FALAISE

What FALAISE does

The Office de Tourisme du Pays de Falaise, operating commercially as Falaise – Suisse Normande, is a French public tourism office constituted as an EPIC (Établissement Public Industriel et Commercial) under the Communauté de Communes du Pays de Falaise. It functions as a destination marketing organization for the Falaise and Suisse Normande area in Calvados, Normandy — a territory anchored by the Château Guillaume-le-Conquérant (birthplace of William the Conqueror and one of the largest castle enclosures in Europe), the Falaise-Chambois Pocket WWII memorial, and the Suisse Normande natural landscapes (Roche d'Oëtre, Orne valley, Pont-d'Ouilly). It serves individual leisure tourists and families, plus organized groups including scolaires, centres de loisirs, comités d'entreprises, and adult associations, delivering information, itinerary design, and booking support across five languages (FR/EN/NL/DE/ES).

The core technology surface is a multilingual CMS website at falaise-suissenormande.com, supplemented by the Suisse Normande Outdoor mobile application (outdoor activities), an interactive destination map, the Discovery Pass (Le Pass Découverte) bundled ticketing product, and a geolocated self-guided audio tour of the medieval city delivered through third-party provider wivisites.com. Distribution is multi-channel: a physical flagship office at 5 place Guillaume le Conquérant, Falaise, social media (Facebook, Instagram, YouTube), newsletter, printed brochures, partner referrals, and tourism exhibitions/éductours in France and abroad. Revenue is generated from Château and Les Médiévales ticket sales, office boutique merchandise, annual partner-network subscription fees, and customized group itinerary services; operating support is supplemented by public funding from Calvados Tourisme, Normandie Tourisme, EU (LEADER), and France Relance.

Name

FALAISE

Legal name

Office de Tourisme du Pays de Falaise

Website

https://falaise-suissenormande.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Office de Tourisme du Pays de Falaise (Falaise – Suisse Normande) is a French public EPIC tourism office that markets the Falaise medieval heritage and Suisse Normande outdoor destination to individual tourists, families, and school/corporate groups via a multilingual website, mobile app, partner network, and ticket sales.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Historical Sites (71212)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Heritage & Palace Luxury Hotels (THAGACAF), Biodiversity & Habitat Conservation Services (Restoration, Wildlife-Safe Operations) (THAAANAH), Visitor Management & Overtourism Mitigation (Capacity Controls, Permitting, Reservations) (THAAANAK)

Keywords

• Destination tourism services
• Heritage tourism promotion
• Tourist information office
• Outdoor activity information
• Cultural event organization

Headquarters

HQ city

Falaise

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from admission tickets to cultural sites including Château Guillaume-le-Conquérant and events such as Les Médiévales de Falaise
2. Office Boutique: Retail sales of souvenirs and tourism merchandise at the tourist office shop
3. Partner Membership Fees: Annual partnership subscriptions from local tourism businesses (hébergements, restaurants, activités, sites) joining the partner network with card benefits
4. Group Services: Customized itinerary design and booking services for group tourism including scolaires, centres de loisirs, and entreprises

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Office de Tourisme du Pays de Falaise (Falaise – Suisse Normande) is a public destination marketing organization that promotes tourism in the Falaise and Suisse Normande region of Normandy, France. It operates a physical tourist office, a multilingual website, a mobile outdoor-activity application, an interactive destination map, and a partner network of local tourism businesses, while organizing annual events including the Médiévales de Falaise medieval reenactment and the Les ExtraVERTies nature festival. The organization sells admission tickets and bundled passes to local heritage sites such as Château Guillaume-le-Conquérant and provides itinerary planning and group services.

Product overview

The Office de Tourisme Falaise - Suisse Normande operates as a destination marketing organization providing a comprehensive suite of tourism services for the Falaise and Suisse Normande region of Normandy, France. The organization offers a digital platform centered around its main website with multiple integrated offerings: a mobile application (Suisse Normande Outdoor) for outdoor activity discovery, the Discovery Pass (Le Pass Découverte) for combined attraction access, and an audio-guided tour system for the medieval city. Additional services include group tourism coordination, a partner network for local tourism professionals, and seasonal event programming including the ExtraVERTies festival and Médiévales de Falaise medieval reenactment.

