That 1 Painter
- Company typePrivate
- Founded2011
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
That 1 Painter firmographics
Firmographics- Name
- That 1 Painter
- Legal name
- That 1 Painter Franchising, LLC
- Website
- https://that1painter.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
That 1 Painter industry classification
Industry- Product category
- Residential and Commercial Painting Services
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)
- akta.pro secondary industries
- Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB), Interior Painting (Walls, Ceilings, Trim) (HSAGADAA), Exterior Painting (Siding, Trim, Doors) (HSAGADAB), Exterior Painting & Surface Coatings (HSAPAKAF), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)
Keywords
Where That 1 Painter is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
That 1 Painter business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees: One-time franchise fee of $59,000 due at signing ($29,000 initial payment with alternative royalty structure for first $30k). Liquid capital requirement of $50,000 minimum. Total initial investment ranges from $96,500 to $137,000.
- Franchise Royalties: Ongoing royalty payments from franchisees to corporate franchisor based on franchisee revenue
- Painting Services Revenue: Independently owned franchise locations generate revenue from residential and commercial painting services including interior, exterior, cabinet painting, limewash, and brick painting. Repeat customer cycle of 5-7 years plus referrals drives recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Interior Painting - Per Square Foot |
| Unit Pricing | Pay-as-you-go | Exterior Painting - Per Square Foot |
| Unit Pricing | Pay-as-you-go | Cabinet Painting - Per Door/Drawer |
| Unit Pricing | Pay-as-you-go | Whole-Home Interior Repaint |
| Unit Pricing | Pay-as-you-go | Sample Interior Room Estimate |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
That 1 Painter product offering
Product offeringCore offering
That 1 Painter is a national franchise network providing professional residential and commercial painting services through 130 independently owned and operated locations across the United States. Core services include interior painting, exterior painting, commercial painting, cabinet painting, limewash finishes, and brick painting. The company also sells franchise opportunities to entrepreneurs, with a one-time fee of $59,000 and total initial investment ranging from $96,500 to $137,000.
Product overview
That 1 Painter is a franchise network of independently owned and operated residential and commercial painting businesses operating over 130 locations across the United States. The company's core offering consists of professional painting services including interior painting, exterior painting, commercial painting, cabinet painting, limewash finishes, and brick painting, supported by add-on services such as deck staining, fence staining, pressure washing, drywall repair, popcorn ceiling removal, stucco repair, and caulking. The company also provides consumer-facing digital tools including HueIQ (virtual paint visualization), a Paint Calculator, and an Instant Estimate tool. The Paint It Forward program is a charitable initiative offering free painting services to families in need. The franchise model enables entrepreneurs to own a painting business backed by national brand support, training, and proven operating systems.
Differentiator
Problem solved
Functional benefit
Brands
- Paint It Forward: A nationwide charitable community initiative that provides free professional painting services to deserving families, small businesses, and non-profits.
Products and services
- Interior Painting
Quantifiable outcome
- Average gross revenue of top third of franchisees: $1,652,128
- +3 more outcomes
Companies that use That 1 Painter
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
That 1 Painter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
That 1 Painter partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Sherwin-WilliamscoreTrusted paint partner providing premium paint products for That 1 Painter projects. Featured prominently on the homepage as a key supplier partner alongside other major paint manufacturers.
- Benjamin MoorecoreTrusted paint partner providing premium paint products. Listed among the four key paint brand partners featured on the main website and local franchise pages.
- BehrminorPaint supplier partner providing consumer and professional-grade paint products for That 1 Painter projects.
- PPG PaintsminorPaint supplier partner providing industrial and architectural coatings for That 1 Painter painting projects.
- RomabiominorSpecialty paint partner providing authentic European lime-based finishes used for limewash painting services. Romabio products are specifically mentioned for the company's limewash service offerings.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
That 1 Painter competitors and assessment
Company assessmentDirect peers
- CertaPro Painters: CertaPro Painters is the largest residential and commercial painting franchise in North America and the most direct competitor to That 1 Painter, operating a similarly franchised network focused on interior and exterior painting, cabinet refinishing, and warranty-backed service delivery to homeowners.
