HOUZZ GERMANY GMBH

What HOUZZ GERMANY GMBH does

Houzz Germany GmbH operates the German-language arm of Houzz, the global dual-sided home design and renovation platform founded in 2010 by Adi Tatarko and Alon Cohen and headquartered in the United States. The company serves two primary customer segments: (1) homeowners and home design enthusiasts who browse a 65-million-photo inspiration library, find and vet home professionals through the expert directory, and purchase home goods via the Houzz Shop marketplace, and (2) building, remodeling, and design professionals (architects, contractors, interior designers, and trade specialists) who use the Houzz Pro SaaS platform for client management, 3D floor planning, AI-powered takeoffs and estimates, invoicing, scheduling, and lead generation. Houzz Germany is the local operating entity for the houzz.de platform, with an office in Munich serving the German market.

The underlying platform combines cloud-based infrastructure with computer vision (View in My Room AR visualization, Visual Match image search, LiDAR-based AR room measurement), generative AI features built on Google Vertex AI models (AutoMate automation tools in Houzz Pro, launched July 2024), and integration of acquired technology from GardenWeb (community, 2015), Ivy (business management, 2018), and ConX (construction takeoffs, 2021). Mobile apps for iOS and Android extend the platform to on-the-go product visualization and discovery.

Houzz monetizes through three primary streams: SaaS subscription fees for Houzz Pro (offered via a 30-day free trial with monthly billing), marketplace commissions on third-party seller transactions through Houzz Shop LLC, and advertising and promotional fees from professionals purchasing premium directory placements and lead packages. Go-to-market is multi-channel: community-led growth through organic content discovery and user-generated ideabooks, direct-to-consumer traffic to houzz.de, and product-led growth for Houzz Pro via self-serve sign-up at pro.houzz.de. The platform connects over 3 million professionals with 70+ million homeowners globally across markets in North America, Europe, Asia-Pacific, and beyond.

Name

HOUZZ GERMANY GMBH

Legal name

Houzz Germany GmbH

Website

https://houzz.de

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Houzz Germany GmbH operates the German arm of Houzz, a global dual-sided platform connecting 3M+ home professionals with 70M+ homeowners through design inspiration, an expert directory, the Houzz Shop marketplace, and the Houzz Pro SaaS suite for project management and AI-powered estimating.

Ownership category

akta.pro rank

Product category

Home Design and Renovation Platform

NAICS

Interior Design Services (541410), Architectural Services (541310), Computer Systems Design Services (541512), Residential Remodelers (236118)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Home design platform
• Renovation marketplace
• Project management software
• Professional directory services
• Home improvement e-commerce

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Houzz Pro Subscription: SaaS subscription for home professionals providing CRM, project management, marketing tools, and business management software. Professionals pay a subscription fee to access Houzz Pro features including client management, 3D floor plans, AI-powered takeoffs, and estimates.
2. Houzz Shop Marketplace Commission: Houzz operates a marketplace (Houzz Shop) for furniture and home goods. Third-party sellers list and sell products on the platform. Houzz earns commissions on transactions.
3. Advertising and Promotional Fees: Houzz generates revenue from displaying third-party advertisements and promotional content on the platform. The platform also mentions financing options for purchases through third-party partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Houzz Germany GmbH operates a two-sided digital platform (houzz.de) connecting homeowners with home design and renovation professionals. The platform offers design inspiration via a library of 65+ million photos, an expert directory of verified professionals, the Houzz Shop e-commerce marketplace for home products, and Houzz Pro, an AI-powered SaaS suite for construction and design professionals that includes project management, CRM, 3D floor planning, and AI-powered takeoffs and estimates.

Product overview

Houzz operates as a dual-sided platform with two core offerings: Houzz Pro (AI-powered SaaS software for construction and design professionals) and the Houzz consumer platform (online marketplace and inspiration hub). Houzz Pro provides project management, CRM, marketing tools, 3D floor plans, AI-powered takeoffs and estimates (via ConX), AR room measurement, and Selections management. The consumer platform offers design inspiration photos, an expert directory, Houzz Shop e-commerce marketplace, Houzz TV video content, and AR visualization tools (View in My Room). The portfolio includes acquired brands Ivy (business management), ConX (construction takeoff), and GardenWeb (home community). The platform connects over 3 million professionals with 70 million homeowners globally.

