OBJECTIF

What OBJECTIF does

OBJECTIF by Téra-Conseil is a privately held, QUALIOPI-certified professional training center for adults headquartered at Immeuble Citadelle, 17 Z.I. Les Mangles Acajou, Le Lamentin, Martinique. Founded in 2014 by Joannie BARBOSA and Antonio ALEBE, the firm delivers customized vocational training in English (A0–C2), office IT (Excel, Word, PowerPoint), management, workplace safety (SST/MAC SST, PRAP, electrical certification, fire extinguisher handling), European funding mobilization, accounting, and payroll management. It also provides skills assessments (bilan de compétences), VAE (Validation des Acquired Experience), business creation support, brief therapy/Ericksonian hypnosis, business consulting/coaching, and modular room rental. The firm has accompanied more than 2,690 people since 2014, trained 1,853 individuals, and reports an 84% return-to-employment rate and 100% trainee and beneficiary satisfaction.

The company's go-to-market is direct and sales-led, targeting professionals, job seekers, and SMBs in Martinique through phone (0596.42.12.12), email, in-person consultation, customer testimonials, and a YouTube channel. Funding flows primarily through OPCO (Operators of Competencies) partners and Pôle Emploi's KAIROS network, which both provide referrals and finance eligible trainees. The firm is bootstrapped and founder-controlled, with no disclosed investors, funding rounds, or M&A activity, and operates with a 1–10 employee headcount from a single Martinique site. Technically, the offering combines conventional in-person pedagogy with therapeutic methods (Ericksonian hypnosis) intended to address unconscious learning barriers; no proprietary technology, software platform, or AI components are documented in the inputs.

Name

OBJECTIF

Legal name

Objectif By Téra-Conseil

Website

https://objectif-bytc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

OBJECTIF by Téra-Conseil is a QUALIOPI-certified professional training center in Le Lamentin, Martinique, founded in 2014, offering customized adult training, skills assessments, business consulting, and brief therapy services to job seekers and SMBs.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (611430), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Safety, Security & Emergency Services (OSHA, Fire, EMS, Security CE) (EDAAALAK)

akta.pro secondary industries

Finance, Accounting & Risk (CFA/CPA/FRM) Certifications (EDAAANAD), Legal & Compliance (CLE, Paralegal CE) (EDAAALAB)

Keywords

• Professional training services
• Adult vocational training
• Business consulting services
• Skills assessment programs
• Corporate training courses

Headquarters

HQ city

Le Lamentin

HQ country

Martinique

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Training Services: Revenue generated from professional training courses covering areas such as English language, office IT, management, workplace safety, European funding mobilization, accounting, and payroll management. Training is delivered in-person at their Martinique facility with expert trainers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

OBJECTIF by Téra-Conseil operates a professional training center for adults in Le Lamentin, Martinique, delivering customized vocational training courses (English, IT, management, workplace safety, accounting, payroll, European funding) along with complementary business consulting, brief therapy/Ericksonian hypnosis, skills assessments, VAE validation, business creation support, and room rental. Training is delivered in-person at their facility by expert trainers and is QUALIOPI certified.

