SHENZHEN MAIKES CLOCK & WATCH CO., LTD.

What SHENZHEN MAIKES CLOCK & WATCH CO., LTD. does

Shenzhen Maikes Clock & Watch Co., Ltd., doing business as REZERO Watch Straps, is a China-based manufacturer and direct-to-consumer retailer of premium aftermarket watch straps and bracelets. Its product catalog spans leather, FKM rubber, Milanese mesh metal, and stainless steel link bracelets priced in the $25–$165 band, with broad compatibility across traditional watch lug sizes and Apple Watch form factors. The brand emphasizes 30+ years of watchmaking craftsmanship heritage, positioning on materials and finishing rather than technology features. Quick-release mechanisms on most SKUs are designed for tool-free consumer swapping between watches.

The company operates a single-channel go-to-market via its Shopify storefront at rezerostraps.com, shipping to USA, Canada, UK, Germany, and France, with explicit restrictions on Israel, Pakistan, Mexico, and Brazil. It maintains a Hong Kong partnership through Blue Star Trading Limited to handle cross-border payment processing, financial services, and shipping logistics. There is no disclosed wholesale, marketplace, or B2B distribution; the entire revenue base is consumer-direct and per-unit. No disclosed funding, headcount, or financial performance figures are available, and there is no evidence of software, AI/ML, or data-driven product capabilities — the offering is a physical consumer accessory.

Name

SHENZHEN MAIKES CLOCK & WATCH CO., LTD.

Legal name

Shenzhen Maikes Clock & Watch Co., Ltd.

Website

https://rezerostraps.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Shenzhen Maikes Clock & Watch Co., Ltd. (REZERO Watch Straps) is a Shenzhen-based manufacturer and DTC retailer of premium aftermarket watch straps and bracelets, selling leather, metal, and rubber SKUs priced $25–$165 to watch and Apple Watch owners in five Western markets via a Shopify storefront.

Ownership category

akta.pro rank

Product category

Watch Straps and Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles) (CRAKADAK)

akta.pro secondary industries

Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG), Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL), Buttons & Buckles Manufacturing (Buttons/Toggles/Buckles/Slides) (IMAOALAB)

Keywords

• Watch straps
• Leather watch bands
• Metal watch bracelets
• Rubber watch straps
• Watch buckles

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of premium watch straps and bracelets. Products sold as one-time purchases with no subscription component. Revenue generated through product sales with per-unit pricing ranging from $25 to $185.
2. Optional Gift Packaging Services: Optional gift packaging and personalized gift card services offered at checkout for an additional fee

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Shenzhen Maikes Clock & Watch Co., Ltd., operating under the REZERO brand, designs, manufactures, and sells premium aftermarket watch straps, bracelets, and buckles across leather (full-grain, top-grain, alligator-embossed), 316L stainless steel (Milanese mesh and link), and FKM rubber categories. Products are sold globally via a direct-to-consumer Shopify storefront with per-unit pricing from $25 to $165.

Product overview

REZERO is a watch strap brand operated by Shenzhen Maikes Clock & Watch Co., Ltd., offering a unified portfolio of premium watch straps and accessories. The product line spans multiple materials including full-grain leather straps from Tuscany, Italy (the Full-Grain Luxury and Contrast Patchwork collections), Italian top-grain calfskin (Top-Grain Calfskin and Leather Essentials collections), alligator-grain embossed leather, FKM rubber performance straps, and 316L stainless steel bracelets (Milanese mesh and link styles). Supporting products include Apple Watch-compatible straps with custom connectors, and 316L stainless steel watch buckles and clasps. All leather products feature hand-crafted manufacturing with vegetable-tanned treatments, hand-stitching, and premium hardware. The brand emphasizes quick-release spring bar technology across most products for tool-free strap changes.

