Athlete Assessments
Athlete Assessments is an Australian firm that provides sport-specific DISC behavioral profiling (AthleteDISC, CoachDISC, Sports ManagerDISC) and team dynamics consulting for athletes, coaches, sports administrators, and universities worldwide.
- Company typePrivate
- Founded2007
- HeadquartersWynnum, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Athlete Assessments does
Athlete Assessments, operated by Business Opportunity Group Pty Ltd, is a privately held Australian company founded in 2007 by Bo Hanson (4x Olympian, 3x Olympic medalist in rowing) and Liz Masen. The company builds and sells sport-specific DISC (Dominance, Influence, Steadiness, Conscientiousness) behavioral profiling tools, adapted from William Moulton Marston's framework with proprietary sport-contextual algorithms and reports. Its core product suite comprises three statistically validated profiles — AthleteDISC, CoachDISC, and Sports ManagerDISC — complemented by Team Dynamic Reporting, 360-degree performance reviews (Coach 360, Managers 360, Captains 360), and supporting resources such as the DISC Card Game, DISC in Sport Workbook, and Coaching Philosophy Workbook. In 2026, it launched the DISC AI Coach Tool to extend the DISC dataset with AI-powered, sport-specific coaching insights.
Athlete Assessments sells through a hybrid go-to-market: a self-serve online storefront for individual profile purchases, an enterprise sales motion targeting universities, Olympic/Paralympic committees, professional leagues, and national governing bodies, and a community-led channel via its DISC Profiling Accreditation Program for sport psychologists and performance consultants. Pricing is quote-based and not publicly disclosed, with a 30-day money-back guarantee; enterprise contracts for NCAA programs and Elite Team Programs operate on multi-year cycles, and accreditation runs on an annual subscription. The customer base spans NCAA athletics departments (Ohio University, Michigan, Ohio State, Bucknell, Mississippi State, Quinnipiac, JMU), UK and Australian universities (Loughborough), professional sports organizations (New York Mets, AFL, WTA, Rugby Australia, Football Federation Australia, Touch Football Australia), and individual athletes, coaches, and sport managers globally. Content is available in English, Japanese, and Hungarian.
Operationally, the company is headquartered in Wynnum, Queensland, Australia, is FERPA-compliant for US university engagements, and processes payments via PCI DSS-compliant processor FatZebra. On July 1, 2026, Athlete Assessments merged with Team8 People to operate under the Team8 People brand, with Rebekah Box appointed CEO of the combined group; all existing staff and programs are retained and the brand assets are migrating. No external institutional funding rounds, venture capital, or private equity ownership signals are disclosed in the available source material.
Athlete Assessments firmographics
Firmographics- Name
- Athlete Assessments
- Legal name
- Business Opportunity Group Pty Ltd
- Website
- https://athleteassessments.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Athlete Assessments is an Australian firm that provides sport-specific DISC behavioral profiling (AthleteDISC, CoachDISC, Sports ManagerDISC) and team dynamics consulting for athletes, coaches, sports administrators, and universities worldwide.
- Ownership category
- akta.pro rank
Athlete Assessments industry classification
Industry- Product category
- Sport Behavioral Assessment
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Sports Psychology & Mental Performance Coaching (HSADAEAH)
- akta.pro secondary industry
- Performance Analysis & Video Coaching (HSADAEAG)
Keywords
Where Athlete Assessments is headquartered
LocationHeadquarters
- HQ city
- Wynnum
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Athlete Assessments business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- DISC Profile Sales: Sale of online DISC behavioral assessment profiles (AthleteDISC, CoachDISC, Sports ManagerDISC) with personalized reports delivered digitally upon completion of the questionnaire.
- Consulting and Professional Services: Team dynamics consulting, accreditation programs for sport psychologists, and custom program development for sports organizations.
- Accreditation Program: DISC Profiling Accreditation Program for sport psychologists and performance consultants to become certified practitioners.
- Team Programs: Elite Team Program and other group-based services including 360 Performance Reviews for organizations.
- Resources and Materials: Sale of supplementary products including DISC Card Game, DISC in Sport Workbook, Coaching Philosophy Workbook.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual DISC Profiles |
| Hybrid | Pay-as-you-go | Get Ahead Packages |
| Subscription | Multi-year contract | Team/Organization Programs |
| Subscription | Annual | Accreditation Program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Athlete Assessments product offering
Product offeringCore offering
Athlete Assessments provides sport-specific DISC behavioral profiling products and consulting services for athletes, coaches, and sports professionals. The core portfolio comprises three statistically validated profiles—AthleteDISC, CoachDISC, and Sports ManagerDISC—complemented by Team Dynamic Reporting, 360-Degree Performance Reviews, the AI-powered DISC AI Coach Tool, an accreditation program for sport psychologists, and supporting development programs and resources for teams, universities, and elite sport organizations.
