M&M INNOVATIVE CONCEPTS

What M&M INNOVATIVE CONCEPTS does

M&M Innovative Concepts is a Bali-based, privately held F&B company founded in 1999 by Michelin chef Michael Szarata, operating across two integrated lines: tailormade event catering and boutique hospitality consultancy. The company designs and delivers custom food couture for weddings (40–450 pax), corporate events, festivals (50–200 pax), and charity galas, structured around six distinct formats — Kitchen Lab, Festival, Set Menu, Sharing, Bar, and Island Cake — plus a bakery collaboration. The consultancy line provides concept development, menu design, sourcing strategy, staff training, and sustainable operations advisory to boutique hospitality clients. Its anchor relationship is a 25+ year founding F&B partnership with Waterbom Bali, where it operates 8 kitchens across four outlet concepts (Lagoon Poolbar, Oasis Café, Sliders Bar & Grill, Wantilan Food Court) serving 1,000+ meals daily.

The company's underlying capabilities center on its Theatre Kitchen live-cooking methodology, a 120+ multi-generational staff including an Executive Chef who led the G20 presidential dinner catering, a dedicated R&D Controller with a food science degree, and a closed-loop waste management system developed over a decade that reduced landfill waste from 87% to 3%. Inputs emphasize 95% locally sourced ingredients, no GMO/MSG, and fresh-from-scratch daily production. Technology is operational rather than digital: no apps, APIs, AI, or platform integrations are disclosed.

The revenue model is professional services and managed services, with all catering priced via custom quote per event (no published rate cards or tiers) and consultancy delivered as bespoke advisory engagements. Distribution is exclusively direct — website contact form, WhatsApp, and phone — with no resellers or marketplace presence. Marketing relies on portfolio showcases and social media rather than paid acquisition. Geographic reach is Indonesia-centric with a stated "bali & beyond" positioning evidenced by international event clients and the G20 presidential dinner.

Name

M&M INNOVATIVE CONCEPTS

Legal name

M&M Innovative Concepts

Website

https://mnm-concepts.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

M&M Innovative Concepts is a Bali-based, privately held F&B company founded in 1999 by Michelin chef Michael Szarata, providing tailormade catering for private events and boutique hospitality clients, anchored by a 25-year founding F&B partnership with Waterbom Bali.

Ownership category

akta.pro rank

Product category

Catering Services

NAICS

Caterers (72232), Food Service Contractors (72231), Limited-Service Restaurants (722513)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Corporate Catering & Refreshment Services (HSACADAD)

Keywords

• Tailormade catering services
• Event catering bali
• F&b consultancy services
• Wedding catering bali
• Corporate event catering

Headquarters

HQ city

Bali

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Tailormade Catering Services: Custom food couture catering for private events including weddings (40-450 pax), festivals (50-200 pax), corporate events, and charity galas. Services include Kitchen Lab (40-70 pax), Festival stalls, Set Menu (40-450 pax), Sharing style (40-300 pax), Bar services (40-400 pax), and Island Cake (up to 70 pax).
2. F&B Consultancy Services: Provides boutique hospitality businesses with innovative concepts, technical designs, business planning, and training for sustainable F&B operations. Includes training programs, concept development, menu design, design collaboration, sourcing, service style, waste management, and retail storytelling.
3. Waterbom Bali F&B Operations: Founding F&B partner at Waterbom Bali operating multiple food concepts including Lagoon Poolbar, Oasis Café, Sliders Bar & Grill, and Wantilan Food Court, serving over a thousand quality comfort meals a day.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

M&M Innovative Concepts provides tailormade catering services for weddings (up to 450 pax), corporate events, charity galas, and festivals across six distinct formats (Kitchen Lab, Festival, Set Menu, Sharing, Bar, Island Cake). The company also provides boutique F&B consultancy (training, concept development, menu design, waste management) and operates as founding F&B partner at Waterbom Bali, running 8 kitchens that serve over 1,000 quality comfort meals a day.

