HBR INNOVATION

What HBR INNOVATION does

HBR Innovation is a privately held French B2B distributor and integrator of professional and medical exoskeletons, headquartered in Saint-Aubin-de-Médoc near Bordeaux (Nouvelle-Aquitaine) and operating across all of France on a mobile/field basis. The firm serves two end markets via two sub-brands: HBR Pro, targeting enterprises and hospital/medical staff to prevent and reduce musculoskeletal disorders (MSD/TMS) in the workplace; and HBR Médical, serving rehabilitation centers, patients, caregivers, occupational therapists, and physiotherapists for mobility support and rehabilitation. The portfolio covers exoskeletons for the back, shoulders, neck, hands, and knees, sourced from 13+ manufacturers including Japet, Gogoa, Skelex, Noonee, Innophys, Percko, Auxivo, Muscle Suit, Bioserv (IronHand), Nuada, Digity (Artus), Mojo (Mojo4Work), and Ortaer (Cales Ortaer).

Name

HBR INNOVATION

Legal name

HBR INNOVATION

Website

https://hbrinnovation.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

French B2B distributor and consultative integrator of professional and medical exoskeletons, operating the HBR Pro (occupational health) and HBR Médical (rehabilitation) sub-brands to serve enterprises, healthcare facilities, and patients across France.

Ownership category

akta.pro rank

Product category

Exoskeleton Solutions and Occupational Health Equipment

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

akta.pro secondary industries

Corporate/Workplace Wellness Coaching (HSADAGAL), Prosthetics/Orthotics Rehab & Amputee Rehabilitation (HSADAIAN), Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

Keywords

• Exoskeleton solutions
• Occupational health equipment
• Workplace safety devices
• Medical rehabilitation technology
• Musculoskeletal disorder prevention

Headquarters

HQ city

Saint-aubin-de-médoc

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Exoskeleton product sales: Sale of professional and medical exoskeletons for various body zones, including back, shoulders, neck, hands, and knees. Products are sourced from various manufacturers including Japet, Gogoa, Skelex, Noonee, Innophys, and others.
2. Consulting and integration services: Decision support, workplace assessment, and exoskeleton integration services provided alongside product sales. HBR PRO service includes evaluation of workstations and real needs, as well as personalized recommendations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

HBR Innovation advises and equips organizations with passive and active exoskeleton solutions for work and rehabilitation needs. The company distributes exoskeletons from multiple manufacturers across body zones (back, shoulders, neck, hands, knees), operating under two sub-brands: HBR Pro for occupational health of companies and healthcare workers, and HBR Medical for rehabilitation centers and patients. The core service includes workplace assessment, exoskeleton selection, equipment configuration, team training, and ongoing project follow-up to ensure successful integration.

Product overview

HBR INNOVATION is a specialized integrator and distributor of professional and medical exoskeletons operating under two main sub-brands: HBR Pro for occupational health and safety applications in companies and healthcare settings, and HBR Medical for rehabilitation and patient care. The product portfolio spans exoskeletons for various body zones: back support products (Muscle Suit SoftPower, Muscle Suit SoftLight, Skelex Edge, Percko, Every, Japet W+, LiftSuit, IP14 Chairless Chair) for reducing musculoskeletal strain during lifting and prolonged postures; shoulder and arm support products (Plum, Skelex IP12, CarrySuit, OmniSuit, Muscle SuitArms) for overhead work; neck support products (SpineBand, Skelex IP11, Moon) for cervical strain relief; hand/grip assistance products (Hand of Hope, Artus, Nuada Exo Glove, IronHand) for repetitive strain prevention; and lower limb products (Hank, Mojo4Work, Cales Ortaer) for knee and rehabilitation applications. The company provides comprehensive support including needs assessment, exoskeleton selection, integration, and follow-up services to ensure devices are actually used rather than abandoned.

Differentiator

Problem solved

Functional benefit

Brands

• HBR Pro: Professional exoskeleton solutions for businesses and healthcare facilities, focusing on preventing and reducing MSD risks (musculoskeletal disorders).
• HBR Médical

