Mindeval

What Mindeval does

Mindeval, incorporated as Mindeval Canada Inc. and founded in 2005, operates an online platform that delivers validated sport psychology questionnaires to a global audience of sport psychologists, coaches, athletes, researchers, and parents of young athletes. The company's core technology is a downloadable cross-platform desktop application (Windows, Mac OS X, Ubuntu Linux) paired with a web-based management portal, where professionals purchase questionnaire credits, assign them to electronic keys, and athletes complete assessments offline or online with immediate PDF results. The catalog comprises five academically validated instruments — OMSAT-3, OMSAT-4 (Ottawa Mental Skills Assessment Tool, by Dr. John Salmela and team), CSAI-2R (Competitive State Anxiety Inventory-2 Revised), MIS (Mindfulness Inventory for Sport, Thienot et al. 2014), and CBS-S (Coaching Behavior Scale for Sport, Mallet and Côté 2006) — priced at $25-45 CAD per taking with volume discounts for research and education. The founders, Dr. Jean Fournier and Prof. Damian Farrow, also publish the book '7 Things We Don't Know!' and offer custom professional services for research and public health applications.

Mindeval monetizes exclusively through a usage-based, self-serve e-commerce model with no disclosed subscription tiers, enterprise contracts, API, or external funding. The platform supports bulk administration, managing hundreds of groups and thousands of athletes per professional account, and has been used to collect data on thousands of participants in single research studies. The company operates without any disclosed venture capital, private equity, or institutional backing, and its team consists of 1-10 individuals. Distribution is purely digital via mindeval.com, with marketing primarily through content, the founders' book, and word-of-mouth among sport psychology professionals.

The platform is differentiated less by technology than by its catalog of validated instruments and the academic credibility of its questionnaire authors, who are scientific leaders in university Sport Science departments. Geographic reach is documented across Canada, USA, France, Brazil, and the United Kingdom, though this reflects the personal consulting networks of the founders rather than dedicated market expansion. The company does not currently employ AI/ML capabilities, integrations, or third-party model dependencies, positioning it as a digitally-delivered psychometric assessment service rather than a data or AI-driven analytics business.

Name

Mindeval

Legal name

Mindeval Canada Inc

Website

https://mindeval.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Mindeval is a Canadian private company, founded in 2005, that sells online sport psychology questionnaires (OMSAT, CSAI-2R, MIS, CBS-S) to coaches, athletes, researchers, and sport psychology professionals via a usage-based credit system and cross-platform desktop application.

Ownership category

akta.pro rank

Product category

Sport Psychology Assessment Software

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sports Psychology & Mental Performance Coaching (HSADAEAH)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Sport psychology questionnaires
• Mental skills assessment
• Athlete evaluation tools
• Sport psychology testing
• Online assessment platform

Headquarters

HQ city

Not specified

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Questionnaire Credits: Users purchase credits for specific questionnaires. Upon payment, credits are added to their portfolio and can be assigned to keys. Single questionnaire purchases range from $25-$45 CAD per taking.
2. Volume Discounts: Volume discounts available for research projects and education: 10-24 quantity = 10% off, 25-99 = 25% off, 100+ = 50% off.
3. Professional Services: Custom software adaptation services for specific needs including research, consulting, and public health applications. Contact-based pricing for custom solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mindeval operates an online platform that delivers validated sport psychology questionnaires (OMSAT, CSAI-2R, MIS, CBS-S) to athletes through a downloadable desktop application and web-based management portal. Professionals, researchers, athletes, and parents purchase per-taking credits to assess mental skills, competitive anxiety, mindfulness, and coaching behaviors, receiving immediate PDF results with the ability to track progress over seasons and export data for analysis.

Product overview

Mindeval is a comprehensive online platform for sport psychology questionnaires, comprising a downloadable desktop application (Mindeval Application) as the core technology platform that administers five validated questionnaire products: OMSAT-3 and OMSAT-4 for mental skills assessment, CSAI-2R for competitive anxiety, MIS for mindfulness in sport, and CBS-S for coaching behavior evaluation. The platform serves athletes, coaches, researchers, and sport psychologists with immediate feedback and PDF result delivery. Professional Services are offered for custom questionnaire integration and research study setup, and the company publishes the book '7 Things We Don't Know!' on sport psychology and skill acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Mindeval Application
• OMSAT-4 (Ottawa Mental Skills Assessment Tool version 4)
• OMSAT-3 (Ottawa Mental Skills Assessment Tool version 3)
• CSAI-2R (Competitive State Anxiety Inventory-2 Revised)
• MIS (Mindfulness Inventory for Sport)
• CBS-S (Coaching Behavior Scale for Sport)
• Professional Services
• 7 Things We Don't Know!

Quantifiable outcome

• Manage hundreds of groups and thousands of athletes per professional account
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Victoria UniversityminorStrategic or Co-development PartnerDamian Farrow is Professor of Sports Science at Victoria University and recognized Skill Acquisition Specialist. He has worked with wide range of sub-elite and elite level AIS programs and national sporting organisations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Headspace: Headspace is a large consumer and enterprise mindfulness and mental wellness platform. Its mindfulness assessment and training content overlaps thematically with Mindeval's Mindfulness Inventory for Sport (MIS) questionnaire, particularly as sport and performance users increasingly seek digital mindfulness tools.
• Psychological Assessment Resources (PAR): PAR publishes a broad catalog of psychological assessment instruments including sport and performance-related measures. It is comparable as a much larger established publisher of validated psych assessments, serving clinicians and researchers with overlapping scientific instrumentation.
• BetterUp: BetterUp is an enterprise coaching and mental performance platform combining assessments with AI-driven coaching. Comparable as a broader incumbent expanding into performance psychology assessments and interventions that could overlap with Mindeval's professional-coaching customer base.
• Qualtrics: Qualtrics is an enterprise experience management platform that includes survey research capabilities used by academic and organizational researchers. Comparable as a broad incumbent that professional researchers and institutions could use to administer sport psychology instruments, substituting for Mindeval's specialized delivery.
• Pearson Clinical Assessments: Pearson Clinical is a major publisher of clinical and educational assessments including measures relevant to performance psychology. It represents a large incumbent in the assessment-instrument category that competes for the same professional-purchaser budgets as Mindeval.
• Multi-Health Systems (MHS): MHS develops and distributes psychometric and behavioral assessment tools used by professionals worldwide. Comparable to Mindeval as a broader assessment publisher that supplies validated instruments (often used in sport and performance contexts) to psychologists, coaches, and researchers.

Others

• LimeSurvey: LimeSurvey is an open-source online survey platform widely used by researchers to administer questionnaires and collect data. It is comparable as an alternative technology stack for researchers who could replicate Mindeval's assessment delivery using their own instruments, representing substitution risk from adjacent tooling.

Direct peers

• Athlete Assessments: Athlete Assessments provides DISC-based personality and behavioral assessments for athletes and coaches. It is the most directly comparable peer, targeting the same sport psychology professional segment with validated, web-delivered assessment tools focused on athlete mental performance.
• Positive Performance Sports: Positive Performance Sports delivers sport psychology consulting and mental performance tools for athletes and coaches. It is a direct peer operating in the same athlete-mental-performance niche with consulting-plus-tool delivery similar to Mindeval's professional services track.

Regional players

• Apex Coaching Solutions: Apex Coaching Solutions provides sport psychology and mental performance coaching and assessments to athletes and teams. It is comparable as a similar sport-mental-performance assessment provider, though operating at a more regional/consulting scale rather than as a self-serve digital platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mindeval

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindeval