IDEAL CONCEPT LTD

What IDEAL CONCEPT LTD does

IDEAL Concept Ltd is a private, family-oriented building and design company founded in 2013 and headquartered at 261 Liverpool Road, London N1 1LX, in Islington, North London. The company designs, supplies, and installs kitchens, bathrooms, wetrooms, and broader home improvement works — including electrical modernization, conversions, extensions, flooring, decorating, and boiler installations — primarily for residential homeowners in the Highbury and Islington catchment, with property investors and landlords identified as a secondary segment.

Its core product lines are made-to-measure kitchens (including an OMEGA Kitchens branded collection), bathrooms and wetrooms using waterproofing systems such as Wedi Boards and full-tanking, worktops in granite, wood, composite, quartz and marble, glass splashbacks, natural stone and porcelain tiles, sash and casement windows, made-to-measure kitchen doors, and bespoke furniture. The underlying technology stack is built around a Custom 3D Design Service that produces bespoke 3D visualizations and technical drawings before work commences, alongside traditional CAD-style design workflows. IDEAL Concept holds TrustMark government endorsement and Gas Safe registration, and offers a one-year workmanship guarantee (extended to two years on bathroom and wetroom installations).

The business model is project-based and sales-led. Revenue is generated from one-off design-supply-and-fit engagements plus materials supply (worktops, tiles, splashbacks, doors), with quote-based transparent pricing and no disclosed recurring or subscription stream. The go-to-market relies on a physical showroom, complimentary in-home design consultations, the company website with portfolio galleries, and customer testimonials, supported by channel partnerships with premium suppliers including OMEGA Kitchens, Four Seasons Kitchens, Franke, GROHE, Neff, Laufen, and Schluter. No revenue, headcount, funding, or external ownership data is disclosed.

Name

IDEAL CONCEPT LTD

Legal name

IDEAL Concept Ltd

Website

https://idealconceptlondon.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Short description

IDEAL Concept Ltd is a family-oriented North London design-and-build firm founded in 2013 that designs, supplies, and fits kitchens, bathrooms, wetrooms, and home improvement works for residential homeowners in the Islington and Highbury catchment.

Ownership category

akta.pro rank

Product category

Home Renovation Services

NAICS

Interior Design Services (54141)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

akta.pro secondary industries

Full Bathroom Remodel (Design-Build) (HSAPABAA), Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Kitchen renovation services
• Bathroom fitting services
• Home improvement services
• Custom kitchen design
• Bespoke furniture making

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Kitchen Design, Supply and Fitting: Complete kitchen renovation service including design, supply of materials and professional installation. Offers both standard and bespoke made-to-measure options.
2. Bathroom and Wetroom Installation: Full bathroom and wetroom fitting services including bespoke cabinetry, tiling, and waterproofing systems like Wedi Boards and Full-tanking System.
3. Home Improvement Services: Wide range of home improvement services including electrical rewiring, conversions, extensions, flooring, decorating, and general refurbishment.
4. Materials Supply: Supply of materials including worktops (granite, wood, composite, quartz, marble), glass splashbacks, natural stone, porcelain tiles, and kitchen doors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

IDEAL Concept Ltd plans, designs, supplies and installs made-to-measure kitchens, bathrooms, wetrooms and broader home improvements for residential customers in North London. Services are delivered through complimentary in-home design consultations, custom 3D visualizations and full supply-and-fit project execution, supported by supply of worktops, glass splashbacks, natural stone, porcelain tiles, bespoke furniture and partner-brand appliances. All work is backed by a one-year workmanship guarantee, with a two-year guarantee on bathroom and wetroom installations.

