VERCORS

What VERCORS does

Vercors Drôme Tourisme operates as the official tourism promotion body for the Vercors Drôme territory in southeastern France, structured as an EPIC (Établissement public local à caractère industriel ou commercial) under SIREN 801 292 947. The entity is headquartered at 13 Place de l'Église in Saint-Jean-en-Royans and operates four Tourist Information Bureaus across La Chapelle-en-Vercors, Saint-Nazaire-en-Royans, Saint-Jean-en-Royans, and Pont-en-Royans. Its core product is the digital platform vercors-drome.com, complemented by the inspiration-vercors.com content portal, which together serve as the central discovery and information hub for visitors to the Parc Naturel Régional du Vercors and the adjacent Réserve naturelle nationale des Hauts Plateaux du Vercors (17,030 hectares, the largest terrestrial nature reserve in mainland France).

The platform catalogs activity services including hiking on GR trails and the Hauts Plateaux, cycling routes (GTV VTT, Sublimes Routes), adventure sports (via ferrata, canyoning, caving) via partner operators, family skiing at the Font d'Urle station, nature-reserve experiences (wolf tracking, deer rut observation), and cultural sites such as the Musée de la Préhistoire and the Mémorial de la Résistance. Distribution rests on a dual offline/online model: four physical bureaus plus a curated digital ecosystem of accommodations, restaurants, guide services, and AOP/IGP-certified producers. The underlying technology is a standard CMS hosted by Infomaniak Network SA in Geneva (ISO 27001-certified) with Matomo/Piwik for anonymous usage analytics, 13-month data retention, and no mobile application.

As a public establishment, monetization is not transactional retail pricing; instead, revenue is sourced from institutional funding (local authority contributions and tourism tax), promotional services to local providers, and potential commissions on partnered tourism operators, with no publicly disclosed pricing for end-user information services. Customer segments span FITs, families, outdoor sports enthusiasts, heritage tourists, and organized groups (seminars, weddings, school outings), served via a hybrid digital-first GTM anchored on the website and Instagram (@otvercorsdrome), complemented by community-led engagement around the #vercorsdrome user-generated-content hashtag.

Name

VERCORS

Legal name

EPIC OFFICE DE TOURISME VERCORS-DRÔME

Website

https://vercors-drome.com

Company type

Private

Operating status

Operating

Short description

Vercors Drôme Tourisme is the official EPIC public tourism promotion body for the Vercors Drôme region in southeastern France, operating a digital information platform (vercors-drome.com) and four physical tourist information bureaus serving leisure visitors, families, outdoor sports enthusiasts, cultural tourists, and organized groups traveling to the Regional Nature Park.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)

akta.pro secondary industry

Ecotourism Operators & Nature-Based Tours (THAAAAAF)

Keywords

• Destination tourism services
• Outdoor recreation guides
• Cultural heritage tourism
• Nature reserve experiences
• Local gastronomy promotion

Headquarters

HQ city

Saint-jean-en-royans

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tourism Promotion Services: As an EPIC (Établissement public local à caractère industriel ou commercial), the Office de Tourisme Vercors Drôme operates as a public tourism promotion body. Revenue appears to come from institutional funding, promotional services, and potentially commissions from partnered tourism operators. SIREN: 801 292 947.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Vercors Drôme Tourisme operates as the official tourism board for the Vercors Drôme region in southeastern France, delivering a comprehensive digital tourism information platform (vercors-drome.com) complemented by four physical Tourist Information Bureaus. The organization curates and promotes hiking, cycling, adventure sports, ski, nature reserve, cultural heritage, and gastronomy experiences, connecting visitors with local accommodation providers, activity operators, restaurants, and artisanal producers across the Parc Naturel Régional du Vercors.