Product overview

M&M INNOVATIVE CONCEPTS is a catering company offering a portfolio of tailormade catering services in Bali and beyond. The core product portfolio includes six distinct catering offerings: Kitchen Lab (table-side theatre kitchen, 40-70 pax), Festival (stylized street food stalls, 50-200 pax), Set Menu (three-course restaurant style dinner, 40-450 pax), Sharing (family style platters, 40-300 pax), Bar (tailormade seasonal drinks, 40-400 pax), and Island Cake (art cakes up to 70 pax). Additionally, the company operates multiple F&B outlets at Waterbom Bali (Lagoon Poolbar, Oasis Café, Sliders Bar & Grill, Wantilan Food Court) and provides consultancy services for boutique hospitality businesses. The company emphasizes 95% locally sourced ingredients, no GMO/MSG, fresh daily preparation, waste reduction (87% to 3%), and live cooking theatre kitchen signature.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Lab Tailormade table-side theatre kitchen serving a 3-5 course menu with amuse bouche designed to tell the client's story. Accommodates 40-70 pax.
• Festival Stylized street food stalls with pastry lab or tropical wonderland desserts. Accommodates 50-200 pax.
• Set Menu Tailormade three course restaurant style dinner service with optional pastry lab dessert station. Accommodates 40-450 pax.
• Sharing Tailormade 3-4 course family style catering with self-serving platters and optional live pastry lab. Accommodates 40-300 pax.
• Bar Customized bar service with tailormade seasonal drinks including cocktails, mocktails, wine, champagne, and barista coffee that complement client themes. Accommodates 40-400 pax.
• Island Cake Tailormade food couture art cake created in collaboration with founder chef Siriwatoo of Cakelicious, Bangkok. Accommodates up to 70 pax.
• F&B Consultancy Boutique hospitality consultancy providing innovative concepts, technical designs, business planning, and training for sustainable F&B operations including training, concepts, design, menu development, sourcing, service style, waste management, and retail storytelling.
• Waterbom Bali F&B Operations Managed F&B operations at Waterbom Bali across Lagoon Poolbar (signature cocktails), Oasis Café (artisanal pizzas, salads, sandwiches), Sliders Bar & Grill (burgers, buns, tacos), and Wantilan Food Court with Illy Coffee Shop & Juice Bar. All food is 95% locally sourced, no GMO or MSG, made fresh from scratch daily. Operates 8 kitchens serving 1,000+ meals/day.

Quantifiable outcome

• Reduced landfill waste from 87% to 3% over 10 years
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Waterbom BalicoreStrategic or Co-development Partner · 1 January 1999M&M is the founding F&B partner at Waterbom Bali, 'Asia's No. 1 eco Waterpark'. Over 25+ years, M&M has developed multiple quality comfort food concepts and memorable events, operating 8 kitchens serving over 1,000 meals daily. This partnership is integral to M&M's operations and provides first-hand experience for consultancy and training services.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• The Big Group: Established premium catering and event group offering high-end corporate catering, weddings, and consultancy; comparable business model with multiple brands and event formats, operating at greater scale than M&M but with similar custom-event DNA.
• Sodexo (Indonesia): Global food services and facilities management giant with significant Indonesian presence in corporate catering and food service contracting; broad incumbent offering overlapping M&M's contract-catering and food-service operator model.
• Four Seasons Hotels & Resorts (Catering/Events): Global luxury hotel group operating premium event catering at its Bali properties (e.g., Four Seasons Sayan) directly competitive with M&M in the high-end wedding and corporate segment, leveraging broader F&B infrastructure and international brand.
• Marriott International (Luxury Catering): Largest hotel group in Bali (Ritz-Carlton, St. Regis, etc.) with substantial in-house catering operations for weddings and corporate events; broad incumbent competitor sharing the same high-end destination event market.
• Compass Group (Southeast Asia): Global contract foodservice company with Southeast Asia operations providing corporate catering and hospitality food services; broad incumbent competitor at scale for M&M's corporate catering and food-service contractor lines.

Regional players

• Bali Catering Co. Bali-focused catering company serving destination weddings and private events; directly comparable geography and event mix to M&M, though typically positioned at a more accessible price tier.
• Tanamera Catering: Indonesian catering brand with presence in Jakarta and Bali offering corporate and private event catering; comparable in geography and event-services orientation, serving a similar Indonesian client base.

Direct peers

• Abigail's Fine Foods: Singapore premium caterer with focus on high-end events, corporate catering, and bespoke menus for weddings and private functions, closely overlapping M&M's tailormade catering proposition in the Southeast Asian luxury event segment.
• Rasa Catering (Singapore): Singapore-based premium halal catering company serving corporate events, weddings, and private functions; comparable custom-menu model and Southeast Asian event focus, though more standardized than M&M's bespoke offering.
• Epicurean Group: Singapore-based premium catering and event company operating multiple luxury event formats and corporate hospitality offerings, very comparable in service depth, tailormade positioning, and Southeast Asia focus to M&M's catering and consultancy practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mnmfoodcouture
• LinkedInlinkedin.com/company/mnm-concepts
• Instagraminstagram.com/mnmconcepts
• TikToktiktok.com/@mnmconcepts

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M&M INNOVATIVE CONCEPTS