Holocaust Memorial Resource & Education Center of Florida

What Holocaust Memorial Resource & Education Center of Florida does

The Holocaust Memorial Resource & Education Center of Florida is a nonprofit educational institution founded in the early 1980s by Holocaust survivor Tess Wise and headquartered in Maitland, Florida. The organization provides Holocaust education programming, curated exhibits, survivor testimony archives, and teacher-training resources to students, educators, survivors, and the general public, with free daily admission to its existing facility. Its core "products" are exhibits, curricula, and educational programs built on a 40-year accumulation of survivor testimony, archival material, and educator-developed content—there is no proprietary technology platform; rather, the asset base is intangible and content-driven.

The center is funded through a mix of individual donations, planned giving, special-event revenue, corporate partnerships, and United Arts matching funds, consistent with a mid-sized cultural nonprofit operating model. There is no disclosed staff headcount; the organization is supported by approximately 150 volunteers. The center is currently executing a major capital expansion: a new $63 million Holocaust Museum for Hope & Humanity in Downtown Orlando, with approximately 70% of project funding reportedly secured, representing a step-change in physical footprint, visitor capacity, and programming surface area. Permanent CEO Tim Roberts is set to assume leadership on September 14, 2026, succeeding Interim CEO Emily Sterling, and the organization has been actively launching new exhibitions and building partnerships with universities, museums, and cultural organizations in the period leading up to the new museum's opening.

Name

Holocaust Memorial Resource & Education Center of Florida

Legal name

The Holocaust Memorial Resource and Education Center of Florida

Website

https://hmrec.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

The Holocaust Memorial Resource & Education Center of Florida is a nonprofit Holocaust education institution in Maitland, FL, serving students, educators, survivors, and the public through free exhibits, teacher training, and a planned $63M Downtown Orlando museum.

Ownership category

akta.pro rank

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

Keywords

• Holocaust education
• Museum education services
• Teacher professional development
• Community memorial programs
• Cultural exchange programs

Headquarters

HQ city

Maitland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and General Giving: Accepts online credit card donations, phone donations, and check donations from individuals. General donations support daily operations and educational programming.
2. Planned Giving and Bequests: Shine a Light Bequest Society recognizes donors who include the center in their will or estate planning, ensuring long-term sustainability.
3. Event Fundraisers: Annual White Rose Gala (37th year in 2025), Cabaret fundraiser at Orlando Shakes ($150-$250 tickets), and other community events generate revenue through ticket sales and sponsorships.
4. Corporate Partnerships: Corporate Partner Program offers sponsorship opportunities including Circle of Light, Circle of Courage, and Circle of Hope tiers with benefits like private museum events, presenting sponsorships, antisemitism training, and social media campaigns.
5. Artifact and Archival Donations: Accepts donations of artifacts and archival materials to the museum collection
6. United Arts Collaborative Campaign: Participates in United Arts Campaign which provides matching funds pool up to $1,250,000 for participating organizations

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Holocaust Memorial Resource & Education Center of Florida operates a Holocaust museum and education center offering immersive exhibitions, professional development for teachers, student anti-bullying programs, community commemorative events, and cultural exchange programs. The center preserves Holocaust history through artifact collections, survivor testimonies, and archives while developing a new $63 million Holocaust Museum for Hope & Humanity in Downtown Orlando. Free daily admission is offered at the Maitland location, with educational programming aligned to Florida Holocaust Education Standards.

Product overview

The Holocaust Memorial Resource & Education Center of Florida is a Holocaust education and memorial organization offering a comprehensive portfolio of exhibitions, educational programs, community events, and volunteer opportunities. The organization operates its core museum exhibit 'Hope & Humanity' at its Maitland location while developing the new Holocaust Museum for Hope & Humanity in Downtown Orlando. Its programming spans special exhibitions (current: Mezuzah Traces; past: Stories We Were Never Told, Escape Denied, Holocaust By Bullets), professional development for teachers (Dr. Norman M. Wall Teachers Institute), student programs (Upstanders, Sunday at the Center, Summer Youth Series), community dialogues (Crucial Conversations, Fragility of Democracy Series), commemorative events (Kristallnacht, Yom HaShoah, International Holocaust Remembrance Day), fundraising events (White Rose Tribute, A Night at the Catskills), and cultural exchange initiatives (Memory Keepers Program). The organization also offers volunteer, artifact donation, and corporate partnership programs.

