FRANIC GMBH

What FRANIC GMBH does

FRANIC GMBH operates the e-commerce platform Nails.fr, selling professional nail cosmetics, accessories, and salon equipment primarily to the French market. The company is headquartered in St. Ingbert, Germany, with products manufactured in Germany and across Europe under its STUDIOMAX brand. Since its founding in 2005, FRANIC has built a 20+ year operating history in the nail aesthetics category, with a product catalog spanning over 221 color gels, 144+ UV polishes, acrylic systems, nail art supplies, and professional equipment such as UV/LED lamps and electric files.

The company's core proprietary technology is the gelCRYLIC hybrid nail sculpting system (launched 2024), a registered trademark combining the modeling characteristics of acrylic with UV/LED light curing, available in five color variants. FRANIC also markets STUDIOMAX-branded formulations featuring non-settling pigment technology and thermo-reactive color-changing gels. Products are sold through the owned French-language e-commerce storefront with logistics handled by DHL and La Poste, payment processing including Amazon Pay, and a free online Babyboomer training course as a content marketing asset.

The revenue model is direct-to-consumer e-commerce with a dual-tier pricing structure: standard retail for individual consumers (€1.49–€119.99 SKUs, free shipping over €75, 30-day returns) and a 10% professional discount tier for licensed nail technicians and salons upon verification. The customer base is bifurcated between thousands of professional nail salons across France and a long tail of individual hobbyist consumers. The company is privately held with no disclosed external funding, parent company, or management team details, and no revenue figures are publicly available.

Name

FRANIC GMBH

Legal name

FRANIC GMBH

Website

https://nails.fr

Company type

Private

Founded year

2005

Operating status

Operating

Short description

FRANIC GMBH operates Nails.fr, a French-focused e-commerce platform distributing professional nail cosmetics, accessories, and salon equipment to thousands of nail salons and individual consumers, with proprietary brands including STUDIOMAX and gelCRYLIC.

Ownership category

akta.pro rank

Product category

Professional Nail Cosmetics

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD)

akta.pro secondary industries

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE), Manicure & Pedicure Tools (Files, Clippers, Cuticle Tools) (CRABAKAE)

Keywords

• Professional nail cosmetics
• UV gel systems
• Nail salon supplies
• Manicure equipment
• Nail art products

Headquarters

HQ city

Illingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer and professional B2B sales of nail cosmetics and equipment through owned online storefront (nails.fr). Revenue generated from one-time product purchases with volume-based pricing and professional bulk discounts. Core products include UV gels, color gels, UV polish, acrylic systems, nail art supplies, lamps, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

FRANIC GMBH distributes and manufactures professional nail cosmetics, gels, polishes, acrylics, nail art supplies, and salon equipment (UV/LED lamps, electric files) through its owned French-language e-commerce platform nails.fr. Products are primarily manufactured in Germany and across Europe under the proprietary STUDIOMAX brand and the gelCRYLIC hybrid line. The platform serves licensed professional nail salons with a B2B Pro tariff pricing tier and individual consumers for home studio use, offering factory-direct pricing on an extensive catalog of professional-grade nail products.

Product overview

Nails.fr is an e-commerce platform operated by FRANIC GMBH offering professional nail cosmetics and supplies. The product portfolio centers on UV gels (including Premium Edition, Edition Pro, Cover Star, AcrylGel/gelCRYLIC, Quick Finish UV, Rubber Base, and Natural Wonder lines), UV polish (UV Polish+), color gels (STUDIOMAX 1st Selection with 221+ colors), acrylic systems, starter kits, nail art supplies, and professional equipment (lamps, drills). Products are primarily manufactured in Germany under the STUDIOMAX brand, with exclusive formulations developed in collaboration with nail professionals like Ralf Bartsch. The platform serves both professionals (nail salons) and consumers with home studios.

Differentiator

Problem solved

Functional benefit

Brands

• STUDIOMAX: Professional nail product brand offering gels, acrylics, and nail supplies of superior quality.
• gelCRYLIC
• STUDIOMAX 1st Selection
• Nails.fr Premium Edition
• Nails.fr Basic Edition
• STUDIOMAX Cover Star
• Edition Pro de Ralf Bartsch

Products and services

• Premium Edition UV Gels
• Edition Pro UV Gels (Ralf Bartsch)
• Cover Star Make-up Gels
• AcrylGel / gelCRYLIC Hybrid System
• Quick Finish UV Top Coats
• Rubber Base Gels
• Natural Wonder Gels
• UV Polish+ (STUDIOMAX Polish+)
• STUDIOMAX 1st Selection Color Gels
• Starter Kits (Gel, Acrylic, Poly-Gel, Shellac)
• Babyboomer Gel Kit
• UV/LED Combination Lamp Classic
• Acrylic Nail Systems (Powder & Liquid)
• Nail Art Supplies

Quantifiable outcome

• Products used in thousands of nail salons across France
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• DHL and La Poste (Logistics)coreOthersLogistics partnership for order fulfillment and delivery. DHL handles primary shipping with La Poste completing last-mile delivery within France. Provides tracking capability for customers to monitor shipment status.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kiara Sky: US-based professional nail products brand with strong direct e-commerce channel and color gel assortment. Similar D2C-led distribution, wide color gel catalog, and professional tier positioning to Nails.fr.
• Mylee: UK-based e-commerce retailer of professional gel nail kits, lamps, and accessories aimed at home users and professionals. Mirrors Nails.fr's D2C-led motion, kit-based merchandising strategy, and category focus on UV gel systems.
• Naio Nails: French e-commerce specialist in professional nail products (gels, polishes, accessories) serving both consumers and salons. Direct overlap with Nails.fr's France-focused, professional/consumer dual GTM in the same product category.
• Manucurist: French brand specializing in semi-permanent nail polish and UV gel systems, distributed direct-to-consumer and through salons. Comparable in product category (gel polish), geography (France-led), and professional consumer target to Nails.fr.
• Young Nails: US-based professional nail supply retailer offering gels, acrylics, and related equipment through e-commerce and education. Comparable product mix (gel + acrylic systems), professional customer base, and content-led acquisition approach.

Broad incumbents

• CND (Creative Nail Design): Global professional nail brand (Shellac, Vinylux) owned by Revlon. Overlaps directly with Nails.fr's gel polish and color gel categories and serves the same professional salon channel, but at significantly broader scale and distribution.
• OPI Products: Largest global nail color and gel polish brand, distributed widely in salons and DTC. Direct category overlap with Nails.fr across gel polish and nail color, but orders of magnitude broader assortment, marketing budget, and channel reach.
• Gelish: Established gel polish brand (part of the Hand & Nail Harmony portfolio) sold through professional channels. Overlaps directly with Nails.fr's UV polish and gel categories while operating at a much larger incumbent scale.
• Alessandro International: German-headquartered professional nail cosmetics brand with broad portfolio across gels, polishes, and nail art sold through salons and retail. Comparable as a Germany-rooted, professional nail cosmetics peer with overlapping product categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCIwKyO5Pegxh-McmUME8tAw
• Facebookfacebook.com/wwwnailsfr
• Instagraminstagram.com/nails.fr_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRANIC GMBH