Tre Stelle Coffee Co.

What Tre Stelle Coffee Co. does

Tre Stelle Coffee Co. is a Dallas-based specialty coffee roastery and retail coffee shop founded in late 2019 by Jonathan Ghebreamlak. The company operates a single physical location in Dallas, Texas, where it functions as both a café and a small-batch micro-roastery. Its operations are anchored in a specific cultural narrative drawn from the founder's Eritrean-Italian heritage, including the Jebena brewing tradition, which shapes both the product offering and the in-store experience.

The core product surface is a curated portfolio of four whole-bean coffees — Brazil Fazenda, Ethiopia Yirgacheffe, Colombia Excelso, and a Highlands Blend — each priced at $20 per unit, alongside branded merchandise (totes at $35, shirts at $30, stickers at $2) and brewing equipment and accessories. Distribution is operated through the company's own e-commerce website, which ships nationwide, and through retail point-of-sale at the Dallas café. There is no disclosed proprietary technology platform; the underlying capability is small-batch roasting and curation rather than software or data infrastructure.

Revenue is generated across five distinct streams: in-store retail, nationwide e-commerce, wholesale supply to Dallas-area businesses, event-space rental, and catering services. The company also operates coffee classes and immersive coffee experiences as a community and revenue channel. Tre Stelle is privately held, reports a headcount of 1–10 employees, has not disclosed institutional funding, and operates as a single-location, founder-led lifestyle business without franchise or chain expansion.

Name

Tre Stelle Coffee Co.

Legal name

Tre Stelle Coffee Co.

Website

https://trestellecoffeeco.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Tre Stelle Coffee Co. is a Dallas-based specialty coffee roastery and café founded in 2019, offering small-batch whole-bean coffees, branded merchandise, wholesale supply, catering, event-space rental, and nationwide e-commerce shipping.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)

Keywords

• Specialty coffee roasting
• Wholesale coffee supply
• Coffee catering services
• Event space rental
• Micro-roasted coffee beans

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Coffee Sales: Direct sales of coffee products (whole bean coffee, merchandise) to consumers at the physical shop and through e-commerce website. Coffee beans priced at $20 per unit, merchandise items (totes $35, shirts $30, stickers $2).
2. Wholesale Coffee Supply: Bulk coffee sales to business partners including cafes, restaurants, offices, hotels, and retail shops. Provides cold brew, barista training, and consulting services. Revenue based on estimated monthly volume tiers (5-10 lbs small office to 100+ lbs enterprise).
3. Event Tickets & Space Rental: Revenue from ticket sales for immersive coffee experiences ($60 per person) and private event space rental ($120/hour). Event space accommodates up to 75 guests with barista service for espresso-based drinks.
4. Catering Services: Professional coffee catering for corporate events, weddings, and celebrations. Includes fresh brewed specialty coffee, professional barista service, complete setup and cleanup, and customizable menu options. Custom quotes based on event requirements.
5. E-commerce Shipping: Online orders with free shipping on orders over $50. Additional revenue stream from shipping and handling for direct-to-consumer product sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Tre Stelle Coffee Co. roasts specialty coffee in small batches from raw green beans to finished cup at its Dallas, Texas roastery, and sells whole bean coffee (Brazil Fazenda, Ethiopia Yirgacheffe, Colombia Excelso, Highlands Blend), branded merchandise (totes, shirts, stickers), and immersive coffee experiences directly to consumers through a physical shop and e-commerce site. It also operates a B2B wholesale program supplying bulk roasted coffee, barista training, and consulting to local cafes, restaurants, offices, and hotels; offers professional on-site coffee catering; and rents out its venue as event space for celebrations and corporate gatherings.

