BUREAU BADASS

What BUREAU BADASS does

Bureau Badass was a Paris-based creative communication agency operating as a French SAS (Société par Actions Simplifiée) under legal name SAS BUREAU BADASS, registered at addresses in the 18th and 10th arrondissements of Paris. Founded circa 2018 by Sarah Forst (Editorial Director) and Lucile Grémion (Production Director), the agency positioned itself as a two-person operator supported by a curated network of more than 100 specialised creatives including photographers, videographers, graphic designers, motion designers, models, set designers, sound designers, and choreographers, with whom it had worked for over five years.

Its service offering was organised into three pillars: Conseil (brand strategy, competitive monitoring, persona definition, brand platform and manifesto writing, and visual identity direction), Production (graphic charter, logo creation, website UX charter, photo shooting, and video production for reels, fashion films, music videos, teasers, and commercials), and Art Direction (image consulting, project messaging, digital deployment, and content production including press photos, album covers, and exhibition posters). The supporting properties BADASS CHANTIERS, BADASS TALK, and BADASS BLOG served as editorial showcases. Distribution was direct-to-client with no channel partner or marketplace model, and pricing was opaque contact-based quoting.

Revenue mechanics were project-based professional services with no disclosed pricing, no recurring retainer contracts, and no funding history. The client base spanned fashion and apparel (the primary vertical), music and entertainment, lifestyle and sustainability, and technology, including recognisable names such as La Redoute, Luma Arles x Anti_Fashion for a Gucci exhibition, Hamza ft. Aya Nakamura, Sheila, BeNext, and Fédération Française du Prêt à Porter Féminin. From May 2021 the agency was a resident of La Caserne, the European ecological transition accelerator for fashion and luxury, anchoring it within the impact-driven fashion ecosystem. The company ceased all operations in September 2022, with the founders remaining contactable for independent consulting.

Name

BUREAU BADASS

Legal name

SAS BUREAU BADASS

Website

https://bureaubadass.com

Company type

Private

Founded year

2018

Operating status

Closed

Headcount range

1–10 employees

Short description

Bureau Badass was a Paris-based creative communication agency (SAS, founded circa 2018) that provided brand strategy, visual identity, and photo/video production services to impact-driven fashion, music, lifestyle, and tech clients via a network of 100+ freelance creatives; the agency ceased operations in September 2022.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative communication agency
• Brand strategy consulting
• Art direction services
• Photo video production
• Visual identity design

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based creative and communication services including brand strategy consulting, visual identity, art direction, and content production (photos, videos, digital campaigns)

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bureau Badass was a creative communication agency that delivered brand strategy consulting, visual identity design, art direction, and photo and video production for impact-driven brands. Its services spanned brand platform development, manifesto writing, graphic charter creation, photo and video shooting production (fashion films, reels, music videos, commercials), and content production for editorial, press, and digital campaigns.

Product overview

Bureau Badass is a creative communication agency specializing in impact-driven initiatives, primarily serving the fashion, luxury, music, and lifestyle sectors. The agency operates as a unified offering combining three core service pillars: strategic brand consulting (Conseil), production services for photos and videos, and artistic direction with content production. Their portfolio includes BADASS CHANTIERS (featured projects), BADASS TALK (editorial content), and BADASS BLOG (industry insights). The agency ceased operations in September 2022 and is now led by its co-founders as independent consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil en Communication (Brand Strategy Services) Strategic brand communication services covering brand image assessment, competitive monitoring, persona definition, brand platform writing, manifesto and verbatim creation, and visual identity and art direction for fashion, lifestyle, and impact-focused brands.
• Production (Photo & Video) Visual and video production services including graphic charter and logo creation, website UX charter, photo shooting production, and video production for reels, fashion films, music videos, teasers, making-ofs, and commercials.
• Art Direction & Content Production Creative art direction services including image consulting, project messaging and structuring, digital deployment support, and content production for clips, press photos, album covers, exhibition and festival posters.

Quantifiable outcome

• Produced over 100 visual assets for major campaigns (e.g., Make My Lemonade 'Paris de Coeur')
• +1 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• La CasernecoreStrategic or Co-development Partner · 1 May 2021La Caserne is the largest ecological and societal transition accelerator in Europe for fashion and luxury, housed in a former fire station in central Paris. Bureau Badass was among the first residents starting May 2021, positioning the agency within a community of impact-focused fashion brands, incubated companies, and service providers supporting sustainable fashion initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Heroes (Paris): Heroes is an independent Paris creative agency specializing in brand content, campaigns, and digital activations for fashion, beauty, and lifestyle brands. Closely aligned with Bureau Badass in scope (strategy, content production, art direction) and client verticals, making it a direct boutique competitor.
• Rosa Paris: Rosa Paris is an independent French creative agency focused on brand strategy, content creation, and visual identity for fashion, luxury, and lifestyle clients. Most directly comparable to Bureau Badass in terms of independent positioning, size, and creative orientation toward impact-driven brands.
• Mad & Women: Mad & Women is a French creative agency focused on fashion, beauty, and lifestyle brands, offering brand platform, content strategy, and production services. Comparable to Bureau Badass in boutique size, vertical specialization, and integrated creative offering.
• Bureau Principal: Bureau Principal is an independent French creative agency delivering brand strategy, visual identity, and content production for fashion and lifestyle clients. Directly comparable to Bureau Badass as a similarly-sized independent creative shop with a comparable service mix and target verticals.
• WIDE (Paris): WIDE is an independent Paris creative studio offering brand strategy, art direction, and digital content production to fashion and lifestyle clients. Closely aligned with Bureau Badass in service scope and boutique creative positioning for impact-driven brands.
• Studio Oobjet: Studio Oobjet is a French creative studio offering art direction, brand identity, and visual content services to fashion and lifestyle clients. Comparable to Bureau Badass in the boutique, design-led, fashion-focused creative services niche.
• Eyesquad: Eyesquad is a Paris-based creative content production agency specialized in photo and video production for fashion, beauty, and luxury brands. Comparable to Bureau Badass on the production/art-direction side of the offering, especially for music videos and editorial campaigns.
• Atelier Colomina: Atelier Colomina is a creative agency working with fashion and lifestyle brands on brand strategy, art direction, and content production. A boutique peer operating in the same fashion/lifestyle creative-services niche that Bureau Badass served in Paris.

Broad incumbents

• Marcel (Publicis): Marcel is a Paris-based creative agency within the Publicis network, known for fashion, luxury, and lifestyle brand campaigns. Overlaps directly with Bureau Badass's core service offering — brand strategy, art direction, and content production — for a similar French fashion/luxury client base.
• BETC Paris: BETC is one of France's largest and most awarded creative agencies, part of the Havas network, serving major fashion, luxury, and lifestyle brands globally. Comparable to Bureau Badass in offering full-service creative and production work for impact-driven fashion clients, but at materially greater scale and with broader geographic reach.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/bureaubadass
• Facebookfacebook.com/bureaubadass
• LinkedInlinkedin.com/company/bureaubadass

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUREAU BADASS