Product overview
Athlete Assessments offers a suite of DISC Behavioral Profiling products and services specifically designed for sport. The core portfolio consists of three statistically validated and reliable behavioral profiles: AthleteDISC Profile (for athletes), CoachDISC Profile (for coaches), and Sports ManagerDISC Profile (for sports administrators and professionals). These are complemented by Team Dynamic Reporting and 360-Degree Performance Reviews (Coach 360, Managers 360, Captains 360). The 2026 DISC AI Coach Tool applies AI to extend these profiles with instant, sport-specific insights. Supporting products include DISC Card Game, DISC in Sport Workbook, Coaching Philosophy Workbook, and the free What Winning Teams Get Right Playbook. Professional services include DISC Profiling Accreditation Program, University Academic Program, Coach and Professional Development Program, Elite Team Program, Athlete Leadership Program, Elite Sport Camp Program, and Athlete Tough Program.
Differentiator
Problem solved
Functional benefit
Brands
- AthleteDISC: DISC behavioral profile specifically designed for athletes and players
- CoachDISC
- Sports ManagerDISC
- DISC AI Coach Tool
Products and services
- AthleteDISC Profile The world's first and only statistically validated behavioral profile specifically designed for athletes, providing practical strategies for improving self-awareness, communication, relationships, and performance in sport.
- CoachDISC Profile A DISC behavioral profile tailored specifically for sports coaches, offering insights into coaching styles, communication approaches, and strategies for improving coaching effectiveness and relationships with athletes. Available in English, Japanese, and Hungarian.
- Sports ManagerDISC Profile A DISC behavioral profile designed for team managers, sports administrators, and other sports professionals, improving communication, working relationships, and professional development outcomes.
- DISC AI Coach Tool An AI-powered tool that provides instant, sport-specific insights drawn from DISC profile data to support better coaching conversations, team dynamics, and performance.
- Elite Team Program A comprehensive DISC profiling program for elite sports teams, providing team dynamic analysis and individualized profiles for all team members.
- 360-Degree Performance Reviews Comprehensive performance review tools for sport, including Coach 360, Managers 360, and Captains 360 modules, providing multi-rater feedback for professional development of coaches, managers, and athlete leaders.
- DISC Profiling Accreditation Program A training and accreditation program for sport psychologists and performance consultants to become certified in administering and interpreting Athlete Assessments' DISC profiling tools.
- University Academic Program DISC profiling services tailored for university sport management, coaching, and sport science programs, used as classroom resources to enhance students' self-awareness and career readiness.
- Coach and Professional Development Program Professional development services for coach developers and athletic directors, focused on elevating coaching skills and improving team and organizational performance using DISC profiling.
- Athlete Leadership Program A development program for athlete leaders, focusing on personalized growth in leadership, career, and character development using DISC behavioral insights.
- Elite Sport Camp Program DISC profiling services delivered within elite sports camp environments to enhance team culture, communication, and performance among camp participants.
- Athlete Tough Program A program designed to build mental toughness and resilience in athletes, complementing DISC profiling with practical athlete development resources.
- DISC Card Game A versatile team development tool that gamifies DISC behavioral learning, designed to help teams understand behavioral styles and improve functioning through interactive play.
- DISC in Sport Workbook A self-paced learning resource covering key principles of DISC profiling for sport, helping users understand and apply behavioral insights to their sporting context.
- Coaching Philosophy Workbook A guided workbook helping coaches develop or update their coaching philosophy, complementing DISC profiling with structured reflection and planning exercises.
- What Winning Teams Get Right Playbook A free downloadable playbook sharing fundamental performance philosophies and key models for sustained team success in sport, based on Athlete Assessments' experience working with elite sporting teams.
Quantifiable outcome
- 75% of behavioral change is attributed to self-awareness according to cited research.
- +2 more outcomes
Companies that use Athlete Assessments
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles4 records
Athlete Assessments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature8 records
Athlete Assessments partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Team8 PeoplecoreOn July 1, 2026, Athlete Assessments and Team8 People merged to become unified under the Team8 People brand. All existing staff and programs remain under the new brand. The merger represents a consolidation of the company group with shared leadership, including Rebekah Box stepping into CEO role of Team8 People.
- Global Sports & Events (GSE)corePartnership between Athlete Assessments and Global Sports & Events to provide essential tools and experiences extending student-athletes beyond the playing field. Focuses on career transition support and holistic athlete development.