Product overview

Tre Stelle Coffee Co. is a premium coffee roastery and coffee shop founded in late 2019, operating as a micro-roasting company that has expanded into a full-service coffee establishment. The product portfolio centers on four core whole-bean coffee products (Brazil Fazenda, Ethiopia Yirgacheffe, Colombia Excelso, and Highlands Blend) offered at $20 per package, complemented by branded merchandise including tote bags, t-shirts, and logo stickers. The company provides three main service offerings: a Wholesale Program for B2B coffee supply with barista training and consulting, Coffee Catering Services for on-site events, and Event Space Rental at their Dallas location. The business model combines direct-to-consumer retail through their physical shop and online ordering platform with B2B wholesale partnerships for local businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Brazil Fazenda Medium roast single-origin whole bean coffee from Brazil with sweet, nutty aroma and tasting notes of pecan praline, milk chocolate, sweet, and smooth finish. Sold at $20 per unit (approximately 25-35 cups), with a maximum of 5 units per order. Targeted at home brewers and coffee enthusiasts seeking a nutty, chocolate-forward specialty cup.
• Ethiopia Yirgacheffe Light roast single-origin Ethiopian whole bean coffee, 100% Arabica natural process, with floral, fruity, sweet aroma and tasting notes of jasmine tea, honey, floral, and lemon. Targeted at specialty coffee enthusiasts seeking complex, tea-like flavor profiles.
• Colombia Excelso Premium whole bean coffee from Colombia, sold at $20 per unit and yielding approximately 25-35 cups per package. Targeted at home brewers and coffee enthusiasts seeking a balanced Colombian specialty profile.
• Highlands Blend Tre Stelle's house-blend whole bean coffee, sold as part of the core roasted coffee line. Targeted at customers seeking the roastery's signature daily-drinker profile.
• Totes Branded tote bags available in 'We Are Dallas' and 'Bridging the Gap' styles, sold at $35 each with a maximum of 5 per order. Targeted at fans of the brand shopping for coffee-related merchandise.
• Bridging The Gap Shirt Port & Company PC150 Tee branded t-shirt featuring the 'Bridging The Gap' messaging, in 5.5-ounce 100% ring spun cotton (athletic heather option in 90/10 ring spun cotton/poly), sizes S/M/L/XL, priced at $30 with a maximum of 5 per order. Targeted at brand fans purchasing coffee-company apparel.
• Logo Sticker Heavy duty contour-shaped Tre Stelle logo sticker, priced at $2 with a maximum of 5 per order. Targeted at customers and wholesale partners seeking low-cost branded swag.
• Wholesale Program B2B coffee supply service offering bulk roasted coffee, cold brew, barista training, and consulting services for Dallas-area cafes, restaurants, offices, hotels, and retail shops. Volume tiers range from approximately 5-10 lbs/month for small offices to 100+ lbs/month for enterprise accounts. Targeted at local businesses seeking a quality, consistency-driven coffee partner with training and menu/equipment support.
• Coffee Catering Services Professional on-site coffee catering service for corporate events, weddings, birthday parties, community events, and private gatherings. Includes fresh brewed specialty coffee, professional barista service, complete setup and cleanup, and customizable menu options; pricing is custom-quoted based on event requirements. Targeted at event hosts and corporate planners seeking a turnkey coffee bar experience.
• Event Space Rental Venue rental at Tre Stelle's Dallas coffee shop for celebrations, corporate events, and creative showcases. Accommodates up to 75 guests with barista service for espresso-based drinks; rental starts at $120/hour with BYOB and outside food catering permitted. Operating hours: Mon-Fri 5:30pm-12am, Sat-Sun 6:30pm-12am. Targeted at event hosts, corporate planners, and private party organizers.

Quantifiable outcome

• 25-35 cups of coffee per unit of whole bean coffee

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Green Coffee SupplierscoreStrategic or Co-development PartnerWork with green coffee suppliers passionate about quality and sustainability who source beans from farms worldwide. This partnership ensures access to highest quality coffee while guaranteeing farmers fair compensation and creating supply chain transparency between farmers, importers, and the roastery.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cultivar Coffee Roasting Co. Cultivar is a Dallas specialty coffee roaster with a cafe, single-origin sourcing program, and wholesale distribution across North Texas. It mirrors Tre Stelle's model of in-house micro-roasting, third-wave cafe service, and B2B supply to local businesses in the same metropolitan area.
• Houndstooth Coffee & Specialty Food: Houndstooth is a Dallas-based specialty coffee roaster and cafe operator offering in-house roasted single-origin coffees, multi-location retail, and a wholesale program. It competes head-to-head with Tre Stelle for the same Dallas wholesale accounts, specialty cafe customers, and culturally engaged coffee enthusiasts in the same local market.
• Onyx Coffee Lab: Onyx is an award-winning specialty roaster combining single-origin sourcing, in-house roasting, branded retail bags, a flagship cafe, and a strong wholesale and e-commerce presence. It is highly comparable to Tre Stelle in business model and product mix, though at materially greater scale.
• Noble Coyote Coffee Roasters: Noble Coyote is a small-batch Dallas specialty coffee roaster and cafe focused on single-origin beans, in-house roasting, and direct trade sourcing. It overlaps directly with Tre Stelle on retail cafe, roastery, and wholesale operations within the same city.

Broad incumbents

• Counter Culture Coffee: Counter Culture is a specialty coffee roaster with a wholesale-first model, barista training programs, and sustainability-focused sourcing. Its training-and-consulting wholesale approach closely parallels Tre Stelle's B2B program, though Counter Culture operates at a much larger national scale.
• Stumptown Coffee Roasters: Stumptown is an established specialty coffee roaster operating cafes, wholesale distribution, and direct-to-consumer e-commerce. It overlaps with Tre Stelle across all five revenue streams but at significantly greater scale, brand equity, and multi-city footprint.
• La Colombe Coffee Roasters: La Colombe is a large specialty coffee roaster operating cafes, wholesale accounts, and a robust DTC and foodservice business including draft latte. Its multi-channel model mirrors Tre Stelle's, but with national distribution, institutional backing, and far greater scale.
• Verve Coffee Roasters: Verve is a multi-location specialty roaster and cafe chain with single-origin coffees, an e-commerce store, and a wholesale program. It shares Tre Stelle's DTC retail, cafe, and wholesale model but operates at broader national scale with deeper brand recognition.
• Blue Bottle Coffee: Blue Bottle is a nationally recognized specialty coffee roaster and cafe operator with strong DTC e-commerce, single-origin offerings, and subscription programs. It mirrors Tre Stelle's retail/roastery/cafe/e-commerce mix but at enterprise scale backed by institutional capital.

Regional players

• Greater Goods Coffee Co. Greater Goods is an Austin, Texas-based specialty roaster offering single-origin coffees, a subscription and wholesale program, and an in-house roastery. It is comparable to Tre Stelle in business model and Texas regional context but is not a direct Dallas competitor and operates from a different metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks1 record

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/tre-stelle-coffee-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tre Stelle Coffee Co.