Wein!Gut GmbH & Co. KG

What Wein!Gut GmbH & Co. KG does

Wein!Gut GmbH & Co. KG is a German direct-to-consumer online wine retailer founded in 2002 in Wachtendonk, North Rhine-Westphalia, by managing director Kay Lange. The company is structured as a GmbH & Co. KG with Wein!Gut Verwaltungs-GmbH as the general partner (HRA 1742 AG Kleve). It sells a curated catalogue of wines, spirits, sparkling wines, and wine accessories sourced from winemakers across seven European countries (Germany, France, Italy, Spain, Austria, Portugal, Bulgaria) to individual consumers in Germany. The product range is organized by type (red, white, rosé, sparkling), country, and winemaker, with over a dozen featured winemaker sub-brands including Michel Maury, Philippe Cesar, Castillo La Plata, Gilia, Marziana, and Campo del Rey. The cornerstone of the assortment is exclusivity: Michel Maury and Philippe Cesar wines are stated to be available only through Wein!Gut.

The technology platform is a Magento-based e-commerce storefront with SSL-encrypted checkout via Saferpay (SIX Payment Services) supporting Visa, Mastercard, PayPal, and SEPA direct debit with 3-D Secure authentication. Operational rails include DHL as exclusive parcel shipper (Mon–Sat, ~5 business-day dispatch), Google Analytics 4 and Google Ads conversion tracking for analytics, Usercentrics for GDPR consent management, and Google reCAPTCHA for bot detection. The Gourmet-System is a rule-based food-pairing tool mapping wines to dishes by weight and preparation method, and the Treuepunkte loyalty program (launched 26 March 2020) accrues 1 point per €5 spent (redeemable at €0.10 per point). A satisfaction guarantee refunds purchase price for any wine the customer does not enjoy, and a telephone-based wine advisory line (02836 97197 800) supplements the self-serve checkout.

The business model is straightforward unit-priced wine retail: bottles priced €6.99–€69.95, with a €6 flat shipping fee waived above €125 order value. Go-to-market is multi-channel: (i) the proprietary D2C online shop, (ii) telephone wine consultation and ordering, and (iii) a distribution partnership with bofrost* through which bofrost* wines are sold via the Wein!Gut shop. Marketing relies on SEO/website content, an email newsletter (with €5 signup coupon), and wine-education pages (Wein ABC, philosophy). Delivery remains restricted to Germany despite a European-wide sourcing footprint. The company has won Berliner Wein Trophy recognition as "Bester Fachhändler für französische Weine" in 2018, 2019, 2020, and 2022, plus a Sonderpreis under OIV patronage in 2021. Current headcount is reported at 11 employees with no external institutional investors identified.

Name

Wein!Gut GmbH & Co. KG

Legal name

Wein!Gut GmbH & Co. KG

Website

https://weingut.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Wein!Gut GmbH & Co. KG is a German direct-to-consumer online wine retailer founded in 2002, selling curated European wines to individual consumers in Germany via a Magento storefront, telephone advisory, and a bofrost* distribution partnership.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)

Keywords

• Online wine retail
• Wine e-commerce
• Curated wine selection
• European wine distribution
• Wine consultation service

