municipal elections), multilingual educational support for parents and students, senior support services, financial wellbeing resources in partnership with SEED Winnipeg, healthy relationships programming, and a recently launched digital skills training program in partnership with BNND Tech Solutions Inc.

ECCM's underlying "technology" is fundamentally organizational rather than technical: a community-led engagement model that mobilizes member communities through events, civic campaigns, educational programs, and partnerships with settlement agencies and government bodies. Distribution is handled via the ECCM website (ethnomanitoba.ca), organic social channels (Facebook, YouTube, Instagram), email communication, in-person events, and a network of partner venues including the Philippine Canadian Centre of Manitoba, Immigrant Centre Manitoba, RRC Polytech, and Winnipeg Public Library branches. The organization does not sell products or charge membership fees; all services and resources are provided free of charge to ethnocultural communities and newcomers.

ECCM's business model is that of a member-funded non-profit coalition. Membership is free and open to ethnocultural communities and organizations. Operations are sustained by a diversified mix of government grants (Government of Canada, Government of Manitoba, City of Winnipeg, Canadian Heritage), philanthropic sponsorships (The Winnipeg Foundation, Assiniboine Credit Union), and in-kind venue and partnership support from member and allied organizations. The organization is governed by a Board of Directors, has 1-10 employees, and has no equity investors, parent company, or commercial revenue streams. Geographic scope is Manitoba, with concentrated activity in Winnipeg and expanding reach into Brandon, Portage la Prairie, and rural Manitoba via regional immigration partnerships.

Name

Ethnocultural Council of Manitoba

Legal name

Ethnocultural Council of Manitoba – Stronger Together Inc.

Website

https://ethnomanitoba.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Ethnocultural Council of Manitoba (ECCM) is a Winnipeg-based non-profit umbrella coalition of 40+ ethnocultural community organizations that provides free advocacy, settlement support, civic engagement, and community programs to newcomers, immigrants, and refugees across Manitoba.

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership (Free): ECCM offers free membership to ethnocultural communities and organizations, serving as the primary mechanism for community participation and voice. No monetary fees are charged for membership.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ECCM is a non-profit coalition that provides an empowering collective platform and voice for ethnocultural communities in Manitoba. It offers a forum for 40+ member community organizations to generate collective knowledge, resources, and strategies, while delivering community programs including digital skills training, multilingual educational support, senior support services, civic engagement campaigns (GOT CITIZENSHIP? GO VOTE!), financial wellbeing resources, healthy relationships programming, and multiculturalism celebration events.

Product overview

The Ethnocultural Council of Manitoba (ECCM) is a community organization, not a technology product company. It offers a suite of community support services including a collective platform for ethnocultural communities, digital skills training (in partnership with BNND Tech Solutions Inc.), multilingual educational support, senior support services, the civic engagement campaign 'GOT CITIZENSHIP? GO VOTE!', financial wellbeing resources through SEED partnership, healthy relationships programming, and multiculturalism celebration events. These services work together to empower, inspire, mobilize and support ethnocultural communities in Manitoba to create welcoming and inclusive communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Support Services