Product overview

IDEAL Concept Ltd is a family-oriented building and design company offering a comprehensive suite of kitchen and bathroom fitting services in North London. The core offering consists of made-to-measure kitchens (including OMEGA Kitchens as a branded partner), bathrooms and wetrooms, and extensive home improvement services. The company differentiates through a 3D Design Service that provides bespoke visualizations and technical drawings. Supporting products include worktops (Granite, Wooden, Composite, Quartz, Marble), glass splashbacks, natural stone collection, porcelain tiles, windows services, gas services, kitchen doors, and bespoke furniture. All work is backed by a one-year guarantee and delivered by craftsmen with over ten years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Made-to-Measure Kitchens Custom kitchen design, supply, and installation service featuring bespoke hand-crafted units in any dimensions, offered through partnerships with suppliers such as Four Seasons and OMEGA for both standard and custom kitchen designs. Available from basic refits to luxury bespoke projects for North London homeowners.
• Bathrooms and Wetrooms Full bathroom and wetroom installation services including bespoke cupboards and cabinets, natural stone and mosaic work, with waterproofing systems such as Wedi Boards and Full-tanking System. Backed by a two-year guarantee. For residential customers in North London.
• Natural Stone Collection Natural stone tiles including Antique Stone, Jerusalem Stone, Mosaic, Travertine, Limestone, Slate, Marble, Tumbled, and Basalt tiles supplied and fitted for floors and walls in bathrooms and kitchens.
• Porcelain Tiles High-density porcelain tiles suitable for floors, outdoor areas, and cold climates, replicating the look and feel of natural stones with low maintenance requirements, supplied and fitted by IDEAL Concept.
• Glass Splashbacks Toughened glass splashbacks available in a wide choice of colours based on the Dulux range, offered as bespoke made-to-measure products including survey, supply, and fit for kitchens.
• Worktops Wide selection of worktops including Granite, Wooden, Composite, Quartz, and Marble, along with complementary accessories and finishes. All granite worktops are templated and fitted by professional stonemasons.
• Kitchen Doors Made-to-measure kitchen door replacement service for customers wanting to refresh their kitchen appearance without a complete refit. Offers both customer self-measure and professional survey options.
• Bespoke Furniture Made-to-measure cabinets and custom furniture pieces tailored to individual customer requirements, designed, hand-crafted and installed by IDEAL Concept craftsmen.
• Home Improvement Services Comprehensive home improvement services including electrical modernization, loft/basement/garage conversions, extensions, patios, wood flooring, bedroom wardrobes, structural work, decorating, and boiler installations, delivered to North London homeowners.
• Windows Services Traditional sash window renovation and restoration, plus repair, renovation, and replacement of casement windows and doors.
• Gas Services (Boilers) Gas Safe registered boiler installation service with site surveys to provide supply and fit quotes for residential customers.
• OMEGA Kitchens Supply OMEGA kitchen brand supplied through partnership, featuring Classic, Contemporary, and Urban style collections displayed in the IDEAL Concept showroom.

Quantifiable outcome

• One year guarantee on all workmanship with free rectification of faults
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• OMEGA KitchenscoreChannel Partner/ Reseller/ DistributorPartner kitchen supplier offering exciting and innovative kitchen designs in standard sizes. IDEAL Concept showcases OMEGA kitchen products in their portfolio and gallery.
• FrankecoreChannel Partner/ Reseller/ DistributorPremium kitchen and bathroom sink manufacturer whose products are offered through IDEAL Concept installations.
• GROHEcoreChannel Partner/ Reseller/ DistributorPremium bathroom fixtures and fittings supplier. IDEAL Concept uses GROHE products in bathroom installations.
• NeffcoreChannel Partner/ Reseller/ DistributorKitchen appliance manufacturer offering ovens, cooktops, and other kitchen appliances integrated into IDEAL Concept kitchen designs.
• LaufencoreChannel Partner/ Reseller/ DistributorPremium bathroom ceramics and fixtures supplier used in IDEAL Concept bathroom installations.
• SchlutersupportingTechnology or IntegrationProvides waterproofing and installation systems for bathrooms and wetrooms, including Wedi Boards and Full-tanking System technology.
• Four Seasons KitchenscoreChannel Partner/ Reseller/ DistributorKitchen supplier offering extensive choice of kitchen options to suit different lifestyles, in addition to bespoke services.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Wickes: Wickes is a major UK home improvement retailer offering kitchen and bathroom design-and-fit alongside DIY products. It overlaps with IDEAL Concept across full-scope renovation and installation services.
• B&Q: B&Q is the UK's largest home improvement retailer, offering kitchen and bathroom design services with installation options through partners. It competes for the same residential renovation customers in London as IDEAL Concept.
• Howdens Joinery: Howdens is the UK's largest kitchen supplier, serving trade installers through depots. While not a direct consumer brand, it supplies the trade channel that competes with IDEAL Concept's bespoke kitchen offering.

Direct peers

• Kutchenhaus: Kutchenhaus is a UK kitchen retailer providing design, supply and installation with showrooms, comparable to IDEAL Concept's kitchen design-and-fit business model for residential customers.
• Magnet Kitchens: Magnet is a UK kitchen retailer with showrooms and full design-and-install services, comparable to IDEAL Concept's kitchen design, supply and fitting model. Both serve residential customers across price tiers with integrated supply-and-fit delivery.
• Wren Kitchens: Wren Kitchens is a UK-based kitchen manufacturer-retailer with showrooms and in-house installation services. It directly competes with IDEAL Concept in the residential kitchen design-and-fit space, particularly in the London market.
• Tom Howley: Tom Howley is a UK bespoke kitchen designer and installer serving premium residential customers, including London. Comparable to IDEAL Concept in its made-to-measure, design-led, supply-and-fit model.
• Neptune (kitchens): Neptune designs and retails premium kitchens with in-house design services and installation coordination in the UK. Comparable to IDEAL Concept's design-led, bespoke, made-to-measure positioning.
• Bathstore (DIY Kitchens Group): Bathstore, now operated within the DIY Kitchens Group, offers bathroom design, supply and installation services across the UK — overlapping directly with IDEAL Concept's bathroom and wetroom fitting offering.

Emerging players

• Victoria Plum: Victoria Plum is a UK online bathroom retailer with installation services and design support, overlapping with IDEAL Concept's bathroom installation offering, particularly via digital channels.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDEAL CONCEPT LTD