Differentiator

Problem solved

Functional benefit

Brands

• Holocaust Museum for Hope & Humanity: New museum being developed in Downtown Orlando, designed around a nontraditional approach to Holocaust education for younger generations
• White Rose Tribute
• Shine a Light Bequest Society
• UpStanders Program
• Citizen U
• Hope & Humanity Speaker Series
• Fragility of Democracy Series
• Dismantling Hate Workshop
• Dr. Norman M. Wall Teachers Institute
• Memory Keepers

Quantifiable outcome

• Thousands of students educated annually through field trip programs
• +2 more outcomes

Named customers4 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• The National WWII MuseumcoreStrategic or Co-development PartnerPartnership for International Holocaust Remembrance Day event. Dr. Bradley Hart from the museum served as keynote speaker for 2026 commemoration.
• Dr. Phillips Center for the Performing ArtscoreStrategic or Co-development PartnerVenue partner for major events including An Evening with Van Jones and White Rose Tribute Event. Located at 445 S Magnolia Ave, Orlando.
• HuntonBrady ArchitectscoreStrategic or Co-development PartnerArchitecture firm overseeing design of new Holocaust Museum for Hope & Humanity in Downtown Orlando.
• MDSXcoreStrategic or Co-development PartnerAward-winning experience design, media production and creative management agency spearheading exhibit design for new museum.
• Winter Park LibraryminorStrategic or Co-development PartnerCommunity partner venue for film screenings and educational events. Located at 1052 W Morse Blvd, Winter Park.
• Orlando ShakesminorStrategic or Co-development PartnerTheater partner for Cabaret fundraiser event benefiting the Holocaust Center. Venue at Lowndes Shakespeare Theater.
• MI POLIN (Warsaw, Poland)coreStrategic or Co-development PartnerPolish-Jewish design studio that created the Mezuzah Traces exhibition. Helena Czernek and Aleksander Prugar serve as curators. Part of Memory Keepers cultural exchange program.
• Yahad-In UnumminorStrategic or Co-development PartnerOrganization that created the Holocaust by Bullets exhibition (runs September-December 2024) documenting Einsatzgruppen massacres.
• Shaan Saar OrlandominorStrategic or Co-development PartnerPartner for Summer Youth Series 'Fighting Spirit: Krav Maga and Jewish History' programming.
• Opera OrlandominorStrategic or Co-development PartnerPresented Defiant Requiem: Verdi at Terezín concert-drama at the center, telling story of prisoners who performed Verdi's Requiem in Terezín Concentration Camp.
• Orlando Philharmonic OrchestraminorStrategic or Co-development PartnerPerformed with Opera Orlando and Orlando Sings for Defiant Requiem event.
• Columbia University International Interfaith Research LabminorStrategic or Co-development PartnerDeveloped the 'Fight Hate Crimes with Early Education' Program presented by Dr. Amra Sabic-El-Rayess at the center.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holocaust Museum Houston: Texas-based Holocaust education and memorial museum. Similar regional-scale footprint, K-12 programming, teacher training, donor-funded operating model, and rotating special exhibitions curated from international partners.
• United States Holocaust Memorial Museum: The federal Holocaust museum in Washington, D.C. Most directly comparable as a Holocaust education and memorial institution with national scope, teacher-training programs, and survivor testimony content — the benchmark peer for content depth and reach.
• Museum of Jewish Heritage – A Living Memorial to the Holocaust: New York-based Holocaust and Jewish heritage museum offering exhibitions, educational programming, and survivor testimony. Highly comparable in mission, programming mix (commemorations, teacher training, special exhibitions), and visitor-based operating model.
• Simon Wiesenthal Center / Museum of Tolerance: Los Angeles-based human rights and Holocaust museum operated by the Simon Wiesenthal Center. Comparable in combining Holocaust history with broader tolerance/antidiscrimination education, professional development, and high-profile community programming.
• Illinois Holocaust Museum & Education Center: Regional Holocaust museum and education center serving the Midwest. Closely comparable scale and mission: survivor-centered exhibitions, K-12 field-trip programs, teacher institutes, and community dialogue on antisemitism and contemporary issues.
• Center for Jewish History: New York-based collaborative institution housing archives, exhibitions, and educational programming on Jewish history including the Holocaust. Comparable in archival collections, exhibitions, educational programming, and partnership-based content sourcing.
• Los Angeles Museum of the Holocaust: Holocaust museum on Pan Pacific Park in Los Angeles. Comparable in operating a free-admission Holocaust museum with survivor testimony, educational programs, and an emphasis on innovative technology and community engagement.
• Virginia Holocaust Museum: Regional Holocaust museum in Richmond, Virginia. Closely comparable as a mid-sized, donor-funded Holocaust museum with rotating special exhibitions, K-12 field trips, teacher training, and commemorative programming.

Broad incumbents

• Yad Vashem: The World Holocaust Remembrance Center in Jerusalem and Israel's official Holocaust memorial. Listed as a content partner (Spots of Light exhibition); a global incumbent that supplies content and exhibitions to smaller Holocaust institutions including this one.
• National WWII Museum: New Orleans-based national museum covering WWII broadly. Listed as an active programming partner (International Holocaust Remembrance Day keynote); overlapping in WWII/Holocaust-era educational programming and large-scale donor-funded museum operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/holocaustfl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Holocaust Memorial Resource & Education Center of Florida