R-Deco Painting and Home Improvements

What R-Deco Painting and Home Improvements does

R-Deco Painting and Home Improvements is a family-owned home improvement contractor founded in 1993 and headquartered in the Jefferson Park area of Chicago, Illinois. The company operates as a direct-to-consumer service business, reaching customers through its website, phone line, a third-party AI chatbot (Casey), and local SEO across more than a dozen Chicago and northwest-suburban service areas including Park Ridge, Niles, Skokie, Wilmette, Norridge, Lakeview, Edison Park, Norwood Park, Morton Grove, Deerfield, and Kenilworth.

The company's service portfolio spans three categories: painting (interior and exterior), remodeling (kitchen, bathroom, basement, and exterior), and home services (hardwood flooring, carpentry, electrical, drywall, plumbing, siding, windows, gutters, and general repairs). Specialized licensed work such as electrical and plumbing is delivered via subcontractors, while core trades are performed in-house. No proprietary technology platform is mentioned; the company uses standard home improvement tools, techniques, and off-the-shelf digital marketing tooling including Meta Pixel and the Conversions API.

R-Deco generates revenue on a project-by-project basis through written estimates, with project values ranging from roughly $800 for a single-room paint job to $400,000+ for whole-home renovations. Pricing is unit-based ($2–$6 per square foot for interior painting, $30–$75 per square foot for basement finishing, $3–$8 per square foot for hardwood refinishing). Customers are predominantly residential homeowners with a small commercial overlay (offices, retail, restaurants) served after hours. The business is built on repeat clients and referrals, with no external funding, no parent company, and no disclosed revenue, headcount, or financial KPIs.

Name

R-Deco Painting and Home Improvements

Legal name

R-Deco Painting and Home Improvements

Website

https://r-decopainting.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

R-Deco Painting and Home Improvements is a family-owned Chicago contractor founded in 1993 offering residential and commercial painting, remodeling, and multi-trade home improvement services across Chicago's north side and northwest suburbs, delivered through direct-to-consumer estimates and referrals.

Ownership category

akta.pro rank

Product category

Home Improvement Services

NAICS

Residential Remodelers (236118), Painting and Wall Covering Contractors (23832), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

akta.pro secondary industries

Exterior Painting (Siding, Trim, Doors) (HSAGADAB), Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD), Hardwood Floor Refinishing & Restoration (HSAPAGAB), Interior Doorways, Pass-Throughs & Opening Modifications (HSAPAFAE), Interior Layout Changes & Space Replanning (Non-Structural) (HSAPAFAJ), Code Compliance, Permitting & Inspections (Rebuild) (HSAPAOAK)

Keywords

• Residential painting services
• Home remodeling services
• Kitchen renovation services
• Bathroom remodeling services
• Home improvement contractor

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Home Improvement and Remodeling Services: R-Deco generates revenue through project-based fees for comprehensive home improvement services. All work is subject to a separate written home improvement service agreement or estimate provided before work begins. Services include painting (interior and exterior), kitchen remodeling, bathroom remodeling, basement remodeling, hardwood flooring, carpentry, and electrical work. Pricing varies significantly by project scope and is quoted on a per-project basis with detailed written estimates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

R-Deco Painting and Home Improvements is a family-owned home improvement contractor that provides residential and commercial painting, remodeling, and general home improvement services across Chicago and its northwest suburbs. The company delivers interior and exterior painting, kitchen, bathroom, basement, and exterior remodeling, hardwood flooring installation and refinishing, carpentry, drywall, electrical, plumbing, siding, windows, and gutters under a single-contractor model that coordinates multiple trades and handles permits and inspections.