Product overview

OBJECTIF by Téra-Conseil is a professional training center for adults located in Martinique, offering customized training courses and professional services. The company provides a comprehensive portfolio of vocational training programs including language courses (English from A0 to C2), IT/office software training (Excel, Word, PowerPoint), management, safety certifications (SST, electrical certification, fire safety), accounting and payroll management, and European funding mobilization. Complementing its training offerings, the company delivers business consulting services, brief therapy/hypnotherapy for personal development, skills assessments (bilan de compétences), VAE validation services, business creation support, and room rental. All training programs are certified QUALIOPI and tailored to individual needs with expert instructors.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation Anglais (A0 à C2) English language training program covering all proficiency levels from beginner (A0) to advanced (C2), designed for adults seeking language certification or workplace English skills.
• Formation Bureautique-Informatique (Excel, Word, PowerPoint) Office and IT software training covering Microsoft Excel, Word, PowerPoint and other productivity tools for professionals and job seekers.
• Management Training Management and leadership training focused on effectively leading teams, targeted at current and aspiring managers in SMBs and enterprises.
• SST/MAC SST Safety Training Sauveteur Secouriste du Travail (Workplace First Aid) and MAC SST (Maintien et Actualisation des Compétences) workplace safety certification courses required for occupational compliance.
• Mobiliser les fonds européens Training on how to access and mobilize European Union funding for projects and businesses, designed for entrepreneurs and project managers.
• La comptabilité et gestion Fundamentals of accounting and business management training for aspiring accountants, managers, and business owners.
• Technicienne Gestionnaire de paie Payroll technician/manager training program covering payroll processing and management for professionals entering payroll administration roles.
• Conseil aux entreprises Business consulting and coaching services for enterprises, covering management guidance, strategic advisory, and specialized in-company coaching.
• Thérapies brèves / Hypnose Ericksonienne Brief therapy and Ericksonian hypnosis services for personal development and overcoming conscious and unconscious barriers to learning, offered alongside training programs.
• Bilan de compétences Skills assessment service to evaluate professional competencies and guide career development for working professionals and career changers.
• VAE (Validation des Acquis de l'Expérience) Validation of Prior Learning (VPL) service to certify professional experience into formal qualifications for adults seeking recognized credentials.
• Création Entreprise Business creation support and guidance service for entrepreneurs in Martinique, covering business plan development, funding mobilization, and regulatory compliance.
• Location de salles Modular room rental service for meetings, training sessions, and corporate events at their Le Lamentin facility.
• Recouvrement-Fraude Debt collection and fraud prevention training for finance and credit management professionals.
• Communication Professional communication skills training for workplace effectiveness.
• Marchés publics Public procurement and bidding training for businesses seeking to participate in government contracts.
• Contrôle interne et Crédit-management Internal control and credit management training for finance and risk professionals.
• Conseil Commercial – Vente Sales consulting and commercial strategy training for sales teams and entrepreneurs.
• Malette du dirigeant Business owner's toolkit training program covering essential management skills for SMB owners and entrepreneurs.
• PRAP (Prévention des Risques Liés au Travail) Prevention of occupational risks training for workplace safety officers and HR personnel.
• Habilitation électrique Electrical certification training required for workplace safety compliance when working with electrical installations.
• Développement personnel (Gestion du stress et des émotions) Personal development training focusing on stress and emotion management for working professionals.
• Manipulation extincteur incendie Fire extinguisher handling training for workplace safety compliance.
• Business digital Digital business skills and digital transformation training for professionals adapting to digital workplace practices.

Quantifiable outcome

• 84% return to employment rate among trained beneficiaries
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• OPCO PartnerscoreChannel Partner/ Reseller/ DistributorMultiple Operators of Competencies (OPCO) partners provide funding pathways and support for professional training. These institutional partnerships enable trainees to access financing for their training programs and ensure quality standards in line with French professional development regulations.
• Pôle Emploi - KAIROScoreChannel Partner/ Reseller/ DistributorAdherent to KAIROS network through Pôle Emploi, facilitating integration of training services with national employment agency programs. Supports job seekers in accessing professional training and employment assistance services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AFPA: France's largest publicly-funded vocational training organization, providing professional qualification programs across regions including overseas territories. Directly competes with OBJECTIF in adult reskilling, certification, and return-to-employment programs under comparable funding mechanisms.
• Orsys: French private training company specializing in IT, digital, management, and personal development courses for professionals. Overlaps with OBJECTIF's IT, management, communication, and personal development curricula served through OPCO-funded programs.
• AFTRAL: Major French private training provider specializing in safety, transport, and logistics certifications (SST, PRAP, electrical, fire safety). Their safety/regulatory course portfolio overlaps directly with OBJECTIF's SST, MAC SST, PRAP, Habilitation électrique and fire-extinguisher lines.
• CCI Martinique: The local Chamber of Commerce and Industry in Martinique, which runs professional training, skills assessment (bilan de compétences), and business-creation support programs targeting the same SMB and job-seeker segments as OBJECTIF. Direct territorial overlap makes it the most directly comparable competitor.
• Dawan: French independent training company offering IT, management, and office software courses (Excel, Word, PowerPoint) to SMBs and individuals. Closely mirrors OBJECTIF's bureautique-informatique and management training lines with similar funding via OPCO.
• GRETA Martinique: Public-sector adult vocational training network under the French Ministry of Education, operating locally in Martinique. Offers continuing education and certification courses funded through similar OPCO/Pôle Emploi channels and competing for the same job-seeker customers on the island.

Broad incumbents

• CESI: French engineering and business school network offering continuing education, professional certifications, and alternance programs. Competes with OBJECTIF's professional certification and management lines as part of a much wider and more credentialed post-secondary portfolio.
• Cegos: International corporate training leader operating broadly across management, leadership, sales, and soft-skills development. Overlaps with OBJECTIF's management, communication, and sales-Conseil formations but addresses multinational clients with a much larger portfolio.
• CNAM: Conservatoire National des Arts et Métiers, the major French public continuing education institution offering VAE (Validation des Acquired Experience) and skills-assessment services nationally. Competes with OBJECTIF's VAE and Bilan de compétences lines but at much greater scale and across all French territories.

Emerging players

• OpenClassrooms: French-founded online professional training and degree platform offering IT, business, and management courses with OPCO-eligible funding. Represents the digital-native alternative that could erode OBJECTIF's market if the company fails to develop online delivery alongside its in-person model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@objectifbytera-conseil7077
• Facebookfacebook.com/share.php?u=https://objectif-bytc.com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OBJECTIF