- 360 Painting: 360 Painting is a fast-growing residential and commercial painting franchise with a similar home-services 'wow' positioning, warranty offering, and lead-generation-focused website — directly competing with That 1 Painter for both franchisee candidates and end customers in overlapping U.S. markets.
- Five Star Painting: Five Star Painting is a Neighborly-owned residential and commercial painting franchise offering interior and exterior painting, cabinet refinishing, and deck/fence staining — a direct peer operating under the same franchise-system business model and competing in the same Entrepreneur Franchise 500 painting category.
- Fresh Coat Painters: Fresh Coat Painters is a residential and commercial painting franchise operating across U.S. markets with interior, exterior, and cabinet painting services — comparable in scope, franchise structure, and target customer to That 1 Painter.
- College Pro Painters: College Pro Painters is a long-established residential painting franchise that uses student-operator and franchise-owner hybrid models to deliver exterior and interior home painting — directly comparable in franchise economics and customer profile, though typically operating on a more seasonal operator cadence.
- Mr. Handyman: Mr. Handyman is a Neighborly-affiliated home repair, maintenance, and remodeling franchise that delivers interior and exterior painting alongside drywall repair, caulking, and other adjacent services — directly comparable as a franchise competitor in the broader home-services category that also competes for homeowner repaint demand.
Broad incumbents
- Authority Brands: Authority Brands is the parent organization that franchises multiple home-services brands including The Cleaning Authority, America's Swimming Pool Company, and others — relevant as a broad incumbent that owns competing service franchises and could both compete with and consolidate painting-adjacent franchises at scale.
- Sherwin-Williams: Sherwin-Williams is the largest North American paint manufacturer and a featured supplier partner to That 1 Painter. It is comparable as a broad incumbent because it sells paint directly to homeowners (via ~4,000+ company-owned stores) and supports competing painting franchises, giving it reach and pricing influence across the value chain.
- Benjamin Moore: Benjamin Moore is a premium architectural paint brand owned by Berkshire Hathaway and a featured supplier partner to That 1 Painter — comparable as a broad incumbent that sells directly through independent retailers while also targeting professional painters and competing for end-customer mindshare.
Emerging players
- Angi (Angi Inc.): Angi is the lead-generation marketplace that connects homeowners with painters, electricians, and other home-services contractors. While not a direct franchise competitor, it shapes how consumers discover and price-check painting services and increasingly funnels demand away from branded franchise networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
That 1 Painter financial estimates
Financial estimateRevenue estimate
Valuation estimate
That 1 Painter leadership team
Management profileNumber of profiles
Profiles5 records
That 1 Painter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
That 1 Painter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about That 1 Painter
What does That 1 Painter do?
That 1 Painter is a national franchise network providing professional residential and commercial painting services through 130 independently owned and operated locations across the United States. Core services include interior painting, exterior painting, commercial painting, cabinet painting, limewash finishes, and brick painting. The company also sells franchise opportunities to entrepreneurs, with a one-time fee of $59,000 and total initial investment ranging from $96,500 to $137,000.
Is That 1 Painter a public or private company?
That 1 Painter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was That 1 Painter founded?
That 1 Painter was founded in 2011. It employs 11 to 50 people.
Where is That 1 Painter based?
That 1 Painter is headquartered in Austin, United States, in the North America region.
How does That 1 Painter make money?
Three revenue lines are on record. Franchise Fees are the primary driver. The others are franchise Royalties and painting Services Revenue.
Who are That 1 Painter's main competitors?
Direct peers on record are CertaPro Painters, 360 Painting, Five Star Painting, Fresh Coat Painters, College Pro Painters and Mr. Handyman. Broad incumbents are Authority Brands, Sherwin-Williams and Benjamin Moore. Angi (Angi Inc.) is listed as an emerging player.
Does That 1 Painter have an API?
No public API is recorded for That 1 Painter.
What industry is That 1 Painter in?
That 1 Painter's product category is Residential and Commercial Painting Services. Its primary akta.pro industry code is HSAPAHAA, Interior Painting (Walls, Ceilings, Trim), with a secondary code of HSAPAHAB, Exterior Painting (Siding, Stucco, Masonry). Its SIC code is 3470.