Shalom Orlando

What Shalom Orlando does

Shalom Orlando is the unified center of Jewish life in Central Florida, formed from the merger of The Roth Family Jewish Community Center (Roth Family JCC) and the Jewish Federation of Greater Orlando. Operating from a single 851 N Maitland Avenue campus in Maitland, Florida, the organization delivers a multigenerational portfolio of programs and services to the Jewish community across Orlando, Maitland, Altamonte Springs, Lake Mary, and surrounding areas. The current scope spans early childhood education, youth and camp programming, adult fitness and aquatics, cultural and signature events, advocacy and Israel engagement, senior services, and vocational training for adults with disabilities. The organization is led by CEO Marni Mandell, appointed in early 2026, and a senior team including ECLC Director James Larsen and Security Director Jake Silverman, and is governed by a board of directors.

The core programmatic engine comprises several sub-brands: the Richard S. Adler Early Childhood Learning Center (ECLC), an award-winning, nationally accredited Reggio Emilia-inspired preschool serving children from eight weeks old through age four; Camp J, offering summer day camp and year-round youth experiences; the RAISE program, a work and social skills training initiative for adults with disabilities that operates a commercial Challah production line; comprehensive fitness, aquatics, tennis, pickleball, and basketball offerings; and the Shayna's Village Parenting Center, PJ Library, Bornstein Leadership Academy, Women's Programs, and Jewish Community Relations Council (JCRC). Gotlib Jewish Academy (K–5) is co-located on the campus, creating educational continuity from preschool through elementary school.

The business model is hybrid and recurring: tuition-based preschool enrollment, individual/family/corporate membership subscriptions, fee-based sports leagues and Camp J programs, facility and event-space rentals, tax-deductible donations and annual fundraising campaigns, and transactional revenue from RAISE Challah sales. Customer acquisition is community-led and event-driven, leveraging signature events (Hanukkah Festival, Pride Shabbat, Choices, Maj Madness, Summer Sundays Pool Parties), a weekly email newsletter, J Life Magazine, organic social media, school tours and open houses, and referral partnerships with Central Florida synagogues across Orthodox, Conservative, and Reform denominations. With 51–100 employees, no public revenue disclosure, no venture or institutional funding, and no proprietary AI/technology platform, Shalom Orlando functions as a mature community institution in a post-merger integration and strategic-planning phase anchored by a published 2030 Strategic Plan.

Name

Shalom Orlando

Legal name

Shalom Orlando

Website

https://shalomorlando.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Shalom Orlando is a unified nonprofit Jewish community center in Central Florida, formed by merging the Roth Family JCC and the Jewish Federation of Greater Orlando. It serves families, youth, adults, and seniors through accredited early childhood education, Camp J, fitness and aquatics, cultural programming, and disability vocational services from a single Maitland campus.

Ownership category

akta.pro rank

Product category

Community Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Other Schools and Instruction (6116), Child and Youth Services (624110), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)

Keywords

• Jewish community center
• Early childhood education
• Youth summer camp
• Fitness and aquatics
• Nonprofit community services

Headquarters

HQ city

Maitland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Individual, family, and corporate membership tiers providing access to fitness facilities, sports programs, event priority, and discounts on programs. Membership unlocks full access to JCC amenities and programming.
2. Early Childhood Learning Center Tuition: Tuition-based preschool program serving children from eight weeks old through age 4. Reggio Emilia-inspired education with Jewish values integration.
3. Camp J Programs: Summer day camp and year-round youth programming including vacation camps, Kids Night Out, and specialty offerings. Fee-based with member discounts.
4. Sports and Fitness Programs: Fees for pickleball, tennis, aquatics, basketball leagues, personal training, and group fitness classes. Some offerings free for members; non-member pricing available.
5. Facility and Event Space Rentals: Campus spaces available for rental including gymnasium, auditorium, classrooms, outdoor pavilion, and tennis courts. Used for weddings, bar/bat mitzvahs, corporate meetings, and community events.
6. Donations and Fundraising: Tax-deductible donations support programs and campus security. Donors can designate specific programs. Annual campaigns and event-based fundraising.
7. RAISE Program Revenue: RAISE 'n Challah sales generate revenue for RAISE, a work and social skills training program for adults with disabilities. Challah made by trained employees using B&K Bakery recipe.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Shalom Orlando is a nonprofit Jewish Community Center in Central Florida that delivers early childhood education (ECLC), youth and family programs (Camp J, PJ Library, Shayna's Village), fitness/sports/aquatics (fitness center, tennis, aquatics, pickleball, basketball), cultural programming and signature events, the RAISE program for adults with disabilities, event-space rentals, and corporate memberships — all from a single community campus in Maitland, FL.

Product overview

Shalom Orlando is a unified Jewish community organization comprising The Roth Family JCC as its central hub, the Richard S. Adler Early Childhood Learning Center (ECLC) for early education, Camp J for youth summer programming, RAISE for adult disability services, comprehensive fitness and aquatics facilities, and various community programs including PJ Library, Shayna's Village Parenting Center, Bornstein Leadership Academy, Women's Programs, and the Jewish Community Relations Council. The organization also includes the Jewish Federation of Greater Orlando and offers event space rentals for the community.

