La Crique

What La Crique does

La Crique is a French clean beauty brand headquartered in Marseille that develops and sells hybrid skincare-cosmetics — tinted makeup products formulated with skincare actives such as hyaluronic acid, cactus fig oil, calendula, and castor oil. The portfolio comprises approximately twelve SKUs across tinted face serums, lip products (2-in-1 balms, watercolor lip waters, pH-reactive pencils), eye products (liquid eyeshadows, mascara), and mattifying setting powders with SPF15, with 97–99% natural origin ingredients across the range. All products are vegan, cruelty-free, and manufactured in France. Proprietary formulation choices include serum-based makeup (89% care actives vs. 10% pigments), an anti-pollution bronzer using Biosaccharide Gum-3, and a pH-reactive lip pigment system.

The business operates primarily through a direct-to-consumer Shopify storefront at lacriquebeauty.com, supplemented by retail distribution via Panier des Sens boutiques and a network of independent resellers. Unit pricing ranges from €13.90 (tinted balm) to €21.90 (tinted serums, mascara, setting powder), with curated bundles around €44.70 and digital gift cards from €20 to €100. Marketing is driven by organic social (Instagram, TikTok, Facebook, LinkedIn), influencer collaborations under the "La sélection de..." program, an email newsletter with a 10% first-order incentive, and earned media in French beauty press (Elle, Cosmopolitan, Biba, Stylist). The company ships to 28+ European countries via Colissimo, with free standard shipping thresholds in France (€39 point relais, €50 home).

La Crique targets clean beauty enthusiasts and minimalist makeup users seeking natural, multi-functional products that combine cosmetic performance with skincare benefits. The brand reports a 4.9/5 rating from approximately 1,186 verified customer reviews and favorable clinical-test outcomes (e.g., 89% of testers reported more luminous skin after 28 days; 93.9% found the mascara lightweight). The company is privately held with no disclosed funding rounds, a 1–10 employee headcount, and no public financial disclosures. No leadership team, parent entity, patents, certifications, or regulatory actions are disclosed in the available data.

Name

La Crique

Legal name

La Crique

Website

https://lacriquebeauty.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

La Crique is a Marseille-based French clean beauty brand that develops and sells hybrid skincare-cosmetics — tinted serums, lip products, eyeshadows, and mascara formulated with 97–99% natural, vegan, cruelty-free ingredients — primarily via DTC e-commerce and Panier des Sens retail distribution across 28+ European countries.

Ownership category

akta.pro rank

Product category

Clean Beauty Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

akta.pro secondary industries

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA), Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Clean beauty cosmetics
• Tinted skincare serums
• Natural makeup products
• Hybrid skincare cosmetics
• Vegan beauty brand

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for cosmetic products sold through owned e-commerce platform. Customers purchase individual items or bundles at set prices. Gift cards available in €20-100 denominations.
2. Retail/Wholesale Distribution: Products sold through retail partners including Panier des Sens stores and independent resellers. Partnership inquiries managed through commercial team.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

La Crique is a French clean beauty brand that develops, manufactures, and sells natural tinted makeup and skincare-infused cosmetic products. The portfolio centers on hybrid serum-based cosmetics—including tinted face serums, lip waters, liquid eyeshadows, tinted balms, mascara, and mattifying powders—formulated with 97-99% natural origin ingredients, vegan, cruelty-free, and produced in France. Products are sold through the brand's own Shopify storefront and through retail partners such as Panier des Sens.

Product overview

La Crique is a French clean beauty brand specializing in tinted makeup infused with skincare benefits, formulated and manufactured in France. The product portfolio centers on hybrid skincare-cosmetics products organized into five core categories: (1) Tinted serums for face including the Sérum teinté hydratant (5 shades), Bronzer Liquide, Sérum Blush Soleil (new), and Sérum base de teint primer; (2) Lip products including the 2-in-1 Baume à lèvres teinté & Fard à joues (6 shades), Eau à lèvres tinted lip waters (6 shades), and pH-reactive Crayon Baume Lèvres; (3) Eye products including Fard à paupières liquide eyeshadows (6 shades) and Mascara Naturel Soin; (4) Mattifying Poudre with SPF15; and (5) Gift cards and bundles. Most products contain 97-99% natural ingredients, are vegan and cruelty-free, and feature key actives like hyaluronic acid, vitamin C, calendula, and castor oil. The brand positions itself on the intersection of clean beauty, natural formulations, and effective makeup performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Hydrating Tinted Serum (Sérum teinté naturel & hydratant)

Quantifiable outcome

• 100% of testers loved the fragrance
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Panier des SenscoreChannel Partner/ Reseller/ DistributorPanier des Sens is a key retail partner operating physical stores that distribute La Crique products. Products are available in Panier des Sens boutiques alongside their own cosmetic brand offerings.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting the lacriquebeauty.com online store. Shopify processes payments, manages inventory, and handles checkout functionality.
• La PosteminorOthersFrench postal service used for domestic and international shipping through Colissimo Europe delivery service.
• Facebook FranceminorGTM or Marketing PartnerFacebook advertising platform used for targeted advertising and retargeting campaigns to reach potential customers.
• Google FranceminorGTM or Marketing PartnerGoogle advertising platform (Google Ads, YouTube) used for paid search and display advertising campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kosas: Clean beauty brand offering skincare-makeup hybrids including serum foundations, tinted balms, and lip oils. Competes head-to-head with La Crique in the 'makeup as skincare' positioning and DTC-led distribution model.
• Typology: Paris-based clean beauty brand with hybrid skincare-makeup range including tinted serums and lip products. Most direct French-market peer, sharing Marseille/Paris geographic and natural-formulation positioning.
• Ere Perez: Natural and clean makeup brand with hybrid skincare-cosmetic products including tinted balms and natural mascaras. Directly comparable in natural-ingredient positioning and indie-DTC distribution model.
• Juice Beauty: US-based clean beauty brand offering skincare-infused color cosmetics with organic/natural formulations. Comparable product architecture in tinted serums, lip colors, and mascara with skincare actives.
• RMS Beauty: Pioneering clean color cosmetics brand built on skincare-grade, natural-origin formulations. Overlaps directly with La Crique's serum-based luminizers, lip tints, and clean beauty positioning.
• Kjaer Weis: Luxury clean beauty brand focused on high-performance, natural-origin color cosmetics. Comparable in clean-ingredient philosophy and premium positioning in face, lip, and eye makeup.
• Pai Skincare: UK-based clean beauty brand with hybrid skincare-makeup crossovers targeting sensitive-skin consumers. Comparable in natural-formulation ethos, indie brand scale, and European DTC-plus-wholesale model.
• ILIA Beauty: US-based clean beauty brand specializing in hybrid skincare-makeup products with high natural-origin formulations. Directly competes with La Crique in serum-based foundations, lip tints, and skincare-infused color cosmetics targeting the same clean beauty consumer.
• Tower 28 Beauty: Clean, vegan, hypoallergenic makeup brand emphasizing sensitive-skin-friendly, natural-origin formulations. Direct competitor in tinted serums, lip tints, and minimalist everyday color cosmetics.

Regional players

• La Bouche Rouge: Paris-based clean beauty brand focused on sustainable, refillable color cosmetics including lip and face makeup. Comparable as a French indie clean color cosmetics competitor, though primarily operating in France with luxury positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/La-Crique-Beauty/100092308555578
• LinkedInlinkedin.com/company/la-crique-beauty/about
• Instagraminstagram.com/lacriquebeauty
• TikToktiktok.com/@lacriquebeauty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Crique