Differentiator

Problem solved

Functional benefit

Products and services

• Obsidian Black Alligator-Embossed Leather Watch Straps Premium alligator-embossed leather watch straps made from Italian top-grain cowhide with waterproof and sweat-resistant lining, featuring 316L stainless steel hardware and quick-release spring bars, available in multiple buckle finishes from $43.
• 316L Stainless Steel Milanese Mesh Watch Bracelet Milanese mesh watch bracelet crafted from 316L stainless steel with deployant clasp, water and sweat resistance, made by high-precision CNC machines, available in silver or black brushed matte from $75.
• Tuscany Vegetable-Tanned Full-Grain Leather Watch Band Full-grain leather watch band crafted from Tuscany, Italy vegetable-tanned cowhide sourced through Consorzio Vera Pelle Italiana Conciata al Vegetale, featuring quick-release spring bars and hand-stitched craftsmanship, priced $48-$55.
• Vintage Contrast Patchwork Leather Strap Collection Vintage-inspired dual-color leather straps featuring contrast patchwork design with full-grain calfskin, vegetable-tanned and oil-waxed treatment, handcrafted and hand-stitched by artisans.
• Italian Top-Grain Calfskin Watch Straps Italian top-grain calfskin watch straps with oil-waxed finish, full-covered sealed edges, vegetable-tanned treatment, hand-stitched construction, available in multiple sizes from 18mm to 24mm, priced $35-$40.
• FKM Rubber Watch Straps High-performance FKM (fluoro-rubber) watch straps built for heat, sweat, and daily wear with soft-touch comfort, water resistance, and dependable durability for active lifestyles. Available in thick solid and woven texture variants, priced $42-$48.
• 316L Stainless Steel Matte Link Watch Bracelet Premium 316L stainless steel link watch bracelet featuring 40 removable solid links, dual quick-release design, folding clasp with 3 micro-adjustment holes, and hand-forged/brushed/polished craftsmanship, priced $165 (regularly $185).
• Alligator-Grain Leather Strap Collection Alligator-grain embossed leather straps featuring embossed patterns with refined finishing and artisan stitching for a dressy, timeless look, available in multiple colors with tone-on-tone or contrast stitching.
• 316L Stainless Steel Watch Buckles & Clasps Precision-engineered replacement watch buckles and butterfly deployment clasps made from solid 316L surgical-grade stainless steel, including premium reinforced, classic slim, trapezoid pre-V, and heavy duty square buckle variants, priced $5-$10.
• Apple Watch Compatible Straps Apple Watch-compatible straps engineered for seamless iWatch fit with custom Apple connectors or quick-release adapters, featuring Italian leather, 316L stainless steel bracelets, and FKM rubber options.
• Leather Essentials Collection Entry-level leather straps featuring reliable materials, clean finishes, and everyday value crafted from Italian vegetable-tanned oil-waxed cowhide with Minerva Box hand-stitched construction.
• Fern Green Top-Grain Calfskin Watch Strap with Vintage Distressed Matte Finish Hand-crafted top-grain calfskin watch strap made from Badalassi Carlo's Pueblo vegetable-tanned leather from Pisa, Italy, featuring vintage distressed matte finish with full-covered oil-waxed edges and thickened keepers.

Quantifiable outcome

• 100,000+ mechanical swing tests passed with zero loosening for metal bracelets
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• WatchGecko: UK-based watch accessories retailer with global DTC e-commerce. Sells premium leather, rubber, and metal straps with similar enthusiast focus and editorial content marketing approach.
• BluShark Straps: DTC watch strap brand offering nylon, leather, and rubber straps in extensive size ranges. Directly competes in the same quick-release, multi-material, multi-size aftermarket positioning.
• DaLuca Straps: Premium leather watch strap specialist with strong horological heritage positioning. Overlaps with REZERO's full-grain leather and hand-stitched collections at similar price tiers.
• Barton Watch Bands: Direct DTC competitor selling aftermarket watch straps in leather, silicone, and metal via Shopify. Targets the same watch enthusiast segment with similar quick-release offerings and tiered pricing ($20-$80).
• Strapcode: Premium aftermarket watch bracelets and straps with strong focus on metal bracelets and CNC machining. Competes directly in the 316L steel bracelet category with comparable price points and watch-collector orientation.
• MiLTAT Watch Straps: Premium aftermarket watch strap brand with strong leather and metal bracelet collections. Targets enthusiast collectors with similar quick-release technology and premium materials sourcing.
• Clockwork Synergy: DTC watch strap brand offering wide material and size variety across nylon, leather, and rubber. Competes in the same quick-release aftermarket segment with similar collector-oriented positioning.
• Carterjett: Premium rubber and leather watch strap brand with strong DTC presence. Overlaps particularly in the FKM rubber sports strap category where REZERO also competes.

Broad incumbents

• Hirsch Straps: Established Austrian premium leather watch strap maker with global brand recognition. Competes in the premium leather strap category with similar Italian-tanned materials and heritage positioning.
• Hadley-Roma: Long-established American watch strap manufacturer serving both wholesale and retail channels. Broader distribution footprint and mass-market positioning contrasts with REZERO's DTC-only premium focus, but competes in core leather and metal strap categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RezeroWatchBand
• YouTubeyoutube.com/@REZERO_WatchStraps
• Instagraminstagram.com/rezero_watchbands
• Pinterestpinterest.com/REZEROWatchstraps
• TikToktiktok.com/@shopify

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHENZHEN MAIKES CLOCK & WATCH CO., LTD.