RG
RG (MetaReviews Inc.) is a Delaware-based digital media platform providing editorial sportsbook and sweepstakes casino reviews, state-by-state legal betting guides, a U.S. sports betting statistics hub, and original gambling industry research across 38 jurisdictions, monetized exclusively via affiliate referrals from operators like FanDuel, DraftKings, and BetMGM.
- Company typePrivate
- Founded2021
- HeadquartersDover, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What RG does
RG, operated by MetaReviews Inc. (Delaware corporation, company number 7704087, headquartered at 8 The Green, Ste B, Dover, DE 19901), is a digital media platform that publishes editorial reviews, market research, and educational content for the legal U.S. sports betting and online sweepstakes casino markets. The platform covers 38 U.S. jurisdictions with state-specific betting guides, hands-on reviews of sportsbooks (FanDuel, DraftKings, BetMGM, Hard Rock Bet, Fanatics, BetRivers, Borgata) and more than 25 sweepstakes casinos (Stake.us, McLuck, Crown Coins, Pulsz, Wow Vegas, among others), a sports betting statistics hub tracking $165.58B in 2025 U.S. wagering handle, and original research across sports analytics, behavioral, political/regulatory, and cultural impact categories. RG also operates a Canadian edition at rg.org/en-ca. The core technology stack is a web-based CMS with a published editorial review framework that scores operators across six standardized criteria (betting options, product features, bonuses, reliability, payments, and player experience), supported by E-E-A-T and Trust Project compliance standards.
The business model is exclusively affiliate-driven: RG earns commissions when users click on operator links and sign up or place bets at partner sportsbooks and sweepstakes casinos, with the site disclosing that compensation may be received on operator clicks but does not influence editorial content. The platform serves three primary customer segments — U.S. sports bettors (21+) seeking licensed operators and bonus offers, sweepstakes/social casino players in states without legal real-money online casinos, and industry professionals and researchers using the statistics and research outputs. Distribution is entirely digital via rg.org, with no mobile apps, physical channels, or paid user acquisition disclosed. The editorial team is small (1–10 employees), led by Editor-in-Chief Sol Fayerman-Hansen since 2023, and includes specialist reporters across NFL, NBA, NHL, football, MMA, and soccer, plus a Head of News Department. The company is bootstrapped, with no disclosed venture or private equity funding, and is rated 4.6/5 on Trustpilot.
RG firmographics
Firmographics- Name
- RG
- Legal name
- MetaReviews Inc.
- Website
- https://rg.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- RG (MetaReviews Inc.) is a Delaware-based digital media platform providing editorial sportsbook and sweepstakes casino reviews, state-by-state legal betting guides, a U.S. sports betting statistics hub, and original gambling industry research across 38 jurisdictions, monetized exclusively via affiliate referrals from operators like FanDuel, DraftKings, and BetMGM.
- Ownership category
- akta.pro rank
RG industry classification
Industry- Product category
- Sports Betting Information & Reviews
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)
- akta.pro secondary industries
- Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL), Game Reviews & Criticism (Critiques, Scores, Editorial Reviews) (MPAFAMAB)
Keywords
Where RG is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RG business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Affiliate/Sponsorship Revenue: RG earns commissions when users click on operator links and sign up or bet at sportsbooks and casinos. The site discloses that compensation may be received when users click on operator links, though this does not influence editorial content.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
RG product offering
Product offeringCore offering
RG operates a digital media platform that publishes expert reviews and ratings of legal U.S. sportsbooks and sweepstakes casinos, accompanied by state-specific sports betting guides, a sports statistics hub, and independent gambling research. The content is produced by an in-house editorial team using a published scoring methodology and is delivered to consumers free of charge through rg.org.
Product overview
RG is a content and review platform for legal U.S. sports betting and online casino gambling. The core offering consists of expert reviews and ratings of licensed sportsbooks and sweepstakes casinos, supplemented by state-specific betting guides, a statistics data hub, independent research reports, sports betting news coverage, and bonus/promotion tracking. The platform covers 38+ U.S. jurisdictions and reviews major sportsbook operators (FanDuel, DraftKings, BetMGM) and sweepstakes casinos (Crown Coins, Spinfinite, Stake.us). RG's review methodology is published openly with hands-on testing criteria applied consistently across all operators.
