What LeanLead Coaching and Consulting does

LeanLead Coaching and Consulting is a boutique coaching and training practice based in Vancouver, Canada, founded in 2022 by Sanaz Sadooghi, a former software engineer and product/quality leader with two decades of cross-functional experience. The firm delivers three core service lines: Solo Stride (one-on-one executive coaching and mentorship sold in single, 5-session, and 10-session packages), Tailormade Edge (bespoke organizational training delivered in-person, virtual, or blended formats), and Lean Leadership Ascend (a three-module transformational leadership training program). Its underlying "technology" is purely human-centered — there is no proprietary software platform — with delivery grounded in established methodologies including Lean thinking, Agile, Co-Active Coaching, IPEC frameworks, the Energy Leadership Index (ELI), Appreciative Inquiry, and the GROW model.

The company monetizes through a hybrid of consumer and B2B channels. Individual coaching is sold direct-to-consumer via the website and Calendly booking links at $200 per mentorship session, $750 for a 5-session package, and $1,250 for a 10-session package with ELI assessment. Organizational training and the Lean Leadership Ascend cohort program are priced on a custom, quote-based professional services basis. Marketing is primarily content-led via a blog, "Stay Lean" email newsletter, founder LinkedIn presence, and a Persian-language podcast ("Gray Zone") on Apple Podcasts and Castbox. The customer base mixes long-tail individual professionals with a small set of named organizational engagements (ILIA, A-keep, Mavara) delivered in late 2023.

LeanLead is a solo-practitioner operation with no disclosed funding, no institutional investors, no parent entity, and no recorded M&A, partnerships, or executive hires. Delivery is entirely dependent on founder Sanaz Sadooghi, whose personal certifications (IPEC, CTI Co-Active, ELI Master Practitioner), McGill General Management diploma, and Lean/Agile credentials constitute the firm's principal source of credibility. The business is privately held, incorporated in Canada as LeanLead Coaching and Consulting Inc., and currently operating at a micro scale (1–10 employees per stated range).

Name

LeanLead Coaching and Consulting

Legal name

LeanLead Coaching and Consulting Inc.

Website

https://leanleadcoaching.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

LeanLead Coaching and Consulting is a Vancouver-based boutique coaching practice delivering one-on-one executive coaching, bespoke organizational training, and a Lean Leadership development program to individual professionals and small organizational clients.

Ownership category

akta.pro rank

Product category

Executive Coaching & Leadership Development

NAICS

Professional and Management Development Training (61143), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industries

Coaching Leadership & Mentoring Skills (EDABAAAG), Coaching, Feedback & Mentoring Skills (EDABAMAM), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

Keywords

• Executive coaching services
• Leadership development training
• Organizational coaching consulting
• Professional coaching mentorship
• Transformational leadership programs

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual Coaching Sessions: One-on-one coaching sessions sold as packages (5-session and 10-session bundles) and per-session mentorship for aspiring coaches. Revenue is generated through session fees charged to individual clients seeking personal growth, leadership development, or coaching mentorship.
2. Bespoke Organizational Training: Customized training programs designed and delivered to organizations. Programs are tailored to the specific needs, goals, and industry dynamics of the client organization. Revenue is generated through program fees for organizational training engagements.
3. Lean Leadership Program: A comprehensive three-module transformational leadership training program (Locate Yourself, Become a Co-creative Leader, Embody Lean Leadership) delivered as a cohort-based offering. Revenue generated through program enrollment fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

LeanLead Coaching and Consulting provides executive coaching, leadership mentoring, and bespoke organizational training services. Its portfolio includes individualized one-on-one coaching (Solo Stride), customized corporate training solutions (Tailormade Edge), and a three-module transformational leadership cohort program (Lean Leadership Ascend), all grounded in Lean thinking, Agile, Co-Active Coaching, and Energy Leadership Index (ELI) methodologies.

