BROGER

What BROGER does

Broger Privatbrennerei OG is a family-owned craft distillery founded in 1993 in Klaus, Vorarlberg, Austria, by Eugen and Bruno Broger following their father Walter's tradition of fruit distillation. The company produces handcrafted whisky, gin, rum, fruit spirits (Edelbrände), and liqueurs using traditional copper pot still distillation, on-site grain milling and mashing, and aging in oak casks sourced from Sherry, Madeira, Malaga, Pinot Noir, and other wine producers. Grains including Riebelmais (white corn), barley, wheat, rye, and spelt are sourced from local Vorarlberg farmers under the 'Ländle Gütesiegel' quality seal, anchoring a strong regional provenance narrative.

The product portfolio spans core single malt whiskies (Burn Out, Medium Smoked, Triple Cask, Riebelmais, plus the 2023 Jubilee Edition aged 13 years in Madeira), gin variants (Original, Gold with Vorarlberg saffron, Red), a spiced rum (Jungspund), and a range of fruit and root spirits, with retail accessories including tasting glasses, gift boxes, and a hand-sewn felt companion bag. Distillation, aging, bottling, and labeling are conducted entirely on-site by family members, supported by certified spirit sommelier expertise; Bruno Broger serves as an IWSC competition judge, and the brand holds international awards including Whisky Advocate's 2014 'World Whisky of the Year' and Jim Murray's Whisky Bible 2024 'Austrian Whisky of the Year' (Burn Out, 95/100).

Revenue is generated through direct-to-consumer sales across two owned tasting locations (Dammweg and Sattelberg in Klaus), an e-commerce online shop, and a wholesale network of regional Austrian restaurants, bars, hotels, and specialty spirit retailers. Distribution is structurally limited to Austria by domestic alcohol tax regulations. Broger is a co-founder of the Austrian Whisky Association (AWA), established October 2012, which unifies 13-14 Austrian whisky distilleries for joint category marketing including the AWA Blend, Austrian Whisky Day, and the Austrian Whisky Trail. The business operates as a family partnership entirely in the leisure time of its members.

Name

BROGER

Legal name

Broger Privatbrennerei OG

Website

https://broger.info

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Broger Privatbrennerei OG is a family-owned Austrian craft distillery in Klaus, Vorarlberg, producing handcrafted whisky, gin, rum, and fruit spirits via traditional copper pot distillation and on-site aging, sold direct-to-consumer through two tasting locations, an online shop, and regional Austrian wholesale partners.

Ownership category

akta.pro rank

Product category

Craft Spirits

NAICS

Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Craft Distilleries & Microdistilleries (THAFALAH), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH)

Keywords

• Craft whisky production
• Artisanal spirit distillery
• Fruit brandy spirits
• Regional grain whiskey
• Gin liqueur production

Headquarters

HQ city

Klaus

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Spirit Sales: Direct sales of whisky, gin, rum, fruit spirits, and liqueurs through two owned retail locations (Dammweg and Sattelberg in Klaus) and e-commerce online shop to end consumers in Austria
2. Wholesale to Distribution Partners: Wholesale supply to regional partners including restaurants, bars, hotels, and specialty retailers across Austria

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Broger Privatbrennerei is a family-owned craft distillery in Klaus, Vorarlberg, Austria, that produces handmade whisky, gin, rum, fruit spirits (Edelbrände), and liqueurs. All production—grain milling, mashing, distilling in copper pot stills, and aging in oak casks—is conducted on-site using regional Vorarlberg grains bearing the Ländle Gütesiegel quality seal, alongside international malt and carefully selected wine/spirit casks. Products are sold directly to consumers via two retail/tasting locations and an e-commerce shop, and through Austrian hospitality and specialty retail partners.