Differentiator
Problem solved
Functional benefit
Products and services
- Sportsbook Reviews Independent, hands-on reviews of legal U.S. sportsbooks rated on a 5-star scale across bonuses, banking, customer support, user experience, and other defined categories, intended for U.S. sports bettors choosing where to wager.
- Sweepstakes Casino Reviews Independent reviews and ratings of sweepstakes and social casinos that apply the platform's published scoring methodology, aimed at U.S. consumers evaluating sweepstakes gaming options.
- State-Specific Sports Betting Guides Guides explaining sports betting legality, available operators, and local rules for 38 U.S. jurisdictions, written for individual bettors researching where and how they can legally place bets in their state.
- Sports Betting Statistics Hub
Quantifiable outcome
- Covers 38 US jurisdictions with legal sports betting
- +2 more outcomes
Companies that use RG
Customer profileSegments3 records
Ideal customer profiles1 record
RG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
RG partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights5 records
RG competitors and assessment
Company assessmentDirect peers
- Action Network: Sports betting media, odds, and data platform covering US sportsbooks with editorial picks, predictions, and affiliate-driven business model. Directly comparable to RG on audience (US bettors), product mix (reviews + content), and monetization (affiliate/operator partnerships).
- PlayUSA: US-focused online gambling affiliate media covering sportsbooks, casinos, and state-by-state regulation. Directly comparable to RG on US jurisdiction coverage, review content, and affiliate monetization.
- BettingPros: Sports betting data and picks platform with expert rankings, props, and sportsbook reviews. Directly comparable to RG on combining data, editorial picks, and sportsbook affiliate content for US bettors.
- The Lines: US sports betting odds and review site covering major sportsbooks and state regulations. Comparable to RG as a US-focused affiliate review + odds comparison platform for American bettors.
- RotoGrinders: Sports betting and daily fantasy content site with picks, tools, reviews, and educational content. Comparable to RG on editorial coverage of US sportsbooks, affiliate monetization, and bettor education focus.
- Sportsbook Review (SBR): Pioneer in US online sportsbook reviews with ratings, dispute resolution, and odds comparison. Same consumer-facing review-and-affiliate model as RG, targeting US sports bettors.
- Covers: Long-standing sports betting media brand offering sportsbook reviews, odds comparison, news, and picks. Closely comparable to RG as a US-focused editorial + affiliate review site covering sportsbooks and casino content.
- VegasInsider: US-focused sports betting information site with odds, picks, and sportsbook reviews. Comparable to RG on US-only audience, editorial + odds + review product mix, and affiliate revenue model.
- OddsChecker: Global odds comparison and sportsbook review platform with strong UK roots and growing US presence. Comparable to RG on sportsbook reviews, odds comparison, and affiliate monetization across multiple jurisdictions.
Broad incumbents
- ESPN BET / ESPN betting content: Major US sports media brand with integrated sportsbook reviews, odds, and editorial coverage via its ESPN BET partnership. Comparable to RG on US audience and editorial + affiliate model but with vastly larger distribution and brand.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RG social profiles
Digital presenceRG financial estimates
Financial estimateRevenue estimate
Valuation estimate
RG leadership team
Management profileNumber of profiles
Profiles1 record
RG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RG
What does RG do?
RG operates a digital media platform that publishes expert reviews and ratings of legal U.S. sportsbooks and sweepstakes casinos, accompanied by state-specific sports betting guides, a sports statistics hub, and independent gambling research. The content is produced by an in-house editorial team using a published scoring methodology and is delivered to consumers free of charge through rg.org.
Is RG a public or private company?
RG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RG founded?
RG was founded in 2021. It employs 251 to 500 people.
Where is RG based?
RG is headquartered in Dover, United States, in the North America region.
How does RG make money?
One revenue line is on record: affiliate/Sponsorship Revenue.
Who are RG's main competitors?
Direct peers on record are Action Network, PlayUSA, BettingPros, The Lines, RotoGrinders, Sportsbook Review (SBR), Covers, VegasInsider and OddsChecker. ESPN BET / ESPN betting content is listed as a broad incumbent.
Does RG have an API?
No public API is recorded for RG.
What industry is RG in?
RG's product category is Sports Betting Information & Reviews. Its primary akta.pro industry code is MPAEAKAI, Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution), with a secondary code of MPABAJAL, Sports Data/Stats & Betting Rights Distribution (Official Data Feeds). Its NAICS code is 516210 and its SIC code is 7900.