Differentiator

Problem solved

Functional benefit

Brands

• Houzz Pro: AI-powered all-in-one software platform for construction and design professionals, providing project management, CRM, marketing tools, and visualization features.
• Houzz Shop
• Houzz TV
• Houzz Pro for Students

Products and services

• Houzz Pro AI-powered SaaS subscription platform for construction and design professionals providing project management, CRM, marketing tools, 3D floor plans, AI-powered takeoffs and estimates, AR room measurement, and client management. Free 30-day trial offered.
• Houzz Consumer Platform Online platform serving homeowners and home design enthusiasts with design inspiration photos, a verified expert directory, AR visualization tools (View in My Room), and access to the Houzz Shop marketplace.
• Houzz Shop E-commerce marketplace on the Houzz platform offering home goods, furniture, and household products from third-party sellers. Operated by Houzz Shop LLC on a commission-based model.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature11 records

Partnerships

Three partnerships are on record, tiered major.

• ConXmajorStrategic or Co-development Partner · 1 December 2021Houzz acquired ConX in December 2021 and integrated its online takeoffs capabilities into Houzz Pro. ConX provided digital takeoff tools for construction estimating, enhancing Houzz Pro's professional software suite.
• IvymajorStrategic or Co-development Partner · 1 February 2018Houzz acquired Ivy in February 2018. Ivy provided business management software for the home improvement industry, which was integrated into the Houzz Pro platform to enhance professional-facing tools.
• GardenWebmajorStrategic or Co-development Partner · 1 August 2015Houzz acquired GardenWeb in August 2015, combining it with Houzz to become the largest online home and garden community. GardenWeb was an existing home and garden community that merged into Houzz, expanding the community ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buildertrend: Buildertrend is a leading construction project management SaaS for residential builders and remodelers, directly competing with Houzz Pro for the same professional SMB customer base with project scheduling, estimating, and CRM capabilities.
• Porch.com: Porch.com is a home services marketplace connecting homeowners with local pros across renovation, maintenance, and improvement categories, directly competing with Houzz's professional directory and homeowner-pro matching flow.
• Angi (Angie's List): Angi is a leading home services marketplace connecting homeowners with local professionals, directly competing with Houzz's professional directory and lead-generation model for renovation and home improvement services.
• Wayfair: Wayfair is a major home goods e-commerce marketplace with a similar third-party seller model and home-focused catalog as Houzz Shop, competing for both consumer transactions and home brand vendor relationships.
• CoConstruct: CoConstruct provides construction project management and client collaboration software for custom home builders and remodelers, directly competing with Houzz Pro on the SMB professional segment with deeper workflow specialization.
• HomeAdvisor: HomeAdvisor is a home services directory and lead-generation platform owned by Angi Inc., directly competing with Houzz's expert directory and homeowner-to-pro matching service in the US home improvement market.

Broad incumbents

• Procore Technologies: Procore is the dominant construction management SaaS platform for commercial and large residential projects, offering overlapping project management, estimating, and collaboration tools that compete with Houzz Pro at the upper end of the professional segment.
• Autodesk: Autodesk provides architecture, engineering, and construction design software (AutoCAD, Revit) serving many of the same architects and design professionals on Houzz, with overlapping 3D modeling and design capabilities competing with Houzz Pro's 3D floor plans.
• ServiceTitan: ServiceTitan is a leading field service management SaaS for home and commercial service businesses, competing with Houzz Pro's business management capabilities for the same SMB professional customer base with deeper trade-specific workflows.

Emerging players

• Sweeten: Sweeten is a curated home renovation marketplace matching homeowners with vetted general contractors, partially overlapping Houzz's directory model but with a more curated/vetted approach targeting premium renovation projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HouzzDE
• YouTubeyoutube.com/user/HouzzDE
• Facebookfacebook.com/HouzzDE

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOUZZ GERMANY GMBH