Product overview

BROGER is a family-owned craft distillery producing handmade spirits including whisky, gin, rum, fruit spirits (Edelbrände), and liqueurs. The product portfolio includes multiple whisky varieties (peated, smoked, triple cask, regional grain-based), gin variants (original, gold with saffron, red), a spiced rum (Jungspund), and various fruit/root spirits. The distillery also offers accessories like tasting glasses and gift boxes. Products are made in Klaus, Vorarlberg, Austria, using locally sourced ingredients including regional grains with 'Ländle Gütesiegel' certification, with production fully conducted on-site from grain milling through distillation and aging.

Differentiator

Problem solved

Functional benefit

Brands

• Hoamat Series: Whisky series made from grains cultivated in Vorarlberg, Austria, including Riebelmais, spelt, wheat, rye, and barley whiskies.
• AWA Blend

Products and services

• Burn Out Whisky Heavily peated single malt whisky made from Scottish barley malt with 57 ppm phenol, aged in oak casks. Available in 0.70L (70 EUR) and 0.35L (36 EUR) formats. Targeted at whisky enthusiasts seeking smoky, peaty expressions.
• Medium Smoked Whisky Smoked single malt whisky made from barley malt dried over beech wood, matured in French Limousin oak. Targeted at whisky enthusiasts seeking a medium smoke profile.
• Triple Cask Whisky Single malt whisky made from 100% barley malt, aged in three cask types: new oak, Sherry, and Madeira oak casks. 0.70L bottle priced by vintage. Targeted at cask-aged whisky collectors.
• Riebelmais Whisky Whisky made from 100% regional white corn (Vorarlberger Riebelmais), cask aged in new oak casks and finished in Sherry casks. Targeted at consumers seeking regional grain whiskies with Ländle Gütesiegel provenance.
• Broger Gin Juniper-forward gin distilled with fresh limes and regional herbs. 0.70L bottle priced at 46 EUR (45% ABV). Available in Original, Gin Gold (with Vorarlberg saffron), and Gin Red variants. Targeted at gin lovers and longdrink consumers.
• Sour Cherry Spirit Sour cherry fruit spirit with notes of dark chocolate and licorice at 42% ABV. Available in 0.35L (32 EUR) and 50ml (6 EUR) formats. Targeted at fruit spirit collectors and Edelbrand enthusiasts.
• Distiller's Edition 58.9 Limited edition single cask whisky at cask strength (58.9% ABV), aged in Pinot Noir barrel from Swiss Bündner Herrschaft wine region. 0.70L bottle at 95 EUR. Targeted at premium whisky collectors.
• Ginger Spirit Ginger spirit with fresh lime and lemon notes and a spicy ginger/peppery finish. Can be enjoyed pure or as a longdrink with tonic or ginger beer. Targeted at longdrink consumers and spirit enthusiasts.
• Masterwort Spirit Aromatic-spicy root spirit made from Masterwort root, said to have healing effects especially for toothache. Targeted at traditional Alpine spirit collectors and Edelbrand enthusiasts.
• Orange Spirit Rich orange fruit and orange zest spirit with sweet fruity and citrus notes. Awarded Silver at Destille Berlin Crafts Spirits Festival 2018. Targeted at fruit spirit collectors.
• Wahl'sche Schnapspear Spirit Fresh, fully ripe pear fruit spirit with complex and long-lasting palate. Awarded Gold in Pome fruit category at Destille Berlin 2018. Targeted at pome fruit spirit collectors.
• Whisky Dream Cream Liqueur Cream liqueur made with Triple Cask Whisky, featuring sweet caramel, chocolate, vanilla, and coffee aroma at 20% ABV. 0.35L at 17 EUR; 0.70L at 32 EUR. Targeted at liqueur consumers and gift buyers.
• Arolla Pine Spirit Swiss Pine (Arolla) spirit with fresh, resinous, bitter mountain forest character. Targeted at Alpine spirit collectors and herbal spirit enthusiasts.
• Degustation Glasses Tasting glasses for fruit spirits and whisky, available in small (12cl) and big (25cl) sizes, sold individually or in packs of 6. Targeted at tasting visitors and gift purchasers.