Differentiator

Problem solved

Functional benefit

Products and services

• Suisse Normande Outdoor Application
• Le Pass Découverte de Falaise (Discovery Pass)
• Circuit des Remparts Audio Guide
• Group Tourism Services
• Partner Network Services
• Festival Les ExtraVERTies
• Les Médiévales de Falaise
• Interactive Map
• Tourism Information Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Pays de FalaisecoreStrategic or Co-development PartnerThe Tourist Office operates under the Pays de Falaise territory (Communauté de Communes), representing the local government authority overseeing tourism development in the region
• Calvados TourismecoreGTM or Marketing PartnerDepartmental tourism committee promoting Calvados region; logos displayed indicating official partnership and regional tourism coordination
• Normandie TourismecoreGTM or Marketing PartnerRegional tourism agency for Normandy; official partner logo displayed indicating promotional collaboration
• ADN Tourisme (Offices de Tourisme de France)coreGTM or Marketing PartnerNational network of French tourist offices; official partner logo displayed indicating affiliation with national tourism promotion network
• Local Tourism Partners NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of local businesses including hébergement (hotels, B&Bs, gîtes), restaurants, activities providers, sites/museums, terroir producers, artisans, and shops. Partners receive visibility benefits, newsletter access, and 'Privilèges' card membership with training workshops and partner discounts
• Club des Ambassadeurs du Pays de FalaiseminorOthersAmbassador club for partner employees and members offering 'Privilèges' card with access to training workshops, reductions, freebies, and advantages at partner businesses

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Office de Tourisme du Mont Saint-Michel — Normandie: Official tourist office for Mont-Saint-Michel, the flagship heritage destination of Normandy. Comparable in operating model (public DMO, ticketed monument, multilingual site, partner network) and the most benchmarked peer in the region.
• Office de Tourisme de Bayeux Intercom: Tourist office for Bayeux-Bessin in Calvados, focused on medieval heritage (Bayeux Tapestry, cathedral) and D-Day landing beaches — directly comparable service mix of medieval heritage tourism, group services, and multilingual visitor support in the same region.
• Office de Tourisme des Plages du Débarquement: DMO serving the D-Day landing beaches in Calvados — another heritage (WWII) tourism counterpart in the same Normandy geography with similar group-booking, multilingual, and educational-tour use cases that Falaise also serves via Mémorial de Falaise.
• Office de Tourisme et des Congrès de Caen la Mer: Public tourist office serving Caen and its metropolitan area in Calvados — the same département as Falaise. Direct counterpart DMO with overlapping heritage-tourism remit (William the Conqueror, D-Day, medieval sites) and similar EPIC structure.
• Office de Tourisme de Rouen Normandie: Public DMO for Rouen — a major Normandy medieval-heritage destination with comparable visitor-center, ticketed monuments, walking tours, and group services targeting both domestic and international leisure travelers.

Regional players

• Visit Alsace (ADT Alsace): Departmental DMO combining heritage tourism (medieval towns, castles) and outdoor/nature promotion in another French region — structurally analogous to the Falaise model of pairing a heritage anchor with a distinct natural landscape.
• Office de Tourisme Bretagne — Destination Rennes & Pays de Saint-Malo: Comparable DMO model from neighboring Brittany — operates visitor services, ticketed heritage assets, and partner networks similar in structure to Falaise, though for a different French region and without overlapping tourist geography.

Broad incumbents

• Normandie Tourisme (CRT Normandie): Regional tourism committee for Normandy — Falaise is formally affiliated. Operates at a broader portfolio scale across the whole region, overlapping on heritage and nature tourism marketing but serving all of Normandy rather than a single destination.
• ADN Tourisme (Fédération Nationale des Offices de Tourisme): National federation of French tourist offices with which Falaise is formally affiliated. Provides umbrella brand, training, and national-tourism coordination services for member offices.
• Calvados Tourisme (ADT Calvados): Departmental tourism agency for Calvados — the département containing Falaise. Displays Falaise as an official partner and operates at département scale across broader Calvados destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FalaiseSuisseNormande
• Facebookfacebook.com/FalaiseSuisseNormande
• Instagraminstagram.com/falaisesuissenormande
• LinkedInlinkedin.com/company/office-de-tourisme-falaise-suisse-normande

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FALAISE