Product overview

LeanLead Coaching and Consulting offers a portfolio of three interconnected coaching and training services. Solo Stride provides individualized one-on-one coaching and mentorship sessions for personal and professional growth, available in single, 5-session, and 10-session packages. Tailormade Edge delivers bespoke organizational training and consulting solutions customized to an organization's specific goals, culture, and operational needs. Lean Leadership Ascend is the flagship transformational leadership training program, structured across three progressive modules — Locate Yourself, Become a Co-creative Leader, and Embody Lean Leadership — with ongoing coaching support. The company also maintains a blog and podcast as content resources to support its coaching philosophy. All services are rooted in lean thinking principles focused on navigating VUCA environments, empowering leaders to prioritize what truly matters, and fostering continuous growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Solo Stride
• Tailormade Edge
• Lean Leadership Ascend

Quantifiable outcome

• Participants in the Lean Leadership Program emerge as confident and influential leaders with a clear sense of purpose and a co-creative leadership style aligned with their values

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor.

• Lyssa AdkinsminorOthersFounder Sanaz Sadooghi was coached by Lyssa Adkins, who helped her find out what really matters to her, how she wants to show up in the world, and what she wants to invest the most on. This is a personal coaching relationship rather than a formal business partnership.
• Deborah PreussminorOthersFounder Sanaz Sadooghi was coached by Deborah Preuss, who helped her discover her purpose, how she wants to show up in the world, and what she wants to invest the most on. This is a personal coaching relationship rather than a formal business partnership.
• Mark HollingworthminorOthersMark Hollingworth delivered a 'Dissolving Them Vs Us Paradigm' workshop at John Molson School of Business. Sanaz credits him with inspiring the change equation featured in her leadership content. This is an educational/workshop facilitator relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• CoachHub: CoachHub is a global digital coaching platform offering 1:1 coaching, mentoring, and leadership development programs to enterprises. It addresses the same demand LeanLead serves — leadership development through external coaching — but with a network of thousands of coaches and an enterprise SaaS-style delivery layer.
• BetterUp: BetterUp is the largest digital coaching platform, combining 1:1 executive and leadership coaching with AI-driven measurement and broad enterprise distribution. It is comparable as a leadership and executive coaching provider to the same buyer personas (leaders, managers, organizations) LeanLead targets, but at vastly greater scale and with a technology-enabled delivery model.
• Center for Creative Leadership (CCL): CCL is a globally recognized leadership development institution offering executive education, coaching, and customized leadership programs to organizations. It is comparable to LeanLead as a provider of leadership development training and executive coaching for organizational and individual buyers.
• DDI (Development Dimensions International): DDI is a global leadership and talent development firm offering leadership training, coaching, and assessment to enterprise clients. It is comparable to LeanLead in the leadership and management development training category, particularly for Manager As Coach and leadership pipeline programs.
• RHR International: RHR International is a leadership consulting and executive coaching firm focused on senior leader development, team effectiveness, and top-team coaching. It is comparable to LeanLead's bespoke organizational coaching and Lean Leadership Ascend programs targeting leadership teams and senior executives.
• The Ken Blanchard Companies: Blanchard is a leadership and management training company offering structured programs (e.g., Situational Leadership) to organizations and individuals. It is comparable to LeanLead's Lean Leadership Ascend and Tailormade Edge offerings in providing cohort-based and customized leadership development training.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with a large executive coaching and leadership development practice serving senior executives and Fortune 500 clients. It is comparable to LeanLead in the leadership coaching and organizational transformation service offering, but operates at significantly greater scale and as part of a broader talent and consulting portfolio.
• FranklinCovey: FranklinCovey is a global leadership and organizational performance training company offering structured programs (e.g., The 7 Habits, leadership frameworks) to enterprises and individuals. It is comparable to LeanLead in delivering cohort-based leadership training programs to organizations and individual professionals seeking development.

Direct peers

• Mind Gym: Mind Gym is a performance and behavior change company delivering human capital programs to enterprises, including coaching, training, and behavioral interventions. It overlaps directly with LeanLead's organizational training and coaching culture offerings, though operating at much greater enterprise scale.
• Marshall Goldsmith Coaching: Marshall Goldsmith is one of the most recognized executive coaches globally, offering 1:1 leadership coaching and stakeholder-based development programs. The practice is comparable to LeanLead in being a personality-anchored executive coaching brand selling directly to senior leaders and through organizational engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leanleadcoaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeanLead Coaching and Consulting