Quantifiable outcome

• Austrian Whisky of the Year 2024 - Burn Out (95/100 Jim Murray's Whisky Bible)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, key and notable.

• Austrian Whisky Association (AWA)coreStrategic or Co-development PartnerBroger is co-founder of the AWA founded in October 2012. The association unifies Austrian whisky distilleries to promote Austrian whisky culture. Broger participates in joint initiatives including Austrian Whisky Day, the AWA Blend product, and the Austrian Whisky Trail.
• Rolling CocktailskeyGTM or Marketing PartnerBarkeeper service that partners with Broger for the annual Taste-it Kellertour events, providing cocktails at the Sattelberg location during these tasting events.
• wein:gut BischofkeyGTM or Marketing PartnerVinothek operated by Herbert Bischof, a partner in the Taste-it Kellertour events. Located at Sattelberg 77, they offer Austrian wines alongside Broger spirits during tasting events.
• That Boutique-y Whisky CompanynotableStrategic or Co-development PartnerUK-based boutique whisky company created a special bottling of Broger's Burn Out whisky for their Norwest-Euro Express product line featuring European whiskies from non-traditional whisky countries.
• Local Austrian FarmerscoreOthersCollaboration with local Vorarlberg farmers including Familie Stark for regional grain sourcing (Riebelmais, barley, wheat, rye, spelt, Einkorn) bearing the 'Ländle Gütesiegel' quality seal.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Kilchoman Distillery: Independent Islay farm distillery producing heavily peated single malt whisky in small batches with on-site floor maltings. Comparable to Broger on craft, heavily-peated single malt expertise, farm-to-bottle approach, and award-winning reputation.
• Haider Privatbrennerei: Small Austrian craft distillery producing whisky and fruit spirits with regional sourcing. Comparable to Broger on craft positioning, AWA membership, and family-scale operations.
• Destillerie Hubertus Hörl: Austrian family craft distillery producing whisky, gin, and Edelbrände. Comparable to Broger on family ownership, craft positioning, and broad spirits portfolio in Austria.
• Destillerie Farthofer: Austrian family-owned craft distillery producing whisky, gin, and fruit spirits from regional ingredients. Directly comparable to Broger as a small, family-operated multi-category spirits producer in Austria focused on regional provenance and craft quality.
• Brennerei Rochelt: Tyrolean family-owned fruit spirit distillery internationally recognized for premium Edelbrände. Closely comparable to Broger on craft, family scale, fruit-spirit expertise, and international awards profile.
• Waldviertler Whisky (Reisetbauer): Hans Reisetbauer's Austrian craft distillery in the Waldviertel region producing premium whisky and fruit spirits. Comparable as a family-led, award-winning Austrian craft producer of single malt whisky and Edelbrände.
• Stin Distillery: Austrian craft distillery producing whisky and gin in small batches with regional sourcing. Highly comparable to Broger on craft positioning, family-scale operations, and AWA membership.

Broad incumbents

• Diageo (Special Releases & craft portfolio): Global spirits major with craft-adjacent single malt portfolio (e.g., Brora, Port Ellen Special Releases) operating in the same premium whisky category. Comparable as a benchmark for what scaled premium craft whisky distribution looks like.

Others

• Austrian Whisky Association (AWA): Industry body Broger co-founded, unifying 13-14 Austrian whisky distilleries. Not a competitor but a strategic ecosystem that Broger shapes and benefits from through joint initiatives like Austrian Whisky Day and the AWA Blend.
• That Boutique-y Whisky Company: UK-based boutique independent bottler that commissioned a special Broger Burn Out bottling for their Norwest-Euro Express line. Adjacent partner rather than competitor; signals international commercial pull for Broger's whisky.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BrogerPrivatbrennerei
• LinkedInlinkedin.com/company/broger-privatbrennerei-og

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BROGER