Products and services

• HBR Pro Professional exoskeleton solution for companies and healthcare workers to prevent and reduce musculoskeletal disorders (TMS), including decision support, integration, and follow-up services.
• HBR Medical Medical exoskeleton range for rehabilitation centers and individual patients to support mobility, stimulate rehabilitation, and improve quality of life.
• Japet W+ Motorized back exoskeleton that preserves and relieves workers' backs during daily movements, reducing lower back pain at work.
• Muscle Suit SoftPower Back exoskeleton that compensates for back movements and reduces muscle fatigue, enabling comfortable work in warehouses, healthcare, and agriculture.
• Muscle Suit SoftLight Lightweight, breathable exoskeleton for daily use that provides comfortable lower back support during lifting, transport, and semi-crouching positions.
• Skelex Edge Back exoskeleton with elastic technology that stores energy when bending forward and releases it when straightening, encouraging better posture.
• Percko Back exoskeleton that reduces load on muscles and joints, providing comfort, safety and performance while minimizing musculoskeletal disorder risks.
• Every (Innophys) Back exoskeleton that reduces load on muscles and joints, supporting muscular effort and maintaining difficult forward-leaning positions.
• IP14 Chairless Chair (Noonee) Portable ergonomic exoskeleton from Noonee for sitting, leaning, or alternating sit-stand positions, allowing movement while providing permanent support.
• LiftSuit 2.0 (Auxivo) Exoskeleton that functions as extra muscles to reduce load on back and hip muscles by 25-60% when lifting loads of 5-20kg or working in forward-leaning positions.
• Plum Lightest exoskeleton for relieving arm-height work postures, using patented mechanical technology providing 1 to 6kg of assistance, weighing only 1.6kg.
• Skelex IP12 Upper body exoskeleton for shoulders and neck support during intensive and repetitive work, made with flame-resistant, waterproof and antistatic materials.
• CarrySuit Passive exoskeleton that relieves arms and upper body during handling and heavy load transfer through alternative load path creation and redistribution.
• OmniSuit (Auxivo) Versatile passive exoskeleton that relieves arms and back during handling, lifting, and overhead lifting through hybrid rigid and flexible elements.
• Muscle SuitArms Arm support exoskeleton providing mechanical assistance to lift arms smoothly while allowing natural movement, with maximum assistance force of 3.0 kgf per arm.
• SpineBand Ergonomic textile exoskeleton for the neck that prevents and relieves cervical pain, with a band positioned along the spine to help neck muscles relax.
• Skelex IP11 Lightweight and flexible head support exoskeleton reducing muscular pain in neck and shoulders, providing permanent neck support to prevent cramps and cervical pain.
• Moon Lightweight neck exoskeleton that supports and accompanies natural head movement while relieving head weight, with dynamic assistance from 0 to 55 degrees.
• Hand of Hope (Gogoa) Upper limb rehabilitation exoskeleton using electromyography technology for recovering hand and arm mobility in patients with cerebrovascular lesions, spinal cord injuries, and cerebral palsy.
• Artus (Digity) Exoskeleton glove for injury prevention and productivity increase with solid structure protection, Digilock system preventing hyperextension, and Digiskin preserving touch sensation.
• Nuada Exo Glove Innovative glove that improves grip, allowing users to hold objects more effectively and safely without active hand effort, for those with hand weakness or repetitive tasks.
• IronHand (Bioserv) Lightweight bionic glove providing motor-assisted hand support to reduce or compensate for physical constraints related to manipulations, preventing hand musculoskeletal disorders.
• Hank (Gogoa) Most technologically advanced lower limb rehabilitation exoskeleton with 6 motorized joints and adaptive gait pattern for patients with spinal cord injuries, neurodegenerative diseases, or stroke.
• Mojo4Work (Mojo) Passive exoskeleton designed for workers who spend their days squatting and standing up, with innovative spring technology reducing pressure on back and joints.
• Cales Ortaer (Ortaer) Support wedges with and without seats for knee work prevention and job maintenance, eliminating constraints from kneeling and forward-leaning posture through ergonomic design.

Quantifiable outcome

• Exoskeletons can reduce musculoskeletal injuries by up to 58% when properly selected and integrated
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• JapetcoreTechnology or IntegrationJapet is a French manufacturer of motorized exoskeletons. HBR Innovation distributes Japet W+, the only motorized exoskeleton that preserves workers' backs in all movements, targeting lumbar pain reduction and occupational health.
• GogoacoreTechnology or IntegrationGogoa manufactures medical exoskeletons including Hank for lower limb rehabilitation and Hand of Hope for upper limb rehabilitation. HBR Medical distributes these products for clinical rehabilitation applications.
• SkelexcoreTechnology or IntegrationSkelex produces industrial exoskeletons including IP11 for neck support, IP12 for upper body/shoulder support, and Edge for back support. Products feature patented technologies and fire-resistant materials for industrial environments.
• NooneecoreTechnology or IntegrationNoonee manufactures the Chairless Chair (IP14), an ergonomic support device for alternating sit-stand positions. Distributed through HBR PRO for industrial applications.
• Bioserv (IronHand)coreTechnology or IntegrationBioserv manufactures IronHand, a motorized glove exoskeleton for hand protection and assistance during manipulative tasks. Ideal for aerospace, automotive, naval, construction, and assembly industries.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skelex: Dutch manufacturer of industrial exoskeletons (IP11, IP12, Edge). Active HBR partner and a direct competitor for upper-body, neck, and back exoskeleton sales in Europe.
• Noonee: Swiss/German manufacturer of the Chairless Chair (IP14). Active HBR Pro partner and competing seller of sit-stand industrial ergonomic devices in the French market.
• Auxivo: Swiss manufacturer of LiftSuit back/hip exoskeletons for industrial workers. Distribution partner of HBR Pro and a competing manufacturer in the same workplace back-support category.
• Percko: French developer of lightweight back-support exoskeletons. Both a distribution partner for HBR Pro and a domestic French competitor in the SME occupational-health segment.
• German Bionic: German exoskeleton manufacturer focused on industrial/workplace applications (Cray X). Comparable target market (occupational health, MSD prevention) and overlapping French enterprise prospects, but operating as a manufacturer rather than distributor.
• Japet: French manufacturer of the Japet W+ motorized back exoskeleton. Both a core HBR distribution partner and a competitor, since Japet also sells direct to French enterprises for lumbar support applications.
• Gogoa: Spanish manufacturer of medical exoskeletons (Hank, Hand of Hope). Both HBR Médical distribution partner and competitor in European rehabilitation and clinical channels.

Broad incumbents

• Ottobock: Global German leader in prosthetics, orthotics, and rehabilitation technology with exoskeleton products (including acquired SuitX). Overlaps with HBR Medical in rehabilitation and competes with HBR Pro via OEM/distributor channels in France.
• Ekso Bionics: US-listed developer of medical and industrial exoskeletons. Competes most directly with HBR Medical in clinical rehabilitation and provides alternative industrial options for large French enterprises.
• Cyberdyne: Japanese developer of HAL robotic exoskeletons for medical and industrial use. Competes with HBR Medical in rehabilitation and with HBR Pro for multinational industrial accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxAXKHlJUqKLT53fzh8xDJw
• Facebookfacebook.com/p/HBR-Innovation-100057153022137
• LinkedInlinkedin.com/company/hbrinnovation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HBR INNOVATION