MK COACHING ET FORMATIONS

What MK COACHING ET FORMATIONS does

MK COACHING ET FORMATIONS is a privately held, founder-operated coaching and training micro-enterprise based in Besançon, France. Founded by Monique Kipré — who transitioned into the field after 40 years in the restaurant industry — the company delivers individualized professional development services centered on the Bilan de Compétences (competency assessment), a 24-hour structured program distributed across 2-3 months that helps clients analyze skills, motivations, and define a career or training project. Services are delivered in-person at the Besançon office or remotely via WhatsApp, with the founder personally conducting all sessions; operating hours are Mondays, Tuesdays, and Thursdays from 12h to 21h.

The service portfolio extends beyond the core Bilan de Compétences to include professional coaching grounded in Cognitive Behavioral Therapy (TCC), French language training for foreigners, test preparation for DELF A2, DELF B1, and DCL certifications, and mandatory training for the Hotel, Catering, and Restaurant (CHR) sector. The TCC methodology, applied to workplace distress and career transition contexts, is the firm's primary methodological differentiator, supported by self-reported outcome metrics (97% satisfaction, 90% career path control, 72% action plan implementation as of July 2023).

The business model is professional services revenue billed per engagement, with pricing quoted individually rather than published, and payment terms net cash on invoice. Public funding mechanisms are accessible via the Certificat Qualiopi (CPF, OPCO, Pôle Emploi financing) and the DCL certification for language assessment. The go-to-market is sales-led, relying on organic website content, social media (Facebook, LinkedIn), a newsletter, testimonials, and a free no-commitment initial consultation to qualify leads. The customer base is composed of individuals (career changers, job seekers, those in workplace distress, youth/seniors, foreigners, and people with disabilities) and a small number of SMB/enterprise employers, with no anchor accounts or enterprise contracts disclosed.

Name

MK COACHING ET FORMATIONS

Legal name

MK COACHING ET FORMATIONS

Website

https://mk-coaching-formation.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

MK COACHING ET FORMATIONS is a founder-led coaching and training micro-enterprise in Besançon, France, delivering individual Bilan de Compétences (competency assessments), TCC-based career coaching, French language training, and DELF/CHR exam preparation to individual clients and small employers.

Ownership category

akta.pro rank

Product category

Professional Coaching and Training

NAICS

Professional and Management Development Training (611430), Management Consulting Services (54161), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB)

akta.pro secondary industry

Performance & Accountability Coaching (EDABANAD)

Keywords

• Professional coaching services
• Competency assessment
• Career transition coaching
• French language training
• Workplace wellbeing consulting

Headquarters

HQ city

Besançon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Bilan de Compétences (Skills Assessment): Individual professional skills assessment conducted over 24 hours of personalized interviews distributed across 2-3 months. Includes preliminary, investigation, and conclusion phases. Revenue recognized upon service delivery.
2. Professional Training Services: Training courses in French professional language, mandatory CHR sector training, exam preparation (DELF, DCL). Can be financed via CPF, OPCO, or employer.
3. Coaching and Career Transition Support: Individual coaching sessions to support career transitions, professional identity development, and workplace well-being. Personalized accompaniment for professional reintegration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MK Coaching et Formations delivers individualized professional coaching, the Bilan de Compétences (competency assessment) spanning 24 hours across 2-3 months, French language training, and exam preparation courses (DELF A2, DELF B1, DCL). Services are anchored in Cognitive Behavioral Therapy (TCC) to address workplace suffering, career transition, and professional identity development for individuals, with funding routes via CPF, OPCO, or employer sponsorship.

Product overview

MK COACHING ET FORMATIONS is a coaching and training organization offering a unified portfolio centered on professional development services. The core offering is the Bilan de Compétences (Competency Assessment), an individualized 24-hour program delivered over 2-3 months that helps clients analyze skills, motivations, and define career projects. This is supplemented by professional French language training (Formation Français Professionnel), test preparation courses for DELF A2, DELF B1, and DCL certifications, and mandatory CHR sector training. All services incorporate therapeutic coaching with cognitive behavioral therapy (TCC) approaches and are delivered in-person in Besançon or remotely via WhatsApp.

Differentiator

Problem solved

Functional benefit

Products and services

• Bilan de Compétences (Competency Assessment) Professional competency assessment service that helps individuals analyze their professional and personal skills, aptitudes, and motivations to define a career project and training plan; includes preliminary, investigation, and conclusion phases across 2-3 months.
• Accompagnement Coaching Professionnel Professional coaching service combining therapeutic approach with cognitive behavioral therapies (TCC) to help clients overcome workplace suffering and develop their professional identity.
• Formation Français Professionnel (Professional French Training) French language training designed for foreigners and professionals seeking to improve their professional French skills.
• Préparation DELF A2 Preparation materials for the DELF A2 French language diploma examination.
• Préparation DELF B1 Preparation materials for the DELF B1 French language diploma examination.
• Préparation DCL (Diplôme de Compétence en Langue) Preparation materials for the DCL (Language Competency Diploma) examination.
• Formations Obligatoires CHR Mandatory training programs for the Hotel, Catering, and Restaurant (CHR) sector.

Quantifiable outcome

• 97% overall satisfaction rate
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Others

• BPI Group: French management consulting firm offering HR transformation, career management, and individual coaching practices. Comparable advisory services to corporate clients and individual professionals, though primarily a consulting firm rather than a training-provider under CPF/OPCO funding.
• France Travail: French public employment service (formerly Pôle Emploi) providing skills assessment, career counseling, and training referrals to job seekers. Adjacent public-sector service serving similar segments of job seekers and career changers, though free of charge and serving as a referral source for private Qualiopi providers like MK Coaching.
• ManpowerGroup France: Global staffing leader with French operations in career transition (MMP - Mobilité Métiers et Parcours), skills assessment, and workforce development. Overlapping services for career changers and individuals facing professional transition, but operating at significantly larger scale and via employer contracts rather than individual B2C.
• Vincent Lenhardt: French pioneer in executive coaching with proprietary methodology, supervisor training, and individual coaching practice. Comparable in coaching methodology focus and individual practitioner model, but operating at the executive level rather than the career-transition level that MK Coaching serves.

Broad incumbents

• Crossknowledge: French corporate digital learning company (now part of Wiley) offering training programs and professional development content. Overlapping market for professional training services, but at much larger scale and primarily serving enterprise L&D budgets rather than individual CPF-funded clients.
• Demos: French corporate training and professional development organization offering qualifying programs, executive education, and skills assessments. Operates in the same Qualiopi-certified training space at significantly larger scale, with broader geographic reach and B2B client relationships that MK Coaching could potentially grow into.
• Cegos: France's largest professional training company offering bilan de compétences, executive education, and corporate training. Serves an overlapping corporate and individual training market with a much broader portfolio and national footprint, but operates in the same Qualiopi-certified training space as MK Coaching.
• Apec: French executive employment agency supporting cadre career transitions with counseling, skills assessment tools, and training referrals. Directly comparable target market of career-transitioning professionals and managers, though operating as a non-profit employer-funded body rather than a private practitioner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mk-coaching-formations

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MK COACHING ET FORMATIONS