- Kell Egy Csapat Élmény Kft.minorHungarian company whose Executive Director Szabolcs Hollósi announced partnership with one of Hungary's leading first-division football clubs for DISC implementation in elite sports.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Athlete Assessments competitors and assessment
Company assessmentBroad incumbents
- Hogan Assessments: Hogan is a major personality assessment provider used in leadership development, team effectiveness, and high-performance environments. It competes with Athlete Assessments on the talent and team dynamics side, particularly within professional sports organizations and elite coaching programs.
- The Myers-Briggs Company: Myers-Briggs Company is a major personality assessment provider with broad enterprise reach. While MBTI is a different framework, it competes for the same organizational and coaching budgets as DISC-based products and is sometimes used by sport teams as a substitute.
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering behavioral assessments and leadership development solutions. Its sports practice and assessment portfolio makes it a broad incumbent alternative for sport organizations seeking team effectiveness and coaching tools.
- The Predictive Index: Predictive Index is a broader behavioral and cognitive assessment platform used in talent optimization. While not sport-specific, it competes at the team dynamics and leadership development use case and is increasingly used by sport organizations as an alternative to DISC-based tools.
Emerging players
- Premier Sport Psychology: Premier Sport Psychology is a sport psychology consulting firm that uses Athlete Assessments' DISC tools. It is a peer in the broad sense of providing sport psychology services to athletes and coaches, and represents the type of accredited practitioner network the subject company builds through its accreditation program.
- Global Sports & Events (GSE): GSE is a strategic partner of Athlete Assessments focused on career transition and holistic athlete development. It is a relevant adjacent peer in the broader athlete development and life-after-sport services space, with overlapping customer relationships in college athletics.
Direct peers
- TTI Success Insights: TTI Success Insights offers DISC-based assessments alongside complementary behavioral tools and runs an accredited consultant network akin to Athlete Assessments' accreditation program. Overlap in buyer persona (consultants, coaches, leadership development) makes it a relevant direct peer.
- Wiley (Everything DiSC): Wiley's Everything DiSC is one of the most widely adopted DISC-based behavioral products globally. While not sport-specialized, it is the closest direct competitor in the underlying DISC framework and frequently used by coaches and sport teams as an alternative to Athlete Assessments.
- DISC Insights: DISC Insights provides DISC-based behavioral assessments with sport, education, and corporate applications. It is a direct methodological competitor leveraging the same DISC framework, with comparable use cases in team dynamics and coaching.
- Extended DISC: Extended DISC is a DISC-based behavioral assessment provider with a global accredited practitioner network, similar in methodology and channel model to Athlete Assessments. It competes for the same sport psychology and team dynamics buyers, though without sport-specific contextual language.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Athlete Assessments social profiles
Digital presenceAthlete Assessments compliance and trust
Trust signalCompliance2 records
Athlete Assessments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Athlete Assessments leadership team
Management profileNumber of profiles
Profiles1 record
Athlete Assessments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Athlete Assessments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Athlete Assessments
What does Athlete Assessments do?
Athlete Assessments provides sport-specific DISC behavioral profiling products and consulting services for athletes, coaches, and sports professionals. The core portfolio comprises three statistically validated profiles—AthleteDISC, CoachDISC, and Sports ManagerDISC—complemented by Team Dynamic Reporting, 360-Degree Performance Reviews, the AI-powered DISC AI Coach Tool, an accreditation program for sport psychologists, and supporting development programs and resources for teams, universities, and elite sport organizations.
Is Athlete Assessments a public or private company?
Athlete Assessments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Athlete Assessments founded?
Athlete Assessments was founded in 2007. It employs 11 to 50 people.
Where is Athlete Assessments based?
Athlete Assessments is headquartered in Wynnum, Australia, in the Oceania region.
How does Athlete Assessments make money?
Five revenue lines are on record. DISC Profile Sales are the primary driver. The others are consulting and Professional Services, accreditation Program, team Programs and resources and Materials.
Who are Athlete Assessments's main competitors?
Broad incumbents on record are Hogan Assessments, The Myers-Briggs Company, Korn Ferry and The Predictive Index. Emerging players are Premier Sport Psychology and Global Sports & Events (GSE). Direct peers are TTI Success Insights, Wiley (Everything DiSC), DISC Insights and Extended DISC.
Does Athlete Assessments have an API?
No public API is recorded for Athlete Assessments.
What industry is Athlete Assessments in?
Athlete Assessments's product category is Sport Behavioral Assessment. Its primary akta.pro industry code is HSADAEAH, Sports Psychology & Mental Performance Coaching, with a secondary code of HSADAEAG, Performance Analysis & Video Coaching. Its NAICS code is 61162 and its SIC code is 8731.