Quantifiable outcome

• 1000+ attendees reached at the 2024 Newcomer Welcome Fair event alone
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• BNND Tech Solutions Inc.coreStrategic or Co-development Partner · 10 October 2025ECCM partners with BNND Tech Solutions Inc. to deliver the Building Digital Confidence in Diverse Communities program, which empowers participants with practical computer skills. This partnership directly addresses digital literacy gaps among ethnocultural community members.
• Immigration Partnership Winnipeg (IPW)coreStrategic or Co-development Partner · 15 June 2024ECCM co-organizes the annual Newcomer Welcome Fair with IPW, drawing over 1000 attendees. IPW is a major stakeholder in engaging stakeholders and facilitating identification of newcomer needs and priorities. The two organizations collaborate on community events, advocacy, and information sharing for newcomers and immigrants in Winnipeg.
• RRC PolytechminorStrategic or Co-development PartnerRRC Polytech collaborates with ECCM on newcomer programming, including promoting the Newcomer Welcome Fair and sharing educational and settlement resources with students and community members.
• Manitoba Association of Newcomer Serving Organizations (MANSO)coreGTM or Marketing PartnerMANSO is a co-organizer of the GOT CITIZENSHIP? GO VOTE! civic engagement campaign alongside ECCM, working to increase knowledge, understanding and capacity of Manitobans with lived experience to run in municipal elections.
• Immigration Partner WinnipegcoreGTM or Marketing PartnerOne of the lead organizers of the GOT CITIZENSHIP? GO VOTE! campaign, working with ECCM to encourage civic participation among immigrant and refugee communities.
• City of Winnipeg – Community Development DivisionminorGTM or Marketing PartnerCity of Winnipeg Community Development Division co-organizes the GOT CITIZENSHIP? GO VOTE! campaign, providing civic-level support for municipal election participation.
• Manitoba Teachers SocietyminorGTM or Marketing PartnerManitoba Teachers Society is one of the GCGV campaign organizers, supporting civic engagement and candidacy training for newcomer and ethnocultural communities.
• Newcomer Education CoalitionminorGTM or Marketing PartnerParticipating organization in the GOT CITIZENSHIP? GO VOTE! campaign, contributing to educational and civic engagement efforts for newcomer communities.
• Eastman Region Immigration PartnershipminorGTM or Marketing PartnerRegional immigration partnership participating in the GCGV campaign, extending the initiative beyond Winnipeg to rural Manitoba.
• Portage Local Immigration PartnershipminorGTM or Marketing PartnerLocal immigration partnership involved in the GCGV campaign to broaden its reach to Portage la Prairie area.
• Brandon Local Immigration PartnershipminorGTM or Marketing PartnerLocal immigration partnership participating in the GCGV campaign to extend civic engagement efforts to Brandon and surrounding areas.
• Elmwood Community Resource CentreminorGTM or Marketing PartnerCommunity resource centre acting as one of the GCGV campaign organizers, contributing to grassroots outreach in Winnipeg's Elmwood neighbourhood.
• RIF ManitobaminorGTM or Marketing PartnerRIF Manitoba participates as a GCGV campaign organizer, supporting civic engagement activities for immigrant and refugee communities.
• New Journey HousingminorGTM or Marketing PartnerHousing-focused organization participating in the GCGV campaign, addressing housing and settlement barriers alongside civic engagement.
• Women of Colour Community Leadership InitiativeminorGTM or Marketing PartnerWomen of Colour Community Leadership Initiative is a GCGV campaign organizer, contributing to inclusive civic participation efforts.
• Kurdish Initiative for Refugees Inc. (KIFR)minorGTM or Marketing PartnerKIFR participates in the GCGV campaign as an organizer, supporting civic engagement for Kurdish and other refugee communities.
• Philippine Canadian Centre of Manitoba Inc. (PCCM)coreStrategic or Co-development PartnerPCCM hosts ECCM events including the 'Let's Dream Together' women's empowerment event. PCCM serves as a key venue partner and community hub for Filipino-Canadian programming.
• Immigrant Centre ManitobacoreStrategic or Co-development PartnerImmigrant Centre Manitoba serves as an in-person venue for GCGV candidacy training sessions and is a key partner in settlement service delivery.
• Westman Immigrant Services (WIS)coreStrategic or Co-development PartnerWestman Immigrant Services is a member community organization of ECCM, delivering settlement services in Brandon, Manitoba for over 25 years. It is funded by the Government of Canada.
• Manitoba StartcoreStrategic or Co-development PartnerManitoba Start is a member community organization of ECCM, providing career services for newcomers to Manitoba. It is a not-for-profit with charitable status funded by the Government of Canada and the Government of Manitoba.
• EDGE Inc.minorStrategic or Co-development PartnerEDGE Inc. partnered with ECCM to deliver the EDGE Career Recording Program in April 2022, supporting employment and career development for newcomer and ethnocultural communities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Multicultural Council of Saskatchewan (MCOS): Saskatchewan's provincial multicultural and immigrant-serving umbrella, comparable to ECCM in its role as a coalition voice for ethnocultural communities but operating in an adjacent Prairie province.
• Calgary Catholic Immigration Society (CCIS): An Alberta-based newcomer-serving agency with multilingual settlement, refugee support, and civic engagement programs targeting the same immigrant and refugee populations as ECCM, but operating in Calgary rather than Winnipeg.

Direct peers

• Culture Link: A Toronto-based non-profit providing settlement, language, and community connection services for newcomers and immigrants — a comparable service-and-advocacy model to ECCM but operating at city scale in a larger metro.
• Manitoba Start: A Winnipeg newcomer career services non-profit that is itself an ECCM member organization; it operates an analogous grant-funded, free-of-charge service model for the same immigrant population ECCM advocates for.
• COSTI Immigrant Services: A major Ontario-based immigrant services agency offering settlement, language, employment, and community programs for newcomers — a comparable operating model to ECCM but at substantially larger scale in a different province.
• Immigration Partnership Winnipeg: A Winnipeg-based coalition engaging stakeholders on newcomer priorities that directly co-organizes ECCM's flagship Newcomer Welcome Fair and shares an overlapping settlement and immigration mandate across Manitoba.
• Immigrant Centre Manitoba: A Winnipeg settlement agency hosting ECCM's GCGV candidacy training sessions and serving the same newcomer populations with overlapping programs in language, employment, and civic engagement.
• Manitoba Association of Newcomer Serving Organizations (MANSO): Provincial umbrella of newcomer-serving organizations in Manitoba that co-leads the GOT CITIZENSHIP? GO VOTE! campaign with ECCM and addresses the same member/advocacy/civic engagement functions.
• Affiliation of Multicultural Societies and Service Centers of BC (AMSSA): British Columbia's provincial umbrella for multicultural and immigrant-serving agencies, functionally analogous to ECCM but at provincial scale on the West Coast.

Broad incumbents

• National Association of Friendship Centres (NAFC): A national network of community hubs serving Indigenous and diverse populations across Canada; broader in scope than ECCM but uses an analogous member-organization umbrella model for community service delivery and advocacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC6DhIZRA_RKpfBGfgphZ6QQ
• Facebookfacebook.com/EthnoManitoba
• Instagraminstagram.com/eccmstrongertogether
• LinkedInlinkedin.com/company/ethno-cultural-council-of-manitoba

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Ethnocultural Council of Manitoba