Differentiator

Problem solved

Functional benefit

Brands

• RAISE: A work and social skills training program for adults with disabilities
• Camp J
• Richard S. Adler Early Childhood Learning Center
• Bornstein Leadership Academy
• Shayna's Village
• Shayna's Village Parenting Center
• PJ Library

Products and services

• Early Childhood Learning Center (ECLC)

Quantifiable outcome

• Nationally accredited early childhood program meeting quality standards
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• TOP Jewish FoundationcoreGTM or Marketing PartnerTOP Jewish Foundation is linked as a partner organization. TOP holds its Annual Community Appreciation Event at Congregation Ohev Shalom, with speakers from Goldman Sachs and the community.
• Holocaust Center of FloridacoreStrategic or Co-development PartnerCo-hosts the Fragility of Democracy Workshop series with the Holocaust Center of Florida at 851 North Maitland Avenue. Sessions cover historical and civic education topics including Nuremberg Laws, propaganda, and the Holocaust.
• Jewish Federation SystemcoreStrategic or Co-development PartnerAs the Jewish Federation of Greater Orlando, Shalom Orlando connects to the national Jewish Federation system supporting Jewish life, Israel programs, and community initiatives.
• Jewish National Fund (JNF-USA)minorGTM or Marketing PartnerJNF-USA Orlando Chapter holds annual events, with JNF Orlando Event hosted at Shalom Orlando in November.
• Friends of the Israel Defense Forces (FIDF)minorGTM or Marketing PartnerFIDF Orlando Gala 2026 is hosted at Shalom Orlando. FIDF is a nonprofit supporting the wellbeing of IDF soldiers.
• Gotlib Jewish AcademycoreStrategic or Co-development PartnerJewish Day School serving grades K through 5 located on the Shalom Orlando campus, creating educational continuity with the Early Childhood Learning Center.
• Orlando Torah AcademyminorStrategic or Co-development PartnerJewish Day School serving pre-K through 8th grade. Listed as educational option for families on Shalom Orlando's welcome page.
• Jewish PavilionminorGTM or Marketing PartnerJewish senior services organization. Cocktail party event hosted at Grand Living Park in Lake Mary, promoted through Shalom Orlando calendar.
• Central Florida SynagoguescoreGTM or Marketing PartnerNetwork of Orthodox, Conservative, and Reform synagogues including Chabad of Altamonte Springs, Chabad of Downtown Orlando, Chabad-Lubavitch of Greater Orlando, Congregation Ohev Shalom, Congregation of Reform Judaism, and others. Listed on welcome page as resources for new residents.
• Hadassah Orlando ChapterminorGTM or Marketing PartnerJewish women's organization holds Game Day event at Shalom Orlando for Mahjong, Rummikub, and Scrabble.
• J Life MagazineminorGTM or Marketing PartnerOrlando's Jewish lifestyle magazine published seasonally, distributed through Shalom Orlando. Available by free subscription.
• B&K BakeryminorOthersB&K Bakery recipe used for RAISE 'n Challah production. Trained by retired baker Ben Breslauer, RAISE employees produce challah for sale.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Stroum Jewish Community Center: Seattle-area JCC providing preschool, summer camp, fitness, and cultural programming. Comparable as a Pacific Northwest regional JCC with the same preschool, day-camp, and Jewish community programming as Shalom Orlando.
• Robert E. Lazar JCC (JCC Los Angeles): Los Angeles JCC offering preschool, summer camps, fitness, aquatics, and cultural programming. Comparable as a large regional Jewish community center with the same combination of early childhood education, summer day camp, and Jewish community programming on a single campus.
• Jewish Community Center of Greater Boston: Greater Boston JCC operating multiple campuses with preschool, summer camps, fitness centers, and cultural programming. Comparable as a regional Jewish community organization delivering the same preschool, summer-camp, and fitness-membership mix under a unified brand.
• 92nd Street Y: Iconic New York Jewish community center offering early childhood programming, summer camps, fitness, arts and culture classes, and signature events. Directly comparable multi-generational Jewish programming model on a single campus, similar to Shalom Orlando's structure.
• Edlavitch DCJCC: Washington DC JCC operating early childhood education, camps, fitness, cultural programming, and community events. Comparable as a Jewish community center combining preschool, camp, fitness, and cultural offerings under one umbrella entity like Shalom Orlando.
• Jewish Community Center of San Francisco: San Francisco JCC delivering preschool, summer camps, fitness center, cultural arts, and holiday programming. Comparable as a multi-program regional JCC with the same mix of early childhood education, summer camp, and community engagement programs.
• JCC Chicago: Chicago Jewish community center offering preschool, day camps, fitness, aquatics, arts, and family programming. Comparable as a comprehensive JCC integrating early childhood education, summer camps, and fitness-and-recreation membership programming for Jewish families.
• Marcus Jewish Community Center of Atlanta: Atlanta-area JCC offering preschool, day camps, fitness, aquatics, and adult programming. Comparable as a regional Jewish community center with early childhood center, summer day camp, and JCC membership model similar to Shalom Orlando.
• Sid Jacobson JCC: Long Island JCC offering preschool, summer day camp, fitness, aquatics, and adult programming. Comparable as a suburban regional JCC with the same mix of early childhood education, day-camp, and fitness-membership programs that define Shalom Orlando.
• Mandel Jewish Community Center: Large regional JCC in Cleveland serving the Jewish community with preschool, summer camp, fitness, aquatics, and cultural programming. Directly comparable to Shalom Orlando as a multi-program Jewish community hub combining early childhood education and JCC membership-based recreation under one roof.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shalom Orlando