Headquarters

HQ city

Wachtendonk

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Wine and Spirits Retail Sales: Direct B2C sales of wines, spirits, and accessories through the online shop and telephone orders. Revenue generated from product markup on wines sourced from European winemakers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Wein!Gut GmbH & Co. KG operates a German direct-to-consumer online wine shop (weingut.de) that retails a curated selection of wines sourced from winemakers across Europe (Germany, France, Italy, Spain, Austria, Portugal, Bulgaria). The business sells red, white, rosé, and sparkling wines, plus spirits, liqueurs, wine accessories and curated discovery packages, and supplements online ordering with telephone wine consultation and a satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Wein!Gut Online Weinshop Core e-commerce wine retail store at weingut.de offering a curated catalog of European wines, spirits, liqueurs, accessories, and discovery packages for individual consumers across Germany, with personal telephone wine consultation and DHL delivery.
• Rotwein (Red Wine) Selection of European red wines including varietals such as Tempranillo, Cabernet Sauvignon, Merlot, and Pinot Noir from France, Italy, Spain, and Germany.
• Weißwein (White Wine) Selection of European white wines including Sauvignon Blanc, Chardonnay, Riesling, and Pinot Grigio from Germany, France, Italy, and Spain.
• Roséwein (Rosé Wine) Selection of light, refreshing European rosé wines including Tempranillo Rosado and Portuguese rosé varietals.
• Prickelndes (Sparkling Wine) Selection of sparkling wines including Prosecco, frizzante varieties, champagne, and alcohol-free sparkling wines from Italian and German producers.
• Spirituosen & Liköre (Spirits & Liqueurs) Fine selection of spirits and liqueurs including Grappa, Limoncino, and Gin from Italian distillery Bottega and Austrian distillery Wieser.
• Wein Accessoires & Feinkost (Wine Accessories & Delicatessen) Wine accessories and delicatessen including olive oils from A L'Olivier and practical items such as glasses and wine coolers.
• Probierpakete (Discovery Packages) Curated multi-bottle discovery packages that let customers sample wines from selected producers and regions, useful for exploring new varietals and for gifting.
• bofrost Weine (bofrost Wine Selection) Exclusive selection of bofrost wines offered for purchase through the Wein!Gut online shop via the bofrost* distribution partnership.

Quantifiable outcome

• Awarded 'Best Specialist Retailer for French Wines' by Berliner Wein Trophy in 2018, 2019, 2020, and 2021
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• DHLcoreChannel Partner/ Reseller/ DistributorDHL is the exclusive shipping partner for Wein!Gut, delivering wines from Monday to Saturday to addresses throughout Germany. Orders are shipped within 5 business days.
• Saferpay (SIX Payment Services)coreTechnology or IntegrationSaferpay is the e-payment solution processing all online credit card, PayPal, and direct debit transactions for Wein!Gut's online shop, providing secure payment processing with SSL encryption and 3-D Secure.
• bofrost*coreChannel Partner/ Reseller/ DistributorWein!Gut offers a selection of bofrost* wines in their online shop, allowing bofrost customers to access these wines through the Wein!Gut platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vinos.de: German D2C online wine retailer specializing in Spanish wines with curated assortments and tasting-packs. Overlapping customer base, winemaker relationship strategy, and curated D2C model.
• Vicampo.de GmbH: Online wine marketplace with a curated 'Vicampo Selection' assortment from European winemakers. Closely analogous business model (D2C online wine retail with European sourcing) and competes head-on for the same German wine-curious consumer segment.
• Wein & Vinos: Specialist German online retailer focused on Spanish wines with side assortment across Europe. Comparable curation-led D2C positioning, exclusive winemaker relationships, and recognition-based marketing, though with a Spanish-first assortment focus.
• Hawesko Holding SE: Germany's largest wine mail-order and online retailer with multiple banners (Hawesko, Jacques', Wein Wolf). Directly comparable in that it serves the same Germany D2C wine customer via curated catalogs, consultant-led sales, and loyalty mechanics — though at materially greater scale.
• Rindchen's Weinkontor: Sister brand within the Hawesko group focused on mid- and upper-tier curated European wines online. Overlapping customer target (quality-conscious German wine buyers), curated European assortment, and similar advisor-led sales model.
• Ludwig von Kapff GmbH: Long-established German online wine retailer offering curated European wines with personal consultation. Directly comparable D2C model, sourcing geographies, and award-credibility-driven positioning to Wein!Gut.

Broad incumbents

• Jacques' Wein-Depot: Specialist French-wine focused retail chain (part of Hawesko group) with both online and physical depot sales. Comparable assortment focus on French wines and similar expert-advisor positioning; larger scale but with offline retail as additional surface.
• Vivino: Global wine marketplace and community app with >60M users. Not a direct wine seller at this scale, but a key discovery and price-comparison channel whose algorithms and aggregated reviews directly shape Wein!Gut's online competitive set.

Others

• bofrost*: European frozen-food direct-sales retailer that is both a logistics partner and supplier of wines distributed through Wein!Gut's storefront. Adjacent ecosystem participant enabling incremental reach into cold-chain customer pools.

Regional players

• Wein Bauer GmbH & Co. KG: Austrian/German wine importer and online retailer carrying curated European wines. Comparable model (D2C curated wine retail with European winemaker relationships), operates more from an Austrian base but competes in the German-speaking market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wein-gut-gmbh-&-co.-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wein!Gut GmbH & Co. KG