Hey, Baby! 3D/4D Ultrasound Studio, LLC

What Hey, Baby! 3D/4D Ultrasound Studio, LLC does

Hey, Baby! 3D/4D Ultrasound Studio, LLC is a privately held, single-location elective prenatal ultrasound studio operating in Enid, Oklahoma. The company provides non-diagnostic 2D, 3D, and 4D ultrasound imaging sessions to expectant parents for entertainment and bonding purposes, and is structured to serve a regional customer base in north-central Oklahoma. Its core offering is a portfolio of six ultrasound packages priced from $60 to $190, segmented by gestational age windows (8-16 weeks, 17+ weeks, and 35+ weeks), with session lengths ranging from 10 to 30 minutes and varying inclusions of digital images, printed images, digital video, and a "heartbeat animal" plush keepsake. An adjacent service — the Sneak Peek Clinical Gender Determination Blood Test — allows early gender identification from 6 weeks gestation at $129 (2-day results) or $149 (next-day results), with the lab processing handled externally.

The underlying technology stack is conventional: standard 2D/3D/4D ultrasound imaging equipment operated in a single retail studio, with all booking, payments, and eGift Card fulfillment handled through Square Appointments and Square Gift Cards. The business model is direct-to-consumer and pay-as-you-go, with no subscription, insurance billing, or diagnostic component; the company explicitly requires that customers be under the care of an OB/GYN and have already undergone a medical diagnostic ultrasound. Revenue streams include per-session ultrasound packages, the Sneak Peek blood draw service, in-studio retail (heartbeat animals, physical gift cards, gender reveal supplies), and digital eGift Cards. Discount programs are offered to military, first responders, and teachers, with a $10 multi-session bundle discount available, while blood tests and 35-week sessions are excluded from discounts.

Go-to-market is entirely local and inbound: a single SEO-optimized website (heybabystudio.co), a direct phone line, and email drive appointment requests, with no social media, paid acquisition, or referral program disclosed. The company employs 1-10 people, is bootstrapped/self-funded with no institutional investment, and operates on an LLC structure registered in Oklahoma. There is no evidence of expansion plans, franchise model, or mobile services, and the operation appears to be a lifestyle/solo-entrepreneur business serving the immediate Enid-area catchment.

Name

Hey, Baby! 3D/4D Ultrasound Studio, LLC

Legal name

Hey, Baby! 3D/4D Ultrasound Studio, LLC

Website

https://heybabystudio.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hey, Baby! 3D/4D Ultrasound Studio, LLC is a privately held, single-location elective prenatal ultrasound studio in Enid, Oklahoma, offering non-diagnostic 2D/3D/4D imaging sessions and early gender determination blood tests to expectant parents in the regional market.

Ownership category

akta.pro rank

Product category

Prenatal Ultrasound Services

NAICS

Diagnostic Imaging Centers (621512), Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

akta.pro secondary industry

Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Prenatal ultrasound services
• 3D 4D ultrasound imaging
• Gender determination testing
• Elective ultrasound studio
• Prenatal keepsake imaging

Headquarters

HQ city

Enid

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ultrasound Package Sessions: One-time fee per session with multiple package tiers ranging from $60-$190. Packages include various session lengths and image formats. Upsell opportunities include digital video ($10 add-on).
2. Sneak Peek Gender Determination Blood Test: Laboratory blood test service starting at 6 weeks gestation. Two pricing tiers: $129 for 2-day results or $149 for next-day results. Blood must be drawn by 1pm Monday-Friday for next-day results.
3. Heartbeat Animals and Gift Products: Sale of heartbeat animals (plush toys that play recorded heartbeat), physical gift cards, and gender reveal supplies. Sold in-studio as add-on merchandise.
4. eGift Cards: Digital gift cards available for purchase through Square, allowing customers to gift ultrasound sessions to others.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hey, Baby! 3D/4D Ultrasound Studio, LLC is an elective, by-appointment prenatal ultrasound studio that delivers non-diagnostic 2D/3D/4D imaging sessions to expectant parents for bonding and keepsake purposes. The studio also administers the Sneak Peek Gender Determination Blood Test from 6 weeks gestation and sells merchandise such as heartbeat animals, gender reveal supplies, and eGift Cards. All services are explicitly entertainment-focused and do not replace medical diagnostic ultrasounds.

Product overview

Hey, Baby! 3D/4D Ultrasound Studio, LLC operates as a single-location elective ultrasound studio offering entertainment-focused prenatal imaging services in Enid, Oklahoma. The core product portfolio consists of six distinct ultrasound packages (Bun in the Oven!, Peace of Mind!, Just a Peek!, Hey, Baby!, Oh, Baby!, and About to Pop!) that range from basic heartbeat detection to premium 4D imaging experiences, all structured by gestational age windows. An add-on service, the Sneak Peek Gender Determination Blood Test, provides early genetic gender testing via maternal blood analysis. The studio also retails eGift Cards and physical merchandise including heartbeat animals and gender reveal supplies. All services are booked through Square Appointments and are explicitly for entertainment purposes only, not diagnostic medical imaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Bun in the Oven! Heart Beat Package

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves5 records

Broad incumbents

• Natera: Public clinical genetics company offering reproductive and prenatal diagnostics including the Panorama NIPT. Comparable as a broad incumbent in the prenatal diagnostics space where Hey Baby's Sneak Peek offering sits, though at much larger scale and broader scope.
• Quest Diagnostics: Other major U.S. clinical laboratory network offering NIPT and reproductive diagnostics at scale. Comparable as a broad laboratory incumbent in the same diagnostics category that underpins Hey Baby's blood test service.
• Myriad Genetics: Public genetics company with reproductive/preventive testing (including Foresight carrier screening). Comparable as a broad reproductive diagnostics incumbent operating in adjacent categories to Hey Baby's NIPT-adjacent offering.
• LabCorp: One of the two largest U.S. clinical laboratory networks, processing NIPT and a wide range of diagnostic specimens. Comparable as the broader medical laboratory incumbent that services the same prenatal testing category Hey Baby resells.

Others

• Sneak Peek Clinical Laboratory: The actual laboratory partner whose early-gender NIPT blood test Hey Baby resells and uses for specimen collection. Comparable as the upstream supplier of the $129-$149 blood test service; not a direct competitor but a tightly coupled ecosystem participant.

Regional players

• Window to the Womb: UK-based franchise operating elective 3D/4D prenatal ultrasound studios with a similar package-based, non-diagnostic service model. Comparable in offering and customer experience, though geographically separated from Hey Baby's Oklahoma market.

Direct peers

• Bump 2 Baby 4D Ultrasound: Independent elective 3D/4D prenatal ultrasound studio operating in other U.S. markets with a comparable package-based, non-diagnostic, by-appointment service model. Direct functional peer in the same niche with similar pricing and customer experience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hey, Baby! 3D/4D Ultrasound Studio, LLC