Product overview

R-Deco Painting and Home Improvements is a family-owned home improvement contractor established in 1993, operating as a single-service business rather than a platform architecture. The company offers three core service categories: (1) Remodeling Services — including kitchen, bathroom, basement, and exterior remodeling; (2) Painting Services — interior and exterior painting for residential and commercial properties; and (3) Home Services — covering hardwood flooring, carpentry, electrical work, and general repairs. Services are provided to residential and commercial customers in Chicago and northwest Illinois suburbs, with coordination of multiple trades under a single contractor model. The company provides free estimates and manages permits and inspections as part of their service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling Kitchen renovation services for residential homeowners in Chicago and northwest suburbs, including wall removal for open-concept layouts, cabinet installation, countertop replacement, and complete kitchen overhauls.
• Bathroom Remodeling Bathroom renovation services including tub-to-shower conversions, tile work, fixture updates, and full bathroom gut renovations for residential customers.
• Basement Remodeling Basement finishing and renovation services including waterproofing, framing, insulation, drywall, flooring, and creation of multi-purpose living spaces for homeowners.
• Exterior Remodeling Exterior home improvement including siding, windows, gutters, and exterior structural updates for residential properties.
• Interior Painting Interior painting for residential and commercial properties, including wall preparation, priming, multi-color application, trim work, and use of low-VOC paints.
• Exterior Painting Exterior painting using weather-tolerant coatings rated for freeze-thaw cycles, including surface preparation, priming, and application for residential and commercial buildings.
• Hardwood Flooring Hardwood floor installation, refinishing, and restoration services including dustless sanding, staining, and polyurethane sealing for homeowners.
• Carpentry Services Custom trim, crown molding, baseboards, door and window casings, built-in shelving, wainscoting, and finish carpentry for residential properties.
• Electrical Services Licensed electrical work including panel upgrades, outlet installation, lighting fixtures, GFCI protection, recessed lighting, and code compliance updates performed by licensed electrician subcontractors.
• Home Improvements Additional home improvement services including flooring, tile, drywall, plumbing, siding, windows, gutters, and general repairs for residential properties.

Quantifiable outcome

• Quality craftsmanship with premium materials and proven techniques on every project
• +5 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Authority Brands: Parent company of multiple home service franchises including Mr. Handyman, The Brothers that just do Gutters, and Authority Pest Control. Relevant ecosystem participant representing the consolidator/acquirer side of the home services franchise market that R-Deco competes against.
• The Brothers that just do Gutters: National gutter installation franchise serving residential customers. Comparable as an adjacent single-trade exterior home services franchise that shares R-Deco's suburban homeowner base and referral-driven growth model.
• College HUNKS Hauling Junk & Moving: National franchise offering junk hauling, moving, and donation pickup services to residential customers. Comparable as an adjacent home services franchise targeting similar suburban homeowner segments.

Broad incumbents

• Home Depot Home Services: Big-box retailer's installation and home services platform connecting homeowners with local contractors for flooring, painting, kitchens, bathrooms, and more. Comparable as a broad incumbent in residential home improvement services with overlapping categories.

Direct peers

• Handyman Connection: Home repair and remodeling franchise providing carpentry, drywall, painting, electrical, plumbing, and remodeling for residential customers. Directly comparable to R-Deco's multi-trade home-services offering and homeowner target market.
• That 1 Painter: Residential and commercial painting franchise offering interior, exterior, cabinet, and specialty painting. Comparable to R-Deco on painting core service, local-operator model, and homeowner customer base.
• CertaPro Painters: National residential and commercial painting franchise offering interior and exterior painting with a similar local-contractor service model. Highly comparable to R-Deco on core painting services, customer base (homeowners and small commercial), and project-based pricing.
• Mr. Handyman: National home repair, maintenance, and improvement franchise offering multi-trade handyman services to homeowners. Comparable to R-Deco on multi-trade capability, residential customer segment, and project-based pricing.
• Five Star Painting: Residential and commercial painting franchise serving homeowners through local owner-operators. Directly comparable to R-Deco on interior/exterior painting, local presence model, and free-estimate sales approach.

Regional players

• Dreamstyle Remodeling: Regional home remodeling company specializing in kitchens, bathrooms, and whole-home renovations. Comparable to R-Deco on remodeling scope and project ticket sizes, but operates in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R-Deco Painting and Home Improvements