Product overview

Vercors Drôme Tourisme operates a comprehensive tourism information platform (www.vercors-drome.com) for the Vercors Drôme region, covering the Parc Naturel Régional du Vercors. The platform serves as the digital hub for the territory's tourism ecosystem, coordinating physical tourist information bureaus and presenting a wide range of experiential offerings including hiking and trail activities (on the Hauts Plateaux nature reserve, GR® trails), cycling routes (GTV VTT, Sublimes Routes), adventure sports (via ferrata, via corda, canyoning, speleology), winter sports at Font d'Urle station (skiing, sledding, dog sledding, snowshoeing), nature-based experiences (wolf tracking, deer rut observation), and cultural/heritage visits (prehistory museum, Resistance memorial, caves). The platform also promotes local terroir products and gastronomy, and maintains an events/agenda platform. Physical visitor support is provided through four tourist information bureaus located across the territory.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Information Platform Comprehensive web platform providing tourism information for the Vercors Drôme region, including activity guides, accommodation listings, restaurant directories, event calendars, road conditions, webcams, and weather updates for visitors.
• Hiking and Trail Activities Guided and self-guided hiking experiences across the Vercors, including trails on the Hauts Plateaux nature reserve, GR trails, and nature walks with local expert mountain guides for outdoor enthusiasts and families.
• Cycling and Mountain Biking Cycling routes including the Grande Traversée du Vercors à VTT (GTV VTT) and scenic roads such as Combe Laval, promoted for visitors seeking active cycling experiences.
• Nature Reserve Experiences Immersive nature experiences in the Réserve naturelle nationale des Hauts Plateaux du Vercors, including wildlife observation, wolf tracking, and deer rut (brame du cerf) excursions offered with certified guides.
• Adventure Sports Activities Guided adventure sports including via ferrata, via corda, and canyoning across sites such as Chironne, Le Claps, the Gorges du Furon, and Les Écouges, offered through local professional guides.
• Family Skiing at Font d'Urle Ski resort services at Font d'Urle including alpine skiing, cross-country skiing, sledding, snowshoeing, dog sledding, and ski school lessons through the ESF for families and winter sports visitors.
• Local Terroir and Gastronomy Promotion of local food and beverage specialties including Bleu du Vercors-Sassenage AOP, Ravioles du Dauphiné IGP, Noix de Grenoble AOP, craft beers, and whisky from Distillerie du Vercors, with links to producers and markets.
• Cultural and Historical Sites Museums and historical sites including the Musée de la Préhistoire du Vercors, the Mémorial de la Résistance, and prehistoric cave systems such as Grotte de Choranche and Grotte de Thaïs for cultural and heritage tourists.
• Tourist Information Bureaus Physical tourist information offices in La Chapelle-en-Vercors, Saint-Nazaire-en-Royans, Saint-Jean-en-Royans, and Pont-en-Royans providing in-person visitor support, booking assistance, and guidance.
• Events and Agenda Platform An event listing platform covering local festivals, sports competitions (e.g., EDF Vercorsman), cultural exhibitions, and seasonal activities across the territory.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Mill – Agence de communicationminorImplementation/ SI/ Consulting PartnerDesign and communication agency responsible for website conception and graphic design. Located in Privas (Innoparc, 462 avenue Marc Seguin, 07000). RCS Aubenas: 809 092 497, SIRET: 809 092 497 00027.
• Parc Naturel Régional du VercorscoreStrategic or Co-development PartnerThe Vercors Drôme territory is entirely nested within the Regional Nature Park. The park provides conservation management, eco-guard presence, and collaborative tourism development for the Hauts Plateaux reserve.
• Mountain Guide Bureau (Bureau des accompagnateurs Montagne Drôme Vercors)coreChannel Partner/ Reseller/ DistributorCollective of certified mountain guides operating in the Vercors Drôme region, offering guided hikes, wildlife observation tours, and adventure activities in the natural reserve.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Savoie Mont Blanc Tourisme: Bimodal DMO for Savoie/Haute-Savoie encompassing the major French Alpine resorts (Val d'Isère, Tignes, Les Arcs, La Plagne, Megève). Comparable as a French mountain-DMO with overlapping product mix and ski/hiking focus, but operates at much larger scale and broader portfolio.
• Atout France: France's national tourism development agency, responsible for promoting the country internationally and providing market intelligence used by offices de tourisme. Comparable as the public-sector tourism promotion layer in the same value chain, sitting one level above the regional DMOs.
• Auvergne-Rhône-Alpes Tourisme: Regional tourism committee for the AURA region, coordinating the strategy of departmental DMOs (including Drôme Attractivité and Isère Tourisme) that Vercors Drôme interfaces with. Acts as an upstream regional incumbency that shapes policy, branding, and funding that ultimately flows down to sub-regional offices.

Others

• Gîtes de France: National federation of self-catering accommodations, regularly featured on the Office's accommodation listings and partner network. Adjacent accommodation distribution channel rather than a direct competitor.
• Parc Naturel Régional du Vercors: Core strategic partner and ecosystem anchor — the PNR manages the Hauts Plateaux natural reserve, eco-guards, and conservation policy inside which Vercors Drôme Tourisme operates. Adjacent rather than competitive, but a defining counterpart in the destination's offering.
• Compagnie des Guides de Haute Montagne: National federation of certified mountain guides whose local branch (Bureau des accompagnateurs Montagne Drôme Vercors) operates as a channel partner for guided hikes, wildlife observation, and adventure activities marketed via the Office. Adjacent supplier rather than competitor.

Direct peers

• Drôme Attractivité: Departmental tourism development agency for the Drôme department, operating at the same DMO/promotion layer as Vercors Drôme Tourisme but with broader departmental scope. Directly comparable because it coordinates tourism promotion in the same department and partners with the Office on subtourism-zone marketing.
• Vercors Isère Tourisme (OT St-Marcellin Vercors Isère): Neighboring Office de Tourisme operating on the Isère side of the same Vercors massif (includes the Pont-en-Royans bureau operated by its team). It is the most directly comparable peer because it shares the territory, the PNR anchor, and the CVB/CVT promotional mandate.
• Isère Tourisme: Departmental DMO for Isère, the other half of the Vercors massif. It is directly comparable in mandate and scale — departmental tourism promotion with similar activity portfolios (ski, hiking, cycling) and the same DMO operating model.

Regional players

• Les Deux Alpes Tourisme: Resort-level tourist office for the Les Deux Alpes ski station in Isère. Comparable as a French Alpine ski-resort CVB promoting skiing, MTB, and glacier activities — useful peer for benchmarking Font d'Urle's winter-season marketing and digital platform execution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/otvercorsdrome
• Instagraminstagram.com/